中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)國(guo)搜索(suo)聯合中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)央(yang)、地方多家重點(dian)(dian)新(xin)聞網站和(he)北京大學(xue)新(xin)媒體研(yan)究院(yuan)共(gong)同(tong)舉辦的(de)“搜索(suo)中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)國(guo)正能量 點(dian)(dian)贊2017”大型網絡宣傳活動(dong),歷時兩個(ge)多月,終于迎來評選結(jie)果的(de)重磅揭曉。2018年1月19日(ri)(ri),在(zai)北京新(xin)華社大禮(li)堂舉行的(de)揭曉典禮(li)上,紅豆服(fu)裝(zhuang)憑(ping)借強大的(de)品(pin)(pin)(pin)牌(pai)力、卓(zhuo)(zhuo)越的(de)產品(pin)(pin)(pin)品(pin)(pin)(pin)質(zhi)、良好(hao)(hao)的(de)用戶(hu)體驗,榮(rong)登“品(pin)(pin)(pin)牌(pai)中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)國(guo)?服(fu)裝(zhuang)好(hao)(hao)口碑”點(dian)(dian)贊榜單。此(ci)次評選活動(dong)是(shi)由中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)國(guo)搜索(suo)創意(yi)策(ce)劃,聯合人民網、新(xin)華網、中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)國(guo)網、央(yang)視網、光(guang)明網、中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)國(guo)日(ri)(ri)報網、中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)國(guo)新(xin)聞網等多家重點(dian)(dian)新(xin)聞網站和(he)北京大學(xue)新(xin)媒體研(yan)究院(yuan)共(gong)同(tong)舉辦。評選共(gong)分為“精彩中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)國(guo)、創新(xin)中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)國(guo)、美麗中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)國(guo)、公益中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)國(guo)、品(pin)(pin)(pin)牌(pai)中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)國(guo)”五大系列(lie),其(qi)中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong),“品(pin)(pin)(pin)牌(pai)中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)國(guo)”旨在(zai)發現好(hao)(hao)品(pin)(pin)(pin)牌(pai)、傳播好(hao)(hao)品(pin)(pin)(pin)牌(pai)、推廣(guang)好(hao)(hao)品(pin)(pin)(pin)牌(pai),共(gong)授予了十個(ge)行業(ye)(ye)中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)品(pin)(pin)(pin)牌(pai)表現出色、用戶(hu)口碑良好(hao)(hao)的(de)企業(ye)(ye),以表彰企業(ye)(ye)在(zai)推動(dong)中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)國(guo)品(pin)(pin)(pin)牌(pai)建設、成長、發展(zhan)過程中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)取得的(de)卓(zhuo)(zhuo)越成就。
經過海量大(da)數據分析(xi)、多渠道案例(li)征集(ji)、海內外網友投票評(ping)(ping)選和專家投票評(ping)(ping)審等(deng)一系列嚴格規范的環(huan)節,紅(hong)豆品(pin)(pin)牌能(neng)夠贏得一致認可,在眾多服(fu)裝企業中(zhong)脫穎而出,一舉摘得“品(pin)(pin)牌中(zhong)國?服(fu)裝好口碑”榮譽,可謂實至(zhi)名(ming)歸。
紅(hong)豆(dou)集(ji)團(tuan)作為擁(yong)有(you)60年(nian)(nian)發展史的民族品(pin)牌,近年(nian)(nian)來以創新(xin)驅動(dong)發展、深耕(geng)自(zi)主(zhu)品(pin)牌,在自(zi)主(zhu)創新(xin)、自(zi)主(zhu)品(pin)牌、自(zi)主(zhu)資本的“三(san)(san)自(zi)”企業(ye)(ye)(ye)建設(she)中(zhong)精準發力,成果(guo)卓著。其中(zhong),集(ji)團(tuan)服(fu)裝板塊(kuai)發展迅(xun)速(su),品(pin)牌力日(ri)益提升。紅(hong)豆(dou)近3年(nian)(nian)來始(shi)終保持經營(ying)(ying)(ying)業(ye)(ye)(ye)績穩健增(zeng)長,2017年(nian)(nian)集(ji)團(tuan)主(zhu)營(ying)(ying)(ying)業(ye)(ye)(ye)務收入超(chao)600億(yi)元人民幣(bi),位居服(fu)裝行業(ye)(ye)(ye)前(qian)三(san)(san)甲;集(ji)團(tuan)納稅額(e)保持平均每年(nian)(nian)兩位數增(zeng)長,位列國內(nei)紡織服(fu)裝行業(ye)(ye)(ye)領(ling)先水平;集(ji)團(tuan)打(da)造的“三(san)(san)化三(san)(san)優先”加盟(meng)聯營(ying)(ying)(ying)模式推動(dong)了(le)連鎖門(men)店的快速(su)發展,目前(qian)已累計擁(yong)有(you)門(men)店3000家左右(you),盈利(li)門(men)店占比80%左右(you)。
作為中(zhong)(zhong)(zhong)國服裝(zhuang)(zhuang)企(qi)業的(de)杰出代表,紅(hong)豆(dou)(dou)(dou)集(ji)團(tuan)(tuan)(tuan)在品(pin)牌建設中(zhong)(zhong)(zhong)獲(huo)得(de)社會(hui)各界廣泛認可,并頻頻獲(huo)獎。2014年,集(ji)團(tuan)(tuan)(tuan)基(ji)于(yu)客戶需(xu)求的(de)服裝(zhuang)(zhuang)專賣店(dian)服務接觸點(dian)管理的(de)實踐經驗獲(huo)得(de)了全國工業企(qi)業質量標桿(gan)榮(rong)(rong)譽稱(cheng)號,并于(yu)2017年9月(yue)摘得(de)亞洲質量創(chuang)新項(xiang)目一等獎;2015年6月(yue),“紅(hong)豆(dou)(dou)(dou)”品(pin)牌躋身(shen)中(zhong)(zhong)(zhong)國品(pin)牌百強榜;2016年,紅(hong)豆(dou)(dou)(dou)男裝(zhuang)(zhuang)“智慧化”轉型成效初現,紅(hong)豆(dou)(dou)(dou)智慧項(xiang)目持續(xu)推進(jin);2017年1月(yue),紅(hong)豆(dou)(dou)(dou)集(ji)團(tuan)(tuan)(tuan)上榜2016年中(zhong)(zhong)(zhong)國紡織(zhi)服裝(zhuang)(zhuang)品(pin)牌價值評(ping)價50強企(qi)業榜單,并位(wei)居(ju)前列;2017年5月(yue),“紅(hong)豆(dou)(dou)(dou)”品(pin)牌入圍(wei)“2017中(zhong)(zhong)(zhong)國百強品(pin)牌”,位(wei)居(ju)第(di)68位(wei);2017年“紅(hong)豆(dou)(dou)(dou)”品(pin)牌位(wei)居(ju)中(zhong)(zhong)(zhong)國“品(pin)牌500強”第(di)84位(wei);2017年12月(yue),紅(hong)豆(dou)(dou)(dou)集(ji)團(tuan)(tuan)(tuan)榮(rong)(rong)獲(huo)人民日報(bao)“2017中(zhong)(zhong)(zhong)國品(pin)牌獎”。
這些行業(ye)肯定和(he)上升(sheng)成績跟紅豆(dou)集(ji)團(tuan)幾十年如一日的(de)產品(pin)深(shen)挖、技術創新(xin)(xin)(xin)、卓越(yue)管理(li)等(deng)息息相(xiang)關(guan)。今天,站在2018年紅豆(dou)一甲(jia)子(zi)輪(lun)回的(de)新(xin)(xin)(xin)起點(dian)上,紅豆(dou)集(ji)團(tuan)董事局主席兼CEO周海江提出了“變(bian)(bian)革發(fa)展(zhan)”的(de)年度發(fa)展(zhan)主題:以自主品(pin)牌促質量變(bian)(bian)革,以卓越(yue)管理(li)促效率變(bian)(bian)革,以自主創新(xin)(xin)(xin)促動力(li)變(bian)(bian)革。這既是新(xin)(xin)(xin)時代環境下(xia),紅豆(dou)企業(ye)發(fa)展(zhan)的(de)新(xin)(xin)(xin)目標,也是紅豆(dou)品(pin)牌建(jian)設的(de)再一次升(sheng)級(ji)。
“自主品牌(pai)、卓(zhuo)越管(guan)理、自主創(chuang)(chuang)新,能夠(gou)使(shi)企(qi)業(ye)(ye)向高(gao)質量(liang)發展(zhan)轉變。”周海江表示,對現(xian)代企(qi)業(ye)(ye)來說,品牌(pai)日益(yi)成為(wei)企(qi)業(ye)(ye)生(sheng)存(cun)和發展(zhan)的核心要素之一。深(shen)究品牌(pai)精(jing)髓,將創(chuang)(chuang)新精(jing)神注入品牌(pai)文化(hua),以卓(zhuo)越管(guan)理筑牢品牌(pai)根基(ji),才是企(qi)業(ye)(ye)常立于不敗的根本途徑。