隨著我(wo)國經(jing)濟的(de)發(fa)展,電動(dong)工(gong)具(ju)(ju)行業(ye)也呈現(xian)較(jiao)快的(de)增長趨勢。截至去年,我(wo)國電動(dong)工(gong)具(ju)(ju)行業(ye)規(gui)模以上(shang)企(qi)業(ye)超過300家,產值規(gui)模超過450億(yi)元。放眼行業(ye)環境,我(wo)國正(zheng)在(zai)如(ru)火如(ru)荼地進(jin)行產業(ye)升(sheng)級、大力發(fa)展先(xian)進(jin)制造業(ye),以及(ji)隨之而來的(de)高鐵、船舶等基礎設施建設,先(xian)進(jin)裝備(bei)制造業(ye)的(de)不斷(duan)投(tou)入、發(fa)展和升(sheng)級,都給電動(dong)工(gong)具(ju)(ju)行業(ye)造就了一個前所未有的(de)發(fa)展機遇。那么開上(shang)一家電動(dong)工(gong)具(ju)(ju)店的(de)前景(jing)具(ju)(ju)體會怎樣呈現(xian)呢(ni),如(ru)何才能經(jing)營(ying)好電動(dong)工(gong)具(ju)(ju)專賣店呢(ni),小編(bian)來為您(nin)整理分(fen)析吧!
近年(nian)來,電(dian)(dian)(dian)(dian)動(dong)(dong)(dong)工(gong)(gong)具(ju)(ju)行(xing)(xing)業(ye)呈現快速發(fa)展(zhan)態勢,在國內電(dian)(dian)(dian)(dian)動(dong)(dong)(dong)工(gong)(gong)具(ju)(ju)市場,國產(chan)電(dian)(dian)(dian)(dian)動(dong)(dong)(dong)工(gong)(gong)具(ju)(ju)的(de)銷售(shou)數(shu)量(liang)已占到(dao)總銷量(liang)的(de)90%,而各種進(jin)口品牌(pai)產(chan)品則(ze)只(zhi)占10%的(de)市場份額(e)。國外電(dian)(dian)(dian)(dian)動(dong)(dong)(dong)工(gong)(gong)具(ju)(ju)市場,我(wo)國制(zhi)造比例不斷(duan)擴(kuo)大(da)(da),中國已然(ran)成為世界上主要(yao)的(de)電(dian)(dian)(dian)(dian)動(dong)(dong)(dong)工(gong)(gong)具(ju)(ju)產(chan)品出口國和全(quan)球電(dian)(dian)(dian)(dian)動(dong)(dong)(dong)工(gong)(gong)具(ju)(ju)生(sheng)產(chan)基地,行(xing)(xing)業(ye)發(fa)展(zhan)潛力(li)巨大(da)(da)。據分析,我(wo)國電(dian)(dian)(dian)(dian)動(dong)(dong)(dong)工(gong)(gong)具(ju)(ju)市場正日趨成熟,品牌(pai)意識和品牌(pai)效應將凸顯。我(wo)國電(dian)(dian)(dian)(dian)動(dong)(dong)(dong)工(gong)(gong)具(ju)(ju)市場尤其是(shi)專業(ye)電(dian)(dian)(dian)(dian)動(dong)(dong)(dong)工(gong)(gong)具(ju)(ju)受(shou)下游建筑道路行(xing)(xing)業(ye)、金屬加工(gong)(gong)行(xing)(xing)業(ye)、木材加工(gong)(gong)行(xing)(xing)業(ye)的(de)需(xu)求影響較(jiao)大(da)(da),這些行(xing)(xing)業(ye)的(de)發(fa)展(zhan)是(shi)電(dian)(dian)(dian)(dian)動(dong)(dong)(dong)工(gong)(gong)具(ju)(ju)發(fa)展(zhan)的(de)主要(yao)驅動(dong)(dong)(dong)因素,而根據近五(wu)年(nian)來電(dian)(dian)(dian)(dian)動(dong)(dong)(dong)工(gong)(gong)具(ju)(ju)市場的(de)銷售(shou)收(shou)入進(jin)行(xing)(xing)預測,到(dao)2018年(nian)我(wo)國電(dian)(dian)(dian)(dian)動(dong)(dong)(dong)工(gong)(gong)具(ju)(ju)行(xing)(xing)業(ye)的(de)銷售(shou)收(shou)入可(ke)達(da)約1283億元(yuan),可(ke)見市場需(xu)求的(de)增長潛力(li)較(jiao)大(da)(da),所以,開一家電(dian)(dian)(dian)(dian)動(dong)(dong)(dong)工(gong)(gong)具(ju)(ju)店(dian)的(de)前景也是(shi)不錯的(de)。
現今(jin),每(mei)行(xing)每(mei)業的市場競爭力(li)都在不(bu)斷加大,因(yin)而,普通模式的小店已經(jing)無法跟上社會潮流,想(xiang)要投資,想(xiang)要成功,還是應該迎合(he)市場發(fa)展(zhan)的總體方向,選擇一個知名有信(xin)譽的五金(jin)品(pin)牌加盟(meng)為好。
電動(dong)工(gong)具店怎么經(jing)營好?冰冷式(shi)的(de)營銷(xiao)是(shi)經(jing)營業的(de)大忌(ji),太多熱情也會(hui)讓消費(fei)者覺(jue)得負擔,所以(yi)(yi),在(zai)小編(bian)看來,最好的(de)服務應(ying)該(gai)恰(qia)如其分(fen)。所以(yi)(yi)在(zai)經(jing)營五金店的(de)過程(cheng)中,投資(zi)商(shang)主要秉著真誠的(de)態度服務,給(gei)他們(men)舒心的(de)感(gan)覺(jue)即可
如(ru)果你(ni)的(de)(de)(de)電工工具(ju)(ju)(ju)店(dian)一(yi)直都“從一(yi)而終”,那(nei)么,可能現在(zai)的(de)(de)(de)你(ni)已經不(bu)在(zai)服(fu)務區了(le)。眾所周知,消費者是追(zhui)新的(de)(de)(de)群體,一(yi)塵(chen)不(bu)變必然是無(wu)法留住消費者,所以,你(ni)的(de)(de)(de)電動工具(ju)(ju)(ju)店(dian)需要不(bu)斷更新的(de)(de)(de)營(ying)(ying)銷手段。根(gen)據小編了(le)解(jie),市場上的(de)(de)(de)營(ying)(ying)銷手段主要有:會員(yuan)打折、節日(ri)優惠(hui)、適時促(cu)銷、捆綁(bang)銷售,你(ni)可以參考自家電工工具(ju)(ju)(ju)店(dian)的(de)(de)(de)情況,靈(ling)活(huo)選(xuan)擇
市(shi)場調(diao)研是開(kai)好電動工(gong)具(ju)店必的(de)(de)(de)首要(yao)步驟,先有(you)所了解,才能(neng)更好的(de)(de)(de)規劃(hua)。不(bu)同的(de)(de)(de)地段(duan)有(you)不(bu)同的(de)(de)(de)情況,分(fen)析此處(chu)居民的(de)(de)(de)顯(xian)性需(xu)求(qiu)及隱性需(xu)求(qiu),爭取與其他(ta)已經經營的(de)(de)(de)電動工(gong)具(ju)店不(bu)要(yao)存在太明顯(xian)的(de)(de)(de)競爭關系(xi),也就是說(shuo),無論是產品(pin)還(huan)是經營方(fang)式上,都不(bu)要(yao)一味(wei)模(mo)仿他(ta)人,要(yao)想出(chu)適合自己的(de)(de)(de)開(kai)店方(fang)式
開店選址,相信所有創業者都知道它(ta)的(de)重要性。初入電動工具(ju)店行業,比較(jiao)(jiao)適合選擇在人多的(de)小區,特別是一些(xie)新建成(cheng)不(bu)久的(de)小區。這些(xie)地方的(de)電動工具(ju)用量稍微比較(jiao)(jiao)大
店面裝修(xiu)就好(hao)比一個(ge)人的(de)臉面。做為專業的(de)電工(gong)工(gong)具店銷售,店面一定要(yao)整潔(jie),商品擺放(fang)要(yao)有次序(xu),怎么(me)裝修(xiu)關系不(bu)大。小成本也能弄出很(hen)有魅力的(de)布局
吸引回(hui)頭客(ke)的除了好質量以(yi)為,還有就是(shi)(shi)好的售(shou)后服務。好的售(shou)后服務決定(ding)(ding)客(ke)戶是(shi)(shi)否決定(ding)(ding)你的店鋪是(shi)(shi)否可以(yi)開得長遠,大(da)單(dan)、小單(dan)都要一樣熱情的對待(dai)。客(ke)戶對你的服務滿意了,他(ta)就會在不知(zhi)不覺中(zhong)為你宣(xuan)傳(chuan)你的店鋪。讓客(ke)戶自主的達成(cheng)一個口碑宣(xuan)傳(chuan)的效果(guo),這樣是(shi)(shi)成(cheng)功最(zui)快的方(fang)式