中(zhong)(zhong)國(guo)工(gong)(gong)藝(yi)集(ji)(ji)團(tuan)(tuan)有限公(gong)司(si)(簡稱:中(zhong)(zhong)國(guo)工(gong)(gong)藝(yi)集(ji)(ji)團(tuan)(tuan))是2007年由(you)原中(zhong)(zhong)國(guo)工(gong)(gong)藝(yi)品(pin)進出(chu)口總公(gong)司(si)和中(zhong)(zhong)國(guo)工(gong)(gong)藝(yi)美術(集(ji)(ji)團(tuan)(tuan))公(gong)司(si)兩家中(zhong)(zhong)央企業聯合重(zhong)組成(cheng)立,由(you)國(guo)務院(yuan)國(guo)資委(wei)直接管(guan)理的(de)中(zhong)(zhong)央企業。2017年經(jing)國(guo)務院(yuan)批(pi)準,中(zhong)(zhong)國(guo)工(gong)(gong)藝(yi)集(ji)(ji)團(tuan)(tuan)整體并入中(zhong)(zhong)國(guo)保利(li)集(ji)(ji)團(tuan)(tuan)公(gong)司(si),成(cheng)為其全資子(zi)公(gong)司(si)。
“中(zhong)國工(gong)藝(yi)”品(pin)(pin)牌是(shi)中(zhong)國工(gong)藝(yi)品(pin)(pin)進出口總公(gong)司立足(zu)珠寶(bao)行業發展、整(zheng)合(he)自身優(you)勢資源、挖(wa)掘市場(chang)內在需求,弘揚中(zhong)國傳統工(gong)藝(yi)文化為使命,鄭重向國內市場(chang)推出的(de)重量級珠寶(bao)品(pin)(pin)牌。
近年來,隨著中(zhong)(zhong)(zhong)(zhong)藝(yi)總公(gong)司改革轉(zhuan)型(xing)的深(shen)入(ru)推進(jin),“中(zhong)(zhong)(zhong)(zhong)國(guo)(guo)工(gong)(gong)(gong)藝(yi)”文化黃金制品(pin)準入(ru)銀(yin)(yin)行代銷渠道(dao)和商(shang)超渠道(dao)零售終(zhong)端不斷擴展,“中(zhong)(zhong)(zhong)(zhong)國(guo)(guo)工(gong)(gong)(gong)藝(yi)”品(pin)牌形象穩(wen)步提升,產業鏈條已(yi)趨完整。“中(zhong)(zhong)(zhong)(zhong)國(guo)(guo)工(gong)(gong)(gong)藝(yi)”已(yi)與中(zhong)(zhong)(zhong)(zhong)國(guo)(guo)銀(yin)(yin)行、建設銀(yin)(yin)行、交通銀(yin)(yin)行、招商(shang)銀(yin)(yin)行、工(gong)(gong)(gong)商(shang)銀(yin)(yin)行等大(da)銀(yin)(yin)行建立(li)了正(zheng)式(shi)合作(zuo)關系,商(shang)超渠道(dao)品(pin)牌布局不斷優(you)化,品(pin)牌效益日益增長,“中(zhong)(zhong)(zhong)(zhong)國(guo)(guo)工(gong)(gong)(gong)藝(yi)”加盟合作(zuo)模式(shi)已(yi)經開啟。
中(zhong)藝(yi)黃金,鐘意人生(sheng)。“中(zhong)國工(gong)(gong)藝(yi)”以(yi)“誠(cheng)信(xin)開拓、專業服務”為經營(ying)理(li)念(nian),著(zhu)力(li)打(da)造精品、樹(shu)立品牌,努力(li)追(zhui)求(qiu)藝(yi)術(shu)產(chan)品與文(wen)(wen)化(hua)內(nei)涵(han)的(de)融合,實現(xian)傳統技藝(yi)和(he)(he)高新(xin)技術(shu)的(de)改造提升,使產(chan)品的(de)工(gong)(gong)藝(yi)價值、藝(yi)術(shu)價值和(he)(he)文(wen)(wen)化(hua)價值有機統一,真正體(ti)現(xian)出中(zhong)國工(gong)(gong)藝(yi)文(wen)(wen)化(hua)的(de)傳承和(he)(he)創新(xin),為消費者(zhe)帶來(lai)優質(zhi)的(de)產(chan)品和(he)(he)美好(hao)的(de)生(sheng)活(huo)享受。