In the race of becoming the world’s best products, different businesses and companies are relying on advertisers and marketing firms to create gimmicks and stints that could really engage and persuade customers into purchasing. Aside from creative ads seen on TV and in some newspapers or magazines, another tool best used to attract people is by means of huge billboards seen on the streets. And if you think that it would be just another display of texts and photos with nothing special, then you may be missing something. After all, what these groups are aiming for is to attract attention and convince them into buying. Anyway, here are the top 10 most impressive Billboard advertisements seen around the world!

為(wei)了爭奪世界(jie)頂級產品(pin)的(de)(de)(de)(de)(de)王牌(pai)(pai)桂冠，各大商家紛(fen)紛(fen)使出渾身解數——靠(kao)廣告(gao)公司或其他市場營銷策略(lve)為(wei)其產品(pin)做(zuo)包裝、擺(bai)噱頭(tou)，以此(ci)成功“忽悠”消費(fei)者購買其產 品(pin)。除了在電(dian)視、報紙、雜志上(shang)看到的(de)(de)(de)(de)(de)那些富有(you)創(chuang)意的(de)(de)(de)(de)(de)廣告(gao)外，在大街(jie)上(shang)懸掛著的(de)(de)(de)(de)(de)巨型廣告(gao)牌(pai)(pai)，也是吸引大眾眼球的(de)(de)(de)(de)(de)有(you)效推(tui)銷手段之一。如(ru)果你認(ren)為(wei)這不過是一堆文 本和圖片換一種方式呈現(xian)的(de)(de)(de)(de)(de)話，那你可能壓根兒沒看明白。畢竟(jing)廣告(gao)商挖(wa)空心思打(da)造這些廣告(gao)牌(pai)(pai)的(de)(de)(de)(de)(de)目的(de)(de)(de)(de)(de)，無非是引起路人(ren)的(de)(de)(de)(de)(de)注意，并在此(ci)“感(gan)召”下(xia)心甘情愿(yuan)地掏出 腰包。以下(xia)是全球十則最具特色的(de)(de)(de)(de)(de)廣告(gao)牌(pai)(pai)。

1. Heineken

This has to be one of the best concepts yet, crossing both the 2D and 3D border of guerilla billboard advertising. Since 2D display no longer attracts the masses, adding a bit of effect, such as you see in this one where a hand actually plans to get the beer, will really attract your attention!

這(zhe)是全球最具概(gai)念化的(de)(de)廣(guang)告(gao)(gao)牌之一(yi)，它兼容了2D和3D的(de)(de)完美展(zhan)示效(xiao)果(guo)。傳統的(de)(de)2D效(xiao)果(guo)已為大眾所熟知，無法(fa)激(ji)起公眾的(de)(de)興趣。增(zeng)加(jia)一(yi)點3D的(de)(de)效(xiao)果(guo)，例如(ru)在這(zhe)塊廣(guang)告(gao)(gao)牌上所運用的(de)(de)那樣：用手試圖去拿起啤酒(jiu)杯，就(jiu)著實帶給人們耳目一(yi)新的(de)(de)新鮮(xian)感！

2. Cingular

This ad located outside the Marriott Marquis in Times Square shows how dropped calls are really DROPPED! Cingular has done advertising to the next level by involving the billboard very close to the people. Too close actually…

這(zhe)塊(kuai)位于美(mei)國(guo)時代廣場馬奎斯萬豪酒店外(wai)的廣告牌旨在告訴大家，電話是如何掉線的。Cingular把這(zhe)塊(kuai)廣告牌做(zuo)的與(yu)路人異常(chang)親近(jin)，真的是無限貼近(jin)啊……

3. McDonald’s Sundial Billboard

Back in 2009, there is one certain McDonald’s Billboard, created by the Leo Burnett ad agency that gets the attention of most people in Chicago along the corners of Clark and Addison Street. What’s the hitch? If you observe the ad between 6am to 11am, you can see it point at products from coffee to a burger, and 12noon lets you see the “M”。

早在(zai)2009年，在(zai)美(mei)國芝加(jia)哥的(de)Clark和Addison街頭，就出現了一(yi)塊由Leo Burnett廣告(gao)代(dai)理商設計并(bing)制(zhi)作的(de)麥(mai)當勞廣告(gao)牌，引起(qi)了不少人(ren)的(de)關(guan)注。其中(zhong)有什么小玄機嗎？如(ru)果你(ni)在(zai)上午(wu)6點至(zhi)11點看(kan)到(dao)這塊廣告(gao)牌的(de)話(hua)，那么你(ni)會在(zai)上面看(kan)到(dao)從咖(ka)啡(fei)到(dao)漢堡包的(de)各種(zhong)麥(mai)當勞產品，到(dao)了中(zhong)午(wu)12點，廣告(gao)牌顯(xian)示進入了M時間(jian)。

4. Formula Toothpaste

When you are looking for toothpaste that can provide you REALLY strong teeth, then this billboard of Formula Toothpaste in Indonesia would really convince you into buying。

如果你還在(zai)尋找一款可以讓你的(de)牙(ya)齒保持強健的(de)牙(ya)膏的(de)話，那么看(kan)過這塊位(wei)于印尼的(de)配(pei)方牙(ya)膏廣(guang)告牌，會更加堅定你選擇它的(de)信心。

5. Tylenol

Johnson & Johnson has clearly sent the message to spectators how a headache really hurts, even with a wreck ball stuck on the man’s forehead. The particular Tylenol ad has attracted a lot of people along Dundas Square in Toronto, Canada。

Johnson此(ci)前(qian)已經明(ming)確(que)向路(lu)過(guo)的(de)看客告示過(guo)頭痛有多可怕，那折磨人(ren)的(de)感覺就好比額頭上懸著一個千斤頂球。這塊(kuai)泰(tai)諾(nuo)的(de)廣(guang)(guang)告牌引起(qi)了不少加拿大多倫多市登打士(shi)廣(guang)(guang)場上路(lu)人(ren)的(de)注意。

6. Miele

Just how strong is their vacuum cleaner? Miele answers this question by having Miami Ad School post a billboard of a flat vacuum head pointing to the sky, which actually sucks a hot air balloon. This ad really sucks the attention of so many people。

你知道(dao)他們家(jia)的(de)真空吸(xi)塵器有多強(qiang)大么？Miele讓邁阿密的(de)廣告學(xue)院(yuan)設(she)計(ji)了一個吸(xi)著(zhu)(zhu)熱氣(qi)球面朝(chao)天向上的(de)平板(ban)真空頭廣告牌(pai)，巧妙地回答了這(zhe)個問題(ti)。這(zhe)塊極富創意的(de)廣告牌(pai)著(zhu)(zhu)實吸(xi)引(yin)了不少眼球。

7. Cadburry

Cadburry is known to be one of the best tasting chocolate bars in the world, but tasty as a billboard ad? Yes, this billboard actually shows life-size mannequins eating and tearing the chocolate bar, little by little。

Cadburry也是迄今為止全世界最(zui)美味的巧(qiao)克力(li)品(pin)牌之一(yi)，它的廣告(gao)牌是不是也一(yi)樣有品(pin)呢？當然，這塊廣告(gao)牌其(qi)實是在向(xiang)眾人(ren)展示一(yi)群(qun)真(zhen)人(ren)模樣的時尚模特(te)兒(er)正在一(yi)點一(yi)點撕開巧(qiao)克力(li)條的包裝，盡情(qing)享受(shou)巧(qiao)克力(li)的美味。

8. Adidas

This particular ad seen in Germany, posted for the FIFA Cup 2006, is very controversial not only because it shows Oliver Kahn is making a save, but because the huge and amazing billboard is actually breaking the law as it is not allowed to post such huge ad, even fastened on a bridge!

這(zhe)塊(kuai)(kuai)在(zai)德國(guo)見到(dao)的巨型廣(guang)告牌(pai)，是為宣傳2006年國(guo)際(ji)足聯世界杯而(er)特別設(she)計的。但遺(yi)憾的是，這(zhe)塊(kuai)(kuai)廣(guang)告牌(pai)卻備(bei)受爭議：首先(xian)，它(ta)抓拍(pai)到(dao)了(le)球員(yuan)奧利(li)弗?卡恩 (Oliver Kahn)正在(zai)救球的瞬間動(dong)作；其(qi)次，雖然(ran)這(zhe)塊(kuai)(kuai)巨型廣(guang)告牌(pai)已經被(bei)牢(lao)牢(lao)地栓(shuan)在(zai)了(le)橋(qiao)的兩側，但終因其(qi)體積過(guo)分龐大有違德國(guo)法律規定(ding)而(er)屢遭公眾的質疑。

9. Mars

It cannot be denied that Mars is one of the tastiest chocolate bars you could ever taste across the planet, and even beyond maybe. In this particular billboard, you can just imagine how this tasty treat, especially when chilled, becomes too hard to resist, that even your tongue sticks to it… even if you go away from it!

我(wo)們(men)無法否認，Mars確(que)實(shi)是這個星球上(shang)乃至整(zheng)個宇(yu)宙之(zhi)中最美味的(de)(de)巧(qiao)克(ke)力吧之(zhi)一。在(zai)這塊Mars的(de)(de)廣告牌上(shang)，你(ni)如同進入了(le)一個絲滑誘人(ren)(ren)的(de)(de)巧(qiao)克(ke)力想象空間，任其美味就這樣在(zai)你(ni)的(de)(de)唇齒間留香(xiang)。它(ta)是那樣的(de)(de)難(nan)以抗拒，你(ni)竟然(ran)發現自己的(de)(de)舌尖(jian)已經(jing)完全被(bei)它(ta)俘虜(lu)了(le)……是的(de)(de)，它(ta)是美麗(li)“凍”人(ren)(ren)的(de)(de)最愛。

10. Quitplan Services

Advertising group Clarity Coverdale Fury has thought of a concept that does not need too much words in making a person understand that Quit

plan Services helps people to overcome their addiction and bad habits such as smoking. In fact, the pole used in the said billboard is a large, and is located at 35W north of Twin Cities in Minnesota。

Clarity Coverdale Fury廣(guang)告公(gong)司試(shi)圖通過某種(zhong)無(wu)需太多語言文字的(de)(de)表(biao)現形式(shi)，傳達給人們(men)這樣一種(zhong)理念：Quitplan Services可以幫助身陷泥潭的(de)(de)癮君子們(men)擺(bai)脫吸(xi)煙等(deng)成癮的(de)(de)惡習。事實(shi)上，撐起(qi)這塊(kuai)廣(guang)告牌(pai)的(de)(de)撐桿也是(shi)重(zhong)量級的(de)(de)，廣(guang)告牌(pai)被樹(shu)在了明尼蘇達州以北35W處。