由山西省供銷社控股、中國農業生產資料集團公司參股設立的企業,山西省內較大的農資流通國企,山西省供銷社為農服務主力軍
山(shan)西農資(zi)集團(tuan)有限(xian)公(gong)司(si)是在(zai)原山(shan)西省農業生產資(zi)料公(gong)司(si)基礎上(shang)于2010年(nian)1月改(gai)制組建(jian)的(de),是由(you)山(shan)西省供銷社控股、中(zhong)國農業生產資(zi)料集團(tuan)公(gong)司(si)參(can)股設(she)立(li)的(de)企(qi)業。集團(tuan)設(she)有11個(ge)管理部室(shi),在(zai)全省分設(she)50余(yu)個(ge)分子公(gong)司(si),覆蓋(gai)省內(nei)主要市縣(xian)鄉(xiang)鎮(zhen)村的(de)終端網點1000余(yu)個(ge),各(ge)類農資(zi)在(zai)崗員(yuan)工500余(yu)人;省內(nei)自有化(hua)肥(fei)儲(chu)備(bei)(bei)倉庫56個(ge),倉儲(chu)面積20余(yu)萬平(ping)方米,儲(chu)備(bei)(bei)能力(li)20萬噸(dun),每(mei)年(nian)承(cheng)擔國家化(hua)肥(fei)淡(dan)季(ji)儲(chu)備(bei)(bei)5萬噸(dun),省級化(hua)肥(fei)救災儲(chu)備(bei)(bei)6萬噸(dun)、淡(dan)季(ji)儲(chu)備(bei)(bei)9萬噸(dun);年(nian)農資(zi)銷售收入超過60億(yi)元。
山(shan)(shan)(shan)西(xi)(xi)農(nong)資(zi)作為(wei)全省(sheng)農(nong)資(zi)流通(tong)主(zhu)渠道和為(wei)農(nong)服(fu)務的(de)(de)主(zhu)力(li)軍,一直秉持山(shan)(shan)(shan)西(xi)(xi)農(nong)資(zi)為(wei)“三農(nong)”、山(shan)(shan)(shan)西(xi)(xi)農(nong)資(zi)無假貨、山(shan)(shan)(shan)西(xi)(xi)農(nong)資(zi)惠農(nong)家、山(shan)(shan)(shan)西(xi)(xi)農(nong)資(zi)送豐收的(de)(de)企業(ye)核心價值觀,從成(cheng)立以來一直堅守(shou)在服(fu)務全省(sheng)“三農(nong)”事(shi)業(ye)的(de)(de)第一線(xian)上,為(wei)保障全省(sheng)農(nong)資(zi)供應和市場穩定(ding)起到重(zhong)要作用。
山西(xi)農(nong)(nong)(nong)資(zi)(zi)(zi)集(ji)團致(zhi)力于為(wei)全省(sheng)廣大農(nong)(nong)(nong)民提供安全、優質(zhi)的農(nong)(nong)(nong)資(zi)(zi)(zi)產品,提供全程(cheng)、配套的農(nong)(nong)(nong)業社會(hui)化服(fu)務,推動農(nong)(nong)(nong)資(zi)(zi)(zi)經營向農(nong)(nong)(nong)業綜合(he)服(fu)務轉型,加強農(nong)(nong)(nong)業生產服(fu)務體(ti)系(xi)建(jian)設,做優為(wei)農(nong)(nong)(nong)服(fu)務綜合(he)平(ping)臺(tai)。
利(li)用全省100個(ge)惠(hui)農(nong)中心,500個(ge)惠(hui)農(nong)服(fu)務(wu)站(zhan),1000余個(ge)銷(xiao)售服(fu)務(wu)網(wang)點,增強(qiang)輻射帶動能(neng)力(li),發揮(hui)(hui)經營網(wang)絡資(zi)源,開通視頻調(diao)度系(xi)統(tong)(tong),提(ti)升(sheng)農(nong)資(zi)供(gong)(gong)應(ying)調(diao)度指(zhi)揮(hui)(hui)能(neng)力(li),布局全省農(nong)資(zi)流通一張網(wang)。一是創新營銷(xiao)模(mo)式,將傳統(tong)(tong)農(nong)資(zi)供(gong)(gong)應(ying)的“一買(mai)一賣”模(mo)式逐步轉(zhuan)變成“產(chan)(chan)品+服(fu)務(wu)”“體驗+購買(mai)”的供(gong)(gong)應(ying)模(mo)式,引領全省農(nong)資(zi)供(gong)(gong)應(ying)模(mo)式的轉(zhuan)型(xing)。二是深耕渠(qu)道(dao)建設,聚焦(jiao)新型(xing)農(nong)業經營主(zhu)(zhu)體,逐鄉逐村逐戶主(zhu)(zhu)動營銷(xiao),變坐商為行商,擴大直供(gong)(gong)直銷(xiao)比(bi)例。三是加強(qiang)品牌(pai)(pai)建設,持續加強(qiang)自有品牌(pai)(pai)推(tui)廣(guang),統(tong)(tong)一工作服(fu)、統(tong)(tong)一配送車輛、統(tong)(tong)一標牌(pai)(pai)標識,各類產(chan)(chan)品包裝融入“中國供(gong)(gong)銷(xiao)”“山西(xi)農(nong)資(zi)”元素,利(li)用各種媒(mei)體平臺多渠(qu)道(dao)全方(fang)位推(tui)介山西(xi)農(nong)資(zi)品牌(pai)(pai),充分發揮(hui)(hui)全省農(nong)資(zi)流通主(zhu)(zhu)渠(qu)道(dao)和國家隊作用。目前印有自主(zhu)(zhu)品牌(pai)(pai)元素產(chan)(chan)品占(zhan)集團整(zheng)體銷(xiao)售的35%,產(chan)(chan)品直銷(xiao)比(bi)例達25%以上(shang)。