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鐵路媒體運營商，專注于高鐵動車組及普速列車為載體，打造以平面媒體、品牌專列為核心業務的高鐵傳媒集團

暢達傳媒(mei)擁有中國高(gao)鐵(tie)北(bei)京(jing)南站全(quan)部平面(mian)媒(mei)體經營權，及(ji)北(bei)京(jing)西站、北(bei)京(jing)站等京(jing)津冀全(quan)部31個高(gao)鐵(tie)站、沈陽(yang)、大(da)連、長春等高(gao)鐵(tie)站優質媒(mei)體資源。

暢達(da)傳(chuan)媒擁有北京鐵(tie)(tie)路局、濟南鐵(tie)(tie)路局近500列高(gao)鐵(tie)(tie)動車、200列普速列車內全部7種平面媒體的經營權，覆蓋近500條中國高(gao)鐵(tie)(tie)運(yun)行線路及(ji)95%的高(gao)鐵(tie)(tie)通行城市。

高(gao)鐵媒體受(shou)眾群體以商務人士為主，具有高(gao)學歷、高(gao)收入(ru)、高(gao)職(zhi)位的(de)(de)(de)特點，商旅精英人士對于(yu)廣告的(de)(de)(de)傳播(bo)，能迅(xun)速(su)的(de)(de)(de)提升企業(ye)品(pin)牌價值(zhi)，創造更多的(de)(de)(de)合作方式及商業(ye)時機，是高(gao)鐵廣告傳播(bo)的(de)(de)(de)獨(du)特優勢。

CTR分析(xi)報告(gao)也指出(chu)(chu)，高(gao)鐵動車(che)乘(cheng)(cheng)客(ke)(ke)“三高(gao)”特征越來越顯著(zhu)，乘(cheng)(cheng)客(ke)(ke)具有(you)高(gao)學歷、高(gao)收(shou)入和高(gao)消費的(de)特點，消費潛力大，重視(shi)品牌(pai)的(de)聲譽，除(chu)普通職員外，較多(duo)的(de)公司(si)中高(gao)層管(guan)理人(ren)員、個體企業(ye)主、私營企業(ye)老板、公司(si)股(gu)東等都會選擇高(gao)鐵出(chu)(chu)行。

高鐵媒(mei)(mei)體，可以做到(dao)人群、區域乃(nai)至時間節(jie)點的(de)(de)行(xing)銷(xiao)力，針對不(bu)(bu)同的(de)(de)受眾，選擇目標區域，在合適的(de)(de)時間段，真正做到(dao)有的(de)(de)放矢，不(bu)(bu)浪費媒(mei)(mei)體資源即(ji)是節(jie)約了傳播(bo)成本。

據中(zhong)國(guo)(guo)鐵(tie)(tie)(tie)路總公司消(xiao)息，近年(nian)(nian)，全(quan)(quan)國(guo)(guo)鐵(tie)(tie)(tie)路完成(cheng)旅客(ke)(ke)發(fa)(fa)(fa)送(song)(song)(song)(song)(song)量達21.06億(yi)人(ren)(ren)(ren)(ren)次(ci)(ci)，其中(zhong)高(gao)鐵(tie)(tie)(tie)線發(fa)(fa)(fa)送(song)(song)(song)(song)(song)旅客(ke)(ke)5.3億(yi)人(ren)(ren)(ren)(ren)次(ci)(ci)，比重超過25%。每年(nian)(nian)的春(chun)運(yun)和節(jie)假日(ri)(ri)，鐵(tie)(tie)(tie)路的發(fa)(fa)(fa)送(song)(song)(song)(song)(song)量更是出現了井噴(pen)的態勢。以2018年(nian)(nian)3月(yue)12日(ri)(ri)，為期40天的鐵(tie)(tie)(tie)路春(chun)運(yun)圓(yuan)滿結束，全(quan)(quan)國(guo)(guo)鐵(tie)(tie)(tie)路累計發(fa)(fa)(fa)送(song)(song)(song)(song)(song)旅客(ke)(ke)38153.9萬(wan)(wan)(wan)(wan)人(ren)(ren)(ren)(ren)次(ci)(ci)，同比增(zeng)加(jia)2435.1萬(wan)(wan)(wan)(wan)人(ren)(ren)(ren)(ren)，增(zeng)長6.8%。春(chun)運(yun)40天，全(quan)(quan)國(guo)(guo)鐵(tie)(tie)(tie)路有11天旅客(ke)(ke)發(fa)(fa)(fa)送(song)(song)(song)(song)(song)量超1000萬(wan)(wan)(wan)(wan)人(ren)(ren)(ren)(ren)，其中(zhong)超1200萬(wan)(wan)(wan)(wan)人(ren)(ren)(ren)(ren)次(ci)(ci)4天。特別是2月(yue)20日(ri)(ri)正月(yue)初(chu)五開始，春(chun)節(jie)返程客(ke)(ke)流高(gao)度疊加(jia)，全(quan)(quan)國(guo)(guo)鐵(tie)(tie)(tie)路旅客(ke)(ke)發(fa)(fa)(fa)送(song)(song)(song)(song)(song)量連續8天超1000萬(wan)(wan)(wan)(wan)以上持續高(gao)位運(yun)行。節(jie)前15天，全(quan)(quan)國(guo)(guo)鐵(tie)(tie)(tie)路日(ri)(ri)均發(fa)(fa)(fa)送(song)(song)(song)(song)(song)旅客(ke)(ke)879.9萬(wan)(wan)(wan)(wan)人(ren)(ren)(ren)(ren)次(ci)(ci)，節(jie)后25天日(ri)(ri)均發(fa)(fa)(fa)送(song)(song)(song)(song)(song)旅客(ke)(ke)998.2萬(wan)(wan)(wan)(wan)人(ren)(ren)(ren)(ren)次(ci)(ci)。3月(yue)4日(ri)(ri)，全(quan)(quan)國(guo)(guo)鐵(tie)(tie)(tie)路發(fa)(fa)(fa)送(song)(song)(song)(song)(song)旅客(ke)(ke)1283.8萬(wan)(wan)(wan)(wan)人(ren)(ren)(ren)(ren)次(ci)(ci)，較去(qu)年(nian)(nian)春(chun)運(yun)高(gao)峰日(ri)(ri)多(duo)發(fa)(fa)(fa)送(song)(song)(song)(song)(song)187.2萬(wan)(wan)(wan)(wan)人(ren)(ren)(ren)(ren)次(ci)(ci)，創(chuang)鐵(tie)(tie)(tie)路春(chun)運(yun)單日(ri)(ri)旅客(ke)(ke)發(fa)(fa)(fa)送(song)(song)(song)(song)(song)量新(xin)高(gao)。