由山西省供銷社控股、中國農業生產資料集團公司參股設立的企業,山西省內較大的農資流通國企,山西省供銷社為農服務主力軍
山西(xi)(xi)農(nong)資(zi)集(ji)團(tuan)有(you)限公司是在原(yuan)山西(xi)(xi)省(sheng)農(nong)業(ye)生(sheng)(sheng)產資(zi)料公司基礎(chu)上于2010年1月(yue)改制組(zu)建的,是由山西(xi)(xi)省(sheng)供銷社控股、中國(guo)農(nong)業(ye)生(sheng)(sheng)產資(zi)料集(ji)團(tuan)公司參股設立的企(qi)業(ye)。集(ji)團(tuan)設有(you)11個管理(li)部室,在全省(sheng)分(fen)設50余個分(fen)子公司,覆蓋省(sheng)內主要(yao)市縣鄉鎮村的終端(duan)網點1000余個,各類農(nong)資(zi)在崗員工500余人;省(sheng)內自有(you)化(hua)(hua)肥(fei)儲(chu)備(bei)(bei)倉庫(ku)56個,倉儲(chu)面積20余萬平方米,儲(chu)備(bei)(bei)能力(li)20萬噸,每年承擔國(guo)家化(hua)(hua)肥(fei)淡季(ji)(ji)儲(chu)備(bei)(bei)5萬噸,省(sheng)級化(hua)(hua)肥(fei)救災儲(chu)備(bei)(bei)6萬噸、淡季(ji)(ji)儲(chu)備(bei)(bei)9萬噸;年農(nong)資(zi)銷售收入超過(guo)60億(yi)元(yuan)。
山(shan)(shan)西農(nong)(nong)資(zi)(zi)作為全省(sheng)農(nong)(nong)資(zi)(zi)流通主渠道和為農(nong)(nong)服(fu)務的主力(li)軍,一(yi)直秉持山(shan)(shan)西農(nong)(nong)資(zi)(zi)為“三農(nong)(nong)”、山(shan)(shan)西農(nong)(nong)資(zi)(zi)無假貨、山(shan)(shan)西農(nong)(nong)資(zi)(zi)惠農(nong)(nong)家、山(shan)(shan)西農(nong)(nong)資(zi)(zi)送豐收的企(qi)業(ye)核心價值觀,從成立以來(lai)一(yi)直堅(jian)守(shou)在服(fu)務全省(sheng)“三農(nong)(nong)”事(shi)業(ye)的第一(yi)線(xian)上,為保(bao)障全省(sheng)農(nong)(nong)資(zi)(zi)供(gong)應和市場穩定起到(dao)重(zhong)要(yao)作用。
山西農(nong)資(zi)集團(tuan)致(zhi)力于(yu)為(wei)全(quan)(quan)省廣大(da)農(nong)民提供安全(quan)(quan)、優質的農(nong)資(zi)產品,提供全(quan)(quan)程、配套的農(nong)業社(she)會化服(fu)(fu)務(wu)(wu),推動(dong)農(nong)資(zi)經營向農(nong)業綜(zong)合(he)服(fu)(fu)務(wu)(wu)轉型(xing),加(jia)強農(nong)業生(sheng)產服(fu)(fu)務(wu)(wu)體系(xi)建(jian)設,做(zuo)優為(wei)農(nong)服(fu)(fu)務(wu)(wu)綜(zong)合(he)平臺。
利用全省100個惠農(nong)(nong)中(zhong)心(xin),500個惠農(nong)(nong)服(fu)(fu)務站,1000余個銷售服(fu)(fu)務網點(dian),增(zeng)強(qiang)輻射帶動能力,發揮經營網絡資(zi)(zi)源,開(kai)通視(shi)頻(pin)調度系統,提(ti)升農(nong)(nong)資(zi)(zi)供(gong)(gong)(gong)應(ying)(ying)調度指揮能力,布局(ju)全省農(nong)(nong)資(zi)(zi)流(liu)通一(yi)(yi)張網。一(yi)(yi)是創新營銷模(mo)式(shi),將傳統農(nong)(nong)資(zi)(zi)供(gong)(gong)(gong)應(ying)(ying)的(de)(de)“一(yi)(yi)買一(yi)(yi)賣”模(mo)式(shi)逐步(bu)轉變成“產(chan)品(pin)+服(fu)(fu)務”“體(ti)(ti)驗+購買”的(de)(de)供(gong)(gong)(gong)應(ying)(ying)模(mo)式(shi),引(yin)領(ling)全省農(nong)(nong)資(zi)(zi)供(gong)(gong)(gong)應(ying)(ying)模(mo)式(shi)的(de)(de)轉型。二是深耕渠(qu)道(dao)建設,聚(ju)焦新型農(nong)(nong)業經營主(zhu)體(ti)(ti),逐鄉(xiang)逐村(cun)逐戶(hu)主(zhu)動營銷,變坐商(shang)為(wei)行(xing)商(shang),擴大(da)直供(gong)(gong)(gong)直銷比(bi)例。三(san)是加(jia)(jia)強(qiang)品(pin)牌(pai)建設,持續(xu)加(jia)(jia)強(qiang)自有(you)品(pin)牌(pai)推廣(guang),統一(yi)(yi)工(gong)作服(fu)(fu)、統一(yi)(yi)配(pei)送車(che)輛、統一(yi)(yi)標牌(pai)標識(shi),各類(lei)產(chan)品(pin)包裝融入(ru)“中(zhong)國供(gong)(gong)(gong)銷”“山(shan)西(xi)農(nong)(nong)資(zi)(zi)”元素,利用各種(zhong)媒體(ti)(ti)平臺多渠(qu)道(dao)全方位推介山(shan)西(xi)農(nong)(nong)資(zi)(zi)品(pin)牌(pai),充分發揮全省農(nong)(nong)資(zi)(zi)流(liu)通主(zhu)渠(qu)道(dao)和(he)國家隊作用。目前印有(you)自主(zhu)品(pin)牌(pai)元素產(chan)品(pin)占集團整體(ti)(ti)銷售的(de)(de)35%,產(chan)品(pin)直銷比(bi)例達25%以上。