某權威數據顯示,未來(lai)我國空(kong)(kong)(kong)氣(qi)(qi)凈(jing)(jing)化器(qi)銷量將(jiang)保持(chi)30%-35%的(de)高(gao)速增(zeng)長。在(zai)空(kong)(kong)(kong)氣(qi)(qi)凈(jing)(jing)化器(qi)巨(ju)大市場(chang)(chang)蛋糕吸引下(xia),國內家電廠(chang)商(shang)、一些互聯網(wang)(wang)企業(ye)紛(fen)紛(fen)加入(ru)對中國空(kong)(kong)(kong)氣(qi)(qi)凈(jing)(jing)化市場(chang)(chang)的(de)爭奪中。但迫于對凈(jing)(jing)化行(xing)業(ye)技(ji)術(shu)(shu)的(de)沉淀,向高(gao)端市場(chang)(chang)的(de)進(jin)軍屢屢失敗(bai)。目前在(zai)高(gao)端智能(neng)空(kong)(kong)(kong)氣(qi)(qi)凈(jing)(jing)化領(ling)域,來(lai)自中央空(kong)(kong)(kong)調領(ling)域的(de)國際巨(ju)頭紛(fen)紛(fen)涉足,利用(yong)他們在(zai)醫院(yuan)手術(shu)(shu)室(shi)、藥廠(chang)、電子芯片廠(chang)等(deng)高(gao)等(deng)級凈(jing)(jing)化場(chang)(chang)所積累的(de)技(ji)術(shu)(shu)、資源基礎上,通過(guo)人性化設計、傳感技(ji)術(shu)(shu)、互聯網(wang)(wang)技(ji)術(shu)(shu)為人們提供多功能(neng)的(de)超級空(kong)(kong)(kong)氣(qi)(qi)凈(jing)(jing)化器(qi)。
從(cong)長遠來(lai)看,中國(guo)空(kong)氣凈(jing)(jing)化器(qi)市(shi)(shi)場需(xu)求(qiu)龐大(da)。首(shou)先,經濟高(gao)速發展產(chan)生環境(jing)污染的(de)(de)外部效應(ying),為空(kong)凈(jing)(jing)市(shi)(shi)場奠定契機;其次(ci),購買力(li)的(de)(de)持續提升和品質化、健(jian)康(kang)化的(de)(de)消費需(xu)求(qiu),空(kong)氣健(jian)康(kang)管理意識(shi)的(de)(de)形成,是空(kong)凈(jing)(jing)市(shi)(shi)場長遠發展的(de)(de)核心驅動力(li);再(zai)次(ci),空(kong)凈(jing)(jing)產(chan)品在(zai)我國(guo)才剛(gang)剛(gang)起步,百(bai)戶擁有(you)量不及5臺(tai),擁有(you)巨大(da)的(de)(de)潛力(li)和空(kong)間(jian)
某(mou)權(quan)威人士(shi)表示,從(cong)整體(ti)上(shang)說(shuo),我國(guo)已經有較(jiao)為完備的空氣(qi)凈化(hua)(hua)器(qi)產品體(ti)系和品牌體(ti)系,但(dan)整個市場還處(chu)于成(cheng)長期,總體(ti)規模(mo)依(yi)然偏(pian)小。未來我國(guo)空氣(qi)凈化(hua)(hua)器(qi)行業應該走向專業化(hua)(hua)、復合化(hua)(hua)、智能(neng)化(hua)(hua)、差別化(hua)(hua)和低(di)(di)價(jia)化(hua)(hua),加強核(he)心技術的研發,降低(di)(di)成(cheng)本和價(jia)格,提(ti)高普及率。
讓專(zhuan)(zhuan)(zhuan)(zhuan)業(ye)的公(gong)司做專(zhuan)(zhuan)(zhuan)(zhuan)業(ye)的事(shi)(shi)。目前我國空氣(qi)凈(jing)化(hua)器企(qi)(qi)業(ye)有300多家,品牌數有800多種,其中(zhong)眾多的是中(zhong)小企(qi)(qi)業(ye),甚至山(shan)寨(zhai)品牌。這些企(qi)(qi)業(ye)掌(zhang)握核心專(zhuan)(zhuan)(zhuan)(zhuan)利凈(jing)化(hua)技術的較少(shao),僅有部分專(zhuan)(zhuan)(zhuan)(zhuan)業(ye)空氣(qi)凈(jing)化(hua)器廠家擁有專(zhuan)(zhuan)(zhuan)(zhuan)利技術,與國外品牌存在一定差(cha)距(ju)。未(wei)來應該走專(zhuan)(zhuan)(zhuan)(zhuan)業(ye)化(hua)道路,讓專(zhuan)(zhuan)(zhuan)(zhuan)業(ye)的公(gong)司做專(zhuan)(zhuan)(zhuan)(zhuan)業(ye)的事(shi)(shi)
發展多污(wu)(wu)染物(wu)(wu)(wu)協同(tong)凈(jing)化(hua)(hua)技術。室內(nei)空(kong)(kong)氣(qi)中(zhong)污(wu)(wu)染物(wu)(wu)(wu)的種類多種多樣(yang),既有(you)(you)細菌(jun)、病毒、霉(mei)菌(jun)等微(wei)生物(wu)(wu)(wu),也有(you)(you)甲醛、苯系物(wu)(wu)(wu)、VOC等氣(qi)態(tai)污(wu)(wu)染物(wu)(wu)(wu),還有(you)(you)顆粒物(wu)(wu)(wu)和放(fang)(fang)射性污(wu)(wu)染。由于室內(nei)空(kong)(kong)間(jian)有(you)(you)限(xian),人們通常在一個房間(jian)內(nei)放(fang)(fang)置一臺(tai)空(kong)(kong)氣(qi)凈(jing)化(hua)(hua)器,因此,就(jiu)需要空(kong)(kong)氣(qi)凈(jing)化(hua)(hua)器能(neng)同(tong)時凈(jing)化(hua)(hua)各種空(kong)(kong)氣(qi)污(wu)(wu)染物(wu)(wu)(wu)
方便人(ren)們的生(sheng)活。智(zhi)能(neng)化(hua)(hua)(hua)是空(kong)氣凈(jing)(jing)化(hua)(hua)(hua)器未來發(fa)(fa)展的主要(yao)方向之一。很多互聯網企業(ye)進入(ru)空(kong)氣凈(jing)(jing)化(hua)(hua)(hua)器領(ling)域(yu),加(jia)快了空(kong)氣凈(jing)(jing)化(hua)(hua)(hua)器朝智(zhi)能(neng)化(hua)(hua)(hua)方向發(fa)(fa)展。據(ju)不完全(quan)統計,目前市面(mian)上已經有30多個品(pin)牌推(tui)出了智(zhi)能(neng)空(kong)氣凈(jing)(jing)化(hua)(hua)(hua)器(如歐朗德斯等品(pin)牌),產品(pin)數量占所(suo)有產品(pin)的10%,并且比例(li)還在提高。使用手機APP遠程控制(zhi)空(kong)氣凈(jing)(jing)化(hua)(hua)(hua)器等方式成為潮流,通(tong)(tong)過有線(xian)、WiFi等方式實現(xian)多種(zhong)家(jia)電聯網互通(tong)(tong),智(zhi)能(neng)家(jia)居(ju)時(shi)代正在逐步到來
業(ye)找準自(zi)己的(de)(de)(de)定(ding)位。當前我(wo)國(guo)空(kong)(kong)氣(qi)(qi)凈(jing)化(hua)器領域投入的(de)(de)(de)企(qi)業(ye)數量眾多(duo),采(cai)用的(de)(de)(de)技(ji)術也(ye)各有不(bu)同(tong),市(shi)場上品牌琳瑯(lang)滿目(mu),不(bu)同(tong)空(kong)(kong)氣(qi)(qi)凈(jing)化(hua)器品牌之間面臨(lin)著激(ji)烈的(de)(de)(de)競(jing)爭(zheng)。若要(yao)(yao)避(bi)免重復研發(fa)和(he)激(ji)烈競(jing)爭(zheng)造成的(de)(de)(de)社會資源(yuan)浪(lang)費,空(kong)(kong)氣(qi)(qi)凈(jing)化(hua)器企(qi)業(ye)需要(yao)(yao)找準自(zi)己的(de)(de)(de)定(ding)位,瞄準不(bu)同(tong)的(de)(de)(de)市(shi)場領域,進(jin)行有差別化(hua)的(de)(de)(de)產品研發(fa)
提高(gao)普(pu)及率(lv)的(de)關鍵。部分空(kong)(kong)(kong)氣(qi)凈化(hua)(hua)器(qi)(qi)存在價格虛高(gao)的(de)現象,很多市(shi)面標(biao)價三四(si)千元的(de)產品,其成(cheng)本不足千元,而目前(qian)購買空(kong)(kong)(kong)氣(qi)凈化(hua)(hua)器(qi)(qi)的(de)消費者中(zhong)以中(zhong)高(gao)收入人(ren)群(qun)為主。隨(sui)著越來越多的(de)企業投(tou)入空(kong)(kong)(kong)氣(qi)凈化(hua)(hua)器(qi)(qi)這一領(ling)域,將會使市(shi)場容(rong)量不斷(duan)趨(qu)于(yu)飽和。對(dui)于(yu)空(kong)(kong)(kong)氣(qi)凈化(hua)(hua)器(qi)(qi)企業來說(shuo),加強核心技(ji)術(shu)的(de)研發(fa),降低(di)成(cheng)本和價格,使得普(pu)通人(ren)群(qun)都(dou)能負(fu)擔得起,才能增(zeng)加銷(xiao)售量,提高(gao)空(kong)(kong)(kong)氣(qi)凈化(hua)(hua)器(qi)(qi)普(pu)及率(lv)