【酒店式公寓(yu)(yu)(yu)】什么(me)是酒店式公寓(yu)(yu)(yu) 酒店式公寓(yu)(yu)(yu)的種類和特點
什(shen)么是酒店式公寓
酒店式公寓是一種提供酒店式管理服務的公寓,集住(zhu)宅、酒(jiu)店(dian)、會所(suo)多(duo)功能(neng)于一體(ti),具有“自(zi)用”和“投資”兩大(da)功效,但其本(ben)質仍然是公(gong)寓(yu)。酒(jiu)店(dian)式公(gong)寓(yu)既吸收了星級酒(jiu)店(dian)的(de)服務(wu)功能(neng)和管理模式,又吸收了信息(xi)時代寫字樓的(de)特點,擁有良好的(de)通(tong)訊條件,可(ke)(ke)針對性(xing)地(di)提(ti)供(gong)秘書(shu)、信息(xi)、翻譯等商(shang)務(wu)服務(wu)。購買者擁有單元產權,既可(ke)(ke)以自(zi)住(zhu)、出租,也可(ke)(ke)以轉售,是一種既提(ti)供(gong)酒(jiu)店(dian)專(zhuan)業服務(wu)又擁有私(si)人公(gong)寓(yu)秘密(mi)性(xing)和生活風格的(de)綜合(he)物(wu)業。
酒店式公寓的種類和特點
服務對象
酒店式服(fu)務(wu)(wu)公寓(yu)的(de)(de)目標(biao)市(shi)場主要以(yi)在(zai)(zai)華(hua)從事(shi)商務(wu)(wu)活動,較長(chang)期居住的(de)(de)外國(guo)人為(wei)主,雖(sui)然沒有(you)特定的(de)(de)標(biao)準(zhun),較長(chang)期居住的(de)(de)定義一般在(zai)(zai)4天或以(yi)上。這個(ge)市(shi)場的(de)(de)主要客人有(you)長(chang)期在(zai)(zai)華(hua)的(de)(de)商務(wu)(wu)人士,外企的(de)(de)經營管理者以(yi)及(ji)正(zheng)在(zai)(zai)放長(chang)假的(de)(de)家庭來(lai)華(hua)旅(lv)游等。
酒(jiu)店(dian)式(shi)公寓吸引懶人和忙人。在(zai)酒(jiu)店(dian)式(shi)公寓既能享受酒(jiu)店(dian)提供的殷勤服務,又能享受居家的快(kuai)樂,住戶不(bu)僅有獨立(li)的臥(wo)室、客廳、衛浴(yu)間(jian)、衣帽間(jian)等等,還可(ke)以在(zai)廚房(fang)里(li)自己烹飪美(mei)味的家肴(yao)。早晨可(ke)以在(zai)酒(jiu)店(dian)餐(can)廳用早餐(can);房(fang)間(jian)由公寓的服務員(yuan)清(qing)掃;需(xu)要送(song)餐(can)到(dao)房(fang)間(jian)、出差定機票,只需(xu)打電(dian)話到(dao)服務臺便可(ke)以解決了。
基本特點戶型
酒店式公寓的戶(hu)型,從(cong)幾(ji)(ji)十平方(fang)米(mi)到幾(ji)(ji)百平方(fang)米(mi)不(bu)等(deng),可以滿足使用者的個性(xing)化需求(qiu)(qiu),在(zai)裝(zhuang)修上(shang)統一為精裝(zhuang)修,提(ti)供全(quan)套的家居設計和電器。對于不(bu)同戶(hu)型也有不(bu)同的格調,在(zai)服務上(shang)根據住戶(hu)的要求(qiu)(qiu)提(ti)供酒店式服務的同時,附屬設施(shi)還增加了銀(yin)行、會所、小(xiao)超市等(deng)其他項(xiang)目。
設計
酒(jiu)店(dian)式(shi)公(gong)(gong)寓(yu)項目(mu)本身的(de)設計也是個性化的(de),不流(liu)于一(yi)般形(xing)式(shi),因為酒(jiu)店(dian)式(shi)公(gong)(gong)寓(yu)的(de)客戶群是知名跨(kua)國企業(ye)高級員工(gong)、經理、總裁等,它的(de)物(wu)業(ye)管(guan)(guan)理是由星級酒(jiu)店(dian)直接(jie)管(guan)(guan)理或有酒(jiu)店(dian)背景的(de)物(wu)業(ye)公(gong)(gong)司(si)進(jin)行管(guan)(guan)理,這就消(xiao)除了房東對(dui)物(wu)業(ye)管(guan)(guan)理公(gong)(gong)司(si)水平(ping)的(de)懷疑,可以為住客提供高檔、到位的(de)各種(zhong)服務。
產權
業(ye)主擁有(you)(you)(you)(you)酒店(dian)(dian)獨立(li)產(chan)(chan)權(quan)(quan)。投(tou)(tou)(tou)資(zi)者(zhe)通過(guo)(guo)一(yi)次性付款或(huo)(huo)分期或(huo)(huo)按揭的方式(shi)獲取客房的獨立(li)產(chan)(chan)權(quan)(quan)。在市場上(shang)還有(you)(you)(you)(you)一(yi)種物業(ye)就是(shi)公寓(yu)(yu)式(shi)酒店(dian)(dian),從服(fu)務內容上(shang)來看,和酒店(dian)(dian)式(shi)公寓(yu)(yu)沒(mei)有(you)(you)(you)(you)太(tai)多差別。本質區別在于(yu),酒店(dian)(dian)式(shi)公寓(yu)(yu)可將(jiang)每個客房出售給投(tou)(tou)(tou)資(zi)者(zhe),投(tou)(tou)(tou)資(zi)者(zhe)擁有(you)(you)(you)(you)產(chan)(chan)權(quan)(quan),可自住、可出租、可轉售,所以它(ta)是(shi)擁有(you)(you)(you)(you)私家(jia)產(chan)(chan)權(quan)(quan)的酒店(dian)(dian),公寓(yu)(yu)式(shi)酒店(dian)(dian)卻沒(mei)有(you)(you)(you)(you)產(chan)(chan)權(quan)(quan)。不過(guo)(guo)大(da)多數酒店(dian)(dian)式(shi)公寓(yu)(yu),投(tou)(tou)(tou)資(zi)者(zhe)在一(yi)定期限內只擁有(you)(you)(you)(you)客房的所有(you)(you)(you)(you)權(quan)(quan),而沒(mei)有(you)(you)(you)(you)經營權(quan)(quan)。
管理
酒店(dian)(dian)式(shi)(shi)(shi)管理。酒店(dian)(dian)式(shi)(shi)(shi)公寓(yu)屬于酒店(dian)(dian)的一種,同(tong)樣提供各(ge)種酒店(dian)(dian)式(shi)(shi)(shi)的服務,如家居(ju)清潔、送餐、洗燙衣(yi)物、更換被單、叫醒服務,以(yi)及(ji)各(ge)種鐘點等服務,就這方面而言,產權式(shi)(shi)(shi)酒店(dian)(dian)與酒店(dian)(dian)并(bing)無二致。由于酒店(dian)(dian)式(shi)(shi)(shi)公寓(yu)的公共(gong)設施均類似酒店(dian)(dian),故可以(yi)彰顯居(ju)住者的身(shen)份和氣派。
功能
兼具居住度假(jia)與(yu)投(tou)(tou)資(zi)兩種(zhong)功(gong)能(neng)。酒(jiu)店(dian)式公寓既可(ke)以用來(lai)居住度假(jia),也(ye)可(ke)以用來(lai)投(tou)(tou)資(zi),或兩者(zhe)兼而有(you)(you)之。不(bu)(bu)(bu)同的購(gou)買(mai)者(zhe),想(xiang)法有(you)(you)所不(bu)(bu)(bu)同,同一購(gou)買(mai)者(zhe),在不(bu)(bu)(bu)同的時段用途(tu)也(ye)有(you)(you)所不(bu)(bu)(bu)同。有(you)(you)的購(gou)買(mai)者(zhe)純粹是用來(lai)自住,有(you)(you)的則是用來(lai)投(tou)(tou)資(zi)保值(zhi)。
一般特性完善的服務和管理
酒(jiu)(jiu)(jiu)店(dian)(dian)式(shi)(shi)服(fu)(fu)務(wu)公(gong)(gong)寓(yu)(yu)借鑒豪華酒(jiu)(jiu)(jiu)店(dian)(dian)的(de)服(fu)(fu)務(wu)及管理模式(shi)(shi),提供酒(jiu)(jiu)(jiu)店(dian)(dian)式(shi)(shi)服(fu)(fu)務(wu),主要(yao)包括家政服(fu)(fu)務(wu)、安全服(fu)(fu)務(wu)、交通服(fu)(fu)務(wu)等,比(bi)酒(jiu)(jiu)(jiu)店(dian)(dian)更(geng)進一步的(de)是酒(jiu)(jiu)(jiu)店(dian)(dian)式(shi)(shi)服(fu)(fu)務(wu)公(gong)(gong)寓(yu)(yu)由于長租(zu)客比(bi)較(jiao)多,更(geng)體現出一種(zhong)家庭式(shi)(shi)服(fu)(fu)務(wu),例如24小時(shi)送餐、社區聚會(hui)、幼兒(er)看護等。酒(jiu)(jiu)(jiu)店(dian)(dian)式(shi)(shi)服(fu)(fu)務(wu)公(gong)(gong)寓(yu)(yu)融合(he)了酒(jiu)(jiu)(jiu)店(dian)(dian)式(shi)(shi)星級服(fu)(fu)務(wu)和家庭式(shi)(shi)溫馨服(fu)(fu)務(wu),較(jiao)普通高檔公(gong)(gong)寓(yu)(yu)更(geng)完善,服(fu)(fu)務(wu)內容更(geng)多,更(geng)加人性(xing)化。
家庭式的居住布局
酒(jiu)(jiu)店式(shi)(shi)服(fu)務公寓(yu)(yu)與(yu)傳統酒(jiu)(jiu)店相比,在(zai)(zai)硬件上(shang)毫(hao)不(bu)遜色,更重要(yao)的(de)是它在(zai)(zai)一定程度上(shang)提供了家(jia)庭(ting)式(shi)(shi)的(de)居(ju)住布局。與(yu)酒(jiu)(jiu)店的(de)標房不(bu)同,酒(jiu)(jiu)店式(shi)(shi)服(fu)務公寓(yu)(yu)的(de)功能比較(jiao)齊全,有(you)居(ju)家(jia)的(de)格局和(he)良好的(de)居(ju)住功能,廳(ting)、臥(wo)室、廚房和(he)衛生間(jian),具(ju)備較(jiao)大的(de)空(kong)間(jian),以及比較(jiao)個人的(de)環境和(he)家(jia)居(ju)化(hua)的(de)家(jia)具(ju)。再加上(shang)提供家(jia)居(ju)式(shi)(shi)服(fu)務,使酒(jiu)(jiu)店式(shi)(shi)服(fu)務公寓(yu)(yu)更增(zeng)添(tian)家(jia)的(de)味道(dao)。
基本分類一(yi)般來說,酒店式公(gong)寓(yu)可(ke)以分為商(shang)住(zhu)、商(shang)務及新生代酒店式公(gong)寓(yu)三種(zhong)類型(xing)。
商務酒店式公寓
商(shang)(shang)務(wu)(wu)(wu)酒(jiu)(jiu)(jiu)(jiu)店(dian)式(shi)公(gong)(gong)(gong)寓(yu)與商(shang)(shang)住酒(jiu)(jiu)(jiu)(jiu)店(dian)式(shi)公(gong)(gong)(gong)寓(yu)相(xiang)比,有更好的(de)(de)商(shang)(shang)務(wu)(wu)(wu)氛圍。大(da)城(cheng)市(shi)CBD及周(zhou)邊地帶中(zhong)大(da)中(zhong)小型(xing)企(qi)業聚集,便利的(de)(de)交通、優(you)越的(de)(de)地理(li)位置、齊全(quan)的(de)(de)配套設施,從而形成了濃郁(yu)的(de)(de)商(shang)(shang)務(wu)(wu)(wu)氛圍。在(zai)(zai)許(xu)多大(da)型(xing)中(zhong)心(xin)城(cheng)市(shi)中(zhong),很多項目定(ding)在(zai)(zai)商(shang)(shang)務(wu)(wu)(wu)酒(jiu)(jiu)(jiu)(jiu)店(dian)式(shi)公(gong)(gong)(gong)寓(yu)上(shang)。因為(wei)商(shang)(shang)務(wu)(wu)(wu)酒(jiu)(jiu)(jiu)(jiu)店(dian)式(shi)公(gong)(gong)(gong)寓(yu)面對的(de)(de)客戶主(zhu)要是中(zhong)小型(xing)公(gong)(gong)(gong)司(si)(si)(si)。而中(zhong)小型(xing)公(gong)(gong)(gong)司(si)(si)(si)過去都(dou)住在(zai)(zai)辦(ban)(ban)公(gong)(gong)(gong)樓(lou)里辦(ban)(ban)公(gong)(gong)(gong),辦(ban)(ban)公(gong)(gong)(gong)的(de)(de)租(zu)金(jin)的(de)(de)水平(ping)較高,而如果購(gou)買(mai)商(shang)(shang)務(wu)(wu)(wu)酒(jiu)(jiu)(jiu)(jiu)店(dian)式(shi)公(gong)(gong)(gong)寓(yu)的(de)(de)話(hua),大(da)約辦(ban)(ban)公(gong)(gong)(gong)樓(lou)七八年的(de)(de)租(zu)金(jin)足以買(mai)下一百(bai)多平(ping)米的(de)(de)商(shang)(shang)務(wu)(wu)(wu)酒(jiu)(jiu)(jiu)(jiu)店(dian)式(shi)公(gong)(gong)(gong)寓(yu),這些公(gong)(gong)(gong)司(si)(si)(si)就認為(wei)買(mai)比租(zu)更合(he)算(suan)。所以酒(jiu)(jiu)(jiu)(jiu)店(dian)式(shi)公(gong)(gong)(gong)寓(yu)一般(ban)都(dou)以商(shang)(shang)務(wu)(wu)(wu)酒(jiu)(jiu)(jiu)(jiu)店(dian)式(shi)公(gong)(gong)(gong)寓(yu)為(wei)主(zhu)。
新生代酒店式公寓
商住酒店式公寓
這類物業基本上具有住的功能,但是由于地處繁華商業地段,因此具備了既可居住、又可商住的價值,所以稱之為商住的物業。雖然商住酒店式公寓商務環境還不錯,但卻沒有寫字樓、商務酒店式公寓的那(nei)種商(shang)務氣氛。商(shang)與住(zhu)(zhu)(zhu)混合在(zai)一(yi)座樓(lou)中(zhong),辦公(gong)(gong)環就大打折扣。它只在(zai)特(te)定區域內存(cun)在(zai),其(qi)物業(ye)功能模糊,辦公(gong)(gong)、居住(zhu)(zhu)(zhu)混合,環境(jing)雜亂(luan)。辦公(gong)(gong)的人(ren)(ren)經常能聞到鄰居住(zhu)(zhu)(zhu)戶家(jia)里飄出的炒菜味;而住(zhu)(zhu)(zhu)戶則要面(mian)對川(chuan)流不息(xi)的陌生面(mian)孔。通訊、網(wang)絡、物業(ye)管理、消防、安全、停(ting)車等難以(yi)讓商(shang)、住(zhu)(zhu)(zhu)在(zai)這里的客戶滿意。但由于商(shang)住(zhu)(zhu)(zhu)酒店(dian)式公(gong)(gong)寓投入少、成本低、資金回(hui)收快、風險(xian)相對較低,以(yi)中(zhong)小戶型為主,房款總價(jia)不高,使其(qi)在(zai)市場上具有一(yi)定的競爭力,甚至從中(zhong)低檔寫字(zi)樓(lou)中(zhong)搶了一(yi)部分市場,這說明商(shang)住(zhu)(zhu)(zhu)酒店(dian)式公(gong)(gong)寓受人(ren)(ren)青睞是有其(qi)獨特(te)的背景與生存(cun)空間的。
這是一(yi)種(zhong)(zhong)集酒(jiu)(jiu)店、公(gong)寓、寫字樓三類物業于一(yi)體的(de)公(gong)寓新(xin)品種(zhong)(zhong),即“三合一(yi)”的(de)新(xin)生(sheng)(sheng)(sheng)(sheng)代(dai)酒(jiu)(jiu)店式(shi)(shi)(shi)公(gong)寓。新(xin)生(sheng)(sheng)(sheng)(sheng)代(dai)酒(jiu)(jiu)店式(shi)(shi)(shi)公(gong)寓比商住(zhu)更有(you)氛圍(wei)比商務(wu)(wu)(wu)更便捷(jie)(jie),同(tong)時,在(zai)同(tong)樣品質的(de)環境與氛圍(wei)中,新(xin)生(sheng)(sheng)(sheng)(sheng)代(dai)酒(jiu)(jiu)店式(shi)(shi)(shi)公(gong)寓在(zai)生(sheng)(sheng)(sheng)(sheng)活與工作上(shang)(shang)又比商務(wu)(wu)(wu)酒(jiu)(jiu)店式(shi)(shi)(shi)公(gong)寓更便捷(jie)(jie)。在(zai)生(sheng)(sheng)(sheng)(sheng)活上(shang)(shang),新(xin)生(sheng)(sheng)(sheng)(sheng)代(dai)酒(jiu)(jiu)店式(shi)(shi)(shi)公(gong)寓有(you)一(yi)般商住(zhu)酒(jiu)(jiu)店式(shi)(shi)(shi)公(gong)寓所沒有(you)的(de)精裝修(xiu),全(quan)套的(de)品牌(pai)家具、電(dian)器,再加上(shang)(shang)商務(wu)(wu)(wu)酒(jiu)(jiu)店式(shi)(shi)(shi)公(gong)寓所沒有(you)的(de)與之相匹配(pei)的(de)酒(jiu)(jiu)店式(shi)(shi)(shi)高檔、體貼、細致的(de)服務(wu)(wu)(wu)項目和(he)全(quan)天候商務(wu)(wu)(wu)服務(wu)(wu)(wu),它可(ke)以作為老板或高級員工的(de)日常居住(zhu)場所,為人(ren)們贏得了較多的(de)工作與休息時間。