黑弧數(shu)(shu)碼傳(chuan)(chuan)媒公司(si)成立(li)于2010年,作為(wei)在(zai)“文化內(nei)容產(chan)(chan)出+創意傳(chuan)(chuan)播(bo)(bo)+數(shu)(shu)字(zi)行(xing)銷(xiao)(xiao)”領域實效行(xing)銷(xiao)(xiao)的(de)數(shu)(shu)碼傳(chuan)(chuan)媒服(fu)(fu)(fu)務(wu)(wu)商,專注于“以(yi)家(jia)為(wei)核心(xin)的(de)中(zhong)國高(gao)端價(jia)值(zhi)耐用品(pin)”這(zhe)一重度(du)垂(chui)直(zhi)(zhi)領域。目前公司(si)主營(ying)(ying)業(ye)(ye)務(wu)(wu)是為(wei)房(fang)地產(chan)(chan)企業(ye)(ye)提(ti)供(gong)整(zheng)合(he)行(xing)銷(xiao)(xiao)方(fang)案(an),具體(ti)(ti)(ti)(ti)包括為(wei)房(fang)地產(chan)(chan)企業(ye)(ye)提(ti)供(gong)傳(chuan)(chuan)播(bo)(bo)行(xing)銷(xiao)(xiao)服(fu)(fu)(fu)務(wu)(wu)、案(an)場(chang)體(ti)(ti)(ti)(ti)驗行(xing)銷(xiao)(xiao)服(fu)(fu)(fu)務(wu)(wu)、圈層公關行(xing)銷(xiao)(xiao)服(fu)(fu)(fu)務(wu)(wu)、數(shu)(shu)據庫行(xing)銷(xiao)(xiao)服(fu)(fu)(fu)務(wu)(wu)和文化創意內(nei)容行(xing)銷(xiao)(xiao)服(fu)(fu)(fu)務(wu)(wu)等(deng)服(fu)(fu)(fu)務(wu)(wu)。在(zai)該重度(du)垂(chui)直(zhi)(zhi)領域中(zhong)房(fang)地產(chan)(chan)企業(ye)(ye)所擁(yong)有的(de)社區(qu)物業(ye)(ye)進行(xing)整(zheng)合(he)行(xing)銷(xiao)(xiao)(特指(zhi)營(ying)(ying)銷(xiao)(xiao)體(ti)(ti)(ti)(ti)系(xi)中(zhong)廣告(gao)策劃(hua)推(tui)動(dong)及(ji)數(shu)(shu)字(zi)行(xing)銷(xiao)(xiao)和創意傳(chuan)(chuan)播(bo)(bo)的(de)綜合(he)系(xi)統),主要(yao)業(ye)(ye)務(wu)(wu)范疇為(wei)品(pin)牌策劃(hua)及(ji)體(ti)(ti)(ti)(ti)驗傳(chuan)(chuan)播(bo)(bo),數(shu)(shu)碼傳(chuan)(chuan)播(bo)(bo)(包含互動(dong)傳(chuan)(chuan)播(bo)(bo)策略,社會化營(ying)(ying)銷(xiao)(xiao),搜索引擎(qing)營(ying)(ying)銷(xiao)(xiao),手機及(ji)多媒體(ti)(ti)(ti)(ti)營(ying)(ying)銷(xiao)(xiao)策略),客(ke)戶關系(xi)管理(潛客(ke)挖(wa)掘,忠誠度(du)維護,會員俱樂部運(yun)營(ying)(ying)策略等(deng)),以(yi)及(ji)案(an)場(chang)體(ti)(ti)(ti)(ti)驗行(xing)銷(xiao)(xiao),圈層體(ti)(ti)(ti)(ti)驗行(xing)銷(xiao)(xiao),數(shu)(shu)據行(xing)銷(xiao)(xiao),文化內(nei)容體(ti)(ti)(ti)(ti)驗行(xing)銷(xiao)(xiao)等(deng)作為(wei)主要(yao)服(fu)(fu)(fu)務(wu)(wu)內(nei)容。
未來黑(hei)弧(hu)數(shu)(shu)碼將布局社(she)區(qu)(qu)數(shu)(shu)字(zi)數(shu)(shu)據(ju)傳媒(mei)(mei)平(ping)臺,借助黑(hei)弧(hu)數(shu)(shu)碼服(fu)務中(zhong)(zhong)國房(fang)地產商(shang)整(zheng)合(he)行銷(xiao)領(ling)(ling)(ling)域24年經(jing)(jing)驗(yan)和資(zi)源(yuan),以(yi)及(ji)對參與(yu)創(chuang)造(zao)的(de)(de)(de)(de)(de)社(she)區(qu)(qu)以(yi)及(ji)購房(fang)家庭(ting)的(de)(de)(de)(de)(de)深度理解(jie),透過“黑(hei)弧(hu)牛team+文(wen)化(hua)(hua)社(she)媒(mei)(mei)投放寶(bao)”平(ping)臺持續服(fu)務于地產項目(mu)的(de)(de)(de)(de)(de)售(shou)(shou)前(qian)售(shou)(shou)中(zhong)(zhong)售(shou)(shou)后的(de)(de)(de)(de)(de)整(zheng)合(he)行銷(xiao)服(fu)務,持續利(li)用(yong)(yong)地產商(shang)創(chuang)建(jian)社(she)區(qu)(qu)的(de)(de)(de)(de)(de)閑置會(hui)所資(zi)源(yuan)和文(wen)旅文(wen)商(shang)地產項目(mu)對文(wen)化(hua)(hua)內容(rong)以(yi)及(ji)客戶(hu)引(yin)流的(de)(de)(de)(de)(de)剛(gang)性需求,以(yi)地產售(shou)(shou)后內容(rong)產品的(de)(de)(de)(de)(de)形式(shi),同步深耕(geng)植入以(yi)泛社(she)區(qu)(qu)中(zhong)(zhong)高(gao)端消費家庭(ting)的(de)(de)(de)(de)(de)生活方式(shi),以(yi)藝術生活化(hua)(hua),生活藝術化(hua)(hua)為(wei)(wei)(wei)(wei)(wei)內容(rong)打造(zao)“悅文(wen)化(hua)(hua),越生活”O2O體驗(yan)品牌。基(ji)(ji)于價(jia)值消費為(wei)(wei)(wei)(wei)(wei)核心,以(yi)社(she)區(qu)(qu)為(wei)(wei)(wei)(wei)(wei)單位,以(yi)文(wen)化(hua)(hua)內容(rong)體驗(yan)為(wei)(wei)(wei)(wei)(wei)基(ji)(ji)礎,以(yi)智能價(jia)值計算法為(wei)(wei)(wei)(wei)(wei)驅(qu)動的(de)(de)(de)(de)(de),在精(jing)準用(yong)(yong)戶(hu)畫像的(de)(de)(de)(de)(de)數(shu)(shu)據(ju)價(jia)值消費平(ping)臺上,而衍(yan)生的(de)(de)(de)(de)(de)社(she)群經(jing)(jing)濟和精(jing)準數(shu)(shu)據(ju)媒(mei)(mei)體的(de)(de)(de)(de)(de)通路(lu)平(ping)臺,成(cheng)為(wei)(wei)(wei)(wei)(wei)以(yi)“社(she)區(qu)(qu)家庭(ting)用(yong)(yong)戶(hu)端為(wei)(wei)(wei)(wei)(wei)核心領(ling)(ling)(ling)域”的(de)(de)(de)(de)(de)數(shu)(shu)碼實效(xiao)行銷(xiao)及(ji)數(shu)(shu)碼新媒(mei)(mei)體平(ping)臺的(de)(de)(de)(de)(de)領(ling)(ling)(ling)導品牌。