隨著社(she)會(hui)(hui)經濟的(de)(de)(de)發(fa)展(zhan)和城市(shi)化進程的(de)(de)(de)加速，人們(men)(men)精神生(sheng)(sheng)(sheng)活與物(wu)質生(sheng)(sheng)(sheng)活的(de)(de)(de)不斷改善，社(she)會(hui)(hui)老齡(ling)化步(bu)伐加快，獨生(sheng)(sheng)(sheng)子女家庭和丁克(ke)家庭的(de)(de)(de)普及等客觀(guan)因(yin)素的(de)(de)(de)凸現(xian)，人們(men)(men)的(de)(de)(de)休閑、消費(fei)和情(qing)感寄托(tuo)方式也(ye)呈多(duo)樣化發(fa)展(zhan)。寵物(wu)已經走入尋常百(bai)姓(xing)家，飼養寵物(wu)成(cheng)為家庭必(bi)不可少(shao)的(de)(de)(de)消遣方式。寵物(wu)需求數(shu)量(liang)的(de)(de)(de)日益增(zeng)多(duo)，一(yi)個新(xin)興(xing)的(de)(de)(de)產業(ye)——寵物(wu)產業(ye)應運而生(sheng)(sheng)(sheng)。這一(yi)產業(ye)的(de)(de)(de)出現(xian)是人們(men)(men)生(sheng)(sheng)(sheng)活水(shui)平改善后消費(fei)層次提高的(de)(de)(de)結果，也(ye)是我國改革(ge)開放條件下出現(xian)的(de)(de)(de)一(yi)種社(she)會(hui)(hui)現(xian)象。

寵(chong)(chong)(chong)(chong)(chong)(chong)物(wu)(wu)(wu)(wu)(wu)(wu)(wu)市(shi)場(chang)依然有巨大的(de)(de)(de)(de)增(zeng)(zeng)長(chang)潛力(li)，特別是(shi)新興市(shi)場(chang)。據(ju)某調(diao)查報告顯示，寵(chong)(chong)(chong)(chong)(chong)(chong)物(wu)(wu)(wu)(wu)(wu)(wu)(wu)保健品和食品添加劑每年(nian)將以(yi)12%和8.4%的(de)(de)(de)(de)強勢增(zeng)(zeng)長(chang)。在我國(guo)經(jing)濟(ji)高速發(fa)展(zhan)的(de)(de)(de)(de)同(tong)時，我國(guo)的(de)(de)(de)(de)寵(chong)(chong)(chong)(chong)(chong)(chong)物(wu)(wu)(wu)(wu)(wu)(wu)(wu)行(xing)(xing)業(ye)發(fa)展(zhan)前景(jing)可(ke)謂是(shi)一(yi)(yi)片光明呀(ya)。這可(ke)以(yi)從兩(liang)進(jin)行(xing)(xing)說明：一(yi)(yi)方面是(shi)寵(chong)(chong)(chong)(chong)(chong)(chong)物(wu)(wu)(wu)(wu)(wu)(wu)(wu)上游(you)產業(ye)，包括(kuo)寵(chong)(chong)(chong)(chong)(chong)(chong)物(wu)(wu)(wu)(wu)(wu)(wu)(wu)的(de)(de)(de)(de)買賣出租配種(zhong)(zhong)(zhong)以(yi)及繁(fan)殖等(deng)(deng)(deng)交易(yi)。從我國(guo)寵(chong)(chong)(chong)(chong)(chong)(chong)物(wu)(wu)(wu)(wu)(wu)(wu)(wu)經(jing)濟(ji)的(de)(de)(de)(de)發(fa)展(zhan)狀況來(lai)看(kan)，隨(sui)(sui)著喜好養(yang)寵(chong)(chong)(chong)(chong)(chong)(chong)物(wu)(wu)(wu)(wu)(wu)(wu)(wu)的(de)(de)(de)(de)人數不斷增(zeng)(zeng)加，上游(you)產業(ye)前景(jing)廣(guang)闊，目(mu)前在我國(guo)平均每個省會城市(shi)就有四個寵(chong)(chong)(chong)(chong)(chong)(chong)物(wu)(wu)(wu)(wu)(wu)(wu)(wu)交易(yi)市(shi)場(chang)，而且寵(chong)(chong)(chong)(chong)(chong)(chong)物(wu)(wu)(wu)(wu)(wu)(wu)(wu)市(shi)場(chang)的(de)(de)(de)(de)數量(liang)仍在逐年(nian)增(zeng)(zeng)加。另外(wai)，由(you)于消費者對(dui)寵(chong)(chong)(chong)(chong)(chong)(chong)物(wu)(wu)(wu)(wu)(wu)(wu)(wu)品種(zhong)(zhong)(zhong)要求越來(lai)越高，許(xu)多(duo)名貴的(de)(de)(de)(de)寵(chong)(chong)(chong)(chong)(chong)(chong)物(wu)(wu)(wu)(wu)(wu)(wu)(wu)配種(zhong)(zhong)(zhong)交易(yi)頻(pin)繁(fan)，據(ju)業(ye)內人士透露，目(mu)前許(xu)多(duo)純種(zhong)(zhong)(zhong)寵(chong)(chong)(chong)(chong)(chong)(chong)物(wu)(wu)(wu)(wu)(wu)(wu)(wu)的(de)(de)(de)(de)配種(zhong)(zhong)(zhong)交易(yi)費用已(yi)經(jing)占到(dao)寵(chong)(chong)(chong)(chong)(chong)(chong)物(wu)(wu)(wu)(wu)(wu)(wu)(wu)價格的(de)(de)(de)(de)一(yi)(yi)半(ban)以(yi)上。另一(yi)(yi)方面：是(shi)寵(chong)(chong)(chong)(chong)(chong)(chong)物(wu)(wu)(wu)(wu)(wu)(wu)(wu)的(de)(de)(de)(de)中下游(you)產業(ye)。中有的(de)(de)(de)(de)寵(chong)(chong)(chong)(chong)(chong)(chong)物(wu)(wu)(wu)(wu)(wu)(wu)(wu)產業(ye)包括(kuo)圍繞(rao)寵(chong)(chong)(chong)(chong)(chong)(chong)物(wu)(wu)(wu)(wu)(wu)(wu)(wu)的(de)(de)(de)(de)吃穿用等(deng)(deng)(deng)消費衍(yan)生(sheng)的(de)(de)(de)(de)產業(ye)。下游(you)的(de)(de)(de)(de)寵(chong)(chong)(chong)(chong)(chong)(chong)物(wu)(wu)(wu)(wu)(wu)(wu)(wu)產業(ye)圍繞(rao)寵(chong)(chong)(chong)(chong)(chong)(chong)物(wu)(wu)(wu)(wu)(wu)(wu)(wu)的(de)(de)(de)(de)服務(wu)更為(wei)細致，隨(sui)(sui)著寵(chong)(chong)(chong)(chong)(chong)(chong)物(wu)(wu)(wu)(wu)(wu)(wu)(wu)熱(re)的(de)(de)(de)(de)持(chi)續升溫，寵(chong)(chong)(chong)(chong)(chong)(chong)物(wu)(wu)(wu)(wu)(wu)(wu)(wu)美容，醫療，食品，訓練等(deng)(deng)(deng)一(yi)(yi)系列行(xing)(xing)業(ye)將會逐步在我國(guo)興起。

隨著(zhu)人(ren)們生活(huo)水(shui)平(ping)的(de)(de)提(ti)高(gao)，對寵(chong)(chong)(chong)物(wu)的(de)(de)需求量也不(bu)斷上(shang)升，國(guo)內愛寵(chong)(chong)(chong)人(ren)士也持續高(gao)漲(zhang)。飼(si)(si)養寵(chong)(chong)(chong)物(wu)已(yi)經不(bu)是什(shen)么稀奇(qi)的(de)(de)事(shi)，很(hen)多(duo)年輕人(ren)甘心當起“狗爸(ba)”、“狗媽”，把(ba)自(zi)己的(de)(de)寵(chong)(chong)(chong)物(wu)叫“兒子”，在現在看來，這些(xie)都是很(hen)平(ping)常的(de)(de)事(shi)，他們對寵(chong)(chong)(chong)物(wu)的(de)(de)溺愛絕(jue)不(bu)亞于父母對孩子的(de)(de)愛，主(zhu)人(ren)都愿(yuan)意為(wei)他們的(de)(de)“寶貝”消費(fei)，買最好的(de)(de)寵(chong)(chong)(chong)物(wu)食品，穿名貴的(de)(de)衣(yi)服(fu)，去高(gao)級(ji)的(de)(de)美容店等(deng)等(deng)。可見人(ren)們飼(si)(si)養寵(chong)(chong)(chong)物(wu)的(de)(de)觀點已(yi)經改變，寵(chong)(chong)(chong)物(wu)如(ru)今是家庭中的(de)(de)成(cheng)員，享受至高(gao)的(de)(de)待遇(yu)。

寵(chong)(chong)(chong)(chong)物(wu)食(shi)(shi)品(pin)作(zuo)為寵(chong)(chong)(chong)(chong)物(wu)行業(ye)的(de)首要分支行業(ye)，其利潤不(bu)可小(xiao)覷。目前(qian)(qian)我(wo)(wo)國(guo)大大小(xiao)小(xiao)的(de)寵(chong)(chong)(chong)(chong)物(wu)食(shi)(shi)品(pin)品(pin)牌有50多家(jia)，河北是(shi)寵(chong)(chong)(chong)(chong)物(wu)食(shi)(shi)品(pin)企業(ye)最多的(de)地方。目前(qian)(qian)我(wo)(wo)國(guo)寵(chong)(chong)(chong)(chong)物(wu)食(shi)(shi)品(pin)主要是(shi)銷往國(guo)外(wai)，相(xiang)對而言，國(guo)內市(shi)場需(xu)求量(liang)要小(xiao)一些，不(bu)過我(wo)(wo)國(guo)目前(qian)(qian)寵(chong)(chong)(chong)(chong)物(wu)數量(liang)正在逐步上(shang)升，對寵(chong)(chong)(chong)(chong)物(wu)食(shi)(shi)品(pin)的(de)需(xu)求也(ye)將隨之攀(pan)附。因此現在的(de)寵(chong)(chong)(chong)(chong)物(wu)食(shi)(shi)品(pin)企業(ye)應該把握時機，為將來的(de)發展(zhan)(zhan)打下扎實的(de)基礎(chu)。由此可見，寵(chong)(chong)(chong)(chong)物(wu)行業(ye)的(de)發展(zhan)(zhan)，帶動了寵(chong)(chong)(chong)(chong)物(wu)食(shi)(shi)品(pin)市(shi)場的(de)發展(zhan)(zhan)，而寵(chong)(chong)(chong)(chong)物(wu)市(shi)場的(de)前(qian)(qian)景亦是(shi)毋庸置疑的(de)。