隨著我(wo)國經濟的(de)發(fa)(fa)展(zhan),電動(dong)工具行(xing)(xing)業(ye)(ye)(ye)(ye)也呈(cheng)現(xian)較快的(de)增(zeng)長趨勢。截至去年,我(wo)國電動(dong)工具行(xing)(xing)業(ye)(ye)(ye)(ye)規(gui)(gui)模(mo)(mo)以(yi)上企業(ye)(ye)(ye)(ye)超(chao)過(guo)300家(jia),產(chan)值規(gui)(gui)模(mo)(mo)超(chao)過(guo)450億元。放眼行(xing)(xing)業(ye)(ye)(ye)(ye)環(huan)境(jing),我(wo)國正(zheng)在(zai)如(ru)火如(ru)荼地進行(xing)(xing)產(chan)業(ye)(ye)(ye)(ye)升(sheng)(sheng)級(ji)、大力發(fa)(fa)展(zhan)先進制(zhi)造業(ye)(ye)(ye)(ye),以(yi)及隨之(zhi)而(er)來的(de)高鐵、船(chuan)舶等基礎設(she)施建設(she),先進裝備制(zhi)造業(ye)(ye)(ye)(ye)的(de)不斷投入、發(fa)(fa)展(zhan)和升(sheng)(sheng)級(ji),都(dou)給(gei)電動(dong)工具行(xing)(xing)業(ye)(ye)(ye)(ye)造就了一個(ge)前(qian)所未(wei)有的(de)發(fa)(fa)展(zhan)機遇(yu)。那么開上一家(jia)電動(dong)工具店的(de)前(qian)景具體會怎樣呈(cheng)現(xian)呢(ni),如(ru)何才能經營好電動(dong)工具專賣(mai)店呢(ni),小(xiao)編來為您整理(li)分(fen)析(xi)吧!
近年(nian)來(lai),電(dian)(dian)(dian)動(dong)(dong)(dong)(dong)(dong)工(gong)(gong)(gong)(gong)具(ju)行(xing)(xing)業(ye)呈現快速發展(zhan)態勢,在國(guo)(guo)內電(dian)(dian)(dian)動(dong)(dong)(dong)(dong)(dong)工(gong)(gong)(gong)(gong)具(ju)市(shi)(shi)場(chang),國(guo)(guo)產(chan)電(dian)(dian)(dian)動(dong)(dong)(dong)(dong)(dong)工(gong)(gong)(gong)(gong)具(ju)的(de)(de)(de)銷(xiao)售數(shu)量(liang)已占(zhan)到(dao)總銷(xiao)量(liang)的(de)(de)(de)90%,而各(ge)種進(jin)口品(pin)牌(pai)產(chan)品(pin)則只占(zhan)10%的(de)(de)(de)市(shi)(shi)場(chang)份額。國(guo)(guo)外電(dian)(dian)(dian)動(dong)(dong)(dong)(dong)(dong)工(gong)(gong)(gong)(gong)具(ju)市(shi)(shi)場(chang),我國(guo)(guo)制造比(bi)例不(bu)斷擴大(da),中(zhong)國(guo)(guo)已然成(cheng)為世界上主要(yao)的(de)(de)(de)電(dian)(dian)(dian)動(dong)(dong)(dong)(dong)(dong)工(gong)(gong)(gong)(gong)具(ju)產(chan)品(pin)出口國(guo)(guo)和(he)全(quan)球(qiu)電(dian)(dian)(dian)動(dong)(dong)(dong)(dong)(dong)工(gong)(gong)(gong)(gong)具(ju)生產(chan)基(ji)地,行(xing)(xing)業(ye)發展(zhan)潛(qian)(qian)力巨大(da)。據(ju)分析(xi),我國(guo)(guo)電(dian)(dian)(dian)動(dong)(dong)(dong)(dong)(dong)工(gong)(gong)(gong)(gong)具(ju)市(shi)(shi)場(chang)正日趨成(cheng)熟,品(pin)牌(pai)意識和(he)品(pin)牌(pai)效應將凸顯。我國(guo)(guo)電(dian)(dian)(dian)動(dong)(dong)(dong)(dong)(dong)工(gong)(gong)(gong)(gong)具(ju)市(shi)(shi)場(chang)尤其是(shi)專業(ye)電(dian)(dian)(dian)動(dong)(dong)(dong)(dong)(dong)工(gong)(gong)(gong)(gong)具(ju)受下游建筑道(dao)路行(xing)(xing)業(ye)、金屬加(jia)工(gong)(gong)(gong)(gong)行(xing)(xing)業(ye)、木材加(jia)工(gong)(gong)(gong)(gong)行(xing)(xing)業(ye)的(de)(de)(de)需求影響較大(da),這些行(xing)(xing)業(ye)的(de)(de)(de)發展(zhan)是(shi)電(dian)(dian)(dian)動(dong)(dong)(dong)(dong)(dong)工(gong)(gong)(gong)(gong)具(ju)發展(zhan)的(de)(de)(de)主要(yao)驅(qu)動(dong)(dong)(dong)(dong)(dong)因(yin)素,而根據(ju)近五年(nian)來(lai)電(dian)(dian)(dian)動(dong)(dong)(dong)(dong)(dong)工(gong)(gong)(gong)(gong)具(ju)市(shi)(shi)場(chang)的(de)(de)(de)銷(xiao)售收入進(jin)行(xing)(xing)預測,到(dao)2018年(nian)我國(guo)(guo)電(dian)(dian)(dian)動(dong)(dong)(dong)(dong)(dong)工(gong)(gong)(gong)(gong)具(ju)行(xing)(xing)業(ye)的(de)(de)(de)銷(xiao)售收入可達約1283億元,可見市(shi)(shi)場(chang)需求的(de)(de)(de)增長(chang)潛(qian)(qian)力較大(da),所以,開一家(jia)電(dian)(dian)(dian)動(dong)(dong)(dong)(dong)(dong)工(gong)(gong)(gong)(gong)具(ju)店(dian)的(de)(de)(de)前景也是(shi)不(bu)錯的(de)(de)(de)。
現今(jin),每行每業的(de)(de)市(shi)場(chang)競爭力都在不斷加(jia)大,因而,普通模(mo)式的(de)(de)小店已經無(wu)法(fa)跟上社會潮(chao)流,想要(yao)投(tou)資,想要(yao)成功,還是應該迎(ying)合(he)市(shi)場(chang)發展的(de)(de)總體方(fang)向,選(xuan)擇(ze)一個知(zhi)名有(you)信譽的(de)(de)五(wu)金品牌加(jia)盟為好。
電動工(gong)具店(dian)怎么經(jing)營(ying)好?冰冷式的(de)營(ying)銷是經(jing)營(ying)業的(de)大忌,太多(duo)熱情(qing)也會(hui)讓(rang)消費者覺(jue)得負擔(dan),所以,在小編看來,最好的(de)服務應該(gai)恰如(ru)其分。所以在經(jing)營(ying)五(wu)金店(dian)的(de)過(guo)程中,投(tou)資商主(zhu)要秉著真誠的(de)態度服務,給他(ta)們(men)舒(shu)心(xin)的(de)感覺(jue)即可
如果你(ni)的(de)電工(gong)工(gong)具店(dian)一(yi)直都“從一(yi)而(er)終”,那么,可能現在(zai)的(de)你(ni)已經不在(zai)服務區(qu)了。眾所周知,消費者是(shi)追新(xin)的(de)群體,一(yi)塵不變必然是(shi)無法留住消費者,所以,你(ni)的(de)電動工(gong)具店(dian)需(xu)要(yao)不斷更新(xin)的(de)營(ying)銷(xiao)手段。根(gen)據小編(bian)了解,市場上(shang)的(de)營(ying)銷(xiao)手段主要(yao)有:會員(yuan)打折、節日優(you)惠、適(shi)時促銷(xiao)、捆綁銷(xiao)售,你(ni)可以參考自(zi)家(jia)電工(gong)工(gong)具店(dian)的(de)情況,靈(ling)活選擇(ze)
市(shi)場(chang)調研是開(kai)好(hao)電動工(gong)具店(dian)(dian)必的(de)(de)(de)(de)首要步驟,先有所了解(jie),才能(neng)更好(hao)的(de)(de)(de)(de)規劃(hua)。不同(tong)的(de)(de)(de)(de)地段有不同(tong)的(de)(de)(de)(de)情況,分析此處居(ju)民的(de)(de)(de)(de)顯(xian)性需(xu)(xu)求(qiu)及(ji)隱性需(xu)(xu)求(qiu),爭取與其(qi)他(ta)已經(jing)(jing)經(jing)(jing)營(ying)的(de)(de)(de)(de)電動工(gong)具店(dian)(dian)不要存在太明顯(xian)的(de)(de)(de)(de)競爭關(guan)系,也(ye)就是說,無(wu)論是產品還是經(jing)(jing)營(ying)方(fang)式上(shang),都(dou)不要一味模仿他(ta)人,要想出適合自己的(de)(de)(de)(de)開(kai)店(dian)(dian)方(fang)式
開店選址,相(xiang)信(xin)所(suo)有創業(ye)者都知道它的(de)重(zhong)要性。初(chu)入電動工(gong)具(ju)店行業(ye),比(bi)(bi)較(jiao)適合選擇在人(ren)多(duo)的(de)小(xiao)區,特別是(shi)一些(xie)(xie)新(xin)建(jian)成不久的(de)小(xiao)區。這(zhe)些(xie)(xie)地方的(de)電動工(gong)具(ju)用量稍微比(bi)(bi)較(jiao)大
店面裝修就好比一個人的臉面。做(zuo)為專業的電工(gong)工(gong)具店銷售,店面一定要整潔(jie),商品擺放要有次序,怎么裝修關系不大。小(xiao)成本也能弄出很有魅力的布局(ju)
吸引回頭客(ke)的(de)(de)除了好質量以為,還(huan)有就是(shi)(shi)好的(de)(de)售后服務。好的(de)(de)售后服務決定客(ke)戶是(shi)(shi)否決定你(ni)的(de)(de)店鋪(pu)是(shi)(shi)否可以開得長遠,大單、小(xiao)單都(dou)要一樣熱(re)情(qing)的(de)(de)對待(dai)。客(ke)戶對你(ni)的(de)(de)服務滿意了,他(ta)就會在不知不覺中(zhong)為你(ni)宣傳(chuan)你(ni)的(de)(de)店鋪(pu)。讓(rang)客(ke)戶自(zi)主的(de)(de)達(da)成(cheng)一個(ge)口碑宣傳(chuan)的(de)(de)效果,這(zhe)樣是(shi)(shi)成(cheng)功(gong)最快的(de)(de)方式