達利食品集團旗下涼茶類草本植物飲料品牌,國內涼茶行業較具競爭力和影響力品牌,較大的獨資民族品牌食品生產企業
“和(he)其(qi)(qi)正”是(shi)達利(li)食品(pin)集團(tuan)涼茶(cha)類草本植物(wu)飲料的主品(pin)牌,2007年,集團(tuan)強勢推出(chu)和(he)其(qi)(qi)正涼茶(cha),迅速為(wei)廣大(da)消(xiao)費者(zhe)所(suo)青睞;“和(he)其(qi)(qi)正”品(pin)牌名(ming)稱內涵深蘊、大(da)氣(qi)(qi)(qi)(qi)逼人,其(qi)(qi)所(suo)表(biao)達的正是(shi)崇尚“正氣(qi)(qi)(qi)(qi)、清氣(qi)(qi)(qi)(qi)、和(he)氣(qi)(qi)(qi)(qi)”的中華(hua)文(wen)化傳統。中國人講(jiang)和(he)氣(qi)(qi)(qi)(qi)而“忍(ren)讓謙和(he)”,倡(chang)和(he)氣(qi)(qi)(qi)(qi)而“以和(he)為(wei)貴”;
“正(zheng)(zheng)”則取方正(zheng)(zheng)、正(zheng)(zheng)直(zhi)之(zhi)意,體現(xian)出(chu)一股穩重(zhong)得(de)宜的浩然(ran)之(zhi)氣(qi)。“和”者(zhe),健(jian)康之(zhi)源,“正(zheng)(zheng)”者(zhe),傳(chuan)承正(zheng)(zheng)統(tong),“和其(qi)正(zheng)(zheng)”之(zhi)名,深得(de)中(zhong)(zhong)(zhong)華文化精髓,既傳(chuan)遞出(chu)舉重(zhong)若輕、超然(ran)風度的復古中(zhong)(zhong)(zhong)道,又表達(da)出(chu)去濁(zhuo)正(zheng)(zheng)清(qing)、養心(xin)修性的立志(zhi)之(zhi)本(ben),可謂匠心(xin)獨運、大(da)有內涵。中(zhong)(zhong)(zhong)國傳(chuan)統(tong)養生講究體內平衡,中(zhong)(zhong)(zhong)華藥食同源文化的智(zhi)慧,“清(qing)火(huo)氣(qi)、養元氣(qi)”的功(gong)能,蘊藉于中(zhong)(zhong)(zhong)國涼茶。和(何(he))其(qi)正(zheng)(zheng)也!