品牌實力:波司登創始于1976年,專注于羽絨服研發、設計、制作,產品暢銷美國、法國、意大利等70多個國家。2022年(nian)波司(si)登羽絨服入(ru)選(xuan)“全球最(zui)具價值服飾(shi)品(pin)牌(pai)50強”,波司(si)登羽絨服在CNPP羽絨服十大品(pin)牌(pai)榜中位(wei)列第(di)1位(wei),小編2022年11月在京東搜索“羽絨(rong)服”關鍵字查看產品銷量和評論情況,了解到波(bo)司登羽絨服銷量最高的單品排在前5位,憑借專業優勢與前衛的(de)(de)(de)時尚感(gan),成為了炙手可熱(re)的(de)(de)(de)時尚品(pin)牌。波(bo)司登(deng)對產品(pin)不斷(duan)創新,全球(qiu)首(shou)創專利空(kong)氣自循環(huan)體(ti)系,建立(li)羽絨服(fu)溫(wen)標系統,并首(shou)次將航天科技(ji)(ji)應用在羽絨服(fu)上,四重保暖(nuan)溫(wen)控技(ji)(ji)術等(deng),推動行業品(pin)質升級。波(bo)司登(deng)旗下有波(bo)司登(deng)、雪中飛、康博、冰潔、雙羽等(deng)品(pin)牌,通過這些品(pin)牌,可以(yi)提供多種(zhong)羽絨服(fu)產品(pin)以(yi)迎合不同階(jie)層的(de)(de)(de)消費者。
波司登主攻時(shi)尚羽絨(rong)服(fu),涵蓋男士(shi)、女士(shi)、兒童(tong)等(deng)各(ge)類人群(qun);并(bing)有多個風(feng)(feng)(feng)格系(xi)(xi)列,如時(shi)尚系(xi)(xi)列、休閑系(xi)(xi)列、商務系(xi)(xi)列、戶外系(xi)(xi)列、情(qing)侶同款系(xi)(xi)列等(deng)。不同人群(qun)又分出(chu)不一樣的系(xi)(xi)列產品,男士(shi)熱(re)銷的是(shi)時(shi)尚運動(dong)風(feng)(feng)(feng)、潮(chao)流運動(dong)風(feng)(feng)(feng)、工(gong)裝派克風(feng)(feng)(feng)、品質(zhi)商務風(feng)(feng)(feng)等(deng);女士(shi)熱(re)銷的是(shi)時(shi)尚休閑風(feng)(feng)(feng)、都市優雅風(feng)(feng)(feng)、經典商務風(feng)(feng)(feng)等(deng);兒童(tong)熱(re)銷的是(shi)英(ying)倫(lun)學(xue)院風(feng)(feng)(feng)、時(shi)尚洋氣風(feng)(feng)(feng)、可愛保暖風(feng)(feng)(feng)等(deng)。
在(zai)選(xuan)擇(ze)的(de)(de)(de)(de)時候,還需要(yao)(yao)根據不(bu)同(tong)人群不(bu)同(tong)身(shen)材去挑選(xuan),才能穿出時尚潮(chao)流范(fan)。個子嬌小(xiao)的(de)(de)(de)(de)人應盡(jin)量選(xuan)擇(ze)短款的(de)(de)(de)(de)羽絨(rong)(rong)服(fu),短款長(chang)(chang)(chang)度一(yi)定(ding)要(yao)(yao)避開臀線(xian);主推(tui)價格(ge)范(fan)圍400—900元。如果(guo)高(gao)(gao)瘦人群,推(tui)薦長(chang)(chang)(chang)款羽絨(rong)(rong)服(fu),保暖的(de)(de)(de)(de)同(tong)時,也更能凸顯高(gao)(gao)挑身(shen)材;主推(tui)價格(ge)范(fan)圍1200—1700元。如果(guo)身(shen)材比(bi)例不(bu)佳,可(ke)以(yi)(yi)選(xuan)擇(ze)蓋住臀線(xian)的(de)(de)(de)(de)中長(chang)(chang)(chang)款羽絨(rong)(rong)服(fu),同(tong)時利用(yong)內搭(da)配合腰(yao)帶、塞衣角等高(gao)(gao)腰(yao)線(xian)法則;主推(tui)價格(ge)范(fan)圍1000—1500元。如果(guo)是年紀較大(da)或(huo)北方(fang)的(de)(de)(de)(de)朋友,推(tui)薦波司登極寒系(xi)列羽絨(rong)(rong)服(fu),采(cai)用(yong)高(gao)(gao)品質鵝絨(rong)(rong)和防(fang)風面(mian)料(liao),可(ke)以(yi)(yi)強效御寒;主推(tui)價格(ge)范(fan)圍1700—2000元。年紀小(xiao),追求時尚潮(chao)流,推(tui)薦輕薄羽絨(rong)(rong)服(fu);設計時尚,款式多樣,適合春秋冬季節(jie),主推(tui)價格(ge)范(fan)圍1300—1800元。
保暖性好:波司登羽絨服采用胸腹之間上等大朵鵝絨,環保瑞士藍標認證。就如波司登極寒系列羽絨服,由90%鵝絨填充而成,充絨量高達200-300g,官方旗艦店稱其羽絨蓬松度達600+以上;同時采用高端覆膜面料,防風透濕,穿著更舒適;特別適合日常穿搭。還有高端戶外系列,采用專業戶外裝備GORE-TEX INFINIUM面料,大幅度提高(gao)防風防水指數,同時也加(jia)強了(le)透氣性;加(jia)上紅外線蓄熱內里,可(ke)以鎖住熱量,持(chi)續保暖(nuan);是戶外游玩(wan)的最佳選擇。
時尚潮流:如(ru)今我們在挑(tiao)選羽(yu)絨(rong)(rong)(rong)(rong)(rong)服(fu)(fu)(fu)時(shi)(shi)不(bu)僅注(zhu)(zhu)重保暖性(xing),更(geng)注(zhu)(zhu)重時(shi)(shi)尚(shang)感與設(she)計感。波司登(deng)也深知此理,羽(yu)絨(rong)(rong)(rong)(rong)(rong)服(fu)(fu)(fu)格外(wai)注(zhu)(zhu)重外(wai)觀設(she)計,顏色豐富鮮艷,并融入時(shi)(shi)下時(shi)(shi)尚(shang)元素,吸(xi)引了(le)很多年(nian)輕(qing)(qing)人(ren)的目光。2022年(nian)波司登(deng)推出全新(xin)輕(qing)(qing)薄(bo)羽(yu)絨(rong)(rong)(rong)(rong)(rong)服(fu)(fu)(fu)系(xi)列,將衛衣、針(zhen)織等經典時(shi)(shi)尚(shang)單品與羽(yu)絨(rong)(rong)(rong)(rong)(rong)創新(xin)融合(he)為一(yi)體,同時(shi)(shi)大膽創新(xin)羽(yu)絨(rong)(rong)(rong)(rong)(rong)拼(pin)接、藝術化絎(heng)線設(she)計等跨界(jie)組合(he)。如(ru)衛衣羽(yu)絨(rong)(rong)(rong)(rong)(rong)服(fu)(fu)(fu)、針(zhen)織羽(yu)絨(rong)(rong)(rong)(rong)(rong)服(fu)(fu)(fu)、藝術絎(heng)縫羽(yu)絨(rong)(rong)(rong)(rong)(rong)服(fu)(fu)(fu)、羊羔絨(rong)(rong)(rong)(rong)(rong)羽(yu)絨(rong)(rong)(rong)(rong)(rong)服(fu)(fu)(fu)等,在兼顧外(wai)觀時(shi)(shi)尚(shang)的同時(shi)(shi),攻克(ke)了(le)不(bu)同材質拼(pin)接技術及(ji)含絨(rong)(rong)(rong)(rong)(rong)量(liang)等難題,保持專業級別的輕(qing)(qing)暖,成功(gong)開(kai)創春秋冬三(san)季輕(qing)(qing)薄(bo)羽(yu)絨(rong)(rong)(rong)(rong)(rong)更(geng)多樣、更(geng)時(shi)(shi)尚(shang)、更(geng)輕(qing)(qing)暖的羽(yu)絨(rong)(rong)(rong)(rong)(rong)服(fu)(fu)(fu)。如(ru)果你是時(shi)(shi)尚(shang)潮人(ren),波司登(deng)羽(yu)絨(rong)(rong)(rong)(rong)(rong)服(fu)(fu)(fu)一(yi)定能吸(xi)引你的目光。