2021年伊百(bai)麗根據市場發展和(he)(he)消費(fei)趨勢變(bian)化,啟動品牌升級(ji)戰略,由“伊百(bai)麗全屋(wu)定(ding)(ding)(ding)制”升級(ji)為(wei)“伊百(bai)麗輕奢定(ding)(ding)(ding)制”,品牌VI形(xing)象(xiang)和(he)(he)門(men)(men)店(dian)(dian)(dian)SI形(xing)象(xiang)同步進(jin)行升級(ji),并發布“好設計慧(hui)生活”的(de)廣告語。7月份(fen)全國廣大經銷商(shang)在經銷商(shang)年會時(shi)參觀公(gong)司新(xin)展廳,看到新(xin)的(de)輕奢門(men)(men)店(dian)(dian)(dian)形(xing)象(xiang)后(hou)都備受鼓舞(wu),紛(fen)(fen)紛(fen)(fen)擬定(ding)(ding)(ding)了自己的(de)門(men)(men)店(dian)(dian)(dian)升級(ji)計劃,不僅(jin)省會門(men)(men)店(dian)(dian)(dian)率先進(jin)行了升級(ji),同時(shi)在全國縣級(ji)城(cheng)市,不僅(jin)老(lao)店(dian)(dian)(dian)進(jin)行重(zhong)裝(zhuang)升級(ji)為(wei)伊百(bai)麗輕奢定(ding)(ding)(ding)制店(dian)(dian)(dian),新(xin)店(dian)(dian)(dian)也紛(fen)(fen)紛(fen)(fen)也如(ru)雨后(hou)春筍般紛(fen)(fen)紛(fen)(fen)建(jian)店(dian)(dian)(dian)開業,成為(wei)當地(di)建(jian)材(cai)市場或建(jian)材(cai)街道最閃耀的(de)新(xin)星!
山西臨(lin)猗伊百麗輕(qing)奢定制(zhi)店重裝(zhuang)開業(ye)一個月簽單12單
云南師宗伊(yi)百麗輕奢定(ding)制(zhi)店,新店開業21天接(jie)單22單
2021年伊百(bai)麗(li)富有(you)輕奢(she)感的(de)10余款(kuan)新產(chan)(chan)品(pin)(pin)(pin)(pin)閃耀(yao)上市(shi),且(qie)榮(rong)譽滿貫碩果(guo)累(lei)累(lei),“瑪(ma)麗(li)莎”系列(lie)(lie)產(chan)(chan)品(pin)(pin)(pin)(pin)榮(rong)獲新浪網(wang)和中(zhong)(zhong)國(guo)(guo)建博會(hui)聯合(he)主(zhu)編的(de)《2020-2021年度中(zhong)(zhong)國(guo)(guo)家(jia)居精品(pin)(pin)(pin)(pin)年鑒》, “禪意東(dong)方”榮(rong)獲有(you)中(zhong)(zhong)國(guo)(guo)設(she)計(ji)奧斯卡獎之(zhi)稱的(de)紅棉(mian)中(zhong)(zhong)國(guo)(guo)產(chan)(chan)品(pin)(pin)(pin)(pin)設(she)計(ji)獎,“慕(mu)尚”系列(lie)(lie)榮(rong)獲喜馬拉雅之(zhi)巔(dian)2021年度家(jia)居產(chan)(chan)品(pin)(pin)(pin)(pin)設(she)計(ji)大(da)獎和2021中(zhong)(zhong)國(guo)(guo)家(jia)居品(pin)(pin)(pin)(pin)牌力(li)量“人氣產(chan)(chan)品(pin)(pin)(pin)(pin)獎” ,一度成為行(xing)業(ye)內的(de)產(chan)(chan)品(pin)(pin)(pin)(pin)風向(xiang)標!
門(men)店上樣的禪意東(dong)方(fang)系(xi)列樣柜
伊百麗2021年度新(xin)(xin)產品(pin)上市后,新(xin)(xin)產品(pin)成(cheng)(cheng)為(wei)憑(ping)借高顏(yan)值(zhi)獲得當地高端的(de)客戶的(de)青睞,客戶進(jin)店量(liang)增(zeng)加,且在縣城市場所(suo)接訂(ding)單單值(zhi)不(bu)斷(duan)創新(xin)(xin)高,從17萬的(de)訂(ding)單到40萬的(de)訂(ding)單不(bu)斷(duan)涌現,在消(xiao)費升(sheng)級的(de)需求下(xia)好產品(pin)成(cheng)(cheng)為(wei)終端門店進(jin)行競爭的(de)有(you)力武器(qi)!