中(zhong)(zhong)濠(hao)酒店(dian)(dian)集(ji)團是一個聯合國(guo)(guo)際及(ji)國(guo)(guo)內資深酒店(dian)(dian)精(jing)(jing)英創(chuang)立的,具有(you)國(guo)(guo)際視野和(he)代(dai)表新型都市生活理念的酒店(dian)(dian)新秀。首創(chuang)輕(qing)奢(she)(she)酒店(dian)(dian)概念,旗下擁有(you)三大子品牌(pai)和(he)近10家中(zhong)(zhong)高(gao)端(duan)酒店(dian)(dian)(在(zai)營及(ji)在(zai)建),其(qi)中(zhong)(zhong)包(bao)括(kuo)中(zhong)(zhong)濠(hao)S酒店(dian)(dian)(旗艦級輕(qing)奢(she)(she)酒店(dian)(dian),高(gao)端(duan)),中(zhong)(zhong)濠(hao)國(guo)(guo)際酒店(dian)(dian)(標準(zhun)級輕(qing)奢(she)(she)酒店(dian)(dian),高(gao)端(duan))、中(zhong)(zhong)濠(hao)精(jing)(jing)致(zhi)酒店(dian)(dian)(入(ru)門級輕(qing)奢(she)(she)酒店(dian)(dian),中(zhong)(zhong)高(gao)端(duan))。
中(zhong)濠(hao)酒店(dian)集團(tuan)的(de)(de)(de)英文(wen)名為(wei)BBHōL,BBHōL取自Born for Boutique Holiday(為(wei)精美時光而生(sheng)(sheng)),集團(tuan)通過不斷(duan)探(tan)索現(xian)代(dai)(dai)“輕奢(she)(she)”生(sheng)(sheng)活(huo)(huo)理(li)念并結(jie)合新的(de)(de)(de)酒店(dian)經(jing)營(ying)之路,逐步打(da)造出(chu)了以(yi)“Boutique(精致的(de)(de)(de)品質(zhi))、Benefits(親民(min)的(de)(de)(de)價格)、Brief(簡(jian)約的(de)(de)(de)設計)、Balmy(溫暖的(de)(de)(de)服(fu)務)、Bright(輕悅的(de)(de)(de)氛(fen)圍(wei))、Bazaar(優雅的(de)(de)(de)格調)”為(wei)經(jing)營(ying)理(li)念的(de)(de)(de)“6B輕奢(she)(she)體(ti)系(xi)”,旨在為(wei)現(xian)代(dai)(dai)品位人群提供更(geng)具(ju)質(zhi)感氛(fen)圍(wei)的(de)(de)(de)酒店(dian)體(ti)驗和更(geng)高品質(zhi)生(sheng)(sheng)活(huo)(huo)享受,目前在以(yi)深(shen)圳為(wei)代(dai)(dai)表的(de)(de)(de)中(zhong)國一線城市掀起一種“輕奢(she)(she)生(sheng)(sheng)活(huo)(huo)”新風(feng)潮,成為(wei)現(xian)代(dai)(dai)都市商旅“輕奢(she)(she)生(sheng)(sheng)活(huo)(huo)”的(de)(de)(de)引領者(zhe)和實踐者(zhe)。