大眾(zhong)化(hua)(hua)。在(zai)(zai)2002年，板(ban)(ban)(ban)城(cheng)(cheng)(cheng)燒鍋酒(jiu)開始在(zai)(zai)中央電視臺做廣告宣傳，這個(ge)時候板(ban)(ban)(ban)城(cheng)(cheng)(cheng)燒已經成功地將五行文(wen)(wen)化(hua)(hua)落地，即今天我們(men)耳(er)熟(shu)能(neng)詳的(de)(de)(de)(de)“板(ban)(ban)(ban)城(cheng)(cheng)(cheng)燒鍋酒(jiu)，可以喝一(yi)點(dian)(dian)(dian)(dian)(dian)”。對(dui)(dui)于(yu)(yu)“金木(mu)水火(huo)土(tu)，板(ban)(ban)(ban)城(cheng)(cheng)(cheng)燒鍋酒(jiu)”來說，知(zhi)道(dao)的(de)(de)(de)(de)人就(jiu)很明白其(qi)中的(de)(de)(de)(de)道(dao)理，但在(zai)(zai)一(yi)個(ge)新市場(chang)，不知(zhi)道(dao)的(de)(de)(de)(de)人就(jiu)不明白其(qi)中的(de)(de)(de)(de)道(dao)理。因此，就(jiu)需要在(zai)(zai)板(ban)(ban)(ban)城(cheng)(cheng)(cheng)燒原有(you)文(wen)(wen)化(hua)(hua)底(di)蘊的(de)(de)(de)(de)基礎上(shang)，用一(yi)種平實的(de)(de)(de)(de)方(fang)式把(ba)它表述出來，為(wei)此板(ban)(ban)(ban)城(cheng)(cheng)(cheng)燒總(zong)結出一(yi)個(ge)“一(yi)點(dian)(dian)(dian)(dian)(dian)文(wen)(wen)化(hua)(hua)”。把(ba)板(ban)(ban)(ban)城(cheng)(cheng)(cheng)燒的(de)(de)(de)(de)品(pin)牌(pai)文(wen)(wen)化(hua)(hua)和(he)(he)(he)個(ge)性定(ding)位于(yu)(yu)頗具親和(he)(he)(he)力的(de)(de)(de)(de)“一(yi)點(dian)(dian)(dian)(dian)(dian)”文(wen)(wen)化(hua)(hua)，有(you)利于(yu)(yu)品(pin)牌(pai)個(ge)性的(de)(de)(de)(de)形(xing)成和(he)(he)(he)品(pin)牌(pai)文(wen)(wen)化(hua)(hua)的(de)(de)(de)(de)傳播。如“水質好一(yi)點(dian)(dian)(dian)(dian)(dian)，酒(jiu)質純一(yi)點(dian)(dian)(dian)(dian)(dian)，年頭長一(yi)點(dian)(dian)(dian)(dian)(dian)，酒(jiu)香(xiang)濃(nong)一(yi)點(dian)(dian)(dian)(dian)(dian)，朋(peng)友(you)多聚一(yi)點(dian)(dian)(dian)(dian)(dian)”，最后歸結為(wei)，“板(ban)(ban)(ban)城(cheng)(cheng)(cheng)燒鍋酒(jiu)，可以多喝一(yi)點(dian)(dian)(dian)(dian)(dian)”。通過挖掘豐(feng)富的(de)(de)(de)(de)“一(yi)點(dian)(dian)(dian)(dian)(dian)”文(wen)(wen)化(hua)(hua)，板(ban)(ban)(ban)城(cheng)(cheng)(cheng)燒的(de)(de)(de)(de)個(ge)性和(he)(he)(he)形(xing)象都(dou)更(geng)加的(de)(de)(de)(de)鮮明和(he)(he)(he)豐(feng)滿起來。較之于(yu)(yu)傳統的(de)(de)(de)(de)濃(nong)香(xiang)型(xing)，板(ban)(ban)(ban)城(cheng)(cheng)(cheng)燒鍋酒(jiu)的(de)(de)(de)(de)香(xiang)型(xing)屬于(yu)(yu)淡濃(nong)香(xiang)型(xing)。對(dui)(dui)于(yu)(yu)最近兩年白酒(jiu)市場(chang)上(shang)正在(zai)(zai)流行綿甜(tian)、柔(rou)和(he)(he)(he)、淡雅等濃(nong)香(xiang)型(xing)，乾隆醉“早在(zai)(zai)2000年以前就(jiu)注(zhu)意(yi)到了這個(ge)趨勢，開始研究如何讓濃(nong)香(xiang)變(bian)淡一(yi)點(dian)(dian)(dian)(dian)(dian)，變(bian)柔(rou)和(he)(he)(he)一(yi)點(dian)(dian)(dian)(dian)(dian)，我們(men)的(de)(de)(de)(de)總(zong)特點(dian)(dian)(dian)(dian)(dian)就(jiu)是淡濃(nong)香(xiang)”。
“守古(gu)(gu)不(bu)拒新(xin)，納新(xin)不(bu)棄古(gu)(gu)”是板城(cheng)釀(niang)酒(jiu)人一貫(guan)堅持(chi)的工藝(yi)(yi)原(yuan)則。自1773年至今(jin)，其間(jian)經過(guo)了(le)多少(shao)代(dai)釀(niang)酒(jiu)人艱苦的共(gong)同努(nu)力(li)，板城(cheng)才摸索出一整套(tao)釀(niang)酒(jiu)及勾調工藝(yi)(yi)。這套(tao)釀(niang)酒(jiu)工藝(yi)(yi)保(bao)證了(le)板城(cheng)在白(bai)酒(jiu)市(shi)場(chang)的崛起，保(bao)證了(le)板城(cheng)在石家莊市(shi)場(chang)的暢銷不(bu)衰，保(bao)證了(le)板城(cheng)能夠(gou)在高檔白(bai)酒(jiu)市(shi)場(chang)與(yu)傳(chuan)統(tong)名酒(jiu)比肩而立(li)。
我心明亮 
