杭州文華景瀾大酒(jiu)店(dian)(dian)(dian)(dian)是(shi)浙江省新華書(shu)(shu)店(dian)(dian)(dian)(dian)集團有(you)限公(gong)司(si)(si)的全資子(zi)公(gong)司(si)(si)。作為書(shu)(shu)店(dian)(dian)(dian)(dian)人,對(dui)于積(ji)極推(tui)廣“全民閱讀(du)(du)”,倡導“愛讀(du)(du)書(shu)(shu)、讀(du)(du)好書(shu)(shu)、善(shan)讀(du)(du)書(shu)(shu)”有(you)不可推(tui)卸的社(she)會責(ze)任(ren)。酒(jiu)店(dian)(dian)(dian)(dian)依(yi)托新華書(shu)(shu)店(dian)(dian)(dian)(dian)集團的產業優勢(shi),積(ji)極打(da)造(zao)(zao)“品(pin)讀(du)(du)驛(yi)站(zhan)”品(pin)牌,創造(zao)(zao)以書(shu)(shu)為媒的文化(hua)(hua)帶來的附(fu)加值。提升酒(jiu)店(dian)(dian)(dian)(dian)文化(hua)(hua)氛圍,豐富酒(jiu)店(dian)(dian)(dian)(dian)經營(ying)特色,凸顯酒(jiu)店(dian)(dian)(dian)(dian)人文情懷和社(she)會責(ze)任(ren)。
“品(pin)(pin)讀驛站”正是酒店(dian)+書店(dian)的全新業態組合,是一個融合閱讀、咖啡、烘培、文(wen)創(chuang)的時(shi)(shi)(shi)尚精品(pin)(pin)跨界書店(dian)品(pin)(pin)牌(pai),也(ye)(ye)是一個致力(li)于(yu)培養(yang)當代(dai)年輕人閱讀習慣(guan)的學(xue)習型(xing)社區,因其(qi)與酒店(dian)的無縫融合,能夠滿足消費者24小(xiao)時(shi)(shi)(shi)的讀書休閑需(xu)求。同時(shi)(shi)(shi),也(ye)(ye)為商(shang)旅(lv)人群(qun)打造(zao)兼具調性(xing)與品(pin)(pin)質的“酒店(dian)+書店(dian)”新體驗。
酒店(dian)+書(shu)+X(餐飲、茶吧(ba)等盈利(li)方(fang)式)的(de)跨(kua)界融合為(wei)客(ke)(ke)戶提供良(liang)好的(de)社(she)交平臺,同(tong)時成(cheng)為(wei)酒店(dian)的(de)商業(ye)(ye)盈利(li)模式,不但(dan)給(gei)客(ke)(ke)戶帶來愉悅,同(tong)時為(wei)企業(ye)(ye)獲利(li),也提高(gao)了員工(gong)素質文化修養,有強烈的(de)企業(ye)(ye)自(zi)豪感(gan)。
“品讀驛站”為旅途中的客戶(hu)放松(song)身心,也(ye)為社(she)區愛讀書的居民提供(gong)了社(she)交平臺(tai)。