In the race of becoming the world’s best products, different businesses and companies are relying on advertisers and marketing firms to create gimmicks and stints that could really engage and persuade customers into purchasing. Aside from creative ads seen on TV and in some newspapers or magazines, another tool best used to attract people is by means of huge billboards seen on the streets. And if you think that it would be just another display of texts and photos with nothing special, then you may be missing something. After all, what these groups are aiming for is to attract attention and convince them into buying. Anyway, here are the top 10 most impressive Billboard advertisements seen around the world!

為了爭奪(duo)世界頂級產品的(de)(de)王牌桂冠，各大商(shang)家紛紛使出渾身解數——靠廣告(gao)公司或其他市場營銷(xiao)(xiao)策略為其產品做包裝(zhuang)、擺(bai)噱頭，以(yi)此(ci)成功“忽悠”消費者購買(mai)其產 品。除了在(zai)(zai)電(dian)視、報紙(zhi)、雜(za)志上(shang)看到的(de)(de)那(nei)些富有創意的(de)(de)廣告(gao)外，在(zai)(zai)大街上(shang)懸掛著(zhu)的(de)(de)巨型(xing)廣告(gao)牌，也是(shi)吸引(yin)大眾眼球(qiu)的(de)(de)有效推銷(xiao)(xiao)手(shou)段之一。如(ru)果你認(ren)為這(zhe)(zhe)不(bu)過是(shi)一堆文(wen) 本和圖片(pian)換一種(zhong)方(fang)式呈現(xian)的(de)(de)話，那(nei)你可能壓根兒(er)沒看明(ming)白。畢竟廣告(gao)商(shang)挖空心思打造(zao)這(zhe)(zhe)些廣告(gao)牌的(de)(de)目的(de)(de)，無非是(shi)引(yin)起路人的(de)(de)注意，并在(zai)(zai)此(ci)“感召”下心甘(gan)情愿地掏出 腰包。以(yi)下是(shi)全球(qiu)十則最具特色(se)的(de)(de)廣告(gao)牌。

1. Heineken

This has to be one of the best concepts yet, crossing both the 2D and 3D border of guerilla billboard advertising. Since 2D display no longer attracts the masses, adding a bit of effect, such as you see in this one where a hand actually plans to get the beer, will really attract your attention!

這(zhe)是全球最(zui)具概念化的廣告牌之一，它兼容了2D和3D的完美展示效果。傳統(tong)的2D效果已為大(da)眾(zhong)所(suo)熟知(zhi)，無法激起公眾(zhong)的興趣。增加(jia)一點3D的效果，例如在這(zhe)塊(kuai)廣告牌上所(suo)運用的那樣：用手試(shi)圖(tu)去拿起啤(pi)酒杯，就著實帶給人們耳目一新的新鮮(xian)感！

2. Cingular

This ad located outside the Marriott Marquis in Times Square shows how dropped calls are really DROPPED! Cingular has done advertising to the next level by involving the billboard very close to the people. Too close actually…

這塊位(wei)于美國(guo)時代廣場馬奎斯萬(wan)豪酒(jiu)店外的廣告牌(pai)旨在告訴大(da)家，電話是如(ru)何掉線的。Cingular把(ba)這塊廣告牌(pai)做的與路人異(yi)常親近(jin)，真(zhen)的是無限貼近(jin)啊……

3. McDonald’s Sundial Billboard

Back in 2009, there is one certain McDonald’s Billboard, created by the Leo Burnett ad agency that gets the attention of most people in Chicago along the corners of Clark and Addison Street. What’s the hitch? If you observe the ad between 6am to 11am, you can see it point at products from coffee to a burger, and 12noon lets you see the “M”。

早在(zai)2009年(nian)，在(zai)美國芝(zhi)加哥的Clark和Addison街頭，就出(chu)現了一塊(kuai)由Leo Burnett廣(guang)(guang)告(gao)代(dai)理商設計并制作的麥當(dang)勞廣(guang)(guang)告(gao)牌(pai)，引起(qi)了不少(shao)人的關注。其中有(you)什么(me)小玄機嗎？如果你在(zai)上午(wu)6點(dian)至(zhi)11點(dian)看到(dao)這塊(kuai)廣(guang)(guang)告(gao)牌(pai)的話，那么(me)你會在(zai)上面看到(dao)從咖啡(fei)到(dao)漢(han)堡(bao)包的各種(zhong)麥當(dang)勞產(chan)品，到(dao)了中午(wu)12點(dian)，廣(guang)(guang)告(gao)牌(pai)顯示(shi)進(jin)入(ru)了M時(shi)間。

4. Formula Toothpaste

When you are looking for toothpaste that can provide you REALLY strong teeth, then this billboard of Formula Toothpaste in Indonesia would really convince you into buying。

如果你(ni)還在尋找(zhao)一款可以(yi)讓你(ni)的牙齒保持強健的牙膏的話，那么看(kan)過這塊位于(yu)印尼(ni)的配方牙膏廣告(gao)牌，會更加堅定你(ni)選擇它(ta)的信心。

5. Tylenol

Johnson & Johnson has clearly sent the message to spectators how a headache really hurts, even with a wreck ball stuck on the man’s forehead. The particular Tylenol ad has attracted a lot of people along Dundas Square in Toronto, Canada。

Johnson此前已經明確向路(lu)過的(de)看(kan)客告(gao)示過頭痛有多(duo)可怕，那折(zhe)磨人(ren)(ren)的(de)感(gan)覺(jue)就好比額(e)頭上懸著一(yi)個千斤頂球。這塊泰諾的(de)廣(guang)告(gao)牌引起了不(bu)少加拿大多(duo)倫多(duo)市登(deng)打士(shi)廣(guang)場(chang)上路(lu)人(ren)(ren)的(de)注意。

6. Miele

Just how strong is their vacuum cleaner? Miele answers this question by having Miami Ad School post a billboard of a flat vacuum head pointing to the sky, which actually sucks a hot air balloon. This ad really sucks the attention of so many people。

你(ni)知道他們家的真空(kong)吸(xi)(xi)塵器有多強大么？Miele讓(rang)邁(mai)阿密的廣告學院設計了(le)一個(ge)吸(xi)(xi)著(zhu)熱(re)氣球面朝天向上(shang)的平板真空(kong)頭(tou)廣告牌(pai)，巧妙地(di)回答了(le)這個(ge)問題。這塊極富創(chuang)意的廣告牌(pai)著(zhu)實吸(xi)(xi)引了(le)不少眼球。

7. Cadburry

Cadburry is known to be one of the best tasting chocolate bars in the world, but tasty as a billboard ad? Yes, this billboard actually shows life-size mannequins eating and tearing the chocolate bar, little by little。

Cadburry也是迄(qi)今為止全(quan)世界最(zui)美味的(de)(de)巧克力(li)品牌(pai)之(zhi)一(yi)，它的(de)(de)廣告牌(pai)是不是也一(yi)樣有品呢？當然，這塊廣告牌(pai)其實是在向眾人展示一(yi)群真人模樣的(de)(de)時(shi)尚模特(te)兒(er)正在一(yi)點一(yi)點撕開巧克力(li)條的(de)(de)包裝，盡情享受巧克力(li)的(de)(de)美味。

8. Adidas

This particular ad seen in Germany, posted for the FIFA Cup 2006, is very controversial not only because it shows Oliver Kahn is making a save, but because the huge and amazing billboard is actually breaking the law as it is not allowed to post such huge ad, even fastened on a bridge!

這塊在(zai)德國見到(dao)的巨(ju)型廣(guang)告(gao)牌(pai)，是為宣傳2006年國際足聯世界(jie)杯而(er)特別設計的。但遺(yi)憾的是，這塊廣(guang)告(gao)牌(pai)卻備受爭(zheng)議(yi)：首先，它抓拍到(dao)了球(qiu)(qiu)員奧(ao)利弗?卡恩 (Oliver Kahn)正在(zai)救球(qiu)(qiu)的瞬間動(dong)作；其(qi)次，雖(sui)然這塊巨(ju)型廣(guang)告(gao)牌(pai)已經(jing)被(bei)牢(lao)(lao)牢(lao)(lao)地栓在(zai)了橋的兩側，但終(zhong)因其(qi)體積過分龐大有違(wei)德國法律規(gui)定(ding)而(er)屢遭(zao)公眾的質疑(yi)。

9. Mars

It cannot be denied that Mars is one of the tastiest chocolate bars you could ever taste across the planet, and even beyond maybe. In this particular billboard, you can just imagine how this tasty treat, especially when chilled, becomes too hard to resist, that even your tongue sticks to it… even if you go away from it!

我們無法否認，Mars確實是(shi)(shi)這個(ge)星球上乃至整個(ge)宇宙之中最美味的(de)(de)巧克力吧之一。在這塊Mars的(de)(de)廣告牌上，你如(ru)同進入了一個(ge)絲滑誘(you)人的(de)(de)巧克力想象空間(jian)，任其美味就(jiu)這樣(yang)在你的(de)(de)唇齒間(jian)留(liu)香。它(ta)是(shi)(shi)那樣(yang)的(de)(de)難以(yi)抗拒，你竟然發現自己的(de)(de)舌尖已(yi)經(jing)完全被它(ta)俘虜(lu)了……是(shi)(shi)的(de)(de)，它(ta)是(shi)(shi)美麗“凍”人的(de)(de)最愛。

10. Quitplan Services

Advertising group Clarity Coverdale Fury has thought of a concept that does not need too much words in making a person understand that Quit

plan Services helps people to overcome their addiction and bad habits such as smoking. In fact, the pole used in the said billboard is a large, and is located at 35W north of Twin Cities in Minnesota。

Clarity Coverdale Fury廣(guang)告(gao)(gao)公司試圖通(tong)過某種無需太多語言文字的(de)表現形式，傳達給(gei)人(ren)們這樣(yang)一(yi)種理念：Quitplan Services可以幫助身陷(xian)泥潭的(de)癮(yin)(yin)君子們擺脫吸煙(yan)等成癮(yin)(yin)的(de)惡習(xi)。事實上，撐起這塊廣(guang)告(gao)(gao)牌的(de)撐桿(gan)也是重量級的(de)，廣(guang)告(gao)(gao)牌被樹在了(le)明尼蘇達州以北35W處。