"絲縷(lv)中(zhong)綻放雍容,衣著(zhu)中(zhong)誕生(sheng)名媛,搖擺的(de)是(shi)時尚,嫻(xian)靜的(de)是(shi)奢華"。皮衣的(de)魅力,在任何時候(hou)都(dou)是(shi)不(bu)可比擬的(de)。它賦(fu)予人們的(de)那種(zhong)灑脫、高貴和(he)上檔次(ci)的(de)氣質,也讓它成(cheng)為經(jing)久不(bu)衰(shuai)永(yong)遠是(shi)潮流前線的(de)流行(xing)服飾。這一(yi)期電商報告我們一(yi)起看皮革發展。
我們一提到皮草皮革,相信很多人的印象就是雍容華貴毛茸茸的冬天皮草或者帥氣干練的春秋款皮衣,皮革生意具有著很強的季節性。而今越來越多的皮革企業進行著突破,嘗試品牌化運作,嘗試四季化服裝,嘗試皮草環保化……但2019年卻是皮革行業最為艱難的一年,先不說環保風暴,市場日趨飽和,制革產品銷量難于增長,單就原材料價格不斷飆升,人力成本大幅度提升,就讓眾多中小皮革企業的生存面臨嚴(yan)重的(de)威(wei)脅(xie)。那么(me),2018年皮(pi)革行業會有新(xin)的(de)拐點嗎?
一、皮革市場的現狀和發展
“術業有專攻,風騷各領強”,皮革服裝制作從養殖、毛皮篩選、鞣制硝染、時尚設計到手工制作等幾十道復雜工序,構成了其特殊的產品特征和評價體系。而每道工序都影響或決定著皮(pi)革服裝最終(zhong)產品的質量(liang)。對此,消費者往(wang)往(wang)知之不多,面(mian)對良莠不齊的皮草服裝,則更多依賴(lai)品牌的信(xin)譽保障(zhang)。
而(er)在互(hu)聯(lian)網+的背景(jing)下,國(guo)內皮(pi)革(ge)商(shang)(shang)的主要銷售模式(shi)還停(ting)留在非常傳統的貿易商(shang)(shang)、經銷商(shang)(shang)和工廠三種模式(shi),皮(pi)革(ge)企業(ye)想(xiang)要找到稱(cheng)心的皮(pi)革(ge),也(ye)往(wang)往(wang)需要耗費大量的人力和時間。在這樣的情形下,皮(pi)革(ge)采購的B2B平臺(tai)便成了吸納小宗皮(pi)革(ge)交易和解(jie)決皮(pi)革(ge)商(shang)(shang)產能過剩庫存(cun)的有效方案(an)。
二、皮革企業的行業痛點
1.皮(pi)(pi)革SKU多(duo),顏(yan)色,紋路(lu),厚(hou)度(du)等組(zu)合同多(duo)種皮(pi)(pi)革小(xiao)類,如何最快(kuai)速度(du)找(zhao)到需要的皮(pi)(pi)革是最頭(tou)痛(tong)的問題;
2.皮(pi)革銷售(shou)中(zhong)間(jian)環節多(duo),不僅有一批貿易(yi)商,還有二(er)批、三(san)批,不斷疊加,導致成本偏高,降低了品牌的(de)競爭力與盈(ying)利能力;
3.皮革商家良莠(you)不齊,品質貨(huo)期難有保障,一個環節(jie)脫節(jie),整個供應(ying)鏈條都受影(ying)(ying)響(xiang),并直(zhi)接影(ying)(ying)響(xiang)到終端上貨(huo)時間與快速反應(ying)速度;
4.傳統的皮革生(sheng)產周(zhou)期長,起(qi)訂(ding)量大,根本(ben)無法(fa)滿足供應鏈的需求(qiu);
5.行業潛規則,采購單價不透(tou)明(ming),不僅(jin)增加采購的運(yun)營成本(ben),且因為采購商的私人(ren)利益,而導(dao)致客(ke)戶的成本(ben)偏高;
6.采(cai)(cai)購(gou)進度無(wu)法實時跟蹤,大部分(fen)都(dou)是通過傳統采(cai)(cai)購(gou)員(yuan)電話或去工廠追貨,效(xiao)率不高,而且成(cheng)本大。
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25.48%(79家) |
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7.42%(23家) |
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15.48%(48家) |
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3.23%(10家) |
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39.35%(122家) |
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7.74%(24家) |
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2.90%(9家) |
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3.23%(10家) |
0.32%(1家) |
2022年網(wang)站數據庫共收(shou)(shou)錄網(wang)店(dian)(dian)(dian)(dian)(dian)310家(jia),其中小品牌(pai)網(wang)店(dian)(dian)(dian)(dian)(dian)的網(wang)店(dian)(dian)(dian)(dian)(dian)占總比(bi)最多,達(da)到122家(jia),其次為(wei)(wei)(wei)品牌(pai)旗艦(jian)店(dian)(dian)(dian)(dian)(dian),收(shou)(shou)錄網(wang)店(dian)(dian)(dian)(dian)(dian)為(wei)(wei)(wei)79家(jia),京東旗艦(jian)店(dian)(dian)(dian)(dian)(dian)收(shou)(shou)錄網(wang)店(dian)(dian)(dian)(dian)(dian)為(wei)(wei)(wei)48家(jia),品牌(pai)特(te)許店(dian)(dian)(dian)(dian)(dian)收(shou)(shou)錄網(wang)店(dian)(dian)(dian)(dian)(dian)為(wei)(wei)(wei)24家(jia),京東自營店(dian)(dian)(dian)(dian)(dian)收(shou)(shou)錄網(wang)店(dian)(dian)(dian)(dian)(dian)為(wei)(wei)(wei)23家(jia),拼(pin)多多店(dian)(dian)(dian)(dian)(dian)鋪收(shou)(shou)錄網(wang)店(dian)(dian)(dian)(dian)(dian)為(wei)(wei)(wei)10家(jia),唯(wei)品會(hui)店(dian)(dian)(dian)(dian)(dian)鋪收(shou)(shou)錄網(wang)店(dian)(dian)(dian)(dian)(dian)為(wei)(wei)(wei)10家(jia),京東特(te)許店(dian)(dian)(dian)(dian)(dian)收(shou)(shou)錄網(wang)店(dian)(dian)(dian)(dian)(dian)為(wei)(wei)(wei)9家(jia),企業(ye)店(dian)(dian)(dian)(dian)(dian)鋪收(shou)(shou)錄網(wang)店(dian)(dian)(dian)(dian)(dian)為(wei)(wei)(wei)1家(jia)。
小編認為(wei),從現(xian)階段而言(yan),中(zhong)(zhong)國(guo)皮革(ge)依然(ran)處于(yu)“大而不強(qiang)”的(de)尷(gan)尬境地(di),行業集中(zhong)(zhong)度較(jiao)低,要(yao)擺脫這種局(ju)面,還(huan)(huan)有較(jiao)長(chang)的(de)路要(yao)走。不過,這也(ye)說明中(zhong)(zhong)國(guo)皮革(ge)行業在較(jiao)長(chang)的(de)時期內,還(huan)(huan)將處于(yu)一個好的(de)發(fa)展時期;再加上國(guo)家對供給側(ce)改革(ge)的(de)逐漸深化,日(ri)趨實(shi)現(xian)平(ping)穩的(de)過度,這無疑對于(yu)大型的(de)優秀皮革(ge)企業而言(yan),未(wei)來還(huan)(huan)將可以獲得一個難得的(de)發(fa)展空(kong)間和機(ji)遇,發(fa)展空(kong)間依然(ran)很大。