成立于1997年,國內極具影響力的廣播電視受眾研究機構,致力于專業的電視收視和廣播收聽市場研究,擁有龐大的廣播電視受眾調查網絡
中(zhong)國(guo)(guo)(guo)廣視(shi)索福瑞媒(mei)介研(yan)(yan)究(CSM)是央視(shi)市場(chang)研(yan)(yan)究(CTR)與Kantar Media集團(tuan)等(deng)共同建(jian)立(li)的中(zhong)外合作企業,自1997年12月4日成立(li)以來,基于國(guo)(guo)(guo)際(ji)科學(xue)的技(ji)術理念和(he)對國(guo)(guo)(guo)內市場(chang)的深入了解(jie),開展電視(shi)收(shou)視(shi)率(lv)(lv)調查、廣播收(shou)聽率(lv)(lv)調查、體育(yu)與媒(mei)介研(yan)(yan)究和(he)新媒(mei)體研(yan)(yan)究等(deng)多項研(yan)(yan)究業務,為中(zhong)國(guo)(guo)(guo)大陸地(di)區和(he)香港傳媒(mei)行業提供可靠的、不(bu)間斷(duan)的視(shi)聽率(lv)(lv)調查及深度研(yan)(yan)究服務。
目前,公司(si)已擁有龐大(da)的廣播(bo)電視(shi)(shi)(shi)受(shou)眾(zhong)調(diao)(diao)查網絡,持(chi)續研(yan)(yan)發和優(you)化核心產(chan)(chan)品(pin),并完成(cheng)收(shou)(shou)視(shi)(shi)(shi)率數據(ju)(ju)(ju)的跨平臺(tai)升(sheng)(sheng)級。公司(si)堅持(chi)在“微博(bo)應用(yong)研(yan)(yan)究(jiu)”,“實時(shi)收(shou)(shou)視(shi)(shi)(shi)率研(yan)(yan)究(jiu)”,“時(shi)移收(shou)(shou)視(shi)(shi)(shi)率”等成(cheng)熟產(chan)(chan)品(pin)上提供(gong)(gong)更為優(you)質的服(fu)務;同(tong)(tong)時(shi)在OTT/智能電視(shi)(shi)(shi)/IPTV等領域(yu),深入拓(tuo)展(zhan)互(hu)動平臺(tai)收(shou)(shou)視(shi)(shi)(shi)研(yan)(yan)究(jiu),正式(shi)開(kai)展(zhan)TV+IPTV同(tong)(tong)源(yuan)收(shou)(shou)視(shi)(shi)(shi)測(ce)(ce)量;為香港特別(bie)行(xing)政區提供(gong)(gong)連續六年(nian)的同(tong)(tong)源(yuan)樣(yang)本(ben)全(quan)視(shi)(shi)(shi)頻(pin)受(shou)眾(zhong)調(diao)(diao)查,實現了(le)從(cong)TV到TotalVideo的全(quan)面測(ce)(ce)量。CSM結(jie)合市場需求和行(xing)業新技術,同(tong)(tong)步開(kai)展(zhan)媒(mei)(mei)(mei)體(ti)融合傳播(bo)效果研(yan)(yan)究(jiu),體(ti)育與(yu)媒(mei)(mei)(mei)介研(yan)(yan)究(jiu),收(shou)(shou)視(shi)(shi)(shi)數據(ju)(ju)(ju)與(yu)消費數據(ju)(ju)(ju)融合研(yan)(yan)究(jiu)等多元化業務,繼(ji)續豐(feng)富產(chan)(chan)品(pin)體(ti)系,提升(sheng)(sheng)服(fu)務質量。2019年(nian)CSM重磅推出融合媒(mei)(mei)(mei)體(ti)數據(ju)(ju)(ju)云平臺(tai)V+Scope, 綜合多渠道(dao)新媒(mei)(mei)(mei)體(ti)大(da)數據(ju)(ju)(ju),幫助電視(shi)(shi)(shi)媒(mei)(mei)(mei)體(ti)更好(hao)的了(le)解(jie)新媒(mei)(mei)(mei)體(ti)領域(yu),占領移動傳播(bo)新陣地。