大眾電影百花獎（Hundred Flowers Award）創辦(ban)于(yu)1962年，是由中(zhong)(zhong)國(guo)電(dian)(dian)影(ying)家協會和(he)中(zhong)(zhong)國(guo)文(wen)聯聯合主辦(ban)，由周恩來(lai)總(zong)理發起(qi)的(de)電(dian)(dian)影(ying)大(da)獎(jiang)(jiang)(jiang)。百(bai)(bai)(bai)(bai)(bai)花(hua)(hua)(hua)獎(jiang)(jiang)(jiang)代(dai)表(biao)觀眾(zhong)對電(dian)(dian)影(ying)的(de)看(kan)法和(he)評價(jia)，并由觀眾(zhong)投票(piao)產(chan)生獎(jiang)(jiang)(jiang)項，因此(ci)又被稱為(wei)“觀眾(zhong)獎(jiang)(jiang)(jiang)”。百(bai)(bai)(bai)(bai)(bai)花(hua)(hua)(hua)獎(jiang)(jiang)(jiang)之所以(yi)用“百(bai)(bai)(bai)(bai)(bai)花(hua)(hua)(hua)”命名(ming)是為(wei)了體現“百(bai)(bai)(bai)(bai)(bai)花(hua)(hua)(hua)齊(qi)放、百(bai)(bai)(bai)(bai)(bai)家爭鳴”的(de)文(wen)藝方針，獎(jiang)(jiang)(jiang)杯為(wei)銅質鍍金(jin)花(hua)(hua)(hua)神。百(bai)(bai)(bai)(bai)(bai)花(hua)(hua)(hua)獎(jiang)(jiang)(jiang)也是中(zhong)(zhong)國(guo)歷史最為(wei)悠(you)久和(he)最有群(qun)眾(zhong)基礎的(de)電(dian)(dian)影(ying)大(da)獎(jiang)(jiang)(jiang)。此(ci)外，大(da)眾(zhong)電(dian)(dian)影(ying)百(bai)(bai)(bai)(bai)(bai)花(hua)(hua)(hua)獎(jiang)(jiang)(jiang)還(huan)與中(zhong)(zhong)國(guo)電(dian)(dian)影(ying)華(hua)表(biao)獎(jiang)(jiang)(jiang)、中(zhong)(zhong)國(guo)電(dian)(dian)影(ying)金(jin)雞獎(jiang)(jiang)(jiang)并稱“中(zhong)(zhong)國(guo)電(dian)(dian)影(ying)三(san)大(da)獎(jiang)(jiang)(jiang)”。自2005年起(qi)，金(jin)雞獎(jiang)(jiang)(jiang)與百(bai)(bai)(bai)(bai)(bai)花(hua)(hua)(hua)獎(jiang)(jiang)(jiang)隔年評選一次，合稱為(wei)金(jin)雞百(bai)(bai)(bai)(bai)(bai)花(hua)(hua)(hua)電(dian)(dian)影(ying)節。