電(dian)視(shi)(shi)(shi)(shi)收視(shi)(shi)(shi)(shi)率(lv)(lv)是指某(mou)(mou)一(yi)時段內(nei)平均每(mei)分鐘收看(kan)(kan)某(mou)(mou)電(dian)視(shi)(shi)(shi)(shi)頻道（或某(mou)(mou)電(dian)視(shi)(shi)(shi)(shi)節(jie)(jie)目(mu)(mu)）的(de)人數(shu)占(zhan)電(dian)視(shi)(shi)(shi)(shi)觀眾總(zong)人數(shu)的(de)百分比(bi)。作為“注意力經濟(ji)”時代的(de)重(zhong)要(yao)量化指標，它(ta)是深入分析電(dian)視(shi)(shi)(shi)(shi)收視(shi)(shi)(shi)(shi)市(shi)場的(de)科學基礎。2018收視(shi)(shi)(shi)(shi)率(lv)(lv)最高的(de)電(dian)視(shi)(shi)(shi)(shi)劇(ju)是哪部？收視(shi)(shi)(shi)(shi)率(lv)(lv)最高的(de)綜藝(yi)節(jie)(jie)目(mu)(mu)是哪個節(jie)(jie)目(mu)(mu)？下面就一(yi)起來(lai)看(kan)(kan)看(kan)(kan)尼爾森網聯發(fa)布的(de)2018全(quan)年電(dian)視(shi)(shi)(shi)(shi)臺收視(shi)(shi)(shi)(shi)率(lv)(lv)、電(dian)視(shi)(shi)(shi)(shi)劇(ju)收視(shi)(shi)(shi)(shi)率(lv)(lv)、綜藝(yi)節(jie)(jie)目(mu)(mu)收視(shi)(shi)(shi)(shi)率(lv)(lv)以(yi)及晚會節(jie)(jie)目(mu)(mu)收視(shi)(shi)(shi)(shi)率(lv)(lv)。