業內人士(shi)分析認為:明通數碼商城(cheng)不僅坐(zuo)擁華強北地(di)利之便,更引領自主(zhu)創新(xin)、技(ji)術(shu)創新(xin)之風,無(wu)疑是深(shen)(shen)圳(zhen)乃至華南地(di)區最具競爭力的(de)(de)手機數碼市場。值得一提的(de)(de)是,當金融海嘯(xiao)席卷(juan)全球,世界經(jing)濟跌宕起伏(fu),深(shen)(shen)圳(zhen)卻仍(reng)然能夠迎來(lai)如此商界盛事,無(wu)疑是城(cheng)市經(jing)濟基本面總體向好、消費需(xu)求(qiu)依舊走強的(de)(de)又(you)一力證。
成(cheng)長于“中國電子第(di)一(yi)街”
華(hua)(hua)強(qiang)北有(you)“中(zhong)(zhong)國(guo)(guo)電子第一(yi)(yi)街”的(de)(de)美譽,而在(zai)產(chan)品技術領先、品種(zhong)繁多的(de)(de)華(hua)(hua)強(qiang)北電子市場中(zhong)(zhong),手(shou)(shou)(shou)(shou)機無疑是消費者最熟(shu)悉、與消費者關系最密切的(de)(de)電子產(chan)品。全(quan)國(guo)(guo)80%以(yi)上的(de)(de)手(shou)(shou)(shou)(shou)機生(sheng)產(chan)廠家匯聚(ju)于深(shen)圳,全(quan)球60%以(yi)上的(de)(de)手(shou)(shou)(shou)(shou)機產(chan)自(zi)深(shen)圳,華(hua)(hua)強(qiang)北則是深(shen)圳乃至亞洲的(de)(de)手(shou)(shou)(shou)(shou)機交(jiao)易中(zhong)(zhong)心。正(zheng)如明(ming)通(tong)數碼(ma)城董(dong)事(shi)長林建華(hua)(hua)所言:“今(jin)天(tian)在(zai)深(shen)圳上市的(de)(de)新款(kuan)手(shou)(shou)(shou)(shou)機,24小(xiao)時(shi)之內(nei)就可能出(chu)現在(zai)世(shi)界另一(yi)(yi)個角落(luo),毫(hao)不夸張地說,這里(li)只有(you)你(ni)想不到的(de)(de)款(kuan)式和型(xing)號,沒有(you)你(ni)買(mai)不到的(de)(de)手(shou)(shou)(shou)(shou)機。”
據了解,明(ming)(ming)通(tong)(tong)(tong)(tong)(tong)數碼城(cheng)由深圳(zhen)市明(ming)(ming)香投資有限公司投資,一(yi)期于2005年9月開業,曾創下一(yi)天之(zhi)(zhi)內實現招商率(lv)百(bai)分之(zhi)(zhi)百(bai)的(de)(de)(de)神話,被(bei)業界(jie)稱為華強北手(shou)(shou)機業的(de)(de)(de)一(yi)匹(pi)黑馬。當時的(de)(de)(de)明(ming)(ming)通(tong)(tong)(tong)(tong)(tong)經(jing)營面積(ji)18000平方(fang)米(mi),場(chang)內入駐1400多家商戶,從業人員接(jie)近2萬(wan)人,日(ri)均(jun)客流量最初四五(wu)萬(wan)人次,目(mu)前已超(chao)過10萬(wan)人次,并成為國內最大的(de)(de)(de)國產(chan)(chan)手(shou)(shou)機賣場(chang)。從長虹通(tong)(tong)(tong)(tong)(tong)信、熊貓(mao)、TCL、中(zhong)興通(tong)(tong)(tong)(tong)(tong)訊、天宇等(deng)手(shou)(shou)機,到(dao)飛毛腿(tui)、知(zhi)己、奧克斯、萬(wan)喜通(tong)(tong)(tong)(tong)(tong)等(deng)手(shou)(shou)機配件(jian),明(ming)(ming)通(tong)(tong)(tong)(tong)(tong)幾乎涵蓋(gai)了國內所(suo)有的(de)(de)(de)通(tong)(tong)(tong)(tong)(tong)訊產(chan)(chan)品品牌,同時吸引了聯盟(meng)通(tong)(tong)(tong)(tong)(tong)信、摩托(tuo)羅拉、三星等(deng)藍牙品牌入駐。這些通(tong)(tong)(tong)(tong)(tong)訊產(chan)(chan)品不(bu)僅銷(xiao)往全(quan)國各(ge)地,甚至源源不(bu)斷地走出國門,中(zhong)東、東歐(ou)等(deng)國家的(de)(de)(de)采(cai)購商也(ye)在這里簽單發貨。林建華在接(jie)受本報記(ji)者采(cai)訪時坦言(yan),明(ming)(ming)通(tong)(tong)(tong)(tong)(tong)的(de)(de)(de)迅速崛(jue)起,得益于該企業敏銳的(de)(de)(de)市場(chang)眼(yan)光和專業的(de)(de)(de)管(guan)理(li)團隊,同時也(ye)離不(bu)開“中(zhong)國電(dian)子第(di)一(yi)街”這片肥(fei)沃的(de)(de)(de)經(jing)濟熱土(tu)。
賣場之(zhi)大堪稱東南(nan)亞之(zhi)最
10月23日下午5點(dian),記者(zhe)在明通數(shu)碼(ma)城(cheng)(cheng)二(er)期市(shi)場(chang)看到,場(chang)內(nei)燈火通明,商(shang)鋪內(nei)部(bu)的(de)(de)(de)裝(zhuang)修工程均已(yi)結束,商(shang)戶(hu)們(men)(men)正(zheng)在忙著鋪內(nei)的(de)(de)(de)擺設及產品備貨。據明通數(shu)碼(ma)城(cheng)(cheng)常務(wu)(wu)副總經理徐承(cheng)亮介紹,短短半個月時間(jian),二(er)期市(shi)場(chang)的(de)(de)(de)招商(shang)入駐(zhu)率(lv)已(yi)超過(guo)90%,比他們(men)(men)的(de)(de)(de)預期目(mu)標還要理想。根據市(shi)場(chang)定位,一(yi)、二(er)樓(lou)為國(guo)內(nei)外(wai)品牌手(shou)(shou)機(ji)(ji),三(san)樓(lou)主要為處于起步階段的(de)(de)(de)國(guo)產手(shou)(shou)機(ji)(ji)設專(zhuan)區(qu)(qu),四(si)樓(lou)是(shi)專(zhuan)做出口的(de)(de)(de)外(wai)文機(ji)(ji)貿易區(qu)(qu),五、六(liu)樓(lou)為手(shou)(shou)機(ji)(ji)研發及商(shang)務(wu)(wu)洽談區(qu)(qu)。其中(zhong)一(yi)、二(er)樓(lou)的(de)(de)(de)品牌手(shou)(shou)機(ji)(ji)專(zhuan)區(qu)(qu)招商(shang)率(lv)已(yi)實現(xian)100%。
深圳市(shi)長遠電信設(she)備有限公司(si)不僅是多普達的(de)省級代理(li),同(tong)時也是諾(nuo)基亞、三(san)星、摩托羅拉、索愛等(deng)國際名牌手(shou)機的(de)分銷商。明通二期招商的(de)消息一(yi)傳出,該公司(si)就(jiu)租下了(le)包括零售、批發及(ji)形(xing)象(xiang)展(zhan)示在內的(de)100多平方(fang)米的(de)商鋪。公司(si)副總經(jing)理(li)陳勇宣表示,華(hua)強北(bei)作(zuo)為東南亞最大(da)的(de)手(shou)機產(chan)品集散(san)地,發展(zhan)前(qian)景廣闊。明通二期的(de)開業(ye)更加有利于華(hua)強北(bei)手(shou)機市(shi)場的(de)整體優化,同(tong)時也為手(shou)機生產(chan)商、經(jing)銷商提供(gong)了(le)廣闊的(de)發展(zhan)舞臺。
據粗略統計(ji),明(ming)通數(shu)(shu)碼(ma)城二(er)期(qi)經(jing)營面積超過(guo)4萬(wan)平方米,二(er)期(qi)開業后的(de)經(jing)營總面積接近6萬(wan)平方米,可(ke)(ke)以(yi)(yi)容(rong)納商戶(hu)(hu)(hu)總數(shu)(shu)超過(guo)6000戶(hu)(hu)(hu),落戶(hu)(hu)(hu)明(ming)通一二(er)期(qi)的(de)國(guo)產手機生產企(qi)業已達到700多家(jia)。用(yong)徐承亮的(de)話來說,“幾乎所有生產國(guo)產手機的(de)企(qi)業都(dou)在(zai)我們這里租有商鋪,只要你能叫得出名字的(de)手機,在(zai)我們這里都(dou)可(ke)(ke)以(yi)(yi)找得到。”
逾億(yi)元造就(jiu)安(an)全交易環境
記(ji)者發現,幾(ji)乎每一(yi)家商戶在(zai)(zai)接受(shou)采訪(fang)時(shi)都會說到同一(yi)個(ge)(ge)話(hua)題:選擇(ze)明(ming)(ming)通(tong)(tong),源(yuan)于這(zhe)個(ge)(ge)市(shi)場安全舒適的(de)(de)交(jiao)易環境。據了解(jie)(jie),明(ming)(ming)通(tong)(tong)二(er)(er)期(qi)的(de)(de)經(jing)營(ying)面積遠(yuan)遠(yuan)大于一(yi)期(qi),但(dan)可容納的(de)(de)商鋪(pu)數(shu)量(liang)卻(que)不成正比,徐(xu)承(cheng)亮為(wei)記(ji)者解(jie)(jie)開了個(ge)(ge)中疑團。以往(wang)的(de)(de)手(shou)機(ji)市(shi)場給人的(de)(de)感(gan)覺是,人多、鋪(pu)多、活動空間小、消防(fang)隱患(huan)多,考慮到這(zhe)一(yi)點,明(ming)(ming)通(tong)(tong)二(er)(er)期(qi)裝(zhuang)修(xiu)時(shi)把大量(liang)空間用在(zai)(zai)市(shi)場過道、消防(fang)通(tong)(tong)道上,并花費巨(ju)資(zi)進行相關改造。“如果還是像其(qi)他(ta)的(de)(de)市(shi)場一(yi)樣布點商鋪(pu),我們可以收更多的(de)(de)租金。”這(zhe)成為(wei)明(ming)(ming)通(tong)(tong)二(er)(er)期(qi)最(zui)大的(de)(de)一(yi)個(ge)(ge)特(te)點。
據介(jie)紹,為了保證消(xiao)防安全,明(ming)通(tong)僅(jin)在消(xiao)防設(she)施(shi)上就花(hua)費500多(duo)萬(wan)元,并順利(li)通(tong)過消(xiao)防驗收;為了保證人(ren)流暢(chang)通(tong),明(ming)通(tong)在二期市場(chang)內配備了10部世界頂級品牌的(de)自(zi)動扶梯(ti)和(he)4部高速升降(jiang)客貨梯(ti),電梯(ti)及配套設(she)施(shi)共(gong)花(hua)費1800多(duo)萬(wan)元;為了解(jie)決手機市場(chang)內因人(ren)多(duo)空(kong)氣渾(hun)濁而帶來悶熱(re)的(de)老問題(ti),明(ming)通(tong)投資了800萬(wan)元安裝了全新(xin)的(de)中央空(kong)調(diao)和(he)新(xin)風(feng)(feng)輸送及自(zi)動排風(feng)(feng)系統。截至(zhi)目前,明(ming)通(tong)二期的(de)裝修改(gai)造費用已超過1億元。
事(shi)實上,不僅僅是安(an)全(quan)舒適(shi)的(de)交易(yi)環境吸引(yin)了廣(guang)大商(shang)家,明(ming)通(tong)(tong)(tong)人性化的(de)市(shi)(shi)場(chang)(chang)管理和服務(wu)體制也得到了商(shang)戶們的(de)一(yi)致認同。已入駐明(ming)通(tong)(tong)(tong)的(de)鼎力電子陳(chen)先(xian)生告(gao)訴記者,像鋪門壞了這樣簡單(dan)的(de)事(shi)情,過(guo)去在(zai)別的(de)市(shi)(shi)場(chang)(chang)最快也要一(yi)兩天才能(neng)修好,在(zai)明(ming)通(tong)(tong)(tong)很(hen)快就能(neng)搞定(ding),完全(quan)不用商(shang)戶費心。長遠(yuan)電信副總經理陳(chen)勇宣也表示(shi),在(zai)明(ming)通(tong)(tong)(tong),商(shang)戶和客戶之間有了糾紛,市(shi)(shi)場(chang)(chang)開辦單(dan)位通(tong)(tong)(tong)常能(neng)在(zai)很(hen)短的(de)時間內協調(diao)雙方圓滿解決,顯現出明(ming)通(tong)(tong)(tong)的(de)市(shi)(shi)場(chang)(chang)管理和服務(wu)有多到位。
1。連廊架起空中通道
如果細心觀察會(hui)發現(xian),明(ming)通(tong)(tong)(tong)(tong)(tong)(tong)數(shu)碼城一(yi)(yi)期(qi)與(yu)二期(qi)之間僅僅18米(mi)之遙,兩棟市(shi)場憑借(jie)3條(tiao)空中(zhong)通(tong)(tong)(tong)(tong)(tong)(tong)道(dao)實現(xian)互通(tong)(tong)(tong)(tong)(tong)(tong),從二樓(lou)到四樓(lou),一(yi)(yi)共(gong)是9條(tiao)通(tong)(tong)(tong)(tong)(tong)(tong)道(dao)。這(zhe)種通(tong)(tong)(tong)(tong)(tong)(tong)道(dao)被稱之為(wei)連(lian)廊,這(zhe)也(ye)(ye)是明(ming)通(tong)(tong)(tong)(tong)(tong)(tong)數(shu)碼城區別于所有商場的(de)(de)(de)一(yi)(yi)個亮點(dian),同時(shi)也(ye)(ye)是華強(qiang)北改造中(zhong)被稱作是內部(bu)循環工(gong)程的(de)(de)(de)一(yi)(yi)個試點(dian)。走在(zai)明(ming)通(tong)(tong)(tong)(tong)(tong)(tong)數(shu)碼城內你會(hui)發現(xian),外面看起來明(ming)顯的(de)(de)(de)通(tong)(tong)(tong)(tong)(tong)(tong)道(dao)走在(zai)里面卻(que)毫無(wu)感覺,這(zhe)種通(tong)(tong)(tong)(tong)(tong)(tong)道(dao)實現(xian)了兩棟市(shi)場之間的(de)(de)(de)無(wu)縫連(lian)接。在(zai)通(tong)(tong)(tong)(tong)(tong)(tong)道(dao)靠近明(ming)通(tong)(tong)(tong)(tong)(tong)(tong)一(yi)(yi)期(qi)的(de)(de)(de)一(yi)(yi)側,有一(yi)(yi)道(dao)巨(ju)大(da)的(de)(de)(de)特(te)級防火門,遇有緊急情況時(shi)防火門才會(hui)把兩個市(shi)場間隔(ge)開。千萬不要小瞧這(zhe)9條(tiao)連(lian)廊,造價據說超(chao)過2000萬元。有了連(lian)廊這(zhe)種空中(zhong)通(tong)(tong)(tong)(tong)(tong)(tong)道(dao),包括商戶和消費者(zhe)在(zai)內的(de)(de)(de)所有人群都可以(yi)在(zai)市(shi)場內流動,從而大(da)大(da)緩(huan)解了市(shi)場周(zhou)邊路(lu)面的(de)(de)(de)交通(tong)(tong)(tong)(tong)(tong)(tong)壓(ya)力。
2 。 行銷全球(qiu)引導世(shi)界手機潮流
作為(wei)(wei)(wei)一(yi)(yi)個集研(yan)發、展示(shi)、銷售及商(shang)務(wu)洽談與(yu)(yu)合作為(wei)(wei)(wei)一(yi)(yi)體的(de)(de)手機(ji)(ji)專業市場,明通的(de)(de)消費群體不(bu)(bu)僅(jin)(jin)僅(jin)(jin)局限于國(guo)內,明通一(yi)(yi)期每(mei)天都有來自世(shi)界不(bu)(bu)同國(guo)家、不(bu)(bu)同地區的(de)(de)客商(shang)在明通批量采購及洽談合作事宜。為(wei)(wei)(wei)了方(fang)便商(shang)戶與(yu)(yu)客戶,明通二期的(de)(de)四(si)樓被辟為(wei)(wei)(wei)外(wai)文手機(ji)(ji)貿易區,目前已有來自俄羅斯(si)、印度、巴(ba)基斯(si)坦、迪拜(bai)等國(guo)家的(de)(de)數十個外(wai)商(shang)設點從(cong)事國(guo)產手機(ji)(ji)的(de)(de)出(chu)口業務(wu)。
為(wei)此,明通(tong)數碼城常務(wu)副總(zong)經理徐承亮表示,市(shi)場二期開業后,將更(geng)加注(zhu)重擴大手(shou)機(ji)品(pin)牌的(de)集聚效應,同時吸引(yin)更(geng)多(duo)的(de)手(shou)機(ji)研發、設計機(ji)構(gou)落(luo)戶明通(tong),從(cong)而(er)實現手(shou)機(ji)研發、生產、銷售的(de)一站(zhan)式服務(wu),引(yin)領世(shi)界(jie)手(shou)機(ji)市(shi)場的(de)潮流。市(shi)場將五(wu)、六樓辟為(wei)手(shou)機(ji)研發及商(shang)務(wu)洽談區,也正是基于此考慮。
3。 經濟(ji)連(lian)帶效應逐(zhu)步凸顯
業(ye)內人(ren)士認為(wei),明(ming)通(tong)二(er)(er)期開業(ye)的(de)(de)(de)意義,不僅僅限于明(ming)通(tong)本身,它對華強北的(de)(de)(de)經濟發展(zhan)都有(you)(you)著目前(qian)(qian)難以估量的(de)(de)(de)深遠(yuan)影響。據分析(xi)預測,明(ming)通(tong)一期的(de)(de)(de)日均客流(liu)量已有(you)(you)10萬人(ren)次左(zuo)右,約占整個(ge)(ge)華強北日均客流(liu)量的(de)(de)(de)兩(liang)成,雖(sui)然開業(ye)后的(de)(de)(de)明(ming)通(tong)二(er)(er)期情(qing)況目前(qian)(qian)還(huan)是個(ge)(ge)未(wei)知數,但粗略統計(ji)顯示,在(zai)明(ming)通(tong)200米商圈內,目前(qian)(qian)已有(you)(you)數十家金(jin)融機構(gou)及國(guo)內外物流(liu)公司的(de)(de)(de)營(ying)業(ye)網點,加上包括從業(ye)人(ren)員(yuan)和消(xiao)費(fei)者在(zai)內超過10萬人(ren)的(de)(de)(de)住(zhu)宿、餐(can)飲、購(gou)物、停車等消(xiao)費(fei),由明(ming)通(tong)數碼城(cheng)引發的(de)(de)(de)經濟連(lian)帶效應勢必會在(zai)華強北商圈逐步凸(tu)顯。
4。創建手機網(wang)絡平(ping)臺
深圳手機網(wang)(shenzhenshouji 。net)創(chuang)建網(wang)絡(luo)平臺,為明通數碼(ma)城提供(gong)(gong)更(geng)多(duo)的(de)銷(xiao)售(shou)網(wang)絡(luo)平臺。國產手機信息網(wang),為明通數碼(ma)城合作官網(wang),有明通上千家經銷(xiao)商(shang)(shang)報價,是最(zui)實際,最(zui)全面的(de)國產機批發(fa)報價平臺。為各(ge)地經銷(xiao)商(shang)(shang),零售(shou)商(shang)(shang)提供(gong)(gong)最(zui)有優勢貨源平臺。