作為一(yi)種(zhong)服裝(zhuang),泳裝(zhuang)變(bian)得越(yue)來越(yue)簡單,而暴露的(de)身體(ti)部位(wei)越(yue)來越(yue)多(duo),如今,泳裝(zhuang)已(yi)經成(cheng)為高等時裝(zhuang)。隨著(zhu)人們的(de)體(ti)面觀(guan)念(nian)(nian)的(de)變(bian)化,泳裝(zhuang)發展(zhan)成(cheng)從比賽泳裝(zhuang)一(yi)直到華麗泳裝(zhuang)的(de)各種(zhong)類型。泳裝(zhuang)的(de)獨特發展(zhan)反映(ying)了變(bian)化中的(de)性別(bie)觀(guan)念(nian)(nian)和社會常(chang)規(gui)。
泳裝行業市場發展現狀
相(xiang)比較內(nei)(nei)衣(yi)的居家屬(shu)性,泳(yong)(yong)衣(yi)的“可(ke)曬性”更強,甚至成為度假(jia)場景下的社交標配。“現在(zai)泳(yong)(yong)裝很吃(chi)香,消費(fei)者(zhe)很癡迷度假(jia)時在(zai)Instagram上炫耀泳(yong)(yong)裝照。”但(dan)另一方面,線下有很多陳列(lie)好看的內(nei)(nei)衣(yi)店(dian),購(gou)買泳(yong)(yong)衣(yi)卻還是件稍顯羞澀的事。于是,電商成為很多泳(yong)(yong)衣(yi)品牌(pai)們(men)的首選,也是它們(men)目前直接接觸消費(fei)者(zhe)的主要渠道之一。
在電商平臺上80%的泳衣來自同一個地方——遼寧省葫蘆島。這是一件販賣性感的生意,從外貿做起,葫蘆島將泳衣銷往全世界,逐漸成為中國有名的泳衣產業帶。真正讓人們開始認識葫蘆島,是因為。早期的泳裝商家,大都孵化自這片土壤,他們通過淘系平臺直接接觸國內消費者。而隨著消費升級,依托產業帶的供應鏈資源優勢,葫蘆島的泳衣商家開始品牌升級。
泳裝市場潛力巨大,根據Technavio的最新報告顯示,全球泳裝市場預計到2019年將達200億美元,年復合增長率超過5%。隨著人們生活方式的變化以及生活水平的提高,度假休閑旅游頻頻被大家提上出行的日程中,毫無疑問,這也為泳裝的發展創造了無限可能,不少人更將泳裝產業視為朝陽產業。近年來,泳裝市場銷量逐年遞增,這與大眾消費習慣發生變化息息相關。去海邊度假,泳鏡、泳衣、泳褲等裝備便是必不可少的。綜合來說,現在泳裝產業品類越來越多,裝備越來越齊全,所以銷量每年都遞增。
但泳(yong)裝行業也面臨不少的(de)(de)困難,原材(cai)料提(ti)價格,印(yin)染(ran)提(ti)價格,工人的(de)(de)工資也提(ti)高,這給企業帶來了巨(ju)大的(de)(de)壓力。隨著國家加大對環保的(de)(de)重視力度,印(yin)花、印(yin)染(ran)必然受到影響(xiang)。而這些大波動(dong)會使(shi)得工廠的(de)(de)利潤大幅度下降(jiang),接單量也會減少。
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31.44%(122家) |
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7.99%(31家) |
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11.86%(46家) |
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4.38%(17家) |
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0.77%(3家) |
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31.70%(123家) |
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19.33%(75家) |
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6.19%(24家) |
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1.80%(7家) |
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0.77%(3家) |
0.26%(1家) |
2021年網(wang)(wang)站數據庫共收(shou)(shou)(shou)錄(lu)(lu)(lu)網(wang)(wang)店(dian)(dian)(dian)(dian)(dian)388家(jia)(jia)(jia)(jia)(jia)(jia),其中(zhong)小品(pin)牌網(wang)(wang)店(dian)(dian)(dian)(dian)(dian)的(de)網(wang)(wang)店(dian)(dian)(dian)(dian)(dian)占總比最多,達到123家(jia)(jia)(jia)(jia)(jia)(jia),其次為(wei)品(pin)牌旗艦(jian)店(dian)(dian)(dian)(dian)(dian),收(shou)(shou)(shou)錄(lu)(lu)(lu)網(wang)(wang)店(dian)(dian)(dian)(dian)(dian)為(wei)122家(jia)(jia)(jia)(jia)(jia)(jia),品(pin)牌特(te)許(xu)店(dian)(dian)(dian)(dian)(dian)收(shou)(shou)(shou)錄(lu)(lu)(lu)網(wang)(wang)店(dian)(dian)(dian)(dian)(dian)為(wei)75家(jia)(jia)(jia)(jia)(jia)(jia),京東旗艦(jian)店(dian)(dian)(dian)(dian)(dian)收(shou)(shou)(shou)錄(lu)(lu)(lu)網(wang)(wang)店(dian)(dian)(dian)(dian)(dian)為(wei)46家(jia)(jia)(jia)(jia)(jia)(jia),京東自營店(dian)(dian)(dian)(dian)(dian)收(shou)(shou)(shou)錄(lu)(lu)(lu)網(wang)(wang)店(dian)(dian)(dian)(dian)(dian)為(wei)31家(jia)(jia)(jia)(jia)(jia)(jia),京東特(te)許(xu)店(dian)(dian)(dian)(dian)(dian)收(shou)(shou)(shou)錄(lu)(lu)(lu)網(wang)(wang)店(dian)(dian)(dian)(dian)(dian)為(wei)24家(jia)(jia)(jia)(jia)(jia)(jia),拼多多店(dian)(dian)(dian)(dian)(dian)鋪收(shou)(shou)(shou)錄(lu)(lu)(lu)網(wang)(wang)店(dian)(dian)(dian)(dian)(dian)為(wei)17家(jia)(jia)(jia)(jia)(jia)(jia),唯(wei)品(pin)會店(dian)(dian)(dian)(dian)(dian)鋪收(shou)(shou)(shou)錄(lu)(lu)(lu)網(wang)(wang)店(dian)(dian)(dian)(dian)(dian)為(wei)7家(jia)(jia)(jia)(jia)(jia)(jia),蘇寧旗艦(jian)店(dian)(dian)(dian)(dian)(dian)收(shou)(shou)(shou)錄(lu)(lu)(lu)網(wang)(wang)店(dian)(dian)(dian)(dian)(dian)為(wei)3家(jia)(jia)(jia)(jia)(jia)(jia),品(pin)牌商城(cheng)收(shou)(shou)(shou)錄(lu)(lu)(lu)網(wang)(wang)店(dian)(dian)(dian)(dian)(dian)為(wei)3家(jia)(jia)(jia)(jia)(jia)(jia),企(qi)業店(dian)(dian)(dian)(dian)(dian)鋪收(shou)(shou)(shou)錄(lu)(lu)(lu)網(wang)(wang)店(dian)(dian)(dian)(dian)(dian)為(wei)1家(jia)(jia)(jia)(jia)(jia)(jia)。
小編(bian)認(ren)為(wei),溫暖的(de)(de)陽光、軟(ruan)軟(ruan)的(de)(de)細沙(sha)灘、湛藍的(de)(de)海水、徐(xu)徐(xu)的(de)(de)海風,在這種環境下又(you)怎少得(de)了一套性感而時(shi)髦的(de)(de)泳(yong)衣(yi)呢?泳(yong)裝可以(yi)說是服裝史上(shang)最(zui)具有視覺沖(chong)擊力的(de)(de)服裝,背(bei)后系帶(dai)的(de)(de)胸衣(yi)和三角褲的(de)(de)比基尼裝束又(you)是泳(yong)衣(yi)中的(de)(de)亮(liang)眼之作。隨(sui)著消費水平的(de)(de)提高,泳(yong)裝產品處于升級(ji)態勢,人(ren)們對泳(yong)裝在時(shi)尚性方面(mian)的(de)(de)要求會越來越高,會更(geng)加強調個性,追(zhui)捧(peng)健(jian)康色系。