大眾化(hua)(hua)。在(zai)2002年(nian)(nian)，板(ban)(ban)(ban)城(cheng)(cheng)(cheng)(cheng)(cheng)燒(shao)(shao)鍋酒(jiu)(jiu)開(kai)始在(zai)中(zhong)央電視臺做(zuo)廣告宣(xuan)傳，這個(ge)(ge)時(shi)候板(ban)(ban)(ban)城(cheng)(cheng)(cheng)(cheng)(cheng)燒(shao)(shao)已經成功地將五(wu)行(xing)文化(hua)(hua)落(luo)地，即今(jin)天我們(men)(men)耳(er)熟(shu)能(neng)詳的(de)(de)(de)“板(ban)(ban)(ban)城(cheng)(cheng)(cheng)(cheng)(cheng)燒(shao)(shao)鍋酒(jiu)(jiu)，可(ke)以喝一(yi)(yi)(yi)點(dian)(dian)(dian)(dian)(dian)”。對于(yu)(yu)(yu)(yu)“金木水(shui)(shui)火(huo)土，板(ban)(ban)(ban)城(cheng)(cheng)(cheng)(cheng)(cheng)燒(shao)(shao)鍋酒(jiu)(jiu)”來(lai)說，知(zhi)道(dao)的(de)(de)(de)人就(jiu)很(hen)明(ming)白(bai)其中(zhong)的(de)(de)(de)道(dao)理(li)，但在(zai)一(yi)(yi)(yi)個(ge)(ge)新市(shi)場(chang)，不知(zhi)道(dao)的(de)(de)(de)人就(jiu)不明(ming)白(bai)其中(zhong)的(de)(de)(de)道(dao)理(li)。因此(ci)，就(jiu)需要(yao)在(zai)板(ban)(ban)(ban)城(cheng)(cheng)(cheng)(cheng)(cheng)燒(shao)(shao)原(yuan)有文化(hua)(hua)底(di)蘊(yun)的(de)(de)(de)基礎上(shang)，用(yong)一(yi)(yi)(yi)種平實(shi)的(de)(de)(de)方式把它表述出來(lai)，為此(ci)板(ban)(ban)(ban)城(cheng)(cheng)(cheng)(cheng)(cheng)燒(shao)(shao)總結(jie)出一(yi)(yi)(yi)個(ge)(ge)“一(yi)(yi)(yi)點(dian)(dian)(dian)(dian)(dian)文化(hua)(hua)”。把板(ban)(ban)(ban)城(cheng)(cheng)(cheng)(cheng)(cheng)燒(shao)(shao)的(de)(de)(de)品牌(pai)文化(hua)(hua)和(he)個(ge)(ge)性定位于(yu)(yu)(yu)(yu)頗具親和(he)力的(de)(de)(de)“一(yi)(yi)(yi)點(dian)(dian)(dian)(dian)(dian)”文化(hua)(hua)，有利于(yu)(yu)(yu)(yu)品牌(pai)個(ge)(ge)性的(de)(de)(de)形成和(he)品牌(pai)文化(hua)(hua)的(de)(de)(de)傳播。如“水(shui)(shui)質(zhi)好一(yi)(yi)(yi)點(dian)(dian)(dian)(dian)(dian)，酒(jiu)(jiu)質(zhi)純(chun)一(yi)(yi)(yi)點(dian)(dian)(dian)(dian)(dian)，年(nian)(nian)頭長(chang)一(yi)(yi)(yi)點(dian)(dian)(dian)(dian)(dian)，酒(jiu)(jiu)香濃(nong)一(yi)(yi)(yi)點(dian)(dian)(dian)(dian)(dian)，朋友多聚一(yi)(yi)(yi)點(dian)(dian)(dian)(dian)(dian)”，最后歸結(jie)為，“板(ban)(ban)(ban)城(cheng)(cheng)(cheng)(cheng)(cheng)燒(shao)(shao)鍋酒(jiu)(jiu)，可(ke)以多喝一(yi)(yi)(yi)點(dian)(dian)(dian)(dian)(dian)”。通過挖(wa)掘(jue)豐富的(de)(de)(de)“一(yi)(yi)(yi)點(dian)(dian)(dian)(dian)(dian)”文化(hua)(hua)，板(ban)(ban)(ban)城(cheng)(cheng)(cheng)(cheng)(cheng)燒(shao)(shao)的(de)(de)(de)個(ge)(ge)性和(he)形象都更加的(de)(de)(de)鮮(xian)明(ming)和(he)豐滿起來(lai)。較之于(yu)(yu)(yu)(yu)傳統的(de)(de)(de)濃(nong)香型(xing)，板(ban)(ban)(ban)城(cheng)(cheng)(cheng)(cheng)(cheng)燒(shao)(shao)鍋酒(jiu)(jiu)的(de)(de)(de)香型(xing)屬于(yu)(yu)(yu)(yu)淡濃(nong)香型(xing)。對于(yu)(yu)(yu)(yu)最近兩(liang)年(nian)(nian)白(bai)酒(jiu)(jiu)市(shi)場(chang)上(shang)正在(zai)流行(xing)綿甜、柔和(he)、淡雅(ya)等濃(nong)香型(xing)，乾隆醉“早在(zai)2000年(nian)(nian)以前(qian)就(jiu)注意到了這個(ge)(ge)趨勢，開(kai)始研究如何讓濃(nong)香變(bian)淡一(yi)(yi)(yi)點(dian)(dian)(dian)(dian)(dian)，變(bian)柔和(he)一(yi)(yi)(yi)點(dian)(dian)(dian)(dian)(dian)，我們(men)(men)的(de)(de)(de)總特(te)點(dian)(dian)(dian)(dian)(dian)就(jiu)是淡濃(nong)香”。
“守古(gu)不(bu)(bu)拒新，納新不(bu)(bu)棄古(gu)”是板城(cheng)(cheng)釀酒(jiu)(jiu)人(ren)一(yi)貫堅持(chi)的(de)(de)工(gong)藝原則。自1773年至今，其間經(jing)過了多少代釀酒(jiu)(jiu)人(ren)艱苦的(de)(de)共(gong)同努力，板城(cheng)(cheng)才摸索出一(yi)整套釀酒(jiu)(jiu)及勾(gou)調工(gong)藝。這(zhe)套釀酒(jiu)(jiu)工(gong)藝保證了板城(cheng)(cheng)在(zai)白酒(jiu)(jiu)市場的(de)(de)崛(jue)起，保證了板城(cheng)(cheng)在(zai)石家(jia)莊市場的(de)(de)暢銷不(bu)(bu)衰，保證了板城(cheng)(cheng)能夠在(zai)高檔白酒(jiu)(jiu)市場與傳統(tong)名(ming)酒(jiu)(jiu)比肩而立。
我心明亮 
