2023年煙灶(zao)大盤表現出(chu)增長韌性,奧維云(yun)網(wang)(AVC)推(tui)總數據(ju)顯示,2023年油煙機線上(shang)、線下銷(xiao)額(e)(e)規模(mo)分別同(tong)比增長7.0%、6.1%,燃(ran)氣灶(zao)線上(shang)、線下銷(xiao)額(e)(e)規模(mo)分別同(tong)比增長3.4%、4.1%。
奧維云網(wang)(AVC)全渠道推(tui)總數據顯(xian)示,2023年(nian)(nian)油煙機(ji)零(ling)售量1885萬(wan)臺(tai),同(tong)(tong)(tong)比增長2.7%;零(ling)售額(e)315億元(yuan),同(tong)(tong)(tong)比增長6.5%,壓抑(yi)需求釋放,規模(mo)回彈(dan)。2023年(nian)(nian)燃氣(qi)灶零(ling)售量2109萬(wan)臺(tai),同(tong)(tong)(tong)比下降1.9%;零(ling)售額(e)177億元(yuan),同(tong)(tong)(tong)比增長3.8%,量跌額(e)漲(zhang)趨勢明顯(xian)。
2023年線下復蘇明顯(xian)(xian),增速有趕超線上之(zhi)勢。渠道(dao)細分(fen)來看,各(ge)渠道(dao)均有不同程(cheng)度(du)的回(hui)暖,其中抖(dou)音渠道(dao)分(fen)體廚(chu)電價跌量漲,下沉(chen)渠道(dao)增長顯(xian)(xian)著。
奧維(wei)云網(wang)(AVC)預(yu)測數(shu)據顯(xian)示(shi),2024年油煙機整體(ti)規模1788萬臺、306億元(yuan),零(ling)售(shou)(shou)量同(tong)(tong)比下降5.1%,零(ling)售(shou)(shou)額(e)同(tong)(tong)比下降3.1%,需求(qiu)在(zai)2023年釋(shi)放(fang)后,2024年會略有回落。2024年燃氣灶整體(ti)規模2069萬臺、179億元(yuan),零(ling)售(shou)(shou)量同(tong)(tong)比下降1.9%,零(ling)售(shou)(shou)額(e)同(tong)(tong)比增長(chang)1.4%,持(chi)續量跌額(e)漲態勢。