11日(ri)0點開始，空調品(pin)類(lei)僅用(yong)(yong)了20秒(miao)鐘成(cheng)交額(e)(e)就突破(po)(po)億元(yuan)(yuan)，冰洗品(pin)類(lei)不到(dao)1分(fen)鐘成(cheng)交額(e)(e)突破(po)(po)億元(yuan)(yuan)，小家(jia)電品(pin)類(lei)也只用(yong)(yong)了1分(fen)30秒(miao)成(cheng)交額(e)(e)突破(po)(po)億元(yuan)(yuan)。美的全品(pin)類(lei)僅用(yong)(yong)了不到(dao)15分(fen)鐘成(cheng)交額(e)(e)就突破(po)(po)5億元(yuan)(yuan)大(da)關，格力緊隨其(qi)后，在(zai)25分(fen)鐘內(nei)成(cheng)為第二個突破(po)(po)5億大(da)關的家(jia)電品(pin)牌。

作(zuo)為家電主場，京東開(kai)(kai)放平臺上的(de)商家也在(zai)開(kai)(kai)門紅當日迸發出巨大的(de)能量(liang)，36分鐘內成(cheng)交額超(chao)過2018年同(tong)期12小時成(cheng)交額。高(gao)端進(jin)口(kou)家電成(cheng)交額同(tong)比增長326%，進(jin)口(kou)冰箱成(cheng)交額同(tong)比增長468%。

手(shou)(shou)機通(tong)訊、電(dian)腦數碼也是消費者在京(jing)東購(gou)物的熱門品類。開啟5分(fen)(fen)鐘(zhong)，京(jing)東PC品類銷(xiao)(xiao)量(liang)破16萬臺，中高端耳機銷(xiao)(xiao)量(liang)超22萬條，華為Watch GT2 智能手(shou)(shou)表僅用時45秒銷(xiao)(xiao)量(liang)便(bian)突破1萬只。11日(ri)前(qian)1小時，年度爆款iPhone 11 Pro系列(lie)5分(fen)(fen)鐘(zhong)銷(xiao)(xiao)量(liang)破萬臺，iPhone手(shou)(shou)機在前(qian)10分(fen)(fen)鐘(zhong)成交額同(tong)比(bi)(bi)增長500%，華為Mate 30 pro 5G版15分(fen)(fen)鐘(zhong)銷(xiao)(xiao)量(liang)破萬臺，榮耀手(shou)(shou)機4分(fen)(fen)鐘(zhong)銷(xiao)(xiao)量(liang)破萬臺，通(tong)過C2M模式(shi)生產的“閱讀+游戲手(shou)(shou)機”銷(xiao)(xiao)量(liang)同(tong)比(bi)(bi)增長300%。

此外，京(jing)東超市各品類(lei)(lei)也(ye)迎來(lai)全面爆發(fa)。干貨(huo)食(shi)品在11日前1小(xiao)時(shi)成交(jiao)(jiao)(jiao)額是(shi)2018年(nian)(nian)同(tong)(tong)期的(de)2.5倍(bei)。其中，糧(liang)油成交(jiao)(jiao)(jiao)額是(shi)2018年(nian)(nian)同(tong)(tong)期7倍(bei)；葡萄(tao)酒(jiu)品類(lei)(lei)、啤(pi)酒(jiu)品類(lei)(lei)開場1小(xiao)時(shi)整體成交(jiao)(jiao)(jiao)額是(shi)2018年(nian)(nian)同(tong)(tong)期6倍(bei)。精釀(niang)啤(pi)酒(jiu)、進口(kou)啤(pi)酒(jiu)成交(jiao)(jiao)(jiao)額是(shi)2018年(nian)(nian)同(tong)(tong)期10倍(bei)。潮流玩(wan)具品類(lei)(lei)成交(jiao)(jiao)(jiao)額同(tong)(tong)比增長(chang)30倍(bei)。清(qing)潔(jie)品類(lei)(lei)前半小(xiao)時(shi)成交(jiao)(jiao)(jiao)額2018年(nian)(nian)同(tong)(tong)期的(de)8倍(bei)。寵物(wu)智能用(yong)品開場1小(xiao)時(shi)成交(jiao)(jiao)(jiao)額同(tong)(tong)比增長(chang)69倍(bei)。

健康服務類消費(fei)(fei)也快速增(zeng)(zeng)(zeng)(zeng)長(chang)(chang)。在11日前1小時(shi)，互(hu)聯網醫院訂單量同(tong)(tong)(tong)比(bi)增(zeng)(zeng)(zeng)(zeng)長(chang)(chang)45倍(bei)；京東大(da)藥房腸胃消化類目成(cheng)(cheng)交(jiao)額(e)同(tong)(tong)(tong)比(bi)增(zeng)(zeng)(zeng)(zeng)長(chang)(chang)113%，避(bi)孕(yun)用(yong)藥成(cheng)(cheng)交(jiao)額(e)同(tong)(tong)(tong)比(bi)增(zeng)(zeng)(zeng)(zeng)長(chang)(chang)229%，脫發白(bai)發用(yong)藥成(cheng)(cheng)交(jiao)額(e)同(tong)(tong)(tong)比(bi)增(zeng)(zeng)(zeng)(zeng)長(chang)(chang)586%；而消費(fei)(fei)醫療成(cheng)(cheng)交(jiao)額(e)則(ze)同(tong)(tong)(tong)比(bi)增(zeng)(zeng)(zeng)(zeng)長(chang)(chang)54.34%。