隨著我國經濟的(de)(de)發展,電動(dong)工具(ju)行業(ye)(ye)也呈現(xian)較快的(de)(de)增長趨勢。截(jie)至去(qu)年,我國電動(dong)工具(ju)行業(ye)(ye)規(gui)模以(yi)上(shang)企業(ye)(ye)超(chao)過300家,產(chan)(chan)值規(gui)模超(chao)過450億(yi)元。放眼(yan)行業(ye)(ye)環境,我國正在如(ru)(ru)火(huo)如(ru)(ru)荼(tu)地(di)進(jin)行產(chan)(chan)業(ye)(ye)升級(ji)、大力發展先進(jin)制造業(ye)(ye),以(yi)及隨之而(er)來的(de)(de)高鐵、船舶等基礎(chu)設(she)施建設(she),先進(jin)裝備制造業(ye)(ye)的(de)(de)不斷投(tou)入、發展和升級(ji),都(dou)給電動(dong)工具(ju)行業(ye)(ye)造就了一個前所未(wei)有(you)的(de)(de)發展機(ji)遇。那么開上(shang)一家電動(dong)工具(ju)店的(de)(de)前景具(ju)體會怎(zen)樣(yang)呈現(xian)呢,如(ru)(ru)何才能經營好電動(dong)工具(ju)專賣店呢,小(xiao)編來為(wei)您(nin)整理分析吧!
近(jin)年(nian)(nian)來,電(dian)動(dong)(dong)(dong)(dong)工(gong)(gong)(gong)(gong)具行(xing)業(ye)(ye)呈現(xian)快速發(fa)展(zhan)態(tai)勢,在國(guo)內電(dian)動(dong)(dong)(dong)(dong)工(gong)(gong)(gong)(gong)具市場(chang),國(guo)產(chan)(chan)電(dian)動(dong)(dong)(dong)(dong)工(gong)(gong)(gong)(gong)具的(de)(de)(de)銷(xiao)售數量已占到總銷(xiao)量的(de)(de)(de)90%,而各種進口(kou)品(pin)牌產(chan)(chan)品(pin)則(ze)只占10%的(de)(de)(de)市場(chang)份額。國(guo)外電(dian)動(dong)(dong)(dong)(dong)工(gong)(gong)(gong)(gong)具市場(chang),我國(guo)制造比例不斷擴大,中國(guo)已然成(cheng)為(wei)世界上主(zhu)要(yao)的(de)(de)(de)電(dian)動(dong)(dong)(dong)(dong)工(gong)(gong)(gong)(gong)具產(chan)(chan)品(pin)出口(kou)國(guo)和(he)全(quan)球電(dian)動(dong)(dong)(dong)(dong)工(gong)(gong)(gong)(gong)具生產(chan)(chan)基地,行(xing)業(ye)(ye)發(fa)展(zhan)潛力巨(ju)大。據分析(xi),我國(guo)電(dian)動(dong)(dong)(dong)(dong)工(gong)(gong)(gong)(gong)具市場(chang)正日趨(qu)成(cheng)熟,品(pin)牌意識和(he)品(pin)牌效應(ying)將(jiang)凸顯(xian)。我國(guo)電(dian)動(dong)(dong)(dong)(dong)工(gong)(gong)(gong)(gong)具市場(chang)尤其是專業(ye)(ye)電(dian)動(dong)(dong)(dong)(dong)工(gong)(gong)(gong)(gong)具受下游建筑道路行(xing)業(ye)(ye)、金屬(shu)加(jia)工(gong)(gong)(gong)(gong)行(xing)業(ye)(ye)、木(mu)材加(jia)工(gong)(gong)(gong)(gong)行(xing)業(ye)(ye)的(de)(de)(de)需求影響(xiang)較(jiao)大,這(zhe)些行(xing)業(ye)(ye)的(de)(de)(de)發(fa)展(zhan)是電(dian)動(dong)(dong)(dong)(dong)工(gong)(gong)(gong)(gong)具發(fa)展(zhan)的(de)(de)(de)主(zhu)要(yao)驅動(dong)(dong)(dong)(dong)因素,而根據近(jin)五年(nian)(nian)來電(dian)動(dong)(dong)(dong)(dong)工(gong)(gong)(gong)(gong)具市場(chang)的(de)(de)(de)銷(xiao)售收入進行(xing)預(yu)測,到2018年(nian)(nian)我國(guo)電(dian)動(dong)(dong)(dong)(dong)工(gong)(gong)(gong)(gong)具行(xing)業(ye)(ye)的(de)(de)(de)銷(xiao)售收入可(ke)達約1283億元,可(ke)見市場(chang)需求的(de)(de)(de)增長潛力較(jiao)大,所(suo)以,開(kai)一(yi)家電(dian)動(dong)(dong)(dong)(dong)工(gong)(gong)(gong)(gong)具店的(de)(de)(de)前(qian)景也(ye)是不錯的(de)(de)(de)。
現今(jin),每行每業的(de)市(shi)場(chang)競爭力都在不斷加大(da),因而,普(pu)通模式的(de)小店(dian)已經無法跟上社會潮流,想要投資,想要成功,還(huan)是(shi)應(ying)該迎合市(shi)場(chang)發展的(de)總體方向,選擇一個知名有信譽的(de)五金品牌加盟為好。
電動工具(ju)店(dian)(dian)怎么經營(ying)(ying)好?冰冷式(shi)的(de)(de)營(ying)(ying)銷是(shi)經營(ying)(ying)業的(de)(de)大忌,太多熱情也會(hui)讓(rang)消費(fei)者覺得負擔,所(suo)以,在(zai)小編看(kan)來,最好的(de)(de)服(fu)務應該恰如其(qi)分。所(suo)以在(zai)經營(ying)(ying)五金店(dian)(dian)的(de)(de)過(guo)程中(zhong),投資(zi)商主要秉著真誠的(de)(de)態度服(fu)務,給他們舒心的(de)(de)感(gan)覺即可
如果你(ni)的電工(gong)(gong)工(gong)(gong)具(ju)店一(yi)直都“從一(yi)而終”,那(nei)么,可能現在的你(ni)已經不在服務區了。眾所周知(zhi),消費者是追新的群體,一(yi)塵不變必然(ran)是無法留(liu)住消費者,所以(yi),你(ni)的電動工(gong)(gong)具(ju)店需(xu)要不斷更新的營銷手段(duan)。根據小編了解,市場上的營銷手段(duan)主要有(you):會員打(da)折(zhe)、節日(ri)優惠、適(shi)時促銷、捆綁銷售,你(ni)可以(yi)參考自家(jia)電工(gong)(gong)工(gong)(gong)具(ju)店的情(qing)況(kuang),靈活選擇
市場調研是(shi)開好電動工(gong)具(ju)店(dian)必的(de)(de)首(shou)要(yao)步驟,先有(you)所了解,才能更好的(de)(de)規劃。不(bu)同的(de)(de)地段有(you)不(bu)同的(de)(de)情況(kuang),分(fen)析此處居民的(de)(de)顯性需求(qiu)(qiu)及隱性需求(qiu)(qiu),爭取(qu)與(yu)其他(ta)已經經營的(de)(de)電動工(gong)具(ju)店(dian)不(bu)要(yao)存在太明顯的(de)(de)競爭關(guan)系,也(ye)就是(shi)說(shuo),無(wu)論是(shi)產品(pin)還是(shi)經營方(fang)式上,都不(bu)要(yao)一味模仿他(ta)人,要(yao)想出(chu)適合自己的(de)(de)開店(dian)方(fang)式
開(kai)店選址,相信所(suo)有創業者都知道它的重要(yao)性。初入電動工具(ju)(ju)店行業,比較(jiao)適合選擇在人多(duo)的小區,特別(bie)是一些(xie)新建成不(bu)久的小區。這些(xie)地方(fang)的電動工具(ju)(ju)用量稍微比較(jiao)大
店(dian)面裝修就好(hao)比一個人的臉面。做為專業的電工(gong)工(gong)具店(dian)銷售(shou),店(dian)面一定要(yao)整潔,商(shang)品擺放要(yao)有(you)次序,怎么裝修關系不大。小成本也能(neng)弄出很有(you)魅(mei)力(li)的布局
吸引回(hui)頭客(ke)(ke)的(de)(de)除(chu)了(le)好質(zhi)量以(yi)為,還有(you)就是(shi)好的(de)(de)售后(hou)服(fu)(fu)務(wu)。好的(de)(de)售后(hou)服(fu)(fu)務(wu)決定(ding)客(ke)(ke)戶(hu)是(shi)否(fou)決定(ding)你的(de)(de)店(dian)(dian)鋪(pu)是(shi)否(fou)可(ke)以(yi)開(kai)得長遠,大單、小單都要(yao)一(yi)(yi)樣熱情的(de)(de)對待(dai)。客(ke)(ke)戶(hu)對你的(de)(de)服(fu)(fu)務(wu)滿意了(le),他就會在不(bu)知不(bu)覺中為你宣傳你的(de)(de)店(dian)(dian)鋪(pu)。讓(rang)客(ke)(ke)戶(hu)自主(zhu)的(de)(de)達(da)成一(yi)(yi)個口碑宣傳的(de)(de)效果,這樣是(shi)成功(gong)最快(kuai)的(de)(de)方式