鹽津(jin)鋪子食(shi)(shi)(shi)品(pin)股份有(you)限(xian)(xian)公(gong)(gong)司(si)(si)(si)(si)(以下(xia)簡稱“公(gong)(gong)司(si)(si)(si)(si)”)成立于(yu)2005年,是一(yi)家(jia)從事食(shi)(shi)(shi)品(pin)研(yan)發(fa)、生(sheng)產(chan)、銷售于(yu)一(yi)體的集團公(gong)(gong)司(si)(si)(si)(si),旗下(xia)擁有(you)江西(xi)鹽津(jin)鋪子食(shi)(shi)(shi)品(pin)有(you)限(xian)(xian)公(gong)(gong)司(si)(si)(si)(si)、廣西(xi)鹽津(jin)鋪子食(shi)(shi)(shi)品(pin)有(you)限(xian)(xian)公(gong)(gong)司(si)(si)(si)(si)、湖南(nan)鹽津(jin)鋪子電子商務有(you)限(xian)(xian)公(gong)(gong)司(si)(si)(si)(si)等全資、控(kong)股子公(gong)(gong)司(si)(si)(si)(si)。公(gong)(gong)司(si)(si)(si)(si)秉(bing)承“匠心傳(chuan)承,創(chuang)新(xin)指(zhi)引,成就卓越”的企(qi)業(ye)精神(shen),聚(ju)焦食(shi)(shi)(shi)品(pin)主業(ye),誠信經營,持續(xu)耕耘,在(zai)產(chan)品(pin)研(yan)發(fa)、生(sheng)產(chan)制(zhi)造、品(pin)質(zhi)保障、渠(qu)道精耕、品(pin)牌傳(chuan)播等方面達到了行業(ye)前沿水(shui)平,是農(nong)業(ye)產(chan)業(ye)化國(guo)家(jia)重點龍頭(tou)企(qi)業(ye)。2017年2月8日,公(gong)(gong)司(si)(si)(si)(si)在(zai)深圳證(zheng)券交(jiao)易(yi)所A股中(zhong)小企(qi)業(ye)板(ban)上市(證(zheng)券代碼:002847,證(zheng)券簡稱:鹽津(jin)鋪子)。
公司(si)遵(zun)循“綠色(se)、健康、美味”的(de)產(chan)(chan)(chan)品(pin)(pin)(pin)理念,創(chuang)建了產(chan)(chan)(chan)學(xue)研(yan)深度融合的(de)技術創(chuang)新體系和“實驗室+工(gong)廠”的(de)研(yan)發(fa)機制,以具有地方(fang)特(te)色(se)的(de)涼(liang)果(guo)蜜餞(jian)產(chan)(chan)(chan)品(pin)(pin)(pin)發(fa)軔,推陳(chen)出新,主動帶領(ling)休閑食品(pin)(pin)(pin)升級(ji),形成量大核心(xin)戰(zhan)略(lve)品(pin)(pin)(pin)類(lei):以魚豆腐(fu)、豆干、蜜餞(jian)為代(dai)表的(de)“咸味零食”類(lei)產(chan)(chan)(chan)品(pin)(pin)(pin);以面包(bao)、蛋(dan)糕、點心(xin)、糖巧為代(dai)表的(de)“烘(hong)焙甜點”類(lei)產(chan)(chan)(chan)品(pin)(pin)(pin)。健康的(de)產(chan)(chan)(chan)品(pin)(pin)(pin)配(pei)方(fang)和工(gong)藝(yi),口感(gan)出眾的(de)產(chan)(chan)(chan)品(pin)(pin)(pin)特(te)性,豐富8的(de)產(chan)(chan)(chan)品(pin)(pin)(pin)線結構,鑄(zhu)造了產(chan)(chan)(chan)品(pin)(pin)(pin)的(de)品(pin)(pin)(pin)牌和影響力,產(chan)(chan)(chan)品(pin)(pin)(pin)行銷全(quan)國市場。
公司(si)秉(bing)持(chi)“好零食(shi)(shi),鹽津(jin)(jin)(jin)造(zao)”的品(pin)(pin)(pin)牌理念,持(chi)續不(bu)斷推進企(qi)業的工藝(yi)、設(she)備、管理升(sheng)級,不(bu)斷完善“研發、供(gong)應、生(sheng)產(chan)(chan)(chan)(chan)、銷售”產(chan)(chan)(chan)(chan)業鏈,實現了食(shi)(shi)品(pin)(pin)(pin)智(zhi)能制造(zao)轉型,形成了四(si)大基(ji)(ji)地爭相輝映(ying)的發展格局。鹽津(jin)(jin)(jin)鋪(pu)(pu)子(zi)(zi)(zi)湖南瀏(liu)陽生(sheng)產(chan)(chan)(chan)(chan)基(ji)(ji)地生(sheng)產(chan)(chan)(chan)(chan)咸味零食(shi)(shi)、烘(hong)焙甜點兩大系(xi)列(lie)(lie)產(chan)(chan)(chan)(chan)品(pin)(pin)(pin),烘(hong)焙生(sheng)產(chan)(chan)(chan)(chan)中心擁(yong)有17條(tiao)智(zhi)能化的烘(hong)焙生(sheng)產(chan)(chan)(chan)(chan)線,年(nian)產(chan)(chan)(chan)(chan)能達4萬多噸;鹽津(jin)(jin)(jin)鋪(pu)(pu)子(zi)(zi)(zi)江西(xi)修(xiu)水生(sheng)產(chan)(chan)(chan)(chan)基(ji)(ji)地主(zhu)產(chan)(chan)(chan)(chan)休閑零食(shi)(shi)魚豆腐、豆干、辣條(tiao)系(xi)列(lie)(lie)產(chan)(chan)(chan)(chan)品(pin)(pin)(pin);鹽津(jin)(jin)(jin)鋪(pu)(pu)子(zi)(zi)(zi)廣西(xi)憑祥生(sheng)產(chan)(chan)(chan)(chan)基(ji)(ji)地依(yi)托東南亞優(you)質水果原料優(you)勢(shi),生(sheng)產(chan)(chan)(chan)(chan)芒果干、榴蓮(lian)凍肉系(xi)列(lie)(lie)產(chan)(chan)(chan)(chan)品(pin)(pin)(pin);鹽津(jin)(jin)(jin)鋪(pu)(pu)子(zi)(zi)(zi)河南漯河生(sheng)產(chan)(chan)(chan)(chan)基(ji)(ji)地生(sheng)產(chan)(chan)(chan)(chan)烘(hong)焙甜點產(chan)(chan)(chan)(chan)品(pin)(pin)(pin)。
公(gong)司恪守(shou)“品(pin)質、信譽(yu)、服(fu)務”的經(jing)(jing)營理念,建成了(le)覆蓋全(quan)(quan)國的全(quan)(quan)渠(qu)道(dao)(dao)營銷(xiao)體系。線(xian)下渠(qu)道(dao)(dao)以“做品(pin)牌零(ling)(ling)食(shi)終(zhong)端方案解決者”為己任,以“直(zhi)營商(shang)(shang)超樹標(biao)桿、經(jing)(jing)銷(xiao)商(shang)(shang)渠(qu)道(dao)(dao)拓展,新(xin)零(ling)(ling)售跟(gen)進覆蓋” 理念搭建網絡,在(zai)全(quan)(quan)國建有(you)50多(duo)(duo)個辦事(shi)處(chu)及(ji)物流分倉,與沃爾瑪、永輝、蘇寧、家(jia)(jia)樂福、華(hua)潤、大(da)潤發、步步高等(deng)5000余家(jia)(jia)大(da)型連鎖(suo)商(shang)(shang)超直(zhi)營合作,與1200多(duo)(duo)個縣市經(jing)(jing)銷(xiao)商(shang)(shang)緊密合作,致力于深度服(fu)務5萬(wan)多(duo)(duo)家(jia)(jia)區(qu)域性超市門店,同時(shi),布局(ju)定量裝(zhuang)品(pin)類(lei)產品(pin)線(xian),覆蓋全(quan)(quan)國數百萬(wan)家(jia)(jia)小(xiao)店,強化客戶(hu)、渠(qu)道(dao)(dao)、團隊三大(da)基礎布建,打造持續增(zeng)長曲線(xian);線(xian)上深耕天(tian)貓、京(jing)東、唯品(pin)會、拼多(duo)(duo)多(duo)(duo)等(deng)核心渠(qu)道(dao)(dao),在(zai)品(pin)牌與品(pin)類(lei)上緊隨公(gong)司戰略,重點打造鹽津鋪(pu)子“深海零(ling)(ling)食(shi)”、“壹罐梅”、“辣味(wei)零(ling)(ling)食(shi)”,線(xian)上線(xian)下全(quan)(quan)渠(qu)道(dao)(dao)發力,助(zhu)力鹽津鋪(pu)子邁入“高速增(zeng)長、持續增(zeng)長、良性增(zeng)長”的快車道(dao)(dao)!
未來,鹽(yan)津(jin)鋪子公(gong)司將以“人才戰(zhan)略(lve)”為基石,推進 “品牌營銷”戰(zhan)略(lve)、“研(yan)發創(chuang)新”戰(zhan)略(lve)、“智能制(zhi)造升級”戰(zhan)略(lve),計劃通過(guo)三年時間,成(cheng)為休閑零食、休閑短保烘焙行(xing)業領(ling)軍者!致力于成(cheng)為中國卓越的(de)食品制(zhi)造企業,鹽(yan)津(jin)鋪子任重道(dao)遠、大有可為!