一、什么是代工企業
代(dai)(dai)工(gong)企業(ye)(ye)(ye),顧(gu)名思(si)義就是(shi)從事(shi)代(dai)(dai)工(gong)生(sheng)產(chan)(chan)的(de)企業(ye)(ye)(ye),大致可分為(wei)oem(Original Equipment Manufacture)代(dai)(dai)工(gong)企業(ye)(ye)(ye)和odm(Original Design Manufacture)代(dai)(dai)工(gong)企業(ye)(ye)(ye)兩種:1、oem代(dai)(dai)工(gong)企業(ye)(ye)(ye):oem是(shi)英(ying)文Original Equipment Manufacture的(de)簡稱,意(yi)(yi)思(si)是(shi)原(yuan)始設(she)備(bei)制(zhi)造商,指一家廠(chang)家根據另一家廠(chang)商的(de)要求(qiu),為(wei)其生(sheng)產(chan)(chan)產(chan)(chan)品(pin)和產(chan)(chan)品(pin)配件,亦稱為(wei)定(ding)牌(pai)生(sheng)產(chan)(chan)或授權貼(tie)牌(pai)生(sheng)產(chan)(chan)。2、odm代(dai)(dai)工(gong)企業(ye)(ye)(ye):odm是(shi)英(ying)文Original design manufacture的(de)縮寫,意(yi)(yi)思(si)是(shi)原(yuan)始設(she)計(ji)制(zhi)造商,指采購(gou)方(fang)委托制(zhi)造方(fang)提供從研發(fa)、設(she)計(ji)到生(sheng)產(chan)(chan)、后(hou)期維護(hu)的(de)全部服務,從設(she)計(ji)到生(sheng)產(chan)(chan)都是(shi)代(dai)(dai)工(gong)企業(ye)(ye)(ye)自行完(wan)成(cheng),購(gou)買方(fang)直接貼(tie)牌(pai)即可。
二、代工企業的優勢和劣勢
代工(gong)(gong)(gong)(gong)企(qi)(qi)(qi)(qi)業(ye)(ye)(ye)(ye)的(de)優(you)勢(shi)主要(yao)在于(yu)(yu):代工(gong)(gong)(gong)(gong)企(qi)(qi)(qi)(qi)業(ye)(ye)(ye)(ye)通過(guo)為(wei)國外品(pin)牌做(zuo)(zuo)代工(gong)(gong)(gong)(gong),能(neng)幫助進入國際市(shi)(shi)場,參與(yu)國際競爭;并且(qie)代工(gong)(gong)(gong)(gong)企(qi)(qi)(qi)(qi)業(ye)(ye)(ye)(ye)的(de)規模化(hua)生(sheng)(sheng)產(chan)(chan)能(neng)降低成本,提高生(sheng)(sheng)產(chan)(chan)效率;還有(you)就(jiu)是(shi)(shi),代工(gong)(gong)(gong)(gong)企(qi)(qi)(qi)(qi)業(ye)(ye)(ye)(ye)在管(guan)(guan)理(li)上相(xiang)對(dui)(dui)簡單,容易(yi)控制,可以(yi)彌補企(qi)(qi)(qi)(qi)業(ye)(ye)(ye)(ye)管(guan)(guan)理(li)經驗的(de)相(xiang)對(dui)(dui)不(bu)足(zu);同(tong)時,也(ye)是(shi)(shi)一個向品(pin)牌學習的(de)機(ji)會(hui),可以(yi)通過(guo)不(bu)同(tong)的(de)合作方(fang)(fang)式(shi)從品(pin)牌企(qi)(qi)(qi)(qi)業(ye)(ye)(ye)(ye)取得(de)新技術、新工(gong)(gong)(gong)(gong)藝、新管(guan)(guan)理(li)體制、質量管(guan)(guan)理(li)體系等。代工(gong)(gong)(gong)(gong)企(qi)(qi)(qi)(qi)業(ye)(ye)(ye)(ye)貼牌經營也(ye)能(neng)幫助企(qi)(qi)(qi)(qi)業(ye)(ye)(ye)(ye)實現穩定(ding)(ding)的(de)發展和增長(chang),規避(bi)風險。不(bu)過(guo)代工(gong)(gong)(gong)(gong)企(qi)(qi)(qi)(qi)業(ye)(ye)(ye)(ye)也(ye)存在一定(ding)(ding)的(de)劣勢(shi),首(shou)先,代工(gong)(gong)(gong)(gong)企(qi)(qi)(qi)(qi)業(ye)(ye)(ye)(ye)畢竟沒有(you)自(zi)己的(de)核心(xin)技術,生(sheng)(sheng)產(chan)(chan)方(fang)(fang)面高度依賴(lai)品(pin)牌,阻(zu)礙(ai)了(le)自(zi)主知識產(chan)(chan)權(quan)與(yu)品(pin)牌開發。其(qi)次,由于(yu)(yu)代工(gong)(gong)(gong)(gong)企(qi)(qi)(qi)(qi)業(ye)(ye)(ye)(ye)不(bu)參與(yu)產(chan)(chan)品(pin)設計與(yu)開發,只負責按(an)品(pin)牌方(fang)(fang)的(de)產(chan)(chan)品(pin)樣(yang)本生(sheng)(sheng)產(chan)(chan),沒有(you)自(zi)己的(de)營銷網絡,不(bu)直接(jie)與(yu)市(shi)(shi)場客戶接(jie)觸,長(chang)此(ci)以(yi)往(wang)會(hui)逐漸淪為(wei)品(pin)牌方(fang)(fang)的(de)制造(zao)車間。第三(san),代工(gong)(gong)(gong)(gong)企(qi)(qi)(qi)(qi)業(ye)(ye)(ye)(ye)是(shi)(shi)下游企(qi)(qi)(qi)(qi)業(ye)(ye)(ye)(ye),利潤非常微薄,而且(qie)還要(yao)應付行(xing)業(ye)(ye)(ye)(ye)內(nei)的(de)競爭,要(yao)做(zuo)(zuo)大做(zuo)(zuo)強是(shi)(shi)比(bi)較難(nan)的(de)。另外,代工(gong)(gong)(gong)(gong)企(qi)(qi)(qi)(qi)業(ye)(ye)(ye)(ye)的(de)業(ye)(ye)(ye)(ye)務主要(yao)來源于(yu)(yu)品(pin)牌方(fang)(fang),如果對(dui)(dui)方(fang)(fang)削減訂(ding)貨量,那么就(jiu)很容易(yi)導致(zhi)原材料積壓、資(zi)金(jin)鏈斷鏈,引起企(qi)(qi)(qi)(qi)業(ye)(ye)(ye)(ye)經濟(ji)危機(ji)。
三、代工工廠哪里找業務
代工工廠(chang)(chang)的(de)利(li)潤來(lai)(lai)源于(yu)訂(ding)單業(ye)務(wu),為了盈利(li),代工廠(chang)(chang)需要積極尋求(qiu)業(ye)務(wu)來(lai)(lai)源,代工廠(chang)(chang)找(zhao)業(ye)務(wu)的(de)方(fang)式主(zhu)要有(you)兩(liang)種:1、主(zhu)動(dong)方(fang)式:代工工廠(chang)(chang)作為乙(yi)方(fang),可以主(zhu)動(dong)聯(lian)系甲方(fang)客戶(hu)推(tui)銷自(zi)己,常見的(de)方(fang)法有(you)通過(guo)展會、競爭對(dui)手的(de)產品信息等,找(zhao)到潛在的(de)客戶(hu),主(zhu)動(dong)與其(qi)聯(lian)系,然后取(qu)得訂(ding)單業(ye)務(wu)。2、被動(dong)方(fang)式:建立自(zi)己的(de)網站(zhan)或(huo)者在其(qi)他的(de)平臺渠道(dao)上做廣(guang)告宣傳,讓客戶(hu)了解自(zi)己的(de)優勢,打出(chu)名聲,客戶(hu)會主(zhu)動(dong)找(zhao)上門的(de)。
四、選擇oem代工廠要考慮哪些因素
很多行業的品牌都會在打出品牌后選擇委托oem代工廠生產產品,然后貼牌銷售,這樣能縮減成本,降低風險,不過為了品牌的發展,有必要選擇靠譜的oem代工廠。選擇oem代工廠時,應注意考慮代工廠的建廠環境、工廠設備等硬件方面以及產品研發能力、服務態度等軟實力方面,實地考察后再選擇更好。對于想找代工企業生產的朋友,可以先來了解一下代工企業十大品牌。