隨著我國經(jing)濟(ji)的發(fa)展,電(dian)動(dong)(dong)工具(ju)行業(ye)也呈現較快的增(zeng)長趨勢(shi)。截(jie)至去年(nian),我國電(dian)動(dong)(dong)工具(ju)行業(ye)規模(mo)以(yi)上(shang)企業(ye)超過300家,產(chan)值規模(mo)超過450億元。放眼行業(ye)環(huan)境,我國正在(zai)如火(huo)如荼(tu)地進(jin)行產(chan)業(ye)升級、大力發(fa)展先進(jin)制(zhi)造(zao)(zao)業(ye),以(yi)及隨之而(er)來的高鐵、船舶等基(ji)礎(chu)設施建設,先進(jin)裝備制(zhi)造(zao)(zao)業(ye)的不斷(duan)投入、發(fa)展和升級,都(dou)給(gei)電(dian)動(dong)(dong)工具(ju)行業(ye)造(zao)(zao)就了一個前所未有的發(fa)展機遇。那么開上(shang)一家電(dian)動(dong)(dong)工具(ju)店的前景具(ju)體會怎樣(yang)呈現呢,如何才能經(jing)營好電(dian)動(dong)(dong)工具(ju)專賣店呢,小(xiao)編來為您整理分析吧!
近年(nian)來,電(dian)(dian)動(dong)(dong)(dong)(dong)工(gong)具(ju)(ju)(ju)(ju)行業(ye)呈現(xian)快速發展(zhan)態勢,在國(guo)(guo)(guo)內電(dian)(dian)動(dong)(dong)(dong)(dong)工(gong)具(ju)(ju)(ju)(ju)市(shi)(shi)(shi)場(chang)(chang)(chang),國(guo)(guo)(guo)產(chan)電(dian)(dian)動(dong)(dong)(dong)(dong)工(gong)具(ju)(ju)(ju)(ju)的(de)銷(xiao)售數量已(yi)占到總銷(xiao)量的(de)90%,而(er)各種進口品(pin)(pin)牌(pai)產(chan)品(pin)(pin)則只(zhi)占10%的(de)市(shi)(shi)(shi)場(chang)(chang)(chang)份額。國(guo)(guo)(guo)外電(dian)(dian)動(dong)(dong)(dong)(dong)工(gong)具(ju)(ju)(ju)(ju)市(shi)(shi)(shi)場(chang)(chang)(chang),我國(guo)(guo)(guo)制造比(bi)例不斷擴大,中國(guo)(guo)(guo)已(yi)然成為世界(jie)上主要的(de)電(dian)(dian)動(dong)(dong)(dong)(dong)工(gong)具(ju)(ju)(ju)(ju)產(chan)品(pin)(pin)出口國(guo)(guo)(guo)和全球電(dian)(dian)動(dong)(dong)(dong)(dong)工(gong)具(ju)(ju)(ju)(ju)生產(chan)基地,行業(ye)發展(zhan)潛力巨大。據分(fen)析,我國(guo)(guo)(guo)電(dian)(dian)動(dong)(dong)(dong)(dong)工(gong)具(ju)(ju)(ju)(ju)市(shi)(shi)(shi)場(chang)(chang)(chang)正日趨成熟,品(pin)(pin)牌(pai)意識(shi)和品(pin)(pin)牌(pai)效應將凸顯。我國(guo)(guo)(guo)電(dian)(dian)動(dong)(dong)(dong)(dong)工(gong)具(ju)(ju)(ju)(ju)市(shi)(shi)(shi)場(chang)(chang)(chang)尤其(qi)是專(zhuan)業(ye)電(dian)(dian)動(dong)(dong)(dong)(dong)工(gong)具(ju)(ju)(ju)(ju)受下游建筑道路行業(ye)、金屬加工(gong)行業(ye)、木材加工(gong)行業(ye)的(de)需(xu)求影響較(jiao)大,這(zhe)些行業(ye)的(de)發展(zhan)是電(dian)(dian)動(dong)(dong)(dong)(dong)工(gong)具(ju)(ju)(ju)(ju)發展(zhan)的(de)主要驅(qu)動(dong)(dong)(dong)(dong)因素(su),而(er)根據近五年(nian)來電(dian)(dian)動(dong)(dong)(dong)(dong)工(gong)具(ju)(ju)(ju)(ju)市(shi)(shi)(shi)場(chang)(chang)(chang)的(de)銷(xiao)售收(shou)入進行預測,到2018年(nian)我國(guo)(guo)(guo)電(dian)(dian)動(dong)(dong)(dong)(dong)工(gong)具(ju)(ju)(ju)(ju)行業(ye)的(de)銷(xiao)售收(shou)入可達約1283億元,可見市(shi)(shi)(shi)場(chang)(chang)(chang)需(xu)求的(de)增長潛力較(jiao)大,所以,開一家(jia)電(dian)(dian)動(dong)(dong)(dong)(dong)工(gong)具(ju)(ju)(ju)(ju)店的(de)前(qian)景也是不錯(cuo)的(de)。
現今,每行每業的(de)市場競爭力都(dou)在不斷加(jia)大,因而,普通模式的(de)小(xiao)店已(yi)經無(wu)法跟(gen)上(shang)社(she)會潮流,想要投(tou)資,想要成功(gong),還是應該迎合市場發展(zhan)的(de)總體方向,選擇一個知名有(you)信譽的(de)五(wu)金品牌加(jia)盟為好(hao)。
電動工具店怎么經(jing)營(ying)好?冰(bing)冷式的(de)營(ying)銷是經(jing)營(ying)業的(de)大忌,太多(duo)熱情也會讓消費者覺得負擔,所以,在(zai)小(xiao)編看來,最好的(de)服務(wu)應該恰如其(qi)分。所以在(zai)經(jing)營(ying)五金(jin)店的(de)過程中,投(tou)資商主要秉著真(zhen)誠的(de)態度(du)服務(wu),給他(ta)們(men)舒心的(de)感覺即(ji)可
如果(guo)你的電工(gong)工(gong)具(ju)店一直都“從一而終”,那么,可(ke)能(neng)現在的你已經不(bu)在服務區(qu)了(le)。眾(zhong)所(suo)周知,消費者是追新的群體,一塵不(bu)變必然是無(wu)法(fa)留住消費者,所(suo)以(yi),你的電動工(gong)具(ju)店需要不(bu)斷更新的營(ying)銷(xiao)(xiao)手(shou)段。根據小編了(le)解,市場上(shang)的營(ying)銷(xiao)(xiao)手(shou)段主要有:會員打折、節日優惠、適時(shi)促銷(xiao)(xiao)、捆綁銷(xiao)(xiao)售(shou),你可(ke)以(yi)參考自家電工(gong)工(gong)具(ju)店的情(qing)況,靈活選擇
市場(chang)調(diao)研(yan)是開(kai)好(hao)電動(dong)工具(ju)店必的首要(yao)(yao)步驟,先(xian)有(you)所了解,才能(neng)更好(hao)的規劃。不同(tong)的地段有(you)不同(tong)的情(qing)況,分(fen)析此處居民的顯性(xing)需求及隱性(xing)需求,爭(zheng)取(qu)與其(qi)他(ta)已經(jing)經(jing)營的電動(dong)工具(ju)店不要(yao)(yao)存(cun)在太明顯的競爭(zheng)關系,也就是說,無論是產品還是經(jing)營方(fang)式上,都(dou)不要(yao)(yao)一(yi)味模(mo)仿他(ta)人,要(yao)(yao)想出適合自己(ji)的開(kai)店方(fang)式
開店選址(zhi),相信所有創業者都(dou)知(zhi)道它的(de)重(zhong)要性。初(chu)入(ru)電動(dong)(dong)工具(ju)店行業,比較適合選擇在人多(duo)的(de)小(xiao)區,特別是一些新建成(cheng)不久的(de)小(xiao)區。這(zhe)些地方的(de)電動(dong)(dong)工具(ju)用量稍微比較大(da)
店面裝(zhuang)修就(jiu)好(hao)比一個人的臉面。做為專(zhuan)業的電工工具店銷售(shou),店面一定要整潔,商品擺放要有(you)(you)次序,怎么裝(zhuang)修關系不大。小(xiao)成本也(ye)能(neng)弄出很有(you)(you)魅力的布局
吸引回頭客(ke)(ke)的(de)(de)(de)除(chu)了(le)好質量以為,還(huan)有就(jiu)是(shi)好的(de)(de)(de)售后服務。好的(de)(de)(de)售后服務決定客(ke)(ke)戶是(shi)否決定你的(de)(de)(de)店鋪(pu)是(shi)否可(ke)以開得(de)長遠,大單、小單都(dou)要一樣(yang)熱情的(de)(de)(de)對(dui)待。客(ke)(ke)戶對(dui)你的(de)(de)(de)服務滿意了(le),他就(jiu)會在不(bu)(bu)知不(bu)(bu)覺中為你宣(xuan)(xuan)傳你的(de)(de)(de)店鋪(pu)。讓客(ke)(ke)戶自主的(de)(de)(de)達成一個(ge)口碑宣(xuan)(xuan)傳的(de)(de)(de)效(xiao)果,這(zhe)樣(yang)是(shi)成功最快的(de)(de)(de)方式(shi)