電視(shi)(shi)(shi)(shi)收(shou)(shou)視(shi)(shi)(shi)(shi)率是指(zhi)某(mou)一時段內平均(jun)每分(fen)鐘(zhong)收(shou)(shou)看某(mou)電視(shi)(shi)(shi)(shi)頻道（或某(mou)電視(shi)(shi)(shi)(shi)節目(mu)(mu)）的(de)(de)(de)人數占電視(shi)(shi)(shi)(shi)觀眾總(zong)人數的(de)(de)(de)百分(fen)比。作為“注意力經濟(ji)”時代的(de)(de)(de)重要量化指(zhi)標，它是深入分(fen)析電視(shi)(shi)(shi)(shi)收(shou)(shou)視(shi)(shi)(shi)(shi)市場的(de)(de)(de)科(ke)學基礎(chu)。2018收(shou)(shou)視(shi)(shi)(shi)(shi)率最高的(de)(de)(de)電視(shi)(shi)(shi)(shi)劇是哪部(bu)？收(shou)(shou)視(shi)(shi)(shi)(shi)率最高的(de)(de)(de)綜藝節目(mu)(mu)是哪個節目(mu)(mu)？下(xia)面就一起來看看尼爾森網聯發(fa)布的(de)(de)(de)2018全年電視(shi)(shi)(shi)(shi)臺(tai)收(shou)(shou)視(shi)(shi)(shi)(shi)率、電視(shi)(shi)(shi)(shi)劇收(shou)(shou)視(shi)(shi)(shi)(shi)率、綜藝節目(mu)(mu)收(shou)(shou)視(shi)(shi)(shi)(shi)率以及晚會節目(mu)(mu)收(shou)(shou)視(shi)(shi)(shi)(shi)率。