天氣越來越熱，人們洗澡的頻次也逐漸增加。一臺使用便捷又功能全面的熱水器成為人們夏季洗澡不可缺少的家電。不過，目前市面上的熱水器品牌、型號紛繁復雜，讓人眼花繚亂。而熱水器作為重要的家電，2019年不論是消費者還是企業都會有(you)更多(duo)的期望。
熱水器市場發展現狀
對于2019年的(de)(de)熱水(shui)器(qi)產業(ye)說，注定(ding)這是一(yi)(yi)場少數人的(de)(de)大(da)游戲。競(jing)爭將主要圍繞少數大(da)中型企業(ye)之間展開，同(tong)樣(yang)市(shi)場競(jing)爭熱點也只(zhi)會鎖定(ding)在少數品類上。當(dang)然，對于想在熱水(shui)器(qi)市(shi)場分(fen)一(yi)(yi)杯羹的(de)(de)家電經銷商來說，顯然還有機會。
目前熱水器行業已從儲水式電熱水器和燃氣熱水器傳統能源產品主導市場，發展為空氣能熱水(shui)器、太陽能熱水(shui)器等新能源產品共同主導市場的多品類共同發展的格局。傳統電熱水器也從單一儲水式熱水器向速熱、即熱式發展。而在高端市場，可以實現采暖、洗浴等多功能、多點供水的壁掛爐也是暗潮涌動。但事實是，曾(ceng)經熱(re)鬧的熱(re)水(shui)器產業“四國(guo)大(da)戰”，眼睜睜就成為一(yi)(yi)場兩(liang)位老大(da)哥(電熱(re)和(he)燃熱(re))帶(dai)著一(yi)(yi)個(ge)小兄弟(di)(di)(空氣(qi)能(neng))往前沖(chong)，還有一(yi)(yi)個(ge)小弟(di)(di)弟(di)(di)(太陽(yang)能(neng))早就躲到(dao)(dao)墻(qiang)角邊上偷偷哭去(qu)了。這讓(rang)我們(men)看到(dao)(dao)相對平靜的熱(re)水(shui)器市場“殘(can)酷與(yu)無情”一(yi)(yi)面(mian)，也讓(rang)更多經銷商們(men)可以少走彎(wan)路，抓住機會。
熱水器市場需求與潛力
在我國宏觀經濟環境運行(xing)平穩的大前提(ti)下(xia)，去(qu)年9月底以(yi)前量(liang)化(hua)寬松政(zheng)策使得(de)房地產行(xing)業去(qu)庫存效果顯(xian)著，房產配套(tao)需求(qiu)突增(zeng)使得(de)熱水(shui)器市(shi)場(chang)擴容；此外，二(er)胎政(zheng)策放開、城鎮化(hua)水(shui)平提(ti)高(gao)、電商下(xia)鄉(xiang)的推(tui)行(xing)給行(xing)業注入了增(zeng)長(chang)活力；最(zui)為(wei)關鍵的是，熱水(shui)器市(shi)場(chang)需求(qiu)逐步(bu)邁向高(gao)端智能(neng)化(hua)，推(tui)動企業發力研(yan)發高(gao)端產品，市(shi)場(chang)二(er)次置換需求(qiu)提(ti)高(gao)也(ye)成為(wei)熱水(shui)器行(xing)業穩步(bu)增(zeng)長(chang)不可或缺的因(yin)素。
熱水器電商布局與前景
 |
14.01%（87家） |
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7.41%（46家） |
 |
22.87%（142家） |
 |
2.25%（14家） |
 |
4.83%（30家） |
 |
4.19%（26家） |
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4.51%（28家） |
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30.76%（191家） |
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6.76%（42家） |
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0.32%（2家） |
1.13%（7家） |
2021年網(wang)站數(shu)據庫共收(shou)(shou)錄(lu)(lu)(lu)(lu)網(wang)店(dian)(dian)(dian)(dian)(dian)(dian)621家(jia)(jia)(jia)(jia)(jia)(jia)(jia)，其中(zhong)品牌特許(xu)店(dian)(dian)(dian)(dian)(dian)(dian)的網(wang)店(dian)(dian)(dian)(dian)(dian)(dian)占總比最(zui)多，達到191家(jia)(jia)(jia)(jia)(jia)(jia)(jia)，其次(ci)為(wei)(wei)京(jing)(jing)東(dong)旗艦(jian)店(dian)(dian)(dian)(dian)(dian)(dian)，收(shou)(shou)錄(lu)(lu)(lu)(lu)網(wang)店(dian)(dian)(dian)(dian)(dian)(dian)為(wei)(wei)142家(jia)(jia)(jia)(jia)(jia)(jia)(jia)，品牌旗艦(jian)店(dian)(dian)(dian)(dian)(dian)(dian)收(shou)(shou)錄(lu)(lu)(lu)(lu)網(wang)店(dian)(dian)(dian)(dian)(dian)(dian)為(wei)(wei)87家(jia)(jia)(jia)(jia)(jia)(jia)(jia)，京(jing)(jing)東(dong)自營店(dian)(dian)(dian)(dian)(dian)(dian)收(shou)(shou)錄(lu)(lu)(lu)(lu)網(wang)店(dian)(dian)(dian)(dian)(dian)(dian)為(wei)(wei)46家(jia)(jia)(jia)(jia)(jia)(jia)(jia)，京(jing)(jing)東(dong)特許(xu)店(dian)(dian)(dian)(dian)(dian)(dian)收(shou)(shou)錄(lu)(lu)(lu)(lu)網(wang)店(dian)(dian)(dian)(dian)(dian)(dian)為(wei)(wei)42家(jia)(jia)(jia)(jia)(jia)(jia)(jia)，蘇寧(ning)自營店(dian)(dian)(dian)(dian)(dian)(dian)收(shou)(shou)錄(lu)(lu)(lu)(lu)網(wang)店(dian)(dian)(dian)(dian)(dian)(dian)為(wei)(wei)30家(jia)(jia)(jia)(jia)(jia)(jia)(jia)，小品牌網(wang)店(dian)(dian)(dian)(dian)(dian)(dian)收(shou)(shou)錄(lu)(lu)(lu)(lu)網(wang)店(dian)(dian)(dian)(dian)(dian)(dian)為(wei)(wei)28家(jia)(jia)(jia)(jia)(jia)(jia)(jia)，蘇寧(ning)旗艦(jian)店(dian)(dian)(dian)(dian)(dian)(dian)收(shou)(shou)錄(lu)(lu)(lu)(lu)網(wang)店(dian)(dian)(dian)(dian)(dian)(dian)為(wei)(wei)26家(jia)(jia)(jia)(jia)(jia)(jia)(jia)，拼(pin)多多店(dian)(dian)(dian)(dian)(dian)(dian)鋪收(shou)(shou)錄(lu)(lu)(lu)(lu)網(wang)店(dian)(dian)(dian)(dian)(dian)(dian)為(wei)(wei)14家(jia)(jia)(jia)(jia)(jia)(jia)(jia)，企業店(dian)(dian)(dian)(dian)(dian)(dian)鋪收(shou)(shou)錄(lu)(lu)(lu)(lu)網(wang)店(dian)(dian)(dian)(dian)(dian)(dian)為(wei)(wei)7家(jia)(jia)(jia)(jia)(jia)(jia)(jia)，品牌商(shang)城收(shou)(shou)錄(lu)(lu)(lu)(lu)網(wang)店(dian)(dian)(dian)(dian)(dian)(dian)為(wei)(wei)2家(jia)(jia)(jia)(jia)(jia)(jia)(jia)。
小編認為，與其他產品(pin)相(xiang)比，熱水(shui)器(qi)是一個比較(jiao)大(da)的(de)物(wu)件，一不小心就(jiu)(jiu)會撞壞，后(hou)期的(de)安(an)(an)裝也(ye)是問題，很多(duo)(duo)時候網上購(gou)(gou)物(wu)容易，服(fu)務就(jiu)(jiu)會跟不上。但是在(zai)現(xian)如(ru)今的(de)巨大(da)的(de)發(fa)展(zhan)中我們(men)發(fa)現(xian)，也(ye)有(you)很多(duo)(duo)購(gou)(gou)物(wu)平臺有(you)自(zi)己的(de)物(wu)流及安(an)(an)裝平臺，在(zai)京(jing)東和蘇寧上購(gou)(gou)物(wu)，后(hou)期的(de)運送和安(an)(an)裝都是一站式服(fu)務，出了(le)問題都是妥善處理(li)。如(ru)果熱水(shui)器(qi)企業在(zai)電商(shang)銷售商(shang)品(pin)時能夠做到運送安(an)(an)裝都能夠負(fu)責(ze)，將給消費者帶來了(le)更大(da)的(de)便利。
海爾
史密斯
美的
萬和
萬家樂
阿里斯頓
林內
能率
博世
華帝
