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海爾智(zhi)家商城是海爾集(ji)團官方社(she)群交互(hu)平(ping)臺，聚焦社(she)群交互(hu)，顛覆傳統(tong)電(dian)商，旨在打造線(xian)(xian)上店(dian)(dian)、線(xian)(xian)下店(dian)(dian)、微店(dian)(dian)“三店(dian)(dian)合一”的，通(tong)過(guo)個性化小數據提供智(zhi)慧家庭解決方案的物聯網平(ping)臺。

“三店(dian)(dian)(dian)合一(yi)”模式使原本各自為(wei)戰的(de)線上店(dian)(dian)(dian)、線下店(dian)(dian)(dian)、微店(dian)(dian)(dian)，共享資源和利(li)益(yi)，實(shi)現共創(chuang)共贏。為(wei)線下店(dian)(dian)(dian)提(ti)供社(she)群交互的(de)工具，為(wei)微店(dian)(dian)(dian)主搭建專屬的(de)“0成本創(chuang)業平臺”，同(tong)時(shi)也給用戶帶來場景化(hua)的(de)智慧家庭最佳(jia)體(ti)驗。