隨(sui)著我(wo)國(guo)經濟的(de)(de)(de)發(fa)展(zhan),電動(dong)工(gong)具行(xing)業也(ye)呈(cheng)現較(jiao)快的(de)(de)(de)增(zeng)長趨勢。截至(zhi)去(qu)年(nian),我(wo)國(guo)電動(dong)工(gong)具行(xing)業規模以上(shang)企業超過300家(jia),產值規模超過450億(yi)元。放眼(yan)行(xing)業環境,我(wo)國(guo)正在如(ru)火(huo)如(ru)荼地(di)進(jin)行(xing)產業升級(ji)、大力發(fa)展(zhan)先進(jin)制造(zao)業,以及隨(sui)之而來的(de)(de)(de)高鐵、船舶(bo)等基(ji)礎設施(shi)建設,先進(jin)裝備(bei)制造(zao)業的(de)(de)(de)不斷投(tou)入、發(fa)展(zhan)和升級(ji),都給電動(dong)工(gong)具行(xing)業造(zao)就了一個(ge)前所未(wei)有的(de)(de)(de)發(fa)展(zhan)機遇。那么開上(shang)一家(jia)電動(dong)工(gong)具店的(de)(de)(de)前景具體(ti)會(hui)怎(zen)樣呈(cheng)現呢,如(ru)何才能經營(ying)好(hao)電動(dong)工(gong)具專賣店呢,小編來為您整理分析吧!
近(jin)年(nian)來,電(dian)(dian)動(dong)(dong)(dong)(dong)工(gong)具(ju)(ju)行(xing)業(ye)呈(cheng)現快速發(fa)展(zhan)態(tai)勢,在國(guo)(guo)內電(dian)(dian)動(dong)(dong)(dong)(dong)工(gong)具(ju)(ju)市(shi)(shi)場(chang),國(guo)(guo)產(chan)電(dian)(dian)動(dong)(dong)(dong)(dong)工(gong)具(ju)(ju)的銷(xiao)(xiao)售數量已占到總銷(xiao)(xiao)量的90%,而各種(zhong)進(jin)口品牌產(chan)品則只占10%的市(shi)(shi)場(chang)份額。國(guo)(guo)外電(dian)(dian)動(dong)(dong)(dong)(dong)工(gong)具(ju)(ju)市(shi)(shi)場(chang),我(wo)(wo)國(guo)(guo)制(zhi)造(zao)比例不斷擴大(da),中國(guo)(guo)已然成為世界上主要的電(dian)(dian)動(dong)(dong)(dong)(dong)工(gong)具(ju)(ju)產(chan)品出口國(guo)(guo)和(he)全球電(dian)(dian)動(dong)(dong)(dong)(dong)工(gong)具(ju)(ju)生(sheng)產(chan)基(ji)地,行(xing)業(ye)發(fa)展(zhan)潛(qian)力巨大(da)。據(ju)分析,我(wo)(wo)國(guo)(guo)電(dian)(dian)動(dong)(dong)(dong)(dong)工(gong)具(ju)(ju)市(shi)(shi)場(chang)正日趨成熟,品牌意識和(he)品牌效(xiao)應將凸顯。我(wo)(wo)國(guo)(guo)電(dian)(dian)動(dong)(dong)(dong)(dong)工(gong)具(ju)(ju)市(shi)(shi)場(chang)尤(you)其是(shi)專業(ye)電(dian)(dian)動(dong)(dong)(dong)(dong)工(gong)具(ju)(ju)受下游建(jian)筑道路行(xing)業(ye)、金(jin)屬加工(gong)行(xing)業(ye)、木材加工(gong)行(xing)業(ye)的需求影(ying)響(xiang)較大(da),這些行(xing)業(ye)的發(fa)展(zhan)是(shi)電(dian)(dian)動(dong)(dong)(dong)(dong)工(gong)具(ju)(ju)發(fa)展(zhan)的主要驅動(dong)(dong)(dong)(dong)因(yin)素,而根據(ju)近(jin)五年(nian)來電(dian)(dian)動(dong)(dong)(dong)(dong)工(gong)具(ju)(ju)市(shi)(shi)場(chang)的銷(xiao)(xiao)售收入進(jin)行(xing)預測,到2018年(nian)我(wo)(wo)國(guo)(guo)電(dian)(dian)動(dong)(dong)(dong)(dong)工(gong)具(ju)(ju)行(xing)業(ye)的銷(xiao)(xiao)售收入可達約1283億元(yuan),可見市(shi)(shi)場(chang)需求的增(zeng)長潛(qian)力較大(da),所(suo)以(yi),開(kai)一家電(dian)(dian)動(dong)(dong)(dong)(dong)工(gong)具(ju)(ju)店的前(qian)景也(ye)是(shi)不錯的。
現今,每(mei)行每(mei)業的(de)市(shi)場(chang)競爭(zheng)力都(dou)在不(bu)斷加大,因而,普通模(mo)式的(de)小店已經無(wu)法跟上社(she)會潮流,想(xiang)要(yao)投資,想(xiang)要(yao)成功,還是應該迎合市(shi)場(chang)發展的(de)總體(ti)方向,選(xuan)擇一個知名有信譽(yu)的(de)五(wu)金品牌加盟為(wei)好。
電動工(gong)具店(dian)怎么經營好(hao)?冰冷(leng)式(shi)的(de)(de)(de)營銷是經營業的(de)(de)(de)大忌,太多熱情也會(hui)讓消費者覺(jue)得(de)負擔,所(suo)以(yi),在小編(bian)看(kan)來,最(zui)好(hao)的(de)(de)(de)服務(wu)應該恰如(ru)其分。所(suo)以(yi)在經營五金店(dian)的(de)(de)(de)過(guo)程中,投(tou)資商主要秉著真誠的(de)(de)(de)態度(du)服務(wu),給他(ta)們舒心的(de)(de)(de)感覺(jue)即可
如果(guo)你的電(dian)(dian)工(gong)工(gong)具店一直(zhi)都“從一而終”,那么,可能現在(zai)的你已(yi)經(jing)不在(zai)服務區了。眾所周知,消(xiao)(xiao)費(fei)者(zhe)(zhe)是(shi)(shi)追新(xin)的群(qun)體,一塵不變必然是(shi)(shi)無法留住消(xiao)(xiao)費(fei)者(zhe)(zhe),所以,你的電(dian)(dian)動工(gong)具店需要不斷更(geng)新(xin)的營銷(xiao)(xiao)(xiao)手段。根據小編了解(jie),市場上的營銷(xiao)(xiao)(xiao)手段主要有:會員打(da)折(zhe)、節(jie)日優惠、適時促(cu)銷(xiao)(xiao)(xiao)、捆綁(bang)銷(xiao)(xiao)(xiao)售,你可以參考自家(jia)電(dian)(dian)工(gong)工(gong)具店的情(qing)況(kuang),靈活(huo)選擇
市場調研是開好電(dian)動工具店必的(de)首要(yao)步(bu)驟,先有(you)所(suo)了解,才能更好的(de)規劃。不同(tong)的(de)地段有(you)不同(tong)的(de)情(qing)況(kuang),分析此(ci)處居民的(de)顯性需(xu)求及隱(yin)性需(xu)求,爭取與其(qi)他已經經營的(de)電(dian)動工具店不要(yao)存(cun)在(zai)太(tai)明顯的(de)競爭關系,也就是說,無論(lun)是產品(pin)還是經營方(fang)(fang)式上,都(dou)不要(yao)一味模仿他人(ren),要(yao)想出(chu)適合自己(ji)的(de)開店方(fang)(fang)式
開店(dian)選址,相信所(suo)有創業者(zhe)都知道它的重要性。初入電(dian)動工具(ju)店(dian)行(xing)業,比(bi)較適合(he)選擇在(zai)人(ren)多的小(xiao)(xiao)區,特別是一些新建成不久的小(xiao)(xiao)區。這些地方的電(dian)動工具(ju)用量(liang)稍微比(bi)較大
店(dian)面(mian)裝修就(jiu)好比一個人的臉面(mian)。做為專(zhuan)業的電(dian)工(gong)工(gong)具店(dian)銷售,店(dian)面(mian)一定要整潔,商品擺放要有次序,怎么裝修關系不大(da)。小成(cheng)本也能(neng)弄出很有魅(mei)力的布局(ju)
吸(xi)引回頭(tou)客的(de)(de)(de)(de)除了(le)好質量以為(wei),還有就是(shi)好的(de)(de)(de)(de)售后服(fu)務。好的(de)(de)(de)(de)售后服(fu)務決定客戶是(shi)否(fou)決定你(ni)(ni)的(de)(de)(de)(de)店(dian)鋪(pu)是(shi)否(fou)可以開得長遠,大單(dan)、小單(dan)都要一樣熱情的(de)(de)(de)(de)對待(dai)。客戶對你(ni)(ni)的(de)(de)(de)(de)服(fu)務滿意了(le),他就會(hui)在(zai)不知(zhi)不覺中為(wei)你(ni)(ni)宣傳你(ni)(ni)的(de)(de)(de)(de)店(dian)鋪(pu)。讓客戶自主的(de)(de)(de)(de)達(da)成(cheng)(cheng)一個口(kou)碑宣傳的(de)(de)(de)(de)效果,這樣是(shi)成(cheng)(cheng)功最快(kuai)的(de)(de)(de)(de)方式