珍(zhen)(zhen)(zhen)(zhen)(zhen)珠(zhu)(zhu)(zhu)紅(hong)(hong)(hong)(hong)(hong)(hong),始(shi)于客(ke)(ke)都梅州。相(xiang)傳(chuan)(chuan)1516年(nian)(nian),才(cai)子祝(zhu)枝山走馬(ma)上任(ren)興寧知(zhi)(zhi)縣并(bing)開(kai)設(she)“珍(zhen)(zhen)(zhen)(zhen)(zhen)珠(zhu)(zhu)(zhu)紅(hong)(hong)(hong)(hong)(hong)(hong)燒坊”。時(shi)移世(shi)易,珍(zhen)(zhen)(zhen)(zhen)(zhen)珠(zhu)(zhu)(zhu)紅(hong)(hong)(hong)(hong)(hong)(hong)從未停止(zhi)發(fa)展的(de)(de)(de)(de)(de)腳步。新中(zhong)國(guo)成立后(hou),于1950年(nian)(nian)在(zai)鎮政府的(de)(de)(de)(de)(de)領(ling)導下,成立“興寧城鎮酒(jiu)(jiu)(jiu)(jiu)(jiu)業(ye)(ye)社(she)”,為(wei)珍(zhen)(zhen)(zhen)(zhen)(zhen)珠(zhu)(zhu)(zhu)紅(hong)(hong)(hong)(hong)(hong)(hong)前(qian)身;1956年(nian)(nian)“珍(zhen)(zhen)(zhen)(zhen)(zhen)珠(zhu)(zhu)(zhu)紅(hong)(hong)(hong)(hong)(hong)(hong)”正(zheng)式成為(wei)注冊(ce)商(shang)標,為(wei)人(ren)(ren)們(men)所(suo)熟知(zhi)(zhi)。隨(sui)后(hou),珍(zhen)(zhen)(zhen)(zhen)(zhen)珠(zhu)(zhu)(zhu)紅(hong)(hong)(hong)(hong)(hong)(hong)成為(wei)了(le)(le)廣東明(ming)珠(zhu)(zhu)(zhu)(A股證券代(dai)(dai)碼:600382)集(ji)(ji)團成員,并(bing)更名(ming)為(wei)“廣東明(ming)珠(zhu)(zhu)(zhu)珍(zhen)(zhen)(zhen)(zhen)(zhen)珠(zhu)(zhu)(zhu)紅(hong)(hong)(hong)(hong)(hong)(hong)酒(jiu)(jiu)(jiu)(jiu)(jiu)業(ye)(ye)有(you)限公司”。時(shi)至今(jin)日,珍(zhen)(zhen)(zhen)(zhen)(zhen)珠(zhu)(zhu)(zhu)紅(hong)(hong)(hong)(hong)(hong)(hong)仍沿用返(fan)祖(zu)古(gu)法,致(zhi)力于釀(niang)造高(gao)品(pin)(pin)(pin)質(zhi)(zhi)的(de)(de)(de)(de)(de)原(yuan)(yuan)(yuan)汁原(yuan)(yuan)(yuan)漿酒(jiu)(jiu)(jiu)(jiu)(jiu),是(shi)一(yi)(yi)家集(ji)(ji)黃酒(jiu)(jiu)(jiu)(jiu)(jiu)、白酒(jiu)(jiu)(jiu)(jiu)(jiu)和配制(zhi)(zhi)酒(jiu)(jiu)(jiu)(jiu)(jiu)釀(niang)造于一(yi)(yi)家的(de)(de)(de)(de)(de)酒(jiu)(jiu)(jiu)(jiu)(jiu)廠。時(shi)代(dai)(dai)在(zai)演進,珍(zhen)(zhen)(zhen)(zhen)(zhen)珠(zhu)(zhu)(zhu)紅(hong)(hong)(hong)(hong)(hong)(hong)酒(jiu)(jiu)(jiu)(jiu)(jiu)香(xiang)依舊,一(yi)(yi)直(zhi)潤澤著(zhu)世(shi)世(shi)代(dai)(dai)代(dai)(dai)的(de)(de)(de)(de)(de)客(ke)(ke)家人(ren)(ren)、天(tian)下人(ren)(ren)。珍(zhen)(zhen)(zhen)(zhen)(zhen)珠(zhu)(zhu)(zhu)紅(hong)(hong)(hong)(hong)(hong)(hong)堅(jian)(jian)信(xin)在(zai)如今(jin)酒(jiu)(jiu)(jiu)(jiu)(jiu)業(ye)(ye)林(lin)立的(de)(de)(de)(de)(de)時(shi)代(dai)(dai),只有(you)保(bao)持(chi)“真(zhen)、正(zheng)、純”的(de)(de)(de)(de)(de)秉性,堅(jian)(jian)守“用真(zhen)心(xin)、做(zuo)真(zhen)酒(jiu)(jiu)(jiu)(jiu)(jiu)、講真(zhen)話“的(de)(de)(de)(de)(de)經營理念(nian),才(cai)能持(chi)續發(fa)展。看似(si)簡單,企業(ye)(ye)只有(you)堅(jian)(jian)定(ding)信(xin)念(nian)、持(chi)之以(yi)恒(heng)、誠心(xin)誠意才(cai)能做(zuo)到。早在(zai)2003年(nian)(nian),珍(zhen)(zhen)(zhen)(zhen)(zhen)珠(zhu)(zhu)(zhu)紅(hong)(hong)(hong)(hong)(hong)(hong)便開(kai)始(shi)潛心(xin)釀(niang)制(zhi)(zhi)高(gao)品(pin)(pin)(pin)質(zhi)(zhi)酒(jiu)(jiu)(jiu)(jiu)(jiu),停用八、九十(shi)年(nian)(nian)代(dai)(dai)購(gou)置的(de)(de)(de)(de)(de)工(gong)(gong)業(ye)(ye)化設(she)備,恢(hui)復返(fan)祖(zu)古(gu)法的(de)(de)(de)(de)(de)手工(gong)(gong)釀(niang)造工(gong)(gong)藝。珍(zhen)(zhen)(zhen)(zhen)(zhen)珠(zhu)(zhu)(zhu)紅(hong)(hong)(hong)(hong)(hong)(hong)把追(zhui)求(qiu)品(pin)(pin)(pin)質(zhi)(zhi)放在(zai)首位,將(jiang)傳(chuan)(chuan)統客(ke)(ke)家黃酒(jiu)(jiu)(jiu)(jiu)(jiu)工(gong)(gong)藝不(bu)斷改進提升,并(bing)恢(hui)復了(le)(le)藏(zang)(zang)(zang)在(zai)釀(niang)酒(jiu)(jiu)(jiu)(jiu)(jiu)師(shi)腦海里的(de)(de)(de)(de)(de)傳(chuan)(chuan)統小鍋米酒(jiu)(jiu)(jiu)(jiu)(jiu)(米香(xiang)型白酒(jiu)(jiu)(jiu)(jiu)(jiu))的(de)(de)(de)(de)(de)生產。直(zhi)到2016年(nian)(nian),珍(zhen)(zhen)(zhen)(zhen)(zhen)珠(zhu)(zhu)(zhu)紅(hong)(hong)(hong)(hong)(hong)(hong)才(cai)開(kai)售這些年(nian)(nian)來封缸(gang)貯藏(zang)(zang)(zang)的(de)(de)(de)(de)(de)原(yuan)(yuan)(yuan)漿酒(jiu)(jiu)(jiu)(jiu)(jiu),以(yi)不(bu)添加(jia)任(ren)何酒(jiu)(jiu)(jiu)(jiu)(jiu)精香(xiang)精香(xiang)料(liao)為(wei)原(yuan)(yuan)(yuan)則(ze)(ze),保(bao)證裝瓶的(de)(de)(de)(de)(de)酒(jiu)(jiu)(jiu)(jiu)(jiu)在(zai)陶缸(gang)貯藏(zang)(zang)(zang)的(de)(de)(de)(de)(de)時(shi)間長于所(suo)標的(de)(de)(de)(de)(de)年(nian)(nian)份(fen)時(shi)間,為(wei)的(de)(de)(de)(de)(de)是(shi)讓消費者能夠品(pin)(pin)(pin)嘗到真(zhen)正(zheng)原(yuan)(yuan)(yuan)漿,真(zhen)正(zheng)年(nian)(nian)份(fen)貯藏(zang)(zang)(zang)的(de)(de)(de)(de)(de)佳釀(niang)。珍(zhen)(zhen)(zhen)(zhen)(zhen)珠(zhu)(zhu)(zhu)紅(hong)(hong)(hong)(hong)(hong)(hong)制(zhi)(zhi)定(ding)嚴苛的(de)(de)(de)(de)(de)釀(niang)酒(jiu)(jiu)(jiu)(jiu)(jiu)原(yuan)(yuan)(yuan)料(liao)挑選規則(ze)(ze),脫殼不(bu)出(chu)21天(tian)的(de)(de)(de)(de)(de)鮮活優質(zhi)(zhi)稻米,反(fan)滲透水(shui)過濾處理、自行培(pei)養(yang)、制(zhi)(zhi)作酒(jiu)(jiu)(jiu)(jiu)(jiu)曲,確保(bao)了(le)(le)釀(niang)酒(jiu)(jiu)(jiu)(jiu)(jiu)所(suo)需的(de)(de)(de)(de)(de)米、水(shui)、曲三種(zhong)原(yuan)(yuan)(yuan)料(liao)的(de)(de)(de)(de)(de)安全、健康(kang)。在(zai)釀(niang)造過程中(zhong),珍(zhen)(zhen)(zhen)(zhen)(zhen)珠(zhu)(zhu)(zhu)紅(hong)(hong)(hong)(hong)(hong)(hong)嚴格(ge)規范各種(zhong)器具與(yu)工(gong)(gong)藝的(de)(de)(de)(de)(de)使用準則(ze)(ze),防止(zhi)釀(niang)造過程中(zhong)有(you)害物質(zhi)(zhi)的(de)(de)(de)(de)(de)遷移,不(bu)添加(jia)任(ren)何香(xiang)精、酒(jiu)(jiu)(jiu)(jiu)(jiu)精、色(se)素等人(ren)(ren)工(gong)(gong)化合物,嚴格(ge)遵循(xun)國(guo)家食品(pin)(pin)(pin)安全標準,保(bao)證每一(yi)(yi)滴酒(jiu)(jiu)(jiu)(jiu)(jiu)的(de)(de)(de)(de)(de)“真(zhen)、正(zheng)、純”。