2017年3月29日，TCL于國家會(hui)議中心發(fa)布了旗下互(hu)聯網品(pin)牌，雷鳥電(dian)視品(pin)牌從此(ci)誕生，雷鳥電(dian)視產品(pin)I55同步面市。行業人士(shi)評(ping)論稱，背靠TCL的品(pin)牌基(ji)礎，雷鳥電(dian)視或(huo)成為互(hu)聯網電(dian)視行業的變革(ge)者。

雷鳥電(dian)視(shi)的(de)品牌理(li)念(nian)是“簡單(dan)娛樂(le)，簡單(dan)熱愛”。為(wei)了追求有質量的(de)信息，雷鳥電(dian)視(shi)具備內容收集能(neng)力(li)，無(wu)論在運(yun)營或是互動層(ceng)面，都(dou)追求極(ji)致的(de)用(yong)戶體驗。透過大(da)數(shu)據(ju)，結合體驗設(she)計，化繁為(wei)簡，提供給用(yong)戶純粹的(de)簡單(dan)娛樂(le)。

雷(lei)鳥FFUI是(shi)基于Android 6.0深度(du)(du)定(ding)制的(de)電(dian)(dian)(dian)(dian)(dian)(dian)視(shi)(shi)(shi)(shi)操作(zuo)系統，簡(jian)單(dan)易用(yong)(yong)，符合用(yong)(yong)戶(hu)使用(yong)(yong)習慣。采(cai)用(yong)(yong)網(wang)絡加速技術讓FFUI猶如插上(shang)翅膀(bang)。菱形設(she)計的(de)UI界面，更顯(xian)極速動感，富有(you)活(huo)(huo)力(li)，為生(sheng)活(huo)(huo)更添趣(qu)味。FFUI搭載豐富的(de)功(gong)能(neng)場(chang)景，無論生(sheng)活(huo)(huo)還是(shi)工作(zuo)都(dou)擁有(you)功(gong)能(neng)定(ding)位。智(zhi)能(neng)語音(yin)(yin)功(gong)能(neng)，能(neng)夠聽懂用(yong)(yong)戶(hu)的(de)語音(yin)(yin)指令(ling)，幫用(yong)(yong)戶(hu)直(zhi)達所想啟(qi)動的(de)應(ying)(ying)用(yong)(yong)，以(yi)及想看(kan)的(de)影視(shi)(shi)(shi)(shi)內(nei)容；多(duo)屏(ping)(ping)互動功(gong)能(neng)，可(ke)以(yi)將手機(ji)屏(ping)(ping)顯(xian)一鍵(jian)投(tou)射到電(dian)(dian)(dian)(dian)(dian)(dian)視(shi)(shi)(shi)(shi)屏(ping)(ping)幕上(shang)，追劇聊天兩不誤(wu)；一鍵(jian)截屏(ping)(ping)截屏(ping)(ping)功(gong)能(neng)，支持(chi)長(chang)按設(she)置鍵(jian)對(dui)電(dian)(dian)(dian)(dian)(dian)(dian)視(shi)(shi)(shi)(shi)屏(ping)(ping)幕進行(xing)截屏(ping)(ping)，幫用(yong)(yong)戶(hu)將精彩畫面分享至(zhi)朋友圈；家(jia)(jia)(jia)庭圈功(gong)能(neng)，可(ke)通(tong)過(guo)二維碼與家(jia)(jia)(jia)人(ren)號碼進行(xing)綁(bang)定(ding)，外(wai)出時(shi)將手機(ji)中的(de)功(gong)能(neng)分享至(zhi)家(jia)(jia)(jia)中的(de)電(dian)(dian)(dian)(dian)(dian)(dian)視(shi)(shi)(shi)(shi)，還支持(chi)事(shi)實(shi)視(shi)(shi)(shi)(shi)頻，親情(qing)永伴身邊(bian)；微信互聯功(gong)能(neng)，可(ke)通(tong)過(guo)手機(ji)推送優質應(ying)(ying)用(yong)(yong)到電(dian)(dian)(dian)(dian)(dian)(dian)視(shi)(shi)(shi)(shi)端使用(yong)(yong)，使用(yong)(yong)戶(hu)享受大(da)屏(ping)(ping)的(de)樂趣(qu)；商(shang)(shang)務投(tou)影功(gong)能(neng)，支持(chi)多(duo)格式文檔投(tou)影，多(duo)人(ren)分享，是(shi)多(duo)人(ren)異地的(de)商(shang)(shang)務會議的(de)好(hao)幫手；電(dian)(dian)(dian)(dian)(dian)(dian)視(shi)(shi)(shi)(shi)衛(wei)士功(gong)能(neng)，是(shi)專為家(jia)(jia)(jia)長(chang)開設(she)的(de)“智(zhi)能(neng)兒童(tong)鎖(suo)”，能(neng)夠設(she)置兒童(tong)觀看(kan)時(shi)間與應(ying)(ying)用(yong)(yong)鎖(suo)定(ding)，有(you)效阻止孩子(zi)過(guo)度(du)(du)沉迷電(dian)(dian)(dian)(dian)(dian)(dian)視(shi)(shi)(shi)(shi)；應(ying)(ying)用(yong)(yong)商(shang)(shang)店功(gong)能(neng)，雷(lei)鳥應(ying)(ying)用(yong)(yong)商(shang)(shang)城精選(xuan)上(shang)百款熱門應(ying)(ying)用(yong)(yong)，為全家(jia)(jia)(jia)人(ren)帶來更多(duo)娛樂休(xiu)閑(xian)的(de)新選(xuan)擇(ze)。