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中(zhong)(zhong)(zhong)濠(hao)酒(jiu)店(dian)(dian)(dian)(dian)(dian)集(ji)團是一(yi)個聯合國際(ji)及國內資(zi)深酒(jiu)店(dian)(dian)(dian)(dian)(dian)精(jing)(jing)英創立(li)的(de)，具有(you)國際(ji)視野和代表(biao)新型都市生活理念(nian)的(de)酒(jiu)店(dian)(dian)(dian)(dian)(dian)新秀(xiu)。首創輕(qing)(qing)(qing)奢(she)酒(jiu)店(dian)(dian)(dian)(dian)(dian)概念(nian)，旗下擁有(you)三大子品牌(pai)和近(jin)10家中(zhong)(zhong)(zhong)高(gao)端酒(jiu)店(dian)(dian)(dian)(dian)(dian)（在(zai)營及在(zai)建），其中(zhong)(zhong)(zhong)包括(kuo)中(zhong)(zhong)(zhong)濠(hao)S酒(jiu)店(dian)(dian)(dian)(dian)(dian)（旗艦(jian)級輕(qing)(qing)(qing)奢(she)酒(jiu)店(dian)(dian)(dian)(dian)(dian)，高(gao)端），中(zhong)(zhong)(zhong)濠(hao)國際(ji)酒(jiu)店(dian)(dian)(dian)(dian)(dian)（標(biao)準(zhun)級輕(qing)(qing)(qing)奢(she)酒(jiu)店(dian)(dian)(dian)(dian)(dian)，高(gao)端）、中(zhong)(zhong)(zhong)濠(hao)精(jing)(jing)致(zhi)酒(jiu)店(dian)(dian)(dian)(dian)(dian)（入門級輕(qing)(qing)(qing)奢(she)酒(jiu)店(dian)(dian)(dian)(dian)(dian)，中(zhong)(zhong)(zhong)高(gao)端）。

中濠酒(jiu)店(dian)集團的(de)(de)(de)英文名為(wei)(wei)BBHōL，BBHōL取(qu)自Born for Boutique Holiday（為(wei)(wei)精美時(shi)光而(er)生(sheng)），集團通過(guo)不斷探(tan)索(suo)現(xian)代“輕(qing)奢(she)”生(sheng)活理(li)(li)念并結合新的(de)(de)(de)酒(jiu)店(dian)經營之路，逐步打造出了以“Boutique（精致的(de)(de)(de)品質）、Benefits（親民的(de)(de)(de)價格）、Brief（簡約的(de)(de)(de)設計）、Balmy（溫暖的(de)(de)(de)服務）、Bright（輕(qing)悅的(de)(de)(de)氛(fen)圍）、Bazaar（優雅的(de)(de)(de)格調）”為(wei)(wei)經營理(li)(li)念的(de)(de)(de)“6B輕(qing)奢(she)體系”，旨在(zai)為(wei)(wei)現(xian)代品位人(ren)群提供更具質感氛(fen)圍的(de)(de)(de)酒(jiu)店(dian)體驗和更高品質生(sheng)活享受，目前在(zai)以深圳為(wei)(wei)代表的(de)(de)(de)中國一(yi)線城市掀起一(yi)種“輕(qing)奢(she)生(sheng)活”新風(feng)潮，成為(wei)(wei)現(xian)代都市商旅“輕(qing)奢(she)生(sheng)活”的(de)(de)(de)引領者(zhe)和實踐者(zhe)。