2023年煙灶大盤表現出增長(chang)韌性,奧維云網(AVC)推(tui)總數據顯(xian)示,2023年油煙機線(xian)(xian)上(shang)、線(xian)(xian)下銷額(e)(e)規(gui)模分別(bie)(bie)同(tong)比增長(chang)7.0%、6.1%,燃氣灶線(xian)(xian)上(shang)、線(xian)(xian)下銷額(e)(e)規(gui)模分別(bie)(bie)同(tong)比增長(chang)3.4%、4.1%。
奧維云(yun)網(AVC)全渠道推總數據顯示,2023年油煙機零售量1885萬(wan)(wan)臺,同(tong)(tong)比增(zeng)長(chang)(chang)2.7%;零售額(e)315億元,同(tong)(tong)比增(zeng)長(chang)(chang)6.5%,壓抑需求釋放,規模回彈(dan)。2023年燃氣灶零售量2109萬(wan)(wan)臺,同(tong)(tong)比下降1.9%;零售額(e)177億元,同(tong)(tong)比增(zeng)長(chang)(chang)3.8%,量跌額(e)漲趨勢明顯。
2023年線下(xia)復蘇(su)明顯(xian),增(zeng)速有趕超線上之勢。渠(qu)(qu)(qu)道(dao)細(xi)分來看,各渠(qu)(qu)(qu)道(dao)均(jun)有不(bu)同程度的(de)回暖,其中抖(dou)音渠(qu)(qu)(qu)道(dao)分體廚(chu)電(dian)價跌量漲(zhang),下(xia)沉渠(qu)(qu)(qu)道(dao)增(zeng)長顯(xian)著(zhu)。
奧維云網(AVC)預測數據(ju)顯示,2024年(nian)油煙機整體規模1788萬(wan)(wan)臺、306億元(yuan),零(ling)售(shou)(shou)量同(tong)比下降5.1%,零(ling)售(shou)(shou)額同(tong)比下降3.1%,需求在2023年(nian)釋放(fang)后,2024年(nian)會略(lve)有回落(luo)。2024年(nian)燃氣灶整體規模2069萬(wan)(wan)臺、179億元(yuan),零(ling)售(shou)(shou)量同(tong)比下降1.9%,零(ling)售(shou)(shou)額同(tong)比增長(chang)1.4%,持續量跌額漲(zhang)態(tai)勢。