《農(nong)(nong)(nong)(nong)廣(guang)天(tian)地》欄(lan)目(mu)是(shi)中央農(nong)(nong)(nong)(nong)業(ye)廣(guang)播(bo)(bo)(bo)電視學校在CCTV—7開辦(ban)的(de)(de)(de)農(nong)(nong)(nong)(nong)民(min)(min)科(ke)技(ji)教(jiao)育(yu)與(yu)培(pei)訓節目(mu)專(zhuan)欄(lan),目(mu)的(de)(de)(de)是(shi)向廣(guang)大農(nong)(nong)(nong)(nong)村傳(chuan)播(bo)(bo)(bo)農(nong)(nong)(nong)(nong)業(ye)科(ke)技(ji)知(zhi)識,推廣(guang)農(nong)(nong)(nong)(nong)業(ye)實(shi)用技(ji)術(shu),提高農(nong)(nong)(nong)(nong)民(min)(min)朋友的(de)(de)(de)科(ke)技(ji)素質和生產技(ji)能。欄(lan)目(mu)開辦(ban)以來(lai),播(bo)(bo)(bo)出了大量農(nong)(nong)(nong)(nong)民(min)(min)群眾喜聞(wen)樂見的(de)(de)(de)農(nong)(nong)(nong)(nong)業(ye)科(ke)教(jiao)片(pian)和實(shi)用技(ji)術(shu)推廣(guang)片(pian),受到了廣(guang)大觀(guan)眾的(de)(de)(de)歡迎。隨著農(nong)(nong)(nong)(nong)業(ye)產業(ye)結構調整和農(nong)(nong)(nong)(nong)村經濟形勢的(de)(de)(de)新(xin)(xin)發(fa)(fa)展,以及(ji)農(nong)(nong)(nong)(nong)民(min)(min)群眾對(dui)(dui)農(nong)(nong)(nong)(nong)業(ye)影視節目(mu)需求(qiu)的(de)(de)(de)新(xin)(xin)變化,《農(nong)(nong)(nong)(nong)業(ye)教(jiao)育(yu)》欄(lan)目(mu)與(yu)時俱進(jin)、開拓創新(xin)(xin),對(dui)(dui)欄(lan)目(mu)主旨和內容編排進(jin)行(xing)了一系列的(de)(de)(de)改進(jin),以適應(ying)農(nong)(nong)(nong)(nong)業(ye)發(fa)(fa)展新(xin)(xin)階段對(dui)(dui)農(nong)(nong)(nong)(nong)業(ye)遠程教(jiao)育(yu)工(gong)作(zuo)的(de)(de)(de)新(xin)(xin)要求(qiu)。中央電視臺七套農(nong)(nong)(nong)(nong)業(ye)節目(mu)官網(wang)(wang)網(wang)(wang)站農(nong)(nong)(nong)(nong)視網(wang)(wang)于2013年(nian)10月(yue)18日正(zheng)式(shi)開通。
按照中(zhong)央電視(shi)臺節(jie)目(mu)(mu)形(xing)態分類(lei)標準(zhun),《農(nong)(nong)(nong)廣天(tian)地》欄(lan)目(mu)(mu)為專題服務類(lei)的教(jiao)學片。鑒于(yu)農(nong)(nong)(nong)業教(jiao)育(yu)的對象已不僅(jin)僅(jin)局限于(yu)農(nong)(nong)(nong)民(min)的范疇(chou),《農(nong)(nong)(nong)廣天(tian)地》欄(lan)目(mu)(mu)將(jiang)農(nong)(nong)(nong)業技(ji)術(shu)培訓及涉(she)農(nong)(nong)(nong)職業教(jiao)育(yu)與(yu)提高農(nong)(nong)(nong)民(min)綜合(he)素質融為一體(ti),并(bing)充分體(ti)現了 “對象明確、生(sheng)活(huo)貼近、科學系統、技(ji)術(shu)實用、服務周(zhou)到”等欄(lan)目(mu)(mu)特性。
本欄目(mu)以提(ti)(ti)高農(nong)(nong)(nong)(nong)(nong)業(ye)科技(ji)(ji)(ji)成果轉化率、農(nong)(nong)(nong)(nong)(nong)業(ye)資(zi)源利用(yong)(yong)率和(he)深(shen)入開發農(nong)(nong)(nong)(nong)(nong)村(cun)人力資(zi)源為(wei)出發點(dian),關注并(bing)跟(gen)蹤(zong)具有推(tui)廣(guang)價值的新技(ji)(ji)(ji)術、新成果,力求實(shi)(shi)現科普、教育、培訓、實(shi)(shi)用(yong)(yong)技(ji)(ji)(ji)術推(tui)廣(guang)、信息發布(bu)等(deng)多重功能(neng);在(zai)內(nei)容設(she)置方面注重農(nong)(nong)(nong)(nong)(nong)業(ye)生產(chan)(chan)綜(zong)合(he)效(xiao)益和(he)農(nong)(nong)(nong)(nong)(nong)民勞(lao)動(dong)技(ji)(ji)(ji)能(neng)的提(ti)(ti)高,圍(wei)繞農(nong)(nong)(nong)(nong)(nong)業(ye)產(chan)(chan)業(ye)結構(gou)調整、農(nong)(nong)(nong)(nong)(nong)產(chan)(chan)品區域(yu)布(bu)局的需要,介紹科技(ji)(ji)(ji)含量高、投資(zi)少(shao)、見(jian)效(xiao)快的種養業(ye)及農(nong)(nong)(nong)(nong)(nong)產(chan)(chan)品深(shen)加工(gong)的實(shi)(shi)用(yong)(yong)技(ji)(ji)(ji)術和(he)農(nong)(nong)(nong)(nong)(nong)產(chan)(chan)品市場營銷案例;結合(he)農(nong)(nong)(nong)(nong)(nong)村(cun)富余勞(lao)動(dong)力轉移(yi)工(gong)作進行農(nong)(nong)(nong)(nong)(nong)民工(gong)技(ji)(ji)(ji)能(neng)培訓,開辟(pi)農(nong)(nong)(nong)(nong)(nong)業(ye)遠(yuan)程教育“空中課(ke)堂”等(deng),逐(zhu)步形成《農(nong)(nong)(nong)(nong)(nong)廣(guang)天地》欄目(mu)鮮明的農(nong)(nong)(nong)(nong)(nong)業(ye)教育與服務(wu)特色。
《農廣(guang)天地》是中(zhong)央電視臺立足全國中(zhong)小城市、城鄉以及廣(guang)大(da)農村地區,提供深度致富、健康和科學的(de)(de)生活、職(zhi)業培(pei)訓(xun)的(de)(de)綜合(he)性服務教育(yu)類(lei)節目。配合(he)政(zheng)府(fu)主管部門履行群眾教育(yu)與培(pei)訓(xun)的(de)(de)職(zhi)能,提供遠程教育(yu)資源(yuan)。 《農廣(guang)天地》關系(xi)國計民生。
科(ke)學性原則:節目選題應以科(ke)學為(wei)依據,內容真(zhen)實、可靠,能夠及時(shi)反映農(nong)業科(ke)技的最(zui)新(xin)成果。
整(zheng)體性(xing)(xing)(xing)原(yuan)則:圍繞某一主題完整(zheng)系統(tong)地(di)組織節(jie)目內容,保(bao)持節(jie)目的連貫性(xing)(xing)(xing)和風格的統(tong)一性(xing)(xing)(xing)。
時效(xiao)性原則:體現時代特(te)征,緊緊圍繞政府、農業部門和特(te)定收(shou)視群體所關(guan)心的問題(ti)來組織節目選題(ti)。
親和性原則:以(yi)觀眾身邊熟悉的事物為(wei)切入(ru)點引出主題,深入(ru)淺出,答疑解惑。
開放性原則:跟蹤現代遠程教育的(de)發展,滿足廣大群(qun)眾多(duo)樣化(hua)的(de)學習需(xu)求,力求節目生(sheng)動形象,既服務教學,又貼近生(sheng)活(huo)
突出“實(shi)際、實(shi)用、實(shi)效、適時創新”的特(te)點,形成《農廣天(tian)地》服務(wu)“三農”、兼(jian)顧城鄉的特(te)色。
實際——節目(mu)內容針對性強,主題鮮明(ming),對象明(ming)確,能夠解決農業(ye)生產(chan)與(yu)經營當中存在的實際問題。
實用(yong)(yong)——推廣農業實用(yong)(yong)技(ji)術,著重表現(xian)某項技(ji)術的(de)重點或難點等技(ji)術環節(jie),使觀眾看得(de)懂、學得(de)會、用(yong)(yong)得(de)上。
實效(xiao)——選擇城鄉群眾共同(tong)關注(zhu)的熱點問題作為切入點,強調節目的適時性(xing)和時效(xiao)性(xing)。
適時(shi)創新——充分發揮電視(shi)媒體的(de)(de)傳播優勢,創造清(qing)新活潑的(de)(de)表現(xian)形式(shi) ,形成(cheng)《農廣(guang)天地》欄目的(de)(de)特有風格(ge)。
(下(xia)午檔)首播:每周一(yi)至(zhi)周五(wu) 14:58—15:28 重播:每周二至(zhi)周六 06:05—06:35
(晚間檔)首播:每周日至(zhi)周五 19:00—19:30 重播:每周二至(zhi)周日 00:10—00:40
網(wang)絡點播:農視網(wang)
《農廣天(tian)地》欄目主持人:王莉鑫,楊璐,曾璐