《農(nong)(nong)(nong)(nong)廣(guang)(guang)(guang)天地》欄(lan)(lan)目(mu)(mu)是(shi)中央農(nong)(nong)(nong)(nong)業(ye)(ye)(ye)廣(guang)(guang)(guang)播電(dian)視學校在CCTV—7開(kai)辦的(de)(de)農(nong)(nong)(nong)(nong)民(min)科技(ji)教(jiao)(jiao)育(yu)與培訓節(jie)目(mu)(mu)專欄(lan)(lan),目(mu)(mu)的(de)(de)是(shi)向廣(guang)(guang)(guang)大農(nong)(nong)(nong)(nong)村傳播農(nong)(nong)(nong)(nong)業(ye)(ye)(ye)科技(ji)知識,推廣(guang)(guang)(guang)農(nong)(nong)(nong)(nong)業(ye)(ye)(ye)實(shi)用技(ji)術,提高農(nong)(nong)(nong)(nong)民(min)朋友的(de)(de)科技(ji)素質和(he)(he)生產(chan)(chan)技(ji)能。欄(lan)(lan)目(mu)(mu)開(kai)辦以來,播出了大量農(nong)(nong)(nong)(nong)民(min)群(qun)眾(zhong)喜聞(wen)樂(le)見(jian)的(de)(de)農(nong)(nong)(nong)(nong)業(ye)(ye)(ye)科教(jiao)(jiao)片和(he)(he)實(shi)用技(ji)術推廣(guang)(guang)(guang)片,受(shou)到了廣(guang)(guang)(guang)大觀眾(zhong)的(de)(de)歡迎(ying)。隨著農(nong)(nong)(nong)(nong)業(ye)(ye)(ye)產(chan)(chan)業(ye)(ye)(ye)結構(gou)調整(zheng)和(he)(he)農(nong)(nong)(nong)(nong)村經(jing)濟形勢的(de)(de)新(xin)發展(zhan),以及農(nong)(nong)(nong)(nong)民(min)群(qun)眾(zhong)對(dui)農(nong)(nong)(nong)(nong)業(ye)(ye)(ye)影(ying)視節(jie)目(mu)(mu)需(xu)求(qiu)的(de)(de)新(xin)變化,《農(nong)(nong)(nong)(nong)業(ye)(ye)(ye)教(jiao)(jiao)育(yu)》欄(lan)(lan)目(mu)(mu)與時俱進(jin)(jin)、開(kai)拓創新(xin),對(dui)欄(lan)(lan)目(mu)(mu)主旨和(he)(he)內容編排進(jin)(jin)行了一系(xi)列的(de)(de)改進(jin)(jin),以適應農(nong)(nong)(nong)(nong)業(ye)(ye)(ye)發展(zhan)新(xin)階段(duan)對(dui)農(nong)(nong)(nong)(nong)業(ye)(ye)(ye)遠(yuan)程教(jiao)(jiao)育(yu)工作的(de)(de)新(xin)要求(qiu)。中央電(dian)視臺七套農(nong)(nong)(nong)(nong)業(ye)(ye)(ye)節(jie)目(mu)(mu)官網(wang)網(wang)站農(nong)(nong)(nong)(nong)視網(wang)于2013年(nian)10月18日(ri)正式開(kai)通。
按(an)照(zhao)中央電視(shi)臺節目(mu)形態分(fen)類標準,《農(nong)廣天地》欄目(mu)為(wei)專題(ti)服務類的教(jiao)學片(pian)。鑒于農(nong)業教(jiao)育的對(dui)(dui)象已不僅僅局限于農(nong)民(min)的范疇,《農(nong)廣天地》欄目(mu)將農(nong)業技術培(pei)訓及涉農(nong)職業教(jiao)育與提高(gao)農(nong)民(min)綜合素質融為(wei)一體,并充分(fen)體現了 “對(dui)(dui)象明確、生活貼近、科(ke)學系統、技術實用、服務周(zhou)到”等欄目(mu)特(te)性。
本欄目以提高(gao)(gao)農(nong)(nong)(nong)業(ye)科技(ji)(ji)成(cheng)果轉化率、農(nong)(nong)(nong)業(ye)資源(yuan)利用(yong)(yong)率和深入開發農(nong)(nong)(nong)村人(ren)力(li)資源(yuan)為出發點(dian),關注并跟(gen)蹤具(ju)有推廣價值的(de)新(xin)(xin)技(ji)(ji)術、新(xin)(xin)成(cheng)果,力(li)求實現(xian)科普、教育(yu)、培(pei)訓、實用(yong)(yong)技(ji)(ji)術推廣、信(xin)息發布等(deng)(deng)多重功能;在內容設(she)置(zhi)方面注重農(nong)(nong)(nong)業(ye)生產(chan)綜合(he)效益(yi)和農(nong)(nong)(nong)民勞(lao)動(dong)技(ji)(ji)能的(de)提高(gao)(gao),圍繞農(nong)(nong)(nong)業(ye)產(chan)業(ye)結構調(diao)整、農(nong)(nong)(nong)產(chan)品(pin)區域布局的(de)需要,介紹科技(ji)(ji)含量高(gao)(gao)、投資少、見效快(kuai)的(de)種養業(ye)及農(nong)(nong)(nong)產(chan)品(pin)深加工(gong)(gong)(gong)的(de)實用(yong)(yong)技(ji)(ji)術和農(nong)(nong)(nong)產(chan)品(pin)市場營銷(xiao)案例;結合(he)農(nong)(nong)(nong)村富余勞(lao)動(dong)力(li)轉移工(gong)(gong)(gong)作進行農(nong)(nong)(nong)民工(gong)(gong)(gong)技(ji)(ji)能培(pei)訓,開辟農(nong)(nong)(nong)業(ye)遠程教育(yu)“空中課堂(tang)”等(deng)(deng),逐步形成(cheng)《農(nong)(nong)(nong)廣天地》欄目鮮明的(de)農(nong)(nong)(nong)業(ye)教育(yu)與服務特色。
《農廣天地(di)》是中央電視臺立足全國(guo)中小城(cheng)市、城(cheng)鄉以及廣大農村地(di)區,提供深度致(zhi)富、健康(kang)和科學(xue)的生(sheng)活(huo)、職業(ye)培訓(xun)的綜合(he)性服務教(jiao)(jiao)育類節(jie)目(mu)。配(pei)合(he)政府主(zhu)管部門(men)履行群(qun)眾教(jiao)(jiao)育與培訓(xun)的職能,提供遠(yuan)程教(jiao)(jiao)育資(zi)源。 《農廣天地(di)》關系國(guo)計(ji)民生(sheng)。
科(ke)學(xue)性原則(ze):節目選題應以科(ke)學(xue)為依(yi)據(ju),內容真(zhen)實、可靠,能夠(gou)及時反映農業(ye)科(ke)技的最(zui)新(xin)成果。
整(zheng)體性原則(ze):圍(wei)繞(rao)某一主題(ti)完(wan)整(zheng)系(xi)統地(di)組(zu)織節目內容,保持節目的(de)連貫(guan)性和風格的(de)統一性。
時效性原則:體現時代特(te)征(zheng),緊(jin)緊(jin)圍繞政(zheng)府、農業部門和特(te)定收視群體所關(guan)心的問題來組織節目選題。
親和性原(yuan)則:以觀眾身邊熟(shu)悉的事物為切入點引出主(zhu)題,深入淺(qian)出,答疑解惑。
開放性原則:跟蹤現代遠程教育(yu)的發展,滿足廣大群(qun)眾(zhong)多樣化的學習需求(qiu),力求(qiu)節目生動形象,既服務(wu)教學,又貼近(jin)生活
突(tu)出“實(shi)際、實(shi)用、實(shi)效、適時創新”的特點,形成(cheng)《農廣天地》服務“三農”、兼顧城(cheng)鄉(xiang)的特色(se)。
實際(ji)——節目內容針對(dui)性強,主題(ti)鮮明(ming),對(dui)象明(ming)確,能夠解決農業生產與經營當(dang)中存在的實際(ji)問題(ti)。
實用(yong)——推廣農(nong)業實用(yong)技術(shu),著重(zhong)表現某項技術(shu)的(de)重(zhong)點或難點等技術(shu)環節,使觀眾(zhong)看(kan)得(de)(de)懂、學得(de)(de)會(hui)、用(yong)得(de)(de)上。
實效——選(xuan)擇城鄉(xiang)群眾(zhong)共同關注的熱點問(wen)題作為切入點,強調節目的適時性和(he)時效性。
適(shi)時創新——充分發揮(hui)電視媒體(ti)的傳播優(you)勢,創造清新活潑的表現形(xing)式(shi) ,形(xing)成《農廣(guang)天(tian)地(di)》欄目的特(te)有風格。
(下午檔)首播(bo):每(mei)周(zhou)一至(zhi)周(zhou)五 14:58—15:28 重播(bo):每(mei)周(zhou)二至(zhi)周(zhou)六(liu) 06:05—06:35
(晚間檔)首(shou)播(bo):每周(zhou)(zhou)日(ri)至(zhi)周(zhou)(zhou)五 19:00—19:30 重播(bo):每周(zhou)(zhou)二(er)至(zhi)周(zhou)(zhou)日(ri) 00:10—00:40
網絡點播:農視網
《農廣天(tian)地》欄目(mu)主持人(ren):王莉鑫,楊璐(lu),曾(ceng)璐(lu)