In the race of becoming the world’s best products, different businesses and companies are relying on advertisers and marketing firms to create gimmicks and stints that could really engage and persuade customers into purchasing. Aside from creative ads seen on TV and in some newspapers or magazines, another tool best used to attract people is by means of huge billboards seen on the streets. And if you think that it would be just another display of texts and photos with nothing special, then you may be missing something. After all, what these groups are aiming for is to attract attention and convince them into buying. Anyway, here are the top 10 most impressive Billboard advertisements seen around the world!

為了爭奪(duo)世界頂(ding)級產品的(de)(de)(de)(de)(de)(de)王牌桂冠(guan)，各大商(shang)家(jia)紛紛使出(chu)渾身解數(shu)——靠廣(guang)(guang)告(gao)(gao)公司或其他市場營銷策略為其產品做包裝、擺噱頭，以(yi)此成功“忽悠(you)”消費者(zhe)購買其產 品。除了在(zai)電視、報(bao)紙(zhi)、雜志上看(kan)到的(de)(de)(de)(de)(de)(de)那些(xie)富有(you)創意(yi)的(de)(de)(de)(de)(de)(de)廣(guang)(guang)告(gao)(gao)外，在(zai)大街(jie)上懸掛著的(de)(de)(de)(de)(de)(de)巨型廣(guang)(guang)告(gao)(gao)牌，也是吸引(yin)大眾眼球的(de)(de)(de)(de)(de)(de)有(you)效(xiao)推(tui)銷手段(duan)之(zhi)一(yi)。如果你認為這(zhe)不過是一(yi)堆文 本和圖片換一(yi)種方式呈(cheng)現(xian)的(de)(de)(de)(de)(de)(de)話，那你可(ke)能壓(ya)根兒沒(mei)看(kan)明白。畢竟(jing)廣(guang)(guang)告(gao)(gao)商(shang)挖空(kong)心(xin)思打造這(zhe)些(xie)廣(guang)(guang)告(gao)(gao)牌的(de)(de)(de)(de)(de)(de)目的(de)(de)(de)(de)(de)(de)，無非是引(yin)起路(lu)人的(de)(de)(de)(de)(de)(de)注意(yi)，并在(zai)此“感(gan)召”下心(xin)甘情愿地(di)掏出(chu) 腰包。以(yi)下是全球十則(ze)最具特(te)色的(de)(de)(de)(de)(de)(de)廣(guang)(guang)告(gao)(gao)牌。

1. Heineken

This has to be one of the best concepts yet, crossing both the 2D and 3D border of guerilla billboard advertising. Since 2D display no longer attracts the masses, adding a bit of effect, such as you see in this one where a hand actually plans to get the beer, will really attract your attention!

這是全球最具(ju)概念(nian)化的(de)廣(guang)告牌之(zhi)一，它兼容了2D和3D的(de)完美展示效(xiao)果。傳統的(de)2D效(xiao)果已(yi)為大眾所熟知，無法激起公(gong)眾的(de)興趣。增加一點3D的(de)效(xiao)果，例(li)如在這塊廣(guang)告牌上(shang)所運用的(de)那(nei)樣：用手試圖去拿起啤酒杯，就著實帶給人(ren)們耳目(mu)一新(xin)的(de)新(xin)鮮感！

2. Cingular

This ad located outside the Marriott Marquis in Times Square shows how dropped calls are really DROPPED! Cingular has done advertising to the next level by involving the billboard very close to the people. Too close actually…

這(zhe)塊(kuai)位于美國時代廣(guang)場馬(ma)奎斯萬豪酒(jiu)店外(wai)的廣(guang)告(gao)牌旨在告(gao)訴大家，電話(hua)是如何(he)掉線(xian)的。Cingular把這(zhe)塊(kuai)廣(guang)告(gao)牌做的與(yu)路人異常親(qin)近，真的是無限(xian)貼近啊……

3. McDonald’s Sundial Billboard

Back in 2009, there is one certain McDonald’s Billboard, created by the Leo Burnett ad agency that gets the attention of most people in Chicago along the corners of Clark and Addison Street. What’s the hitch? If you observe the ad between 6am to 11am, you can see it point at products from coffee to a burger, and 12noon lets you see the “M”。

早在(zai)(zai)2009年，在(zai)(zai)美國芝加哥的(de)(de)(de)Clark和Addison街頭，就出(chu)現了一塊由Leo Burnett廣告(gao)(gao)代理商(shang)設計(ji)并制作的(de)(de)(de)麥當勞(lao)廣告(gao)(gao)牌，引起了不少人的(de)(de)(de)關(guan)注。其中有什么(me)小(xiao)玄機嗎？如果你(ni)在(zai)(zai)上(shang)午(wu)6點(dian)至(zhi)11點(dian)看到(dao)這塊廣告(gao)(gao)牌的(de)(de)(de)話(hua)，那么(me)你(ni)會在(zai)(zai)上(shang)面看到(dao)從咖(ka)啡到(dao)漢堡包的(de)(de)(de)各種麥當勞(lao)產品，到(dao)了中午(wu)12點(dian)，廣告(gao)(gao)牌顯示進(jin)入了M時(shi)間。

4. Formula Toothpaste

When you are looking for toothpaste that can provide you REALLY strong teeth, then this billboard of Formula Toothpaste in Indonesia would really convince you into buying。

如果你(ni)還在(zai)尋(xun)找一款可以讓你(ni)的(de)牙(ya)齒保持(chi)強健的(de)牙(ya)膏的(de)話，那(nei)么看過(guo)這塊位于印尼的(de)配方牙(ya)膏廣(guang)告牌，會(hui)更加堅定你(ni)選擇它的(de)信心。

5. Tylenol

Johnson & Johnson has clearly sent the message to spectators how a headache really hurts, even with a wreck ball stuck on the man’s forehead. The particular Tylenol ad has attracted a lot of people along Dundas Square in Toronto, Canada。

Johnson此前已經明確向路過的(de)看客告(gao)示過頭痛有多(duo)可怕(pa)，那折磨人的(de)感覺就好比額頭上懸著(zhu)一個千(qian)斤(jin)頂球(qiu)。這塊泰諾的(de)廣告(gao)牌引起了不少加(jia)拿大多(duo)倫多(duo)市登打士廣場上路人的(de)注意。

6. Miele

Just how strong is their vacuum cleaner? Miele answers this question by having Miami Ad School post a billboard of a flat vacuum head pointing to the sky, which actually sucks a hot air balloon. This ad really sucks the attention of so many people。

你(ni)知(zhi)道他們家的真空(kong)吸塵器有多強(qiang)大么？Miele讓邁阿(a)密的廣(guang)告學院(yuan)設計了一個(ge)吸著(zhu)熱氣(qi)球面朝天向上的平板真空(kong)頭廣(guang)告牌(pai)，巧妙地(di)回答了這個(ge)問題(ti)。這塊極富(fu)創意的廣(guang)告牌(pai)著(zhu)實吸引了不少(shao)眼球。

7. Cadburry

Cadburry is known to be one of the best tasting chocolate bars in the world, but tasty as a billboard ad? Yes, this billboard actually shows life-size mannequins eating and tearing the chocolate bar, little by little。

Cadburry也是(shi)(shi)(shi)迄今為止(zhi)全世界(jie)最(zui)美味(wei)的巧(qiao)克(ke)力品(pin)牌(pai)之一(yi)，它的廣告牌(pai)是(shi)(shi)(shi)不是(shi)(shi)(shi)也一(yi)樣有品(pin)呢？當然(ran)，這塊(kuai)廣告牌(pai)其實是(shi)(shi)(shi)在向眾人(ren)(ren)展示一(yi)群真人(ren)(ren)模樣的時尚模特兒正在一(yi)點(dian)一(yi)點(dian)撕(si)開巧(qiao)克(ke)力條的包裝，盡情享受巧(qiao)克(ke)力的美味(wei)。

8. Adidas

This particular ad seen in Germany, posted for the FIFA Cup 2006, is very controversial not only because it shows Oliver Kahn is making a save, but because the huge and amazing billboard is actually breaking the law as it is not allowed to post such huge ad, even fastened on a bridge!

這(zhe)(zhe)塊(kuai)在(zai)(zai)德國(guo)見到的巨型廣告牌(pai)，是(shi)為宣(xuan)傳2006年國(guo)際足聯世界杯而特別設計的。但遺憾的是(shi)，這(zhe)(zhe)塊(kuai)廣告牌(pai)卻備受爭議：首(shou)先(xian)，它抓(zhua)拍到了球(qiu)員奧利弗?卡(ka)恩 (Oliver Kahn)正(zheng)在(zai)(zai)救(jiu)球(qiu)的瞬間(jian)動作；其次(ci)，雖然這(zhe)(zhe)塊(kuai)巨型廣告牌(pai)已經被(bei)牢牢地栓在(zai)(zai)了橋(qiao)的兩側，但終因(yin)其體積過分龐大有違(wei)德國(guo)法(fa)律(lv)規定而屢遭(zao)公(gong)眾的質疑。

9. Mars

It cannot be denied that Mars is one of the tastiest chocolate bars you could ever taste across the planet, and even beyond maybe. In this particular billboard, you can just imagine how this tasty treat, especially when chilled, becomes too hard to resist, that even your tongue sticks to it… even if you go away from it!

我們(men)無法否認(ren)，Mars確實是(shi)這(zhe)個(ge)星球上(shang)乃至整個(ge)宇宙之(zhi)中(zhong)最美(mei)(mei)味的(de)(de)巧克(ke)力(li)吧之(zhi)一。在這(zhe)塊(kuai)Mars的(de)(de)廣(guang)告(gao)牌(pai)上(shang)，你(ni)如同進(jin)入了一個(ge)絲滑(hua)誘人的(de)(de)巧克(ke)力(li)想象空間，任(ren)其美(mei)(mei)味就這(zhe)樣在你(ni)的(de)(de)唇齒間留香。它(ta)(ta)是(shi)那樣的(de)(de)難以抗拒(ju)，你(ni)竟然(ran)發(fa)現自(zi)己的(de)(de)舌尖(jian)已經完全被它(ta)(ta)俘(fu)虜了……是(shi)的(de)(de)，它(ta)(ta)是(shi)美(mei)(mei)麗“凍”人的(de)(de)最愛。

10. Quitplan Services

Advertising group Clarity Coverdale Fury has thought of a concept that does not need too much words in making a person understand that Quit

plan Services helps people to overcome their addiction and bad habits such as smoking. In fact, the pole used in the said billboard is a large, and is located at 35W north of Twin Cities in Minnesota。

Clarity Coverdale Fury廣告公(gong)司試圖通過某種(zhong)無需(xu)太(tai)多語言(yan)文字的(de)(de)表現形(xing)式，傳達給人們這(zhe)樣(yang)一種(zhong)理念：Quitplan Services可以幫助身陷泥潭的(de)(de)癮(yin)君子們擺脫吸(xi)煙等(deng)成癮(yin)的(de)(de)惡習。事(shi)實上，撐起(qi)這(zhe)塊(kuai)廣告牌的(de)(de)撐桿也是(shi)重量級的(de)(de)，廣告牌被樹在了(le)明尼蘇(su)達州以北35W處。