2005年成立,專注于出版傳媒領域,專業從事于圖書、教材及影音產品的編輯/出版/零售/發行的上市公司
新華(hua)(hua)(hua)文(wen)軒(xuan)出(chu)版傳媒(mei)股份有(you)限公司(以下簡稱“新華(hua)(hua)(hua)文(wen)軒(xuan)”)于2005年由(you)四川新華(hua)(hua)(hua)發(fa)行(xing)集團主發(fa)起成(cheng)(cheng)立,2007年5月(yue)(yue)在香港聯交所主板上市,2010年8月(yue)(yue),新華(hua)(hua)(hua)文(wen)軒(xuan)以市場(chang)化方式,整(zheng)合四川出(chu)版集團下屬15家出(chu)版單位,打通出(chu)版發(fa)行(xing)產業鏈。2016年8月(yue)(yue),新華(hua)(hua)(hua)文(wen)軒(xuan)成(cheng)(cheng)功回(hui)A,成(cheng)(cheng)為“A+H”出(chu)版傳媒(mei)企業。
新(xin)華文(wen)軒以傳(chuan)(chuan)承中華文(wen)明、引領產(chan)業(ye)發展為使命,聚焦出版(ban)傳(chuan)(chuan)媒主業(ye),在圖(tu)書出版(ban)、報刊傳(chuan)(chuan)媒、印制生產(chan)、物流配送、門店經營(ying)(ying)、電子商務、教(jiao)育(yu)服務等領域(yu)謀篇布局,實施全產(chan)業(ye)鏈(lian)經營(ying)(ying),積極發揮(hui)文(wen)化服務主力軍、傳(chuan)(chuan)播先進文(wen)化主陣地作用。
新(xin)(xin)華(hua)(hua)文(wen)(wen)(wen)軒(xuan)以(yi)“三精”出(chu)(chu)(chu)版(ban)(ban)(ban)為(wei)理念引領(ling)出(chu)(chu)(chu)版(ban)(ban)(ban)高質量發(fa)(fa)展(zhan)(zhan),旗下10家圖(tu)書(shu)及音(yin)(yin)像電(dian)(dian)(dian)子出(chu)(chu)(chu)版(ban)(ban)(ban)單位年出(chu)(chu)(chu)版(ban)(ban)(ban)圖(tu)書(shu)及音(yin)(yin)像電(dian)(dian)(dian)子出(chu)(chu)(chu)版(ban)(ban)(ban)物(wu)(wu)6000余種, 13個報刊品(pin)牌每(mei)年推(tui)(tui)出(chu)(chu)(chu)大批(pi)精品(pin)報道,向(xiang)人(ren)(ren)民群眾奉獻精品(pin)力作,不斷推(tui)(tui)動文(wen)(wen)(wen)化發(fa)(fa)展(zhan)(zhan)與繁(fan)榮。新(xin)(xin)華(hua)(hua)文(wen)(wen)(wen)軒(xuan)實(shi)施“多(duo)品(pin)牌建(jian)(jian)設、多(duo)團(tuan)隊運(yun)營、多(duo)模(mo)式發(fa)(fa)展(zhan)(zhan)”策(ce)略(lve),依托全(quan)省(sheng)200余家實(shi)體書(shu)店和覆(fu)蓋全(quan)國(guo)30個省(sheng)、市的(de)專業商(shang)超書(shu)店,構建(jian)(jian)了(le)(le)縱貫省(sheng)、市、縣、社區(qu)的(de)閱(yue)讀服(fu)務(wu)(wu)網(wang)(wang)絡體系(xi);借助(zhu)科技的(de)力量推(tui)(tui)出(chu)(chu)(chu)文(wen)(wen)(wen)軒(xuan)智慧書(shu)城(cheng)、文(wen)(wen)(wen)軒(xuan)云圖(tu)智能(neng)書(shu)店等新(xin)(xin)業態(tai),為(wei)讀者(zhe)提供(gong)便(bian)捷、舒適、智能(neng)和個性化的(de)閱(yue)讀服(fu)務(wu)(wu)。新(xin)(xin)華(hua)(hua)文(wen)(wen)(wen)軒(xuan)以(yi)用心服(fu)務(wu)(wu)教(jiao)育(yu)事業為(wei)己任(ren),連續(xu)四(si)十年兌(dui)現“課前(qian)到書(shu)、人(ren)(ren)手一冊”的(de)莊嚴(yan)承諾(nuo);以(yi)創新(xin)(xin)促發(fa)(fa)展(zhan)(zhan),探索建(jian)(jian)立“教(jiao)育(yu)服(fu)務(wu)(wu)+互聯網(wang)(wang)”的(de)經營發(fa)(fa)展(zhan)(zhan)模(mo)式和富有(you)創新(xin)(xin)活(huo)力的(de)經營機制,依托覆(fu)蓋全(quan)川的(de)落地(di)銷售(shou)網(wang)(wang)絡優勢,確立了(le)(le)在(zai)教(jiao)學用書(shu)、教(jiao)育(yu)信息化和教(jiao)育(yu)裝備三大領(ling)域的(de)領(ling)先(xian)地(di)位,助(zhu)推(tui)(tui)我國(guo)教(jiao)育(yu)事業的(de)發(fa)(fa)展(zhan)(zhan)。新(xin)(xin)華(hua)(hua)文(wen)(wen)(wen)軒(xuan)把握(wo)互聯網(wang)(wang)發(fa)(fa)展(zhan)(zhan)機遇,推(tui)(tui)動電(dian)(dian)(dian)子商(shang)務(wu)(wu)、數字出(chu)(chu)(chu)版(ban)(ban)(ban)和出(chu)(chu)(chu)版(ban)(ban)(ban)供(gong)應(ying)鏈服(fu)務(wu)(wu)等新(xin)(xin)興(xing)業態(tai)的(de)發(fa)(fa)展(zhan)(zhan),打造了(le)(le)文(wen)(wen)(wen)軒(xuan)網(wang)(wang)、九月(yue)網(wang)(wang)及中國(guo)出(chu)(chu)(chu)版(ban)(ban)(ban)物(wu)(wu)協同交易平臺等全(quan)國(guo)出(chu)(chu)(chu)版(ban)(ban)(ban)物(wu)(wu)電(dian)(dian)(dian)子商(shang)務(wu)(wu)領(ling)域的(de)領(ling)先(xian)品(pin)牌,穩(wen)步向(xiang)互聯網(wang)(wang)經濟(ji)轉型(xing)。為(wei)支撐出(chu)(chu)(chu)版(ban)(ban)(ban)發(fa)(fa)行主業的(de)高速發(fa)(fa)展(zhan)(zhan),新(xin)(xin)華(hua)(hua)文(wen)(wen)(wen)軒(xuan)著力提升出(chu)(chu)(chu)版(ban)(ban)(ban)供(gong)應(ying)鏈服(fu)務(wu)(wu)能(neng)力,搭建(jian)(jian)了(le)(le)完備的(de)印(yin)刷(shua)物(wu)(wu)資供(gong)應(ying)、出(chu)(chu)(chu)版(ban)(ban)(ban)物(wu)(wu)生產平臺,構建(jian)(jian)了(le)(le)以(yi)成(cheng)都、天津、無錫為(wei)中心、輻射全(quan)國(guo)的(de)物(wu)(wu)流(liu)配送網(wang)(wang)絡,并穩(wen)步拓展(zhan)(zhan)第三方物(wu)(wu)流(liu)服(fu)務(wu)(wu)。
在精耕(geng)出(chu)(chu)(chu)版(ban)(ban)發行主業的(de)同(tong)時,新(xin)華文(wen)(wen)軒(xuan)搭(da)建了資本經營平臺,積極推進文(wen)(wen)化藝術、音樂、體育等領域的(de)探索,向多元化的(de)文(wen)(wen)化產業集團不斷(duan)邁進。新(xin)華文(wen)(wen)軒(xuan)積極響應文(wen)(wen)化“走出(chu)(chu)(chu)去”戰略,不斷(duan)推動國際傳播(bo)能力建設(she),每年輸出(chu)(chu)(chu)圖書版(ban)(ban)權(quan)數百(bai)種,設(she)立多個(ge)海(hai)外機構(gou),助力中(zhong)國文(wen)(wen)化走向世(shi)界。