大(da)衛·鄧巴·別(bie)(bie)克(ke)(ke)和(he)他的(de)(de)總工程師沃特(te)·瑪爾在(zai)(zai)1903年成(cheng)立了別(bie)(bie)克(ke)(ke)汽(qi)(qi)車(che)公(gong)(gong)(gong)(gong)司(si)(si),由此(ci)開(kai)始了別(bie)(bie)克(ke)(ke)品牌(pai)的(de)(de)百年旅(lv)程。1904年下(xia)半(ban)年,一個(ge)馬車(che)制造商(shang)William C. Durant看準了別(bie)(bie)克(ke)(ke)BUICK未(wei)來的(de)(de)巨大(da)潛(qian)力,毅然買下(xia)了這家公(gong)(gong)(gong)(gong)司(si)(si)。他在(zai)(zai)1908年成(cheng)立了通(tong)(tong)(tong)用(yong)(yong)(yong)汽(qi)(qi)車(che)公(gong)(gong)(gong)(gong)司(si)(si),并沿(yan)用(yong)(yong)(yong)別(bie)(bie)克(ke)(ke)BUICK品牌(pai)作為開(kai)拓新公(gong)(gong)(gong)(gong)司(si)(si)的(de)(de)基(ji)石(shi)。同年,以別(bie)(bie)克(ke)(ke)汽(qi)(qi)車(che)公(gong)(gong)(gong)(gong)司(si)(si)為中(zhong)心,成(cheng)立了美國(guo)通(tong)(tong)(tong)用(yong)(yong)(yong)汽(qi)(qi)車(che)公(gong)(gong)(gong)(gong)司(si)(si)。當通(tong)(tong)(tong)用(yong)(yong)(yong)汽(qi)(qi)車(che)公(gong)(gong)(gong)(gong)司(si)(si)擴大(da)后,別(bie)(bie)克(ke)(ke)部(bu)成(cheng)為通(tong)(tong)(tong)用(yong)(yong)(yong)汽(qi)(qi)車(che)公(gong)(gong)(gong)(gong)司(si)(si)的(de)(de)第(di)二大(da)部(bu)門。它主要設計制造中(zhong)檔家庭轎車(che)。別(bie)(bie)克(ke)(ke)汽(qi)(qi)車(che)的(de)(de)銷量在(zai)(zai)通(tong)(tong)(tong)用(yong)(yong)(yong)汽(qi)(qi)車(che)公(gong)(gong)(gong)(gong)司(si)(si)內(nei)第(di)三(san)位。別(bie)(bie)克(ke)(ke)車(che)具有(you)大(da)馬力、個(ge)性化、實(shi)用(yong)(yong)(yong)性和(he)成(cheng)熟的(de)(de)特(te)點(dian)。
1998年,上海通用汽車正式引入別克品牌。自進入中國(guo)以來,別(bie)(bie)克(ke)始終把握市場脈(mo)動(dong),洞察(cha)消(xiao)費(fei)者(zhe)需求,整合科技(ji)、產(chan)(chan)品(pin)和服務資源。目前,別(bie)(bie)克(ke)品(pin)牌已經擁(yong)有舒適車型、轎(jiao)跑(pao)和SUV三條產(chan)(chan)品(pin)線,以完(wan)善的(de)產(chan)(chan)品(pin)陣(zhen)列滿足(zu)不(bu)同消(xiao)費(fei)者(zhe)的(de)需求。同時,通過BIP別(bie)(bie)克(ke)智能駕(jia)乘體系同步全球(qiu)新汽車技(ji)術,為消(xiao)費(fei)者(zhe)帶來更(geng)出眾的(de)核心科技(ji)價值(zhi)。別(bie)(bie)克(ke)關(guan)(guan)懷一直(zhi)秉承“比你(ni)更(geng)關(guan)(guan)心你(ni)”的(de)服務理念,提(ti)升(sheng)客戶體驗。
別克(ke)旗下包括(kuo)眾多車(che)(che)型:凱越、英朗、君威、君越,GL8及雷(lei)昂(ang)達,昂(ang)科雷(lei),昂(ang)科拉等。別克(ke)在美(mei)國的汽(qi)(qi)車(che)(che)歷(li)史中(zhong)占有(you)相當重要的地位,它是美(mei)國通用汽(qi)(qi)車(che)(che)公司的一大(da)臺柱(zhu),帶動了整個汽(qi)(qi)車(che)(che)工業水平的進步,并成為其他汽(qi)(qi)車(che)(che)公司追隨的榜(bang)樣。