2017年3月29日，TCL于國家會(hui)議(yi)中心發布了旗下互聯網(wang)品(pin)牌，雷(lei)(lei)鳥(niao)電(dian)(dian)視(shi)品(pin)牌從此誕生，雷(lei)(lei)鳥(niao)電(dian)(dian)視(shi)產(chan)品(pin)I55同步面市(shi)。行業人士評論稱(cheng)，背靠TCL的品(pin)牌基礎，雷(lei)(lei)鳥(niao)電(dian)(dian)視(shi)或成(cheng)為互聯網(wang)電(dian)(dian)視(shi)行業的變革(ge)者。

雷(lei)鳥電(dian)視的(de)(de)品牌理念是(shi)“簡(jian)(jian)(jian)(jian)單娛(yu)樂，簡(jian)(jian)(jian)(jian)單熱愛”。為(wei)了追求有質量的(de)(de)信息，雷(lei)鳥電(dian)視具(ju)備(bei)內(nei)容(rong)收(shou)集(ji)能力，無論在運(yun)營或是(shi)互動(dong)層面(mian)，都追求極致的(de)(de)用戶體驗。透過大數據，結(jie)合體驗設計，化(hua)繁(fan)為(wei)簡(jian)(jian)(jian)(jian)，提供(gong)給用戶純粹(cui)的(de)(de)簡(jian)(jian)(jian)(jian)單娛(yu)樂。

雷鳥(niao)FFUI是(shi)基于Android 6.0深(shen)度定制(zhi)的(de)(de)電(dian)視(shi)操作(zuo)系(xi)統(tong)，簡單易用(yong)(yong)(yong)(yong)，符合用(yong)(yong)(yong)(yong)戶使(shi)用(yong)(yong)(yong)(yong)習慣。采用(yong)(yong)(yong)(yong)網(wang)絡加速技術讓FFUI猶如插上翅膀(bang)。菱形設(she)計的(de)(de)UI界面(mian)，更(geng)顯極速動感，富(fu)有(you)活力(li)，為生活更(geng)添(tian)趣(qu)味。FFUI搭載豐富(fu)的(de)(de)功(gong)(gong)能(neng)(neng)(neng)(neng)(neng)場景，無論生活還(huan)是(shi)工作(zuo)都擁有(you)功(gong)(gong)能(neng)(neng)(neng)(neng)(neng)定位(wei)。智能(neng)(neng)(neng)(neng)(neng)語音(yin)功(gong)(gong)能(neng)(neng)(neng)(neng)(neng)，能(neng)(neng)(neng)(neng)(neng)夠聽(ting)懂用(yong)(yong)(yong)(yong)戶的(de)(de)語音(yin)指令，幫用(yong)(yong)(yong)(yong)戶直達所想(xiang)(xiang)啟動的(de)(de)應(ying)用(yong)(yong)(yong)(yong)，以及(ji)想(xiang)(xiang)看的(de)(de)影(ying)視(shi)內容；多屏互(hu)動功(gong)(gong)能(neng)(neng)(neng)(neng)(neng)，可(ke)(ke)以將(jiang)手(shou)(shou)機(ji)屏顯一鍵(jian)投射到電(dian)視(shi)屏幕(mu)上，追劇聊天(tian)兩(liang)不誤；一鍵(jian)截(jie)屏截(jie)屏功(gong)(gong)能(neng)(neng)(neng)(neng)(neng)，支(zhi)(zhi)持(chi)長(chang)按設(she)置鍵(jian)對電(dian)視(shi)屏幕(mu)進(jin)行(xing)截(jie)屏，幫用(yong)(yong)(yong)(yong)戶將(jiang)精彩(cai)畫面(mian)分(fen)享(xiang)至(zhi)朋友圈(quan)；家庭(ting)圈(quan)功(gong)(gong)能(neng)(neng)(neng)(neng)(neng)，可(ke)(ke)通(tong)過(guo)二維碼與家人號碼進(jin)行(xing)綁定，外出(chu)時將(jiang)手(shou)(shou)機(ji)中的(de)(de)功(gong)(gong)能(neng)(neng)(neng)(neng)(neng)分(fen)享(xiang)至(zhi)家中的(de)(de)電(dian)視(shi)，還(huan)支(zhi)(zhi)持(chi)事實(shi)視(shi)頻，親(qin)情永伴身邊；微信互(hu)聯功(gong)(gong)能(neng)(neng)(neng)(neng)(neng)，可(ke)(ke)通(tong)過(guo)手(shou)(shou)機(ji)推送優質應(ying)用(yong)(yong)(yong)(yong)到電(dian)視(shi)端使(shi)用(yong)(yong)(yong)(yong)，使(shi)用(yong)(yong)(yong)(yong)戶享(xiang)受大(da)屏的(de)(de)樂(le)趣(qu)；商(shang)務投影(ying)功(gong)(gong)能(neng)(neng)(neng)(neng)(neng)，支(zhi)(zhi)持(chi)多格式(shi)文檔(dang)投影(ying)，多人分(fen)享(xiang)，是(shi)多人異(yi)地的(de)(de)商(shang)務會議的(de)(de)好幫手(shou)(shou)；電(dian)視(shi)衛士功(gong)(gong)能(neng)(neng)(neng)(neng)(neng)，是(shi)專為家長(chang)開(kai)設(she)的(de)(de)“智能(neng)(neng)(neng)(neng)(neng)兒童(tong)鎖”，能(neng)(neng)(neng)(neng)(neng)夠設(she)置兒童(tong)觀(guan)看時間與應(ying)用(yong)(yong)(yong)(yong)鎖定，有(you)效阻止孩子(zi)過(guo)度沉迷電(dian)視(shi)；應(ying)用(yong)(yong)(yong)(yong)商(shang)店功(gong)(gong)能(neng)(neng)(neng)(neng)(neng)，雷鳥(niao)應(ying)用(yong)(yong)(yong)(yong)商(shang)城(cheng)精選(xuan)上百款熱門應(ying)用(yong)(yong)(yong)(yong)，為全(quan)家人帶來更(geng)多娛樂(le)休閑(xian)的(de)(de)新選(xuan)擇。