電子商務專業課程
計(ji)(ji)算(suan)機網(wang)(wang)(wang)絡(luo)原理、電(dian)(dian)子(zi)(zi)(zi)商(shang)(shang)(shang)(shang)(shang)務(wu)(wu)(wu)(wu)(wu)概論、網(wang)(wang)(wang)絡(luo)營(ying)銷(xiao)實務(wu)(wu)(wu)(wu)(wu)、電(dian)(dian)子(zi)(zi)(zi)商(shang)(shang)(shang)(shang)(shang)務(wu)(wu)(wu)(wu)(wu)網(wang)(wang)(wang)站推廣、電(dian)(dian)子(zi)(zi)(zi)商(shang)(shang)(shang)(shang)(shang)務(wu)(wu)(wu)(wu)(wu)客戶服務(wu)(wu)(wu)(wu)(wu)、電(dian)(dian)子(zi)(zi)(zi)商(shang)(shang)(shang)(shang)(shang)務(wu)(wu)(wu)(wu)(wu)網(wang)(wang)(wang)站建設與(yu)(yu)(yu)維(wei)護(hu)、國(guo)際貿易概論、電(dian)(dian)子(zi)(zi)(zi)商(shang)(shang)(shang)(shang)(shang)務(wu)(wu)(wu)(wu)(wu)信(xin)函寫作、電(dian)(dian)子(zi)(zi)(zi)商(shang)(shang)(shang)(shang)(shang)務(wu)(wu)(wu)(wu)(wu)營(ying)銷(xiao)寫作實務(wu)(wu)(wu)(wu)(wu)、營(ying)銷(xiao)策劃、網(wang)(wang)(wang)頁配色、網(wang)(wang)(wang)頁設計(ji)(ji)、數據結(jie)構、Photoshop、Adobe Dreamweaver、html、Java語(yu)言(yan)、Web標準與(yu)(yu)(yu)網(wang)(wang)(wang)站重構、FlashAction Script動(dong)畫(hua)設計(ji)(ji)、UI設計(ji)(ji)、電(dian)(dian)子(zi)(zi)(zi)商(shang)(shang)(shang)(shang)(shang)務(wu)(wu)(wu)(wu)(wu)網(wang)(wang)(wang)站建設、電(dian)(dian)子(zi)(zi)(zi)商(shang)(shang)(shang)(shang)(shang)務(wu)(wu)(wu)(wu)(wu)管理實務(wu)(wu)(wu)(wu)(wu)、ERP與(yu)(yu)(yu)客戶關系管理、電(dian)(dian)子(zi)(zi)(zi)商(shang)(shang)(shang)(shang)(shang)務(wu)(wu)(wu)(wu)(wu)物(wu)流(liu)管理、消費心理學、電(dian)(dian)子(zi)(zi)(zi)商(shang)(shang)(shang)(shang)(shang)務(wu)(wu)(wu)(wu)(wu)實驗(yan)、電(dian)(dian)子(zi)(zi)(zi)商(shang)(shang)(shang)(shang)(shang)務(wu)(wu)(wu)(wu)(wu)專業英語(yu)、網(wang)(wang)(wang)絡(luo)數據庫、移動(dong)商(shang)(shang)(shang)(shang)(shang)務(wu)(wu)(wu)(wu)(wu)、企(qi)業信(xin)息化、電(dian)(dian)子(zi)(zi)(zi)商(shang)(shang)(shang)(shang)(shang)務(wu)(wu)(wu)(wu)(wu)系統設計(ji)(ji)、廣告策劃、電(dian)(dian)子(zi)(zi)(zi)商(shang)(shang)(shang)(shang)(shang)務(wu)(wu)(wu)(wu)(wu)與(yu)(yu)(yu)物(wu)流(liu)等。
電子商務專業就業方向
畢(bi)業生主要可從事的(de)職(zhi)業有:電商(shang)平臺網(wang)(wang)站前端(duan)設(she)計、網(wang)(wang)站后臺建(jian)設(she)和維護、電商(shang)網(wang)(wang)站運營(ying)(ying)(網(wang)(wang)絡(luo)編輯、網(wang)(wang)絡(luo)客戶服務、網(wang)(wang)站策(ce)劃、網(wang)(wang)站數據監控和數據挖(wa)掘、網(wang)(wang)站CRM)、網(wang)(wang)絡(luo)營(ying)(ying)銷(xiao)(SEO、SEM、網(wang)(wang)絡(luo)廣告(gao)投放、網(wang)(wang)絡(luo)整合營(ying)(ying)銷(xiao)、企(qi)業營(ying)(ying)銷(xiao)策(ce)劃)、電子商(shang)務運營(ying)(ying)等。
電子商務專業就業前景
2011年以來,隨著全球電子商務高速增長,中(zhong)國(guo)(guo)電(dian)(dian)子(zi)(zi)商(shang)(shang)(shang)(shang)務(wu)(wu)也急(ji)劇(ju)發(fa)展(zhan),使得電(dian)(dian)子(zi)(zi)商(shang)(shang)(shang)(shang)務(wu)(wu)人才(cai)嚴重(zhong)(zhong)短缺。由于互聯網用(yong)戶正以每年100%的速度遞增,該行(xing)(xing)業(ye)(ye)(ye)(ye)的人才(cai)缺口(kou)相(xiang)當驚人,預計(ji)中(zhong)國(guo)(guo)在未來10年大約需要(yao)200萬名電(dian)(dian)子(zi)(zi)商(shang)(shang)(shang)(shang)務(wu)(wu)專業(ye)(ye)(ye)(ye)人才(cai),從社會調查(cha)實踐來看,絕大多數企(qi)業(ye)(ye)(ye)(ye)(多為(wei)中(zhong)小企(qi)業(ye)(ye)(ye)(ye))已(yi)陸續步入(ru)電(dian)(dian)子(zi)(zi)商(shang)(shang)(shang)(shang)務(wu)(wu)行(xing)(xing)列(lie),采(cai)用(yong)傳統經濟與(yu)網絡經濟結合的方式生產經營。根據這個現象(xiang),可(ke)以知道中(zhong)小企(qi)業(ye)(ye)(ye)(ye)步入(ru)電(dian)(dian)子(zi)(zi)商(shang)(shang)(shang)(shang)務(wu)(wu)行(xing)(xing)列(lie)急(ji)需電(dian)(dian)子(zi)(zi)商(shang)(shang)(shang)(shang)務(wu)(wu)人才(cai),所(suo)以電(dian)(dian)子(zi)(zi)商(shang)(shang)(shang)(shang)務(wu)(wu)就(jiu)業(ye)(ye)(ye)(ye)前景是(shi)有希望的,國(guo)(guo)家(jia)政策正在大力支持電(dian)(dian)子(zi)(zi)商(shang)(shang)(shang)(shang)務(wu)(wu)的發(fa)展(zhan),商(shang)(shang)(shang)(shang)務(wu)(wu)部已(yi)經對電(dian)(dian)子(zi)(zi)商(shang)(shang)(shang)(shang)務(wu)(wu)專業(ye)(ye)(ye)(ye)人才(cai)給(gei)予極大重(zhong)(zhong)視。