黑弧(hu)數(shu)(shu)碼傳(chuan)(chuan)(chuan)(chuan)媒(mei)(mei)公(gong)司成立于2010年(nian),作(zuo)為(wei)(wei)(wei)在“文化(hua)內容產出+創(chuang)意傳(chuan)(chuan)(chuan)(chuan)播+數(shu)(shu)字行(xing)(xing)銷(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)”領域實效行(xing)(xing)銷(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)的(de)(de)數(shu)(shu)碼傳(chuan)(chuan)(chuan)(chuan)媒(mei)(mei)服(fu)(fu)(fu)務(wu)(wu)(wu)商(shang),專注(zhu)于“以(yi)家為(wei)(wei)(wei)核心的(de)(de)中國高(gao)端(duan)價值耐(nai)用品”這一(yi)重(zhong)度(du)垂直領域。目前公(gong)司主(zhu)營業(ye)(ye)務(wu)(wu)(wu)是為(wei)(wei)(wei)房(fang)地產企(qi)業(ye)(ye)提供整合(he)行(xing)(xing)銷(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)方案,具體(ti)(ti)包括為(wei)(wei)(wei)房(fang)地產企(qi)業(ye)(ye)提供傳(chuan)(chuan)(chuan)(chuan)播行(xing)(xing)銷(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)服(fu)(fu)(fu)務(wu)(wu)(wu)、案場體(ti)(ti)驗(yan)(yan)行(xing)(xing)銷(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)服(fu)(fu)(fu)務(wu)(wu)(wu)、圈(quan)層公(gong)關(guan)行(xing)(xing)銷(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)服(fu)(fu)(fu)務(wu)(wu)(wu)、數(shu)(shu)據庫行(xing)(xing)銷(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)服(fu)(fu)(fu)務(wu)(wu)(wu)和文化(hua)創(chuang)意內容行(xing)(xing)銷(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)服(fu)(fu)(fu)務(wu)(wu)(wu)等(deng)服(fu)(fu)(fu)務(wu)(wu)(wu)。在該重(zhong)度(du)垂直領域中房(fang)地產企(qi)業(ye)(ye)所擁有的(de)(de)社區物業(ye)(ye)進行(xing)(xing)整合(he)行(xing)(xing)銷(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(特指營銷(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)體(ti)(ti)系(xi)中廣告(gao)策(ce)劃推動及(ji)數(shu)(shu)字行(xing)(xing)銷(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)和創(chuang)意傳(chuan)(chuan)(chuan)(chuan)播的(de)(de)綜合(he)系(xi)統),主(zhu)要(yao)業(ye)(ye)務(wu)(wu)(wu)范疇為(wei)(wei)(wei)品牌策(ce)劃及(ji)體(ti)(ti)驗(yan)(yan)傳(chuan)(chuan)(chuan)(chuan)播,數(shu)(shu)碼傳(chuan)(chuan)(chuan)(chuan)播(包含互動傳(chuan)(chuan)(chuan)(chuan)播策(ce)略(lve),社會(hui)化(hua)營銷(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao),搜索引(yin)擎營銷(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao),手機及(ji)多媒(mei)(mei)體(ti)(ti)營銷(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)策(ce)略(lve)),客戶關(guan)系(xi)管理(潛(qian)客挖掘,忠誠度(du)維護,會(hui)員俱樂(le)部(bu)運營策(ce)略(lve)等(deng)),以(yi)及(ji)案場體(ti)(ti)驗(yan)(yan)行(xing)(xing)銷(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao),圈(quan)層體(ti)(ti)驗(yan)(yan)行(xing)(xing)銷(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao),數(shu)(shu)據行(xing)(xing)銷(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao),文化(hua)內容體(ti)(ti)驗(yan)(yan)行(xing)(xing)銷(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)等(deng)作(zuo)為(wei)(wei)(wei)主(zhu)要(yao)服(fu)(fu)(fu)務(wu)(wu)(wu)內容。
未(wei)來黑(hei)弧(hu)數(shu)碼(ma)將(jiang)布局社(she)區(qu)(qu)數(shu)字數(shu)據傳媒(mei)平(ping)臺(tai)(tai),借助黑(hei)弧(hu)數(shu)碼(ma)服務中(zhong)國(guo)房(fang)地產(chan)商整合行(xing)(xing)銷(xiao)領(ling)域24年經驗(yan)和資(zi)源,以及(ji)對參與創造(zao)的(de)(de)社(she)區(qu)(qu)以及(ji)購(gou)房(fang)家庭(ting)的(de)(de)深度(du)理解,透(tou)過“黑(hei)弧(hu)牛team+文(wen)化(hua)社(she)媒(mei)投放寶(bao)”平(ping)臺(tai)(tai)持(chi)續服務于地產(chan)項目(mu)的(de)(de)售前(qian)售中(zhong)售后的(de)(de)整合行(xing)(xing)銷(xiao)服務,持(chi)續利用(yong)地產(chan)商創建社(she)區(qu)(qu)的(de)(de)閑置會所(suo)資(zi)源和文(wen)旅(lv)文(wen)商地產(chan)項目(mu)對文(wen)化(hua)內(nei)(nei)(nei)容(rong)(rong)以及(ji)客戶(hu)引流的(de)(de)剛性需求,以地產(chan)售后內(nei)(nei)(nei)容(rong)(rong)產(chan)品的(de)(de)形式(shi),同步深耕(geng)植入以泛社(she)區(qu)(qu)中(zhong)高端(duan)消費(fei)家庭(ting)的(de)(de)生(sheng)活方式(shi),以藝(yi)(yi)術生(sheng)活化(hua),生(sheng)活藝(yi)(yi)術化(hua)為(wei)(wei)內(nei)(nei)(nei)容(rong)(rong)打造(zao)“悅(yue)文(wen)化(hua),越生(sheng)活”O2O體驗(yan)品牌。基(ji)于價(jia)值消費(fei)為(wei)(wei)核(he)心(xin)(xin),以社(she)區(qu)(qu)為(wei)(wei)單位,以文(wen)化(hua)內(nei)(nei)(nei)容(rong)(rong)體驗(yan)為(wei)(wei)基(ji)礎,以智能價(jia)值計(ji)算(suan)法為(wei)(wei)驅動(dong)的(de)(de),在精準用(yong)戶(hu)畫像的(de)(de)數(shu)據價(jia)值消費(fei)平(ping)臺(tai)(tai)上,而衍(yan)生(sheng)的(de)(de)社(she)群經濟(ji)和精準數(shu)據媒(mei)體的(de)(de)通(tong)路平(ping)臺(tai)(tai),成為(wei)(wei)以“社(she)區(qu)(qu)家庭(ting)用(yong)戶(hu)端(duan)為(wei)(wei)核(he)心(xin)(xin)領(ling)域”的(de)(de)數(shu)碼(ma)實效行(xing)(xing)銷(xiao)及(ji)數(shu)碼(ma)新媒(mei)體平(ping)臺(tai)(tai)的(de)(de)領(ling)導品牌。