質量特點:香味(wei)濃郁、質地細(xi)膩(ni)、口(kou)感酥糯、乳(ru)汁清醇(chun)。
地標地理:
江蘇(su)省(sheng)南(nan)通(tong)(tong)市通(tong)(tong)州(zhou)區位于江蘇(su)省(sheng)東南(nan)部(bu)長(chang)江入(ru)海口北(bei)岸(an),東臨(lin)黃海,南(nan)依長(chang)江。江蘇(su)新中(zhong)釀造有限責任(ren)公司(si)所生(sheng)(sheng)(sheng)產(chan)(chan)通(tong)(tong)州(zhou)腐乳(ru)(新中(zhong)牌)的(de)原(yuan)料(liao)大豆和(he)糯米(mi),均由本區石(shi)港(gang)鎮農產(chan)(chan)品生(sheng)(sheng)(sheng)產(chan)(chan)基(ji)地(di)(di)提(ti)供(gong),該(gai)基(ji)地(di)(di)位于通(tong)(tong)州(zhou)區北(bei)部(bu),屬(shu)魚(yu)米(mi)之鄉,水(shui)陸交(jiao)通(tong)(tong)便得,生(sheng)(sheng)(sheng)態(tai)環(huan)境較好,土地(di)(di)肥(fei)沃(wo),土壤耕(geng)層深(shen)厚,適耕(geng)性強(qiang),光(guang)熱(re)資(zi)源豐富,降水(shui)充沛,水(shui)資(zi)源相當(dang)豐富,水(shui)質(zhi)清潔(jie)衛生(sheng)(sheng)(sheng),農田水(shui)利設施齊全,灌溉和(he)生(sheng)(sheng)(sheng)活生(sheng)(sheng)(sheng)產(chan)(chan)用水(shui)引(yin)自長(chang)江水(shui)。原(yuan)料(liao)基(ji)地(di)(di)種(zhong)植首先選用品種(zhong)優良的(de)苗種(zhong)進行(xing)播(bo)種(zhong),其次嚴格(ge)按綠色原(yuan)料(liao)生(sheng)(sheng)(sheng)產(chan)(chan)操作規程進行(xing)種(zhong)植,加強(qiang)田間管理,嚴格(ge)控(kong)制(zhi)化(hua)肥(fei)和(he)農藥的(de)使用,所產(chan)(chan)的(de)大豆和(he)糯米(mi)顆粒飽滿,綠色、無污染,質(zhi)量可靠。
文化背景:
通(tong)州(zhou)腐乳(新(xin)中牌(pai))所產(chan)(chan)地(di)-南(nan)(nan)通(tong)市(shi)(shi)通(tong)州(zhou)區千(qian)年(nian)(nian)(nian)古鎮(zhen)石(shi)港, 唐(tang)太宗(zong)李世民曾(ceng)令尉(wei)遲林(lin)在(zai)此(ci)(ci)建(jian)造行宮,宋(song)代名臣(chen)范仲淹曾(ceng)在(zai)此(ci)(ci)圍海(hai)造田,民族英雄文天(tian)祥(xiang)渡(du)海(hai)南(nan)(nan)歸(gui)在(zai)此(ci)(ci)留下(xia)《石(shi)港》、《賣漁(yu)灣》、《即事》等詩篇。南(nan)(nan)唐(tang)至宋(song)初(973—960)朝延開始在(zai)此(ci)(ci)建(jian)場曬鹽,此(ci)(ci)后產(chan)(chan)鹽歷(li)史一(yi)直(zhi)延續到清(qing)嘉(jia)慶年(nian)(nian)(nian)間(jian),因海(hai)岸(an)線東移已遠(yuan),方始停灶(zao),此(ci)(ci)間(jian)制鹽業(ye)歷(li)史達(da)千(qian)年(nian)(nian)(nian)之久。得產(chan)(chan)鹽之利,遠(yuan)自明清(qing)時起,古鎮(zhen)石(shi)港就“醬園(yuan)繁(fan)盛”,從(cong)事菽(shu)乳(即乳腐)和醬腌制品生(sheng)產(chan)(chan)的(de)業(ye)者眾多。石(shi)港鎮(zhen)是過去南(nan)(nan)通(tong)縣(xian)(現稱南(nan)(nan)通(tong)市(shi)(shi)通(tong)州(zhou)區)的(de)調味品生(sheng)產(chan)(chan)重地(di),在(zai)南(nan)(nan)通(tong)縣(xian)的(de)副食品工業(ye)歷(li)史上(shang)占有重要的(de)地(di)位。
清朝末年(nian)(nian)(nian),石(shi)(shi)(shi)港(gang)(gang)(gang)老(lao)字(zi)(zi)號“裕(yu)昌(chang)祥(xiang)(xiang)”、“裕(yu)福昌(chang)”、“聚昌(chang)祥(xiang)(xiang)”醬(jiang)(jiang)(jiang)園(公(gong)(gong)司(si)前身(shen)私私合(he)營(ying)主要業主)吸收(shou)民(min)間制(zhi)作乳(ru)腐(fu)(fu)(fu)的(de)特色,以(yi)傳統工藝生產(chan)“紅(hong)方(fang)(fang)”、“糟(zao)(zao)方(fang)(fang)”乳(ru)腐(fu)(fu)(fu)。據(ju)載:新(xin)(xin)(xin)中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)國成立(li)后,1952年(nian)(nian)(nian),代(dai)表過去南(nan)通(tong)(tong)縣(xian)調味品(pin)發(fa)展(zhan)(zhan)水平的(de)石(shi)(shi)(shi)港(gang)(gang)(gang)鎮的(de)10家老(lao)字(zi)(zi)號醬(jiang)(jiang)(jiang)醋(cu)(cu)行合(he)并,順應時代(dai)要求,成立(li)了(le)南(nan)通(tong)(tong)縣(xian)“振(zhen)中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)合(he)營(ying)”處(chu),其中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)有(you)當時著名的(de)老(lao)字(zi)(zi)號“裕(yu)昌(chang)祥(xiang)(xiang)”醬(jiang)(jiang)(jiang)園、“裕(yu)福昌(chang)”醬(jiang)(jiang)(jiang)園等(deng),開(kai)發(fa)地方(fang)(fang)特色產(chan)品(pin),恢(hui)復研制(zhi)生產(chan)了(le)糟(zao)(zao)方(fang)(fang)、麻(ma)油(you)紅(hong)方(fang)(fang)、桂花、辣方(fang)(fang)、菜包、雞肉(rou)、牛肉(rou)等(deng)十多個品(pin)種的(de)乳(ru)腐(fu)(fu)(fu),其中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)糟(zao)(zao)方(fang)(fang)、紅(hong)方(fang)(fang)乳(ru)腐(fu)(fu)(fu)尤為出(chu)色,并創立(li)了(le)自己的(de)品(pin)牌“新(xin)(xin)(xin)中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)”。1956年(nian)(nian)(nian)全(quan)縣(xian)制(zhi)醬(jiang)(jiang)(jiang)企業全(quan)行業公(gong)(gong)私合(he)營(ying),振(zhen)中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)合(he)營(ying)處(chu)改稱“新(xin)(xin)(xin)中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)醬(jiang)(jiang)(jiang)醋(cu)(cu)合(he)營(ying)處(chu)”,下設金沙、二(er)甲、平潮、姜灶、興仁5個分場(chang)。1959年(nian)(nian)(nian),國家為發(fa)展(zhan)(zhan)各地經濟(ji),本著大(da)協作的(de)精神(shen),新(xin)(xin)(xin)中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)醬(jiang)(jiang)(jiang)醋(cu)(cu)合(he)營(ying)處(chu)解(jie)體(ti),各地分場(chang)各自獨立(li)建廠(chang),而母體(ti)-新(xin)(xin)(xin)中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)醬(jiang)(jiang)(jiang)醋(cu)(cu)合(he)營(ying)處(chu)則(ze)改稱石(shi)(shi)(shi)港(gang)(gang)(gang)新(xin)(xin)(xin)中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)醬(jiang)(jiang)(jiang)醋(cu)(cu)廠(chang),又于1968年(nian)(nian)(nian),石(shi)(shi)(shi)港(gang)(gang)(gang)新(xin)(xin)(xin)中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)醬(jiang)(jiang)(jiang)醋(cu)(cu)廠(chang)改稱石(shi)(shi)(shi)港(gang)(gang)(gang)醬(jiang)(jiang)(jiang)醋(cu)(cu)廠(chang),1985年(nian)(nian)(nian)3月,今(jin)新(xin)(xin)(xin)中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)傳人(ren)提出(chu)要求,石(shi)(shi)(shi)港(gang)(gang)(gang)醬(jiang)(jiang)(jiang)醋(cu)(cu)廠(chang)恢(hui)復“新(xin)(xin)(xin)中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)”字(zi)(zi)號,93年(nian)(nian)(nian)改稱“國營(ying)通(tong)(tong)州(zhou)市(shi)新(xin)(xin)(xin)中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)釀(niang)造廠(chang)”,并開(kai)始重點突出(chu)乳(ru)腐(fu)(fu)(fu)、醬(jiang)(jiang)(jiang)油(you)、食醋(cu)(cu)的(de)釀(niang)造生產(chan)。1996年(nian)(nian)(nian),國營(ying)通(tong)(tong)州(zhou)市(shi)新(xin)(xin)(xin)中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)釀(niang)造廠(chang)改制(zhi)為-通(tong)(tong)州(zhou)市(shi)新(xin)(xin)(xin)中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)釀(niang)造廠(chang),2000年(nian)(nian)(nian)更名為江蘇(su)新(xin)(xin)(xin)中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)釀(niang)造有(you)限責任(ren)公(gong)(gong)司(si)。
在(zai)此企業(ye)遷延期(qi)(qi)間,無論是(shi)歷史任何時期(qi)(qi),“新(xin)中(zhong)”都沒有停止過乳(ru)腐、醬油、食醋(cu)產品的生產。1992年被江蘇省商業(ye)廳(ting)、新(xin)華日報認定為“江蘇老(lao)字號(hao)”企業(ye),2010年被商務部認定為“中(zhong)華老(lao)字號(hao)”企業(ye)。
文化積淀:
這(zhe)是宋末民(min)族英雄文天祥于宋德佑二年(nian),出使(shi)元(yuan)營被(bei)扣(kou)后,逃脫元(yuan)營取道通州逗留石港時留下的(de)(de)《石港》、《賣(mai)魚灣》、《即事》三首詩(shi)中(zhong)的(de)(de)后兩首,從(cong)這(zhe)兩首詩(shi)中(zhong),我們不(bu)僅能感(gan)受到文公的(de)(de)愛(ai)國情懷,還(huan)能隱約領悟(wu)到我們古鎮先民(min)的(de)(de)怡然平適(shi)。
是的,古(gu)鎮(zhen)石港歷史悠久,唐初即(ji)設(she)制,明天(tian)順年間(jian),即(ji)成里(li)下(xia)河地(di)區商埠重鎮(zhen)和主要物資集散(san)地(di),堪稱(cheng)千年古(gu)鎮(zhen)。
經(jing)歷千年的(de)(de)積(ji)淀(dian),誕生了(le)(le)石港人(ren)民勤勞、智慧的(de)(de)傳統(tong),孕育(yu)了(le)(le)獨特的(de)(de)地域(yu)文(wen)(wen)(wen)化(hua)(hua),自(zi)古所謂(wei)“石渚從(cong)來風土淳,非耕即讀(du)無(wu)閑人(ren)”,身(shen)處這片(pian)地域(yu)的(de)(de)新(xin)(xin)中(zhong)(zhong)(zhong)先(xian)輩們(men),自(zi)然沾染和(he)傳承了(le)(le)這份習性,而(er)潛心鉆(zhan)研于(yu)修性和(he)藝技之中(zhong)(zhong)(zhong),形成崇尚(shang)風雅(ya)、玩物格致、勤勉入微、重諾守信的(de)(de)家訓(xun)和(he)文(wen)(wen)(wen)化(hua)(hua),傳承前人(ren)的(de)(de)經(jing)營理念(nian),結合(he)現代先(xian)進企業(ye)的(de)(de)經(jing)營模式,形成了(le)(le)新(xin)(xin)中(zhong)(zhong)(zhong)“積(ji)極向上、勇于(yu)創新(xin)(xin)”的(de)(de)文(wen)(wen)(wen)化(hua)(hua)氛(fen)圍,塑造了(le)(le)“學習、創新(xin)(xin)、務實(shi)、誠信”的(de)(de)企業(ye)精(jing)神,在這片(pian)濃(nong)郁的(de)(de)文(wen)(wen)(wen)化(hua)(hua)氛(fen)圍下,新(xin)(xin)中(zhong)(zhong)(zhong)的(de)(de)一代代傳人(ren)對生產(chan)工(gong)藝繼承發揚、產(chan)品質量精(jing)益求精(jing),產(chan)品行銷孜孜以求,增強了(le)(le)新(xin)(xin)中(zhong)(zhong)(zhong)員工(gong)的(de)(de)向心力(li)和(he)凝聚力(li),促進了(le)(le)公司(si)的(de)(de)不斷(duan)發展。
透過通州腐乳的歷史淵源,蘊涵了(le)濃(nong)厚的民族特色,折(zhe)射出江(jiang)海兒女的聰睿和(he)靈巧,小小乳腐,傳(chuan)(chuan)承百(bai)年工(gong)藝精髓,通過浸泡、蒸煮、制坯、前發(fa)(fa)酵、裝灌、后(hou)發(fa)(fa)酵、整(zheng)理(li)等(deng)近20套生產(chan)工(gong)藝和(he)3-5個月發(fa)(fa)酵周期(qi)制作而成,形成新中(zhong)腐乳的特色:香味(wei)濃(nong)郁、質地細(xi)膩、口感酥糯、乳汁(zhi)清醇,堪為江(jiang)蘇名產(chan)之一(yi)(yi)。新中(zhong)乳腐,由小作坊,演(yan)變為現(xian)代企(qi)業化的生產(chan),從一(yi)(yi)個側面反映了(le)南(nan)通人泥古而不守舊,在對傳(chuan)(chuan)統的繼承中(zhong)不斷創新,才使這一(yi)(yi)食品奇葩,芳香百(bai)年。
通(tong)州腐(fu)乳(ru)(ru)(新中(zhong)(zhong)(zhong)牌(pai)(pai)(pai))因其(qi)選料考(kao)究、質量上乘、風味(wei)獨特,贏(ying)得(de)了不(bu)同(tong)(tong)層次領導(dao)和眾(zhong)多食(shi)家的(de)贊譽(yu)。例如原(yuan)國(guo)家領導(dao)人鄧穎超(chao)同(tong)(tong)志(zhi)品(pin)(pin)嘗新中(zhong)(zhong)(zhong)牌(pai)(pai)(pai)乳(ru)(ru)腐(fu)后,有感而發,就對身(shen)邊的(de)其(qi)他同(tong)(tong)志(zhi)說,“此產品(pin)(pin)質量不(bu)錯,色、香、味(wei)很好”。乒壇名將鄧亞萍(ping)教練張(zhang)立林(lin)在南通(tong)比賽回程時,指定(ding)要帶上新中(zhong)(zhong)(zhong)牌(pai)(pai)(pai)乳(ru)(ru)腐(fu)。“新中(zhong)(zhong)(zhong)牌(pai)(pai)(pai)”乳(ru)(ru)腐(fu)被中(zhong)(zhong)(zhong)國(guo)輕工業出版社出版的(de)《中(zhong)(zhong)(zhong)國(guo)腐(fu)乳(ru)(ru)釀(niang)造(zao)》一書,與北京王致(zhi)和,桂(gui)林(lin)花橋等齊名錄為中(zhong)(zhong)(zhong)國(guo)名特腐(fu)乳(ru)(ru)。
品牌建設:
從僅(jin)有二三個徒工(gong)、靠毛驢(lv)拉石磨磨豆(dou)漿的一(yi)(yi)個個小作坊(fang),到(dao)成立(li)石港新中醬醋廠。再(zai)經(jing)歷了(le)許多年(nian)的計劃經(jing)濟時(shi)期(qi),企業發(fa)展緩慢(man),乳腐(fu)生產(chan)受到(dao)制約(yue),品種單一(yi)(yi)。直至80年(nian)代中期(qi),公(gong)司抓住改革開放這一(yi)(yi)大(da)好時(shi)機,大(da)力發(fa)展乳腐(fu)生產(chan),傳承百年(nian)工(gong)藝精髓,采用(yong)傳統工(gong)藝與先(xian)進(jin)科技相結合,精心研制出具有自己獨特風格(ge)的原(yuan)瓶發(fa)酵新工(gong)藝——“多菌發(fa)酵”生產(chan)乳腐(fu),新工(gong)藝的運用(yong)提升(sheng)了(le)乳腐(fu)的品質和檔(dang)次(ci),發(fa)展到(dao)今天(tian),一(yi)(yi)年(nian)生產(chan)1500萬瓶,成為江蘇(su)省生產(chan)乳腐(fu)量較大(da)的廠家之(zhi)一(yi)(yi)。產(chan)品不(bu)僅(jin)銷(xiao)售全國(guo)各地(di),還遠(yuan)銷(xiao)海(hai)外泰國(guo)、新加坡、越南等(deng)數個國(guo)家和地(di)區。
憑藉廣泛的影響、過硬的質量和良好的口碑,通州腐(fu)乳(新中牌)頻頻在國內外(wai)獲獎,榮(rong)獲了 “中國名牌產(chan)品(pin)(pin)”、“地(di)理標(biao)(biao)志保護產(chan)品(pin)(pin)”、“中國綠色A級食品(pin)(pin)”等稱號,新中商標(biao)(biao)自1998年以來連續被認(ren)定為“江(jiang)蘇省著名商標(biao)(biao)”。2011年“石港新中乳腐(fu)釀制技藝(yi)”這(zhe)一傳統技藝(yi)列為“江(jiang)蘇省非物質文化(hua)遺產(chan)”。
新時期新中公司十分注重科(ke)(ke)技(ji)(ji)研(yan)(yan)發(fa),建有(you)(you)了(le)(le)江(jiang)(jiang)(jiang)蘇(su)省豆(dou)制品生物加(jia)工工程技(ji)(ji)術研(yan)(yan)究中心(xin),同(tong)時與南京農業大學、江(jiang)(jiang)(jiang)南大學、揚(yang)州大學等(deng)高(gao)等(deng)院(yuan)校密(mi)切合作(zuo)(zuo),開展(zhan)產(chan)學研(yan)(yan)活動,其中與江(jiang)(jiang)(jiang)南大學合作(zuo)(zuo)的(de)(de)“營(ying)(ying)養保鮮花色功(gong)能性(xing)腐(fu)(fu)乳(ru)的(de)(de)關(guan)鍵技(ji)(ji)術研(yan)(yan)究與產(chan)業化項目”列入了(le)(le)2011年江(jiang)(jiang)(jiang)蘇(su)省農業科(ke)(ke)技(ji)(ji)支撐計劃項目和國家星火計劃項目,企業科(ke)(ke)技(ji)(ji)水(shui)平不斷得(de)到(dao)提升。近(jin)幾來,為適(shi)應(ying)多層次消費(fei)者(zhe)(zhe)不同(tong)的(de)(de)需求(qiu),我(wo)們(men)開發(fa)了(le)(le)具有(you)(you)功(gong)能性(xing)、營(ying)(ying)養型、多口味(wei)的(de)(de)減鈉腐(fu)(fu)乳(ru)、增鈣(gai)腐(fu)(fu)乳(ru)、火腿(tui)腐(fu)(fu)乳(ru)、香菇(gu)腐(fu)(fu)乳(ru)等(deng)新品,進入市場(chang)后獲得(de)了(le)(le)消費(fei)者(zhe)(zhe)的(de)(de)一致好評。
公(gong)司還榮(rong)獲“全(quan)國(guo)腐乳行(xing)業(ye)十強企(qi)(qi)業(ye)”、“AAA級(ji)國(guo)家標準化良好行(xing)業(ye)企(qi)(qi)業(ye)”、“江(jiang)蘇省食品(pin)工業(ye)優秀企(qi)(qi)業(ye)”、“江(jiang)蘇省質量(liang)管理(li)(li)(li)先進(jin)企(qi)(qi)業(ye)” 、“南通市農業(ye)產業(ye)化重點龍頭企(qi)(qi)業(ye)”等多項(xiang)榮(rong)譽,并通過ISO9001質量(liang)管理(li)(li)(li)體系、ISO14001環境管理(li)(li)(li)體系和(he)ISO22000食品(pin)安全(quan)管理(li)(li)(li)體系認證。