國內知名的茶飲料品牌,農夫山泉2011年推出的無糖茶飲料,以0卡路里為特色,擁有紅茶、綠茶、茉莉花茶、烏龍茶等經典口味
東方樹葉(xie)是農(nong)夫山泉(quan)(quan)公(gong)司(si)(si)新出品的一款茶飲料,用農(nong)夫山泉(quan)(quan)泡制(zhi),主打(da)0卡(ka)路里。1610年中(zhong)國茶葉(xie)乘著東印度公(gong)司(si)(si)的商船漂洋過海(hai),飲茶之(zhi)風迅速傳遍歐洲(zhou)大陸。因一時不知如(ru)何命名,且(qie)其來(lai)自神秘的東方,故被稱(cheng)為(wei)“神奇的東方樹葉(xie)”。
東(dong)方樹葉(xie)全部(bu)使用(yong)茶(cha)(cha)葉(xie),不試(shi)用(yong)茶(cha)(cha)粉,不添加香(xiang)料(liao),打造純粹的(de)原味茶(cha)(cha)飲料(liao),無糖0卡(ka),解渴0負擔,采用(yong)獨(du)特(te)的(de)半透(tou)明瓶身,設計源于農夫山泉研發的(de)抗氧化工藝,使東(dong)方樹葉(xie)的(de)茶(cha)(cha)湯獨(du)具通(tong)透(tou)感和色澤(ze)感。
農夫山泉邀請(qing)Pearlfisher(英國設(she)計(ji)公司) 為其(qi)新產品 “東方樹葉 ”設(she)計(ji)了包(bao)(bao)裝(zhuang)形象。這個(ge)系(xi)列產品將(jiang)包(bao)(bao)含紅茶(cha)(cha)(Black tea)、綠(lv)茶(cha)(cha)(Green tea)、茉莉花(hua)茶(cha)(cha)(Jasmine tea)以及烏龍茶(cha)(cha)(Oolong tea)等四個(ge)口味。中國有巨大的茶(cha)(cha)飲(yin)料消費市場,但目前大多數同(tong)(tong)類產品都有雷同(tong)(tong)的包(bao)(bao)裝(zhuang)形象。
農(nong)夫(fu)(fu)山(shan)(shan)(shan)泉(quan)(quan)(quan)從不使用城市自(zi)來(lai)水(shui)(shui)(shui)(shui)(shui),每一(yi)滴農(nong)夫(fu)(fu)山(shan)(shan)(shan)泉(quan)(quan)(quan)都有(you)其源頭。農(nong)夫(fu)(fu)山(shan)(shan)(shan)泉(quan)(quan)(quan)認(ren)為,只有(you)好的天然(ran)水(shui)(shui)(shui)(shui)(shui)源才能生(sheng)(sheng)(sheng)產(chan)出優質(zhi)(zhi)的瓶(ping)裝飲(yin)(yin)用水(shui)(shui)(shui)(shui)(shui)。含有(you)天然(ran)礦物(wu)元素(su)的飲(yin)(yin)用水(shui)(shui)(shui)(shui)(shui),符合人(ren)體需求,任(ren)何(he)人(ren)工水(shui)(shui)(shui)(shui)(shui)都難以比(bi)擬。天然(ran)理念——堅(jian)(jian)持水(shui)(shui)(shui)(shui)(shui)源地建(jian)廠,水(shui)(shui)(shui)(shui)(shui)源地生(sheng)(sheng)(sheng)產(chan)。農(nong)夫(fu)(fu)山(shan)(shan)(shan)泉(quan)(quan)(quan)堅(jian)(jian)持在遠離都市的深山(shan)(shan)(shan)密林(lin)中建(jian)立(li)生(sheng)(sheng)(sheng)產(chan)基地,全部(bu)生(sheng)(sheng)(sheng)產(chan)過程(cheng)在水(shui)(shui)(shui)(shui)(shui)源地完成(cheng)。您喝的每一(yi)瓶(ping)農(nong)夫(fu)(fu)山(shan)(shan)(shan)泉(quan)(quan)(quan),都經過了(le)漫(man)長的運輸線路(lu),從大(da)自(zi)然(ran)遠道而來(lai)。農(nong)夫(fu)(fu)山(shan)(shan)(shan)泉(quan)(quan)(quan)占(zhan)據四大(da)優質(zhi)(zhi)的天然(ran)飲(yin)(yin)用水(shui)(shui)(shui)(shui)(shui)源——浙江千島(dao)湖、吉(ji)林(lin)長白山(shan)(shan)(shan)、湖北丹江口、廣(guang)東萬(wan)綠湖。健(jian)康(kang)理念——農(nong)夫(fu)(fu)山(shan)(shan)(shan)泉(quan)(quan)(quan)只生(sheng)(sheng)(sheng)產(chan)天然(ran)弱堿性(xing)的健(jian)康(kang)飲(yin)(yin)用水(shui)(shui)(shui)(shui)(shui),堅(jian)(jian)決反(fan)對在水(shui)(shui)(shui)(shui)(shui)中添(tian)加任(ren)何(he)人(ren)工礦物(wu)質(zhi)(zhi)。世界(jie)衛(wei)生(sheng)(sheng)(sheng)組(zu)織《飲(yin)(yin)用水(shui)(shui)(shui)(shui)(shui)水(shui)(shui)(shui)(shui)(shui)質(zhi)(zhi)準則(ze)》表明(ming),不論飲(yin)(yin)食結構豐富與否,人(ren)體必(bi)需從飲(yin)(yin)用水(shui)(shui)(shui)(shui)(shui)中攝取(qu)一(yi)定比(bi)例的礦物(wu)質(zhi)(zhi)和微量(liang)元素(su)。因此,農(nong)夫(fu)(fu)山(shan)(shan)(shan)泉(quan)(quan)(quan)認(ren)為,飲(yin)(yin)用水(shui)(shui)(shui)(shui)(shui)中應該(gai)含有(you)人(ren)體所需的均衡、天然(ran)的礦物(wu)元素(su),并(bing)反(fan)對在水(shui)(shui)(shui)(shui)(shui)中添(tian)加任(ren)何(he)人(ren)工礦物(wu)質(zhi)(zhi)。