如果不是周(zhou)末或節假日,而(er)你又偏偏選擇(ze)了一(yi)個(ge)不顯眼的(de)入口(kou)進入家(jia)居賣場(chang),你極有可能會看(kan)到(dao)一(yi)幅奇特的(de)景象:賣場(chang)內,店(dian)鋪的(de)門開著、燈也亮著,但放眼望去,卻(que)看(kan)不到(dao)一(yi)個(ge)店(dian)員。家(jia)居賣場(chang)“無人店(dian)鋪”盛行究竟為何(he)?
家居賣場“無人(ren)店(dian)鋪”盛行,這樣的(de)“無人(ren)店(dian)鋪”大致可分為三種類型:
一、牧羊店
賣場內(nei)幾乎(hu)看(kan)不(bu)到(dao)店(dian)員,如果你(ni)(ni)呆的時間夠(gou)長,可能有機會(hui)(hui)看(kan)到(dao)店(dian)員帶著客人(ren)過來。看(kan)到(dao)你(ni)(ni),店(dian)員大(da)多(duo)會(hui)(hui)熱情(qing)地跟你(ni)(ni)打(da)招(zhao)呼,問你(ni)(ni)有什么需要,大(da)多(duo)數時候,她還會(hui)(hui)熱情(qing)地帶你(ni)(ni)全場巡視一番(fan)。她只(zhi)是某個品牌的店(dian)員,但卻看(kan)管整片區域,盡管這個品牌在這片區域只(zhi)有一個店(dian)鋪。
這么做的原(yuan)因(yin)是(shi)客(ke)流(liu)量(liang)實在是(shi)太小,好不容易來了一(yi)撥客(ke)人,如(ru)果大(da)家都(dou)出動,可能會嚇跑顧客(ke)。所以(yi),派出一(yi)個(ge)店員帶領顧客(ke)巡(xun)場,是(shi)最合(he)理的選擇。既不會把客(ke)人嚇跑,也(ye)節省力氣。
二、候鳥店
幾家(jia)(jia)相鄰或是店(dian)(dian)主關系好的(de)店(dian)(dian)鋪(pu)約定(ding),周一(yi)到周五,每家(jia)(jia)店(dian)(dian)鋪(pu)只(zhi)有(you)一(yi)天(tian)(tian)派人去(qu),其(qi)他4天(tian)(tian)交(jiao)由其(qi)他店(dian)(dian)鋪(pu)派出的(de)人代(dai)(dai)為照看。但(dan)他們往(wang)往(wang)沒有(you)正式的(de)約定(ding),是一(yi)種(zhong)彼此之間的(de)默契。家(jia)(jia)居(ju)賣場一(yi)般都(dou)是周六(liu)周日(ri)(ri)或節假日(ri)(ri)的(de)生意好,一(yi)來大(da)多數(shu)顧(gu)客不(bu)用上班,想(xiang)(xiang)買家(jia)(jia)居(ju)的(de)一(yi)般都(dou)會趁(chen)這個時間;二來賣場搞活動(dong)也都(dou)在這個時間,多少能帶動(dong)點(dian)人氣。候鳥型(xing)店(dian)(dian)主往(wang)往(wang)是工作日(ri)(ri)對店(dian)(dian)鋪(pu)不(bu)管不(bu)顧(gu),委托鄰居(ju)或賣場的(de)物業人員(yuan)幫開(kai)門開(kai)燈,就(jiu)算真(zhen)有(you)客人想(xiang)(xiang)買東西(xi),也都(dou)交(jiao)由鄰居(ju)代(dai)(dai)為處理。只(zhi)有(you)到了周六(liu)周日(ri)(ri)或節假日(ri)(ri),才會來到店(dian)(dian)鋪(pu)里自己做生意。
三、僵尸店
顧(gu)名(ming)思義,就(jiu)像僵(jiang)尸(shi)一(yi)樣,徒具店(dian)(dian)(dian)(dian)(dian)(dian)鋪(pu)的軀殼,卻完(wan)(wan)全沒有(you)店(dian)(dian)(dian)(dian)(dian)(dian)鋪(pu)的實質和靈魂。看起來,僵(jiang)尸(shi)店(dian)(dian)(dian)(dian)(dian)(dian)沒有(you)關門(men)(men),場(chang)內的燈多少也會(hui)打開一(yi)些,但店(dian)(dian)(dian)(dian)(dian)(dian)內不(bu)(bu)(bu)會(hui)有(you)店(dian)(dian)(dian)(dian)(dian)(dian)員,甚至連衛生都(dou)沒人管,往往樣品上都(dou)積了(le)(le)一(yi)層(ceng)灰。這些店(dian)(dian)(dian)(dian)(dian)(dian)鋪(pu)的店(dian)(dian)(dian)(dian)(dian)(dian)主(zhu),要(yao)么早就(jiu)完(wan)(wan)全不(bu)(bu)(bu)要(yao)這些店(dian)(dian)(dian)(dian)(dian)(dian)鋪(pu)了(le)(le),要(yao)么把(ba)這些店(dian)(dian)(dian)(dian)(dian)(dian)鋪(pu)當(dang)倉庫用。至于僵(jiang)尸(shi)店(dian)(dian)(dian)(dian)(dian)(dian)的成因,大多是店(dian)(dian)(dian)(dian)(dian)(dian)主(zhu)想撤(che)店(dian)(dian)(dian)(dian)(dian)(dian),但賣(mai)場(chang)不(bu)(bu)(bu)讓(rang)(rang),這些店(dian)(dian)(dian)(dian)(dian)(dian)鋪(pu)撤(che)走了(le)(le)賣(mai)場(chang)往往也招不(bu)(bu)(bu)到接(jie)替的商(shang)家。尤其是在一(yi)些顯眼位置,撤(che)場(chang)后(hou)空蕩蕩的或長期圍蔽(bi)起來不(bu)(bu)(bu)裝修施工重新開業,不(bu)(bu)(bu)僅影響(xiang)觀瞻,也影響(xiang)店(dian)(dian)(dian)(dian)(dian)(dian)內其他商(shang)鋪(pu)的經營信(xin)心。于是,賣(mai)場(chang)就(jiu)會(hui)千方百計不(bu)(bu)(bu)讓(rang)(rang)店(dian)(dian)(dian)(dian)(dian)(dian)主(zhu)撤(che)場(chang)。就(jiu)讓(rang)(rang)門(men)(men)店(dian)(dian)(dian)(dian)(dian)(dian)先在那放著,由賣(mai)場(chang)的物業人員幫開門(men)(men)開燈,甚至幫忙(mang)處理樣品。
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