黑弧數(shu)(shu)碼(ma)(ma)傳(chuan)媒(mei)(mei)公司成立于2010年,作為(wei)(wei)(wei)在(zai)“文化(hua)內容(rong)產出+創(chuang)意傳(chuan)播+數(shu)(shu)字(zi)行(xing)(xing)(xing)銷(xiao)”領域實效(xiao)行(xing)(xing)(xing)銷(xiao)的(de)數(shu)(shu)碼(ma)(ma)傳(chuan)媒(mei)(mei)服(fu)(fu)(fu)(fu)(fu)務(wu)(wu)商,專注于“以家為(wei)(wei)(wei)核心的(de)中(zhong)國高(gao)端價(jia)值耐用(yong)品(pin)”這一重度(du)垂(chui)直(zhi)領域。目前公司主(zhu)營(ying)(ying)業(ye)務(wu)(wu)是為(wei)(wei)(wei)房(fang)地產企(qi)(qi)業(ye)提供(gong)整合行(xing)(xing)(xing)銷(xiao)方(fang)案,具體(ti)(ti)(ti)(ti)(ti)包括為(wei)(wei)(wei)房(fang)地產企(qi)(qi)業(ye)提供(gong)傳(chuan)播行(xing)(xing)(xing)銷(xiao)服(fu)(fu)(fu)(fu)(fu)務(wu)(wu)、案場體(ti)(ti)(ti)(ti)(ti)驗(yan)行(xing)(xing)(xing)銷(xiao)服(fu)(fu)(fu)(fu)(fu)務(wu)(wu)、圈層公關行(xing)(xing)(xing)銷(xiao)服(fu)(fu)(fu)(fu)(fu)務(wu)(wu)、數(shu)(shu)據庫(ku)行(xing)(xing)(xing)銷(xiao)服(fu)(fu)(fu)(fu)(fu)務(wu)(wu)和文化(hua)創(chuang)意內容(rong)行(xing)(xing)(xing)銷(xiao)服(fu)(fu)(fu)(fu)(fu)務(wu)(wu)等服(fu)(fu)(fu)(fu)(fu)務(wu)(wu)。在(zai)該重度(du)垂(chui)直(zhi)領域中(zhong)房(fang)地產企(qi)(qi)業(ye)所擁有的(de)社區物業(ye)進(jin)行(xing)(xing)(xing)整合行(xing)(xing)(xing)銷(xiao)(特指營(ying)(ying)銷(xiao)體(ti)(ti)(ti)(ti)(ti)系中(zhong)廣告策(ce)劃推動(dong)(dong)及(ji)(ji)數(shu)(shu)字(zi)行(xing)(xing)(xing)銷(xiao)和創(chuang)意傳(chuan)播的(de)綜(zong)合系統),主(zhu)要業(ye)務(wu)(wu)范疇(chou)為(wei)(wei)(wei)品(pin)牌策(ce)劃及(ji)(ji)體(ti)(ti)(ti)(ti)(ti)驗(yan)傳(chuan)播,數(shu)(shu)碼(ma)(ma)傳(chuan)播(包含互動(dong)(dong)傳(chuan)播策(ce)略(lve)(lve),社會(hui)化(hua)營(ying)(ying)銷(xiao),搜索引擎營(ying)(ying)銷(xiao),手機及(ji)(ji)多(duo)媒(mei)(mei)體(ti)(ti)(ti)(ti)(ti)營(ying)(ying)銷(xiao)策(ce)略(lve)(lve)),客戶關系管理(潛客挖(wa)掘,忠誠度(du)維護,會(hui)員俱樂部運營(ying)(ying)策(ce)略(lve)(lve)等),以及(ji)(ji)案場體(ti)(ti)(ti)(ti)(ti)驗(yan)行(xing)(xing)(xing)銷(xiao),圈層體(ti)(ti)(ti)(ti)(ti)驗(yan)行(xing)(xing)(xing)銷(xiao),數(shu)(shu)據行(xing)(xing)(xing)銷(xiao),文化(hua)內容(rong)體(ti)(ti)(ti)(ti)(ti)驗(yan)行(xing)(xing)(xing)銷(xiao)等作為(wei)(wei)(wei)主(zhu)要服(fu)(fu)(fu)(fu)(fu)務(wu)(wu)內容(rong)。
未來黑弧數(shu)碼將布局社區(qu)數(shu)字(zi)數(shu)據傳媒(mei)(mei)(mei)平(ping)(ping)臺(tai)(tai),借助黑弧數(shu)碼服(fu)務(wu)中國(guo)房地產商整合行(xing)(xing)銷(xiao)(xiao)領(ling)域24年經驗(yan)和資源,以(yi)(yi)(yi)及對參與創造的(de)(de)(de)(de)社區(qu)以(yi)(yi)(yi)及購(gou)房家庭(ting)的(de)(de)(de)(de)深度(du)理解,透過“黑弧牛(niu)team+文(wen)(wen)化社媒(mei)(mei)(mei)投放寶(bao)”平(ping)(ping)臺(tai)(tai)持(chi)續(xu)服(fu)務(wu)于地產項目的(de)(de)(de)(de)售(shou)前售(shou)中售(shou)后的(de)(de)(de)(de)整合行(xing)(xing)銷(xiao)(xiao)服(fu)務(wu),持(chi)續(xu)利(li)用地產商創建社區(qu)的(de)(de)(de)(de)閑置會所資源和文(wen)(wen)旅文(wen)(wen)商地產項目對文(wen)(wen)化內(nei)容(rong)(rong)(rong)以(yi)(yi)(yi)及客戶(hu)引流的(de)(de)(de)(de)剛性需求,以(yi)(yi)(yi)地產售(shou)后內(nei)容(rong)(rong)(rong)產品的(de)(de)(de)(de)形式,同(tong)步深耕植入以(yi)(yi)(yi)泛(fan)社區(qu)中高端消(xiao)(xiao)費(fei)家庭(ting)的(de)(de)(de)(de)生(sheng)(sheng)活(huo)方式,以(yi)(yi)(yi)藝術(shu)生(sheng)(sheng)活(huo)化,生(sheng)(sheng)活(huo)藝術(shu)化為(wei)內(nei)容(rong)(rong)(rong)打造“悅文(wen)(wen)化,越(yue)生(sheng)(sheng)活(huo)”O2O體(ti)驗(yan)品牌。基(ji)于價值(zhi)消(xiao)(xiao)費(fei)為(wei)核(he)心,以(yi)(yi)(yi)社區(qu)為(wei)單位(wei),以(yi)(yi)(yi)文(wen)(wen)化內(nei)容(rong)(rong)(rong)體(ti)驗(yan)為(wei)基(ji)礎,以(yi)(yi)(yi)智能價值(zhi)計算法為(wei)驅動的(de)(de)(de)(de),在(zai)精準(zhun)用戶(hu)畫(hua)像的(de)(de)(de)(de)數(shu)據價值(zhi)消(xiao)(xiao)費(fei)平(ping)(ping)臺(tai)(tai)上,而衍生(sheng)(sheng)的(de)(de)(de)(de)社群經濟和精準(zhun)數(shu)據媒(mei)(mei)(mei)體(ti)的(de)(de)(de)(de)通路平(ping)(ping)臺(tai)(tai),成為(wei)以(yi)(yi)(yi)“社區(qu)家庭(ting)用戶(hu)端為(wei)核(he)心領(ling)域”的(de)(de)(de)(de)數(shu)碼實效行(xing)(xing)銷(xiao)(xiao)及數(shu)碼新媒(mei)(mei)(mei)體(ti)平(ping)(ping)臺(tai)(tai)的(de)(de)(de)(de)領(ling)導(dao)品牌。