【服(fu)裝商標(biao)(biao)】服(fu)裝商標(biao)(biao)的分類(lei) 服(fu)裝商標(biao)(biao)的作用

服裝商標的分類

一般可按用途和使(shi)用的原料來分類。

按用途來分，可分為內衣類商標和外衣類商標。

前者要求薄、小、軟，宜采用輕柔的原料，穿著舒服。而后者則相對的大、厚、挺，可選用編織商標、紡織品或紙印的印刷商標。若按商品使用的原料來分類，則可分為用紡織品印制的商標、紙制商標、編織商標、革制商標和金屬制商標等。

服裝商標的作用

主要有(you)區(qu)分和識(shi)別作(zuo)(zuo)用(yong)(yong)(yong)(yong)(yong)(yong)、質(zhi)量(liang)(liang)(liang)(liang)(liang)(liang)監(jian)(jian)督(du)作(zuo)(zuo)用(yong)(yong)(yong)(yong)(yong)(yong)及(ji)指導消(xiao)(xiao)(xiao)費和廣(guang)告(gao)宣傳(chuan)作(zuo)(zuo)用(yong)(yong)(yong)(yong)(yong)(yong)。通過商(shang)(shang)標(biao)區(qu)分服(fu)裝(zhuang)(zhuang)的(de)(de)(de)生(sheng)(sheng)產(chan)單位，考察(cha)服(fu)裝(zhuang)(zhuang)質(zhi)量(liang)(liang)(liang)(liang)(liang)(liang)。識(shi)別作(zuo)(zuo)用(yong)(yong)(yong)(yong)(yong)(yong)則是(shi)(shi)了(le)解服(fu)裝(zhuang)(zhuang)的(de)(de)(de)原料構(gou)成、型號(hao)、使(shi)用(yong)(yong)(yong)(yong)(yong)(yong)方(fang)法(fa)(fa)等。質(zhi)量(liang)(liang)(liang)(liang)(liang)(liang)監(jian)(jian)督(du)作(zuo)(zuo)用(yong)(yong)(yong)(yong)(yong)(yong)可(ke)分為法(fa)(fa)律(lv)監(jian)(jian)督(du)和企業(ye)(ye)自身(shen)監(jian)(jian)督(du)兩個作(zuo)(zuo)用(yong)(yong)(yong)(yong)(yong)(yong)。按照我國《商(shang)(shang)標(biao)法(fa)(fa)》規定(ding)："商(shang)(shang)標(biao)的(de)(de)(de)使(shi)用(yong)(yong)(yong)(yong)(yong)(yong)人應對(dui)其(qi)使(shi)用(yong)(yong)(yong)(yong)(yong)(yong)的(de)(de)(de)商(shang)(shang)標(biao)質(zhi)量(liang)(liang)(liang)(liang)(liang)(liang)負責。"如果(guo)(guo)消(xiao)(xiao)(xiao)費者購(gou)買(mai)了(le)質(zhi)量(liang)(liang)(liang)(liang)(liang)(liang)低劣的(de)(de)(de)服(fu)裝(zhuang)(zhuang)，可(ke)以(yi)根據商(shang)(shang)標(biao)所標(biao)識(shi)內容，向消(xiao)(xiao)(xiao)費者協會投訴(su)，這就是(shi)(shi)法(fa)(fa)律(lv)的(de)(de)(de)監(jian)(jian)督(du)作(zuo)(zuo)用(yong)(yong)(yong)(yong)(yong)(yong)。服(fu)裝(zhuang)(zhuang)商(shang)(shang)標(biao)信譽的(de)(de)(de)高低是(shi)(shi)和服(fu)裝(zhuang)(zhuang)質(zhi)量(liang)(liang)(liang)(liang)(liang)(liang)緊密地(di)聯系(xi)在(zai)(zai)一(yi)起(qi)的(de)(de)(de)。名(ming)牌(pai)商(shang)(shang)標(biao)的(de)(de)(de)產(chan)生(sheng)(sheng)是(shi)(shi)服(fu)裝(zhuang)(zhuang)生(sheng)(sheng)產(chan)企業(ye)(ye)長年堅(jian)持(chi)自身(shen)質(zhi)量(liang)(liang)(liang)(liang)(liang)(liang)監(jian)(jian)督(du)的(de)(de)(de)結(jie)果(guo)(guo)。商(shang)(shang)標(biao)還具有(you)指導消(xiao)(xiao)(xiao)費和廣(guang)告(gao)宣傳(chuan)作(zuo)(zuo)用(yong)(yong)(yong)(yong)(yong)(yong)。一(yi)般來說，消(xiao)(xiao)(xiao)費者樂(le)于購(gou)買(mai)質(zhi)量(liang)(liang)(liang)(liang)(liang)(liang)好、商(shang)(shang)標(biao)知(zhi)名(ming)度高的(de)(de)(de)服(fu)裝(zhuang)(zhuang)。在(zai)(zai)市場上(shang)享有(you)信譽的(de)(de)(de)服(fu)裝(zhuang)(zhuang)商(shang)(shang)標(biao)，可(ke)以(yi)擴(kuo)大(da)商(shang)(shang)標(biao)的(de)(de)(de)影響力，促進消(xiao)(xiao)(xiao)費者購(gou)買(mai)，從而(er)起(qi)到(dao)引導消(xiao)(xiao)(xiao)費的(de)(de)(de)作(zuo)(zuo)用(yong)(yong)(yong)(yong)(yong)(yong)，廣(guang)告(gao)是(shi)(shi)企業(ye)(ye)用(yong)(yong)(yong)(yong)(yong)(yong)以(yi)宣傳(chuan)產(chan)品(pin)質(zhi)量(liang)(liang)(liang)(liang)(liang)(liang)的(de)(de)(de)有(you)效(xiao)方(fang)法(fa)(fa)，而(er)廣(guang)告(gao)宣傳(chuan)又是(shi)(shi)與服(fu)裝(zhuang)(zhuang)商(shang)(shang)標(biao)有(you)機地(di)聯系(xi)在(zai)(zai)一(yi)起(qi)的(de)(de)(de)。通過各種媒體的(de)(de)(de)宣傳(chuan)，讓消(xiao)(xiao)(xiao)費者認識(shi)該商(shang)(shang)標(biao)，以(yi)達到(dao)擴(kuo)大(da)銷售本企業(ye)(ye)服(fu)裝(zhuang)(zhuang)的(de)(de)(de)目的(de)(de)(de)。