天氣越來越熱，人們洗澡的頻次也逐漸增加。一臺使用便捷又功能全面的熱水器成為人們夏季洗澡不可缺少的家電。不過，目前市面上的熱水器品牌、型號紛繁復雜，讓人眼花繚亂。而熱水器作為重要的家電，2019年不論是(shi)消費者還是(shi)企業都會有更多(duo)的期望(wang)。
熱水器市場發展現狀
對于(yu)2019年的熱(re)水器(qi)產業說，注定(ding)(ding)這(zhe)是一(yi)場少(shao)數人的大(da)游戲。競(jing)爭將主要圍繞少(shao)數大(da)中型企業之間展開，同樣市場競(jing)爭熱(re)點也只會鎖定(ding)(ding)在少(shao)數品(pin)類上。當然，對于(yu)想(xiang)在熱(re)水器(qi)市場分一(yi)杯羹(geng)的家電(dian)經銷(xiao)商來說，顯然還(huan)有機會。
目前熱水器行業已從儲水式電(dian)熱水(shui)器(qi)和燃氣熱水器傳統能源產品主導市場，發展為空氣能(neng)熱水器、太陽能熱(re)水器等新能源產品共同主導市場的多品類共同發展的格局。傳統電熱水器也從單一儲水式熱水器向速熱、即熱式發展。而在高端市場，可以實現采暖、洗浴等多功能、多點供水的壁掛爐也是暗潮涌動。但事實(shi)是，曾經熱(re)(re)鬧的(de)熱(re)(re)水器(qi)產業“四(si)國大戰”，眼睜(zheng)睜(zheng)就成(cheng)為一場(chang)兩位老(lao)大哥(電熱(re)(re)和燃熱(re)(re))帶著(zhu)一個小(xiao)(xiao)兄弟(di)(空(kong)氣能)往前沖(chong)，還有一個小(xiao)(xiao)弟(di)弟(di)(太(tai)陽能)早就躲(duo)到(dao)墻角邊上偷偷哭去(qu)了(le)。這(zhe)讓(rang)我們看到(dao)相(xiang)對平靜的(de)熱(re)(re)水器(qi)市場(chang)“殘(can)酷與無(wu)情”一面，也讓(rang)更多經銷(xiao)商們可以(yi)少(shao)走彎路，抓住(zhu)機(ji)會。
熱水器市場需求與潛力
在我國宏(hong)觀(guan)經(jing)濟環境運行(xing)平穩的(de)大前提(ti)下(xia)，去年9月底(di)以前量化(hua)寬松政策使得(de)房(fang)地產(chan)(chan)行(xing)業(ye)去庫存效果(guo)顯著，房(fang)產(chan)(chan)配套需(xu)求(qiu)突增(zeng)(zeng)使得(de)熱水(shui)器(qi)市(shi)場(chang)擴(kuo)容；此外，二胎政策放(fang)開(kai)、城鎮化(hua)水(shui)平提(ti)高、電商下(xia)鄉(xiang)的(de)推行(xing)給行(xing)業(ye)注入(ru)了增(zeng)(zeng)長(chang)活力；最為關鍵的(de)是，熱水(shui)器(qi)市(shi)場(chang)需(xu)求(qiu)逐步邁向(xiang)高端智(zhi)能化(hua)，推動企業(ye)發(fa)(fa)力研發(fa)(fa)高端產(chan)(chan)品，市(shi)場(chang)二次置換需(xu)求(qiu)提(ti)高也成為熱水(shui)器(qi)行(xing)業(ye)穩步增(zeng)(zeng)長(chang)不可或缺的(de)因素。
熱水器電商布局與前景
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14.01%（87家） |
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7.41%（46家） |
 |
22.87%（142家） |
 |
2.25%（14家） |
 |
4.83%（30家） |
 |
4.19%（26家） |
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4.51%（28家） |
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30.76%（191家） |
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6.76%（42家） |
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0.32%（2家） |
1.13%（7家） |
2021年網(wang)(wang)站數據(ju)庫共收(shou)(shou)(shou)錄(lu)網(wang)(wang)店(dian)(dian)(dian)(dian)(dian)(dian)621家(jia)(jia)，其中(zhong)品牌特(te)許店(dian)(dian)(dian)(dian)(dian)(dian)的網(wang)(wang)店(dian)(dian)(dian)(dian)(dian)(dian)占總(zong)比最多，達(da)到191家(jia)(jia)，其次為(wei)(wei)(wei)京(jing)東(dong)(dong)旗艦(jian)店(dian)(dian)(dian)(dian)(dian)(dian)，收(shou)(shou)(shou)錄(lu)網(wang)(wang)店(dian)(dian)(dian)(dian)(dian)(dian)為(wei)(wei)(wei)142家(jia)(jia)，品牌旗艦(jian)店(dian)(dian)(dian)(dian)(dian)(dian)收(shou)(shou)(shou)錄(lu)網(wang)(wang)店(dian)(dian)(dian)(dian)(dian)(dian)為(wei)(wei)(wei)87家(jia)(jia)，京(jing)東(dong)(dong)自營(ying)店(dian)(dian)(dian)(dian)(dian)(dian)收(shou)(shou)(shou)錄(lu)網(wang)(wang)店(dian)(dian)(dian)(dian)(dian)(dian)為(wei)(wei)(wei)46家(jia)(jia)，京(jing)東(dong)(dong)特(te)許店(dian)(dian)(dian)(dian)(dian)(dian)收(shou)(shou)(shou)錄(lu)網(wang)(wang)店(dian)(dian)(dian)(dian)(dian)(dian)為(wei)(wei)(wei)42家(jia)(jia)，蘇寧(ning)自營(ying)店(dian)(dian)(dian)(dian)(dian)(dian)收(shou)(shou)(shou)錄(lu)網(wang)(wang)店(dian)(dian)(dian)(dian)(dian)(dian)為(wei)(wei)(wei)30家(jia)(jia)，小品牌網(wang)(wang)店(dian)(dian)(dian)(dian)(dian)(dian)收(shou)(shou)(shou)錄(lu)網(wang)(wang)店(dian)(dian)(dian)(dian)(dian)(dian)為(wei)(wei)(wei)28家(jia)(jia)，蘇寧(ning)旗艦(jian)店(dian)(dian)(dian)(dian)(dian)(dian)收(shou)(shou)(shou)錄(lu)網(wang)(wang)店(dian)(dian)(dian)(dian)(dian)(dian)為(wei)(wei)(wei)26家(jia)(jia)，拼多多店(dian)(dian)(dian)(dian)(dian)(dian)鋪收(shou)(shou)(shou)錄(lu)網(wang)(wang)店(dian)(dian)(dian)(dian)(dian)(dian)為(wei)(wei)(wei)14家(jia)(jia)，企業(ye)店(dian)(dian)(dian)(dian)(dian)(dian)鋪收(shou)(shou)(shou)錄(lu)網(wang)(wang)店(dian)(dian)(dian)(dian)(dian)(dian)為(wei)(wei)(wei)7家(jia)(jia)，品牌商(shang)城(cheng)收(shou)(shou)(shou)錄(lu)網(wang)(wang)店(dian)(dian)(dian)(dian)(dian)(dian)為(wei)(wei)(wei)2家(jia)(jia)。
小(xiao)編認(ren)為，與其(qi)他(ta)產品相(xiang)比(bi)，熱(re)水器是(shi)一(yi)個比(bi)較大的(de)物件，一(yi)不(bu)小(xiao)心就會(hui)撞(zhuang)壞，后(hou)期的(de)安裝(zhuang)(zhuang)也(ye)是(shi)問(wen)(wen)題(ti)，很多時候網上購物容易(yi)，服務就會(hui)跟不(bu)上。但是(shi)在現如今的(de)巨大的(de)發展(zhan)中我們發現，也(ye)有(you)很多購物平(ping)臺(tai)有(you)自己的(de)物流及(ji)安裝(zhuang)(zhuang)平(ping)臺(tai)，在京東和蘇寧上購物，后(hou)期的(de)運(yun)(yun)送和安裝(zhuang)(zhuang)都(dou)是(shi)一(yi)站式(shi)服務，出了問(wen)(wen)題(ti)都(dou)是(shi)妥(tuo)善(shan)處理。如果熱(re)水器企業在電商銷售商品時能夠(gou)做到運(yun)(yun)送安裝(zhuang)(zhuang)都(dou)能夠(gou)負責，將給(gei)消(xiao)費者帶來了更(geng)大的(de)便利。
海爾
史密斯
美的
萬和
萬家樂
阿里斯頓
林內
能率
博世
華帝
