成立于2000年,國內知名的沉浸式主體文化公園品牌,龍城旅游控股集團旗下,集科普、游樂、演藝等于一體的恐龍主題樂園,享有“東方侏羅紀”之美譽
恐龍園文(wen)化(hua)(hua)旅游(you)(you)集團(tuan)股(gu)份有限公司成立于2000年7月,是(shi)一(yi)家專業從事文(wen)化(hua)(hua)旅游(you)(you)產業投資(zi)運營和整體(ti)解(jie)決方案供應的國有綜合性文(wen)化(hua)(hua)企業,也是(shi)中國模塊娛(yu)樂(le)產業的倡導者和開(kai)拓者。
多年(nian)來,恐(kong)(kong)龍(long)(long)(long)(long)(long)園集團專注于(yu)“文化、科(ke)技、創意(yi)”的(de)相(xiang)互融合,從起初的(de)中(zhong)華(hua)(hua)恐(kong)(kong)龍(long)(long)(long)(long)(long)館,到(dao)中(zhong)華(hua)(hua)恐(kong)(kong)龍(long)(long)(long)(long)(long)園,到(dao)國家5A級(ji)旅(lv)游景區,再到(dao)創想未來的(de)恐(kong)(kong)龍(long)(long)(long)(long)(long)人(ren)模塊娛樂(le)新(xin)(xin)篇章,歷經十多年(nian)的(de)發(fa)展(zhan),依(yi)托(tuo)“恐(kong)(kong)龍(long)(long)(long)(long)(long)”這一文化母題(ti),形成了新(xin)(xin)穎(ying)獨特、生(sheng)機(ji)盎然的(de)龐(pang)大恐(kong)(kong)龍(long)(long)(long)(long)(long)娛樂(le)帝國。集團旗下現擁有主題(ti)公園旗艦(jian)品牌(pai)——中(zhong)華(hua)(hua)恐(kong)(kong)龍(long)(long)(long)(long)(long)園,演藝(yi)精品——《瘋(feng)狂恐(kong)(kong)龍(long)(long)(long)(long)(long)人(ren)》爆笑打擊(ji)秀,模塊娛樂(le)旗艦(jian)產品——恐(kong)(kong)龍(long)(long)(long)(long)(long)人(ren)俱樂(le)部,以及新(xin)(xin)型主題(ti)宿類產品——恐(kong)(kong)龍(long)(long)(long)(long)(long)人(ren)俱樂(le)部酒店和城市(shi)多功能藝(yi)術空間——恐(kong)(kong)龍(long)(long)(long)(long)(long)人(ren)燃劇(ju)場等形式多樣、業(ye)態豐(feng)富的(de)產品。
從起初的恐(kong)龍(long)(long)博物館到(dao)(dao)集合旅(lv)游(you)全要(yao)素,沉浸式(shi)體(ti)驗(yan)恐(kong)龍(long)(long)文化(hua)的中(zhong)(zhong)華(hua)恐(kong)龍(long)(long)園。開園20年的中(zhong)(zhong)華(hua)恐(kong)龍(long)(long)園是中(zhong)(zhong)國民族主題公園品(pin)牌,為(wei)近6000萬人次(ci)游(you)客(ke)創造(zao)了侏羅紀的快樂休閑體(ti)驗(yan),也成為(wei)了無數游(you)客(ke)記憶(yi)中(zhong)(zhong)的快樂圣地(di)。常州中(zhong)(zhong)華(hua)恐(kong)龍(long)(long)園用(yong)創意實(shi)現(xian)了產業(ye)增(zeng)長方(fang)式(shi)由資源(yuan)驅動(dong)向創意驅動(dong)的轉(zhuan)變,并帶動(dong)城市文化(hua)旅(lv)游(you)異軍突起為(wei)“常州現(xian)象”,被譽為(wei)中(zhong)(zhong)國版“奧(ao)蘭多”。從無到(dao)(dao)有(you),從小及大,由虛入實(shi),讓(rang)常州這座傳統旅(lv)游(you)資源(yuan)相對匱乏(fa)的城市,躍升為(wei)帶領中(zhong)(zhong)國文化(hua)旅(lv)游(you)從“資源(yuan)依賴型”向“市場創意型”轉(zhuan)型的華(hua)東(dong)新興(xing)旅(lv)游(you)目的地(di),成為(wei)近悅遠來的旅(lv)游(you)明(ming)星城市。
在傳統(tong)景(jing)區業(ye)務(wu)(wu)經驗積累(lei)的(de)基礎上(shang),恐龍園(yuan)集團確立了(le)以“品(pin)牌管理”輸(shu)出為(wei)前提,以“傳統(tong)及(ji)創意(yi)型(xing)景(jing)點景(jing)區、新型(xing)模塊文(wen)(wen)旅項(xiang)目、城市客廳、田園(yuan)綜(zong)合體和新型(xing)宿類產品(pin)的(de)策劃(hua)、開發、服務(wu)(wu)及(ji)運(yun)營管理”等(deng)新型(xing)業(ye)務(wu)(wu)拓展為(wei)依托(tuo),以“文(wen)(wen)旅商(shang)項(xiang)目規(gui)劃(hua)設計、文(wen)(wen)科系統(tong)集成、演藝編創運(yun)營、景(jing)區委托(tuo)管理”等(deng)周邊業(ye)務(wu)(wu)拓展為(wei)延展的(de)“創新業(ye)務(wu)(wu)戰略”,實現(xian)了(le)從主題(ti)公園(yuan)開發運(yun)營商(shang)向文(wen)(wen)化旅游產業(ye)投資運(yun)營和整體解決方(fang)案(an)供應商(shang)的(de)華麗轉型(xing)。
集團(tuan)先后成(cheng)立旅(lv)游(you)管(guan)理、規劃設(she)計、文化(hua)科技、模塊(kuai)文旅(lv)、酒店(dian)發展(zhan)、演藝策劃、文旅(lv)培訓、景(jing)區運營等一(yi)系(xi)列文旅(lv)專業化(hua)公司,裂變成(cheng)擁有多家子(zi)公司和機構(gou)的產(chan)業集群企業,提供大、中、小模塊(kuai)文旅(lv)項目的整體(ti)解決(jue)方案(an)供應。恐龍園(yuan)集團(tuan)目前已在全國多個(ge)城市(shi)實施文化(hua)旅(lv)游(you)項目深(shen)度合作(zuo)。