新(xin)(xin)消費(fei)(fei)品(pin)(pin)牌(pai)(pai)(pai)50強(qiang)是CNPP榜(bang)中(zhong)(zhong)(zhong)(zhong)榜(bang)品(pin)(pin)牌(pai)(pai)(pai)研(yan)究(jiu)中(zhong)(zhong)(zhong)(zhong)心聯合CN10排(pai)(pai)(pai)排(pai)(pai)(pai)榜(bang)數(shu)(shu)(shu)(shu)(shu)(shu)據研(yan)究(jiu)部(bu)門(men)根據新(xin)(xin)消費(fei)(fei)品(pin)(pin)牌(pai)(pai)(pai)個性化、細分化、多(duo)樣(yang)化的(de)(de)(de)(de)(de)(de)特(te)點，并基(ji)(ji)于獨(du)立的(de)(de)(de)(de)(de)(de)大數(shu)(shu)(shu)(shu)(shu)(shu)據評(ping)價體(ti)系和(he)市(shi)場競爭力(li)(li)(li)(li)、產品(pin)(pin)創(chuang)新(xin)(xin)力(li)(li)(li)(li)、品(pin)(pin)牌(pai)(pai)(pai)影(ying)響力(li)(li)(li)(li)、資(zi)本關注(zhu)度等(deng)多(duo)維度評(ping)定分析，主要涵(han)蓋食品(pin)(pin)酒飲、生活方式(shi)、美妝個護等(deng)多(duo)個領域的(de)(de)(de)(de)(de)(de)頭部(bu)創(chuang)新(xin)(xin)企(qi)(qi)(qi)業(ye)(ye)(ye)(ye)。榜(bang)單(dan)(dan)相關數(shu)(shu)(shu)(shu)(shu)(shu)據參(can)考了(le)億歐網中(zhong)(zhong)(zhong)(zhong)國(guo)(guo)(guo)新(xin)(xin)消費(fei)(fei)發(fa)展洞(dong)察暨品(pin)(pin)牌(pai)(pai)(pai)力(li)(li)(li)(li)榜(bang)單(dan)(dan)、第一財(cai)經商(shang)業(ye)(ye)(ye)(ye)數(shu)(shu)(shu)(shu)(shu)(shu)據中(zhong)(zhong)(zhong)(zhong)心中(zhong)(zhong)(zhong)(zhong)國(guo)(guo)(guo)新(xin)(xin)消費(fei)(fei)品(pin)(pin)牌(pai)(pai)(pai)年(nian)(nian)度增長力(li)(li)(li)(li)榜(bang)單(dan)(dan)、社會智庫(ku)網經社電子商(shang)務研(yan)究(jiu)中(zhong)(zhong)(zhong)(zhong)心中(zhong)(zhong)(zhong)(zhong)國(guo)(guo)(guo)數(shu)(shu)(shu)(shu)(shu)(shu)字(zi)(zi)化新(xin)(xin)消費(fei)(fei)品(pin)(pin)牌(pai)(pai)(pai)“百強(qiang)榜(bang)”等(deng)名(ming)(ming)單(dan)(dan)，榜(bang)單(dan)(dan)將(jiang)每年(nian)(nian)度更新(xin)(xin)一次，名(ming)(ming)單(dan)(dan)僅供參(can)考。百強(qiang)名(ming)(ming)單(dan)(dan)以財(cai)富世界500強(qiang)、國(guo)(guo)(guo)家科學技(ji)(ji)術(shu)獎(jiang)、國(guo)(guo)(guo)家企(qi)(qi)(qi)業(ye)(ye)(ye)(ye)技(ji)(ji)術(shu)中(zhong)(zhong)(zhong)(zhong)心、上(shang)(shang)市(shi)公司（中(zhong)(zhong)(zhong)(zhong)國(guo)(guo)(guo)、世界著名(ming)(ming)證券交(jiao)易所上(shang)(shang)市(shi)的(de)(de)(de)(de)(de)(de)企(qi)(qi)(qi)業(ye)(ye)(ye)(ye)）、高(gao)新(xin)(xin)技(ji)(ji)術(shu)企(qi)(qi)(qi)業(ye)(ye)(ye)(ye)、瞪(deng)羚企(qi)(qi)(qi)業(ye)(ye)(ye)(ye)、中(zhong)(zhong)(zhong)(zhong)華老字(zi)(zi)號、制造業(ye)(ye)(ye)(ye)單(dan)(dan)項冠軍、福布斯(si)2000強(qiang)、專精特(te)新(xin)(xin)小巨人、受(shou)馳名(ming)(ming)商(shang)標(biao)保護的(de)(de)(de)(de)(de)(de)企(qi)(qi)(qi)業(ye)(ye)(ye)(ye)、原省(sheng)市(shi)名(ming)(ming)牌(pai)(pai)(pai)、原省(sheng)市(shi)著名(ming)(ming)商(shang)標(biao)、獲省(sheng)市(shi)科學技(ji)(ji)術(shu)進步獎(jiang)的(de)(de)(de)(de)(de)(de)企(qi)(qi)(qi)業(ye)(ye)(ye)(ye)、行(xing)業(ye)(ye)(ye)(ye)標(biao)準起草單(dan)(dan)位、注(zhu)冊資(zi)本達(da)千萬數(shu)(shu)(shu)(shu)(shu)(shu)億的(de)(de)(de)(de)(de)(de)企(qi)(qi)(qi)業(ye)(ye)(ye)(ye)、科技(ji)(ji)型中(zhong)(zhong)(zhong)(zhong)小企(qi)(qi)(qi)業(ye)(ye)(ye)(ye)、民營企(qi)(qi)(qi)業(ye)(ye)(ye)(ye)500強(qiang)、服務業(ye)(ye)(ye)(ye)500強(qiang)、獲得各(ge)類榮譽及政(zheng)府獎(jiang)勵、受(shou)政(zheng)策補貼的(de)(de)(de)(de)(de)(de)各(ge)類企(qi)(qi)(qi)業(ye)(ye)(ye)(ye)為樣(yang)本篩(shai)選空間，以網絡投(tou)票(piao)、網民口碑打(da)分、大數(shu)(shu)(shu)(shu)(shu)(shu)據云計算、資(zi)料整理、數(shu)(shu)(shu)(shu)(shu)(shu)據統計為基(ji)(ji)礎，綜合了(le)多(duo)家機構、組織、媒體(ti)、網站公布的(de)(de)(de)(de)(de)(de)排(pai)(pai)(pai)行(xing)榜(bang)、評(ping)測排(pai)(pai)(pai)行(xing)排(pai)(pai)(pai)名(ming)(ming)、榜(bang)單(dan)(dan)數(shu)(shu)(shu)(shu)(shu)(shu)據，以及關注(zhu)指(zhi)數(shu)(shu)(shu)(shu)(shu)(shu)、受(shou)歡迎(ying)程(cheng)度、好評(ping)指(zhi)數(shu)(shu)(shu)(shu)(shu)(shu)等(deng)研(yan)究(jiu)成果。能出現在名(ming)(ming)單(dan)(dan)中(zhong)(zhong)(zhong)(zhong)，和(he)公司的(de)(de)(de)(de)(de)(de)實力(li)(li)(li)(li)、廣告宣傳投(tou)入力(li)(li)(li)(li)度，品(pin)(pin)牌(pai)(pai)(pai)的(de)(de)(de)(de)(de)(de)知名(ming)(ming)度、創(chuang)新(xin)(xin)能力(li)(li)(li)(li)、國(guo)(guo)(guo)際影(ying)響力(li)(li)(li)(li)、信用(yong)指(zhi)數(shu)(shu)(shu)(shu)(shu)(shu)、所處行(xing)業(ye)(ye)(ye)(ye)的(de)(de)(de)(de)(de)(de)發(fa)展水平，行(xing)業(ye)(ye)(ye)(ye)競爭力(li)(li)(li)(li)，產業(ye)(ye)(ye)(ye)鏈核心地位，規模體(ti)量與發(fa)展潛力(li)(li)(li)(li)，用(yong)戶終(zhong)端影(ying)響力(li)(li)(li)(li)、投(tou)入研(yan)發(fa)、產品(pin)(pin)（服務）質量、美譽度-口碑、投(tou)票(piao)數(shu)(shu)(shu)(shu)(shu)(shu)量、關注(zhu)指(zhi)數(shu)(shu)(shu)(shu)(shu)(shu)、評(ping)論打(da)分等(deng)有關。