床墊(dian)(dian)(dian)是為了保(bao)證(zheng)消費者(zhe)獲得健(jian)康而(er)又舒適的(de)(de)(de)睡(shui)眠(mian)而(er)使(shi)用的(de)(de)(de)一種(zhong)介于人(ren)體和床之間的(de)(de)(de)物品(pin)(pin)，床墊(dian)(dian)(dian)材(cai)質繁多，不(bu)同材(cai)料制作(zuo)的(de)(de)(de)床墊(dian)(dian)(dian)能(neng)給人(ren)帶來不(bu)同的(de)(de)(de)睡(shui)眠(mian)效果。隨著(zhu)物質文明和技(ji)術工藝的(de)(de)(de)不(bu)斷進步，現代(dai)人(ren)們使(shi)用的(de)(de)(de)床墊(dian)(dian)(dian)種(zhong)類逐漸(jian)趨向(xiang)多元化(hua)，如今市面上主流的(de)(de)(de)床墊(dian)(dian)(dian)品(pin)(pin)類有：彈簧床墊(dian)(dian)(dian)、棕櫚床墊(dian)(dian)(dian)、乳膠床墊(dian)(dian)(dian)等，其中彈簧床墊(dian)(dian)(dian)占比(bi)較大。

消(xiao)(xiao)費(fei)者(zhe)(zhe)的(de)消(xiao)(xiao)費(fei)水(shui)平(ping)不斷提高，居民消(xiao)(xiao)費(fei)轉(zhuan)型，包(bao)含(han)床(chuang)墊(dian)(dian)(dian)(dian)在(zai)內的(de)消(xiao)(xiao)費(fei)品逐漸(jian)從對基本的(de)功能(neng)的(de)追求(qiu)轉(zhuan)向對質量的(de)追求(qiu)，消(xiao)(xiao)費(fei)者(zhe)(zhe)意識的(de)覺醒促(cu)進了床(chuang)墊(dian)(dian)(dian)(dian)市(shi)場的(de)繁榮。在(zai)這(zhe)一趨勢下，床(chuang)墊(dian)(dian)(dian)(dian)行業整體向好(hao)，但是床(chuang)墊(dian)(dian)(dian)(dian)銷(xiao)售會(hui)受(shou)到季(ji)節性(xing)或是其(qi)他(ta)行業的(de)影響，門(men)店(dian)(dian)會(hui)出(chu)現淡季(ji)和旺季(ji)之分。在(zai)行業淡季(ji)的(de)時候，會(hui)出(chu)現客戶(hu)量減少(shao)，營業額降低，員工積極(ji)性(xing)差等問題，這(zhe)時候經(jing)營者(zhe)(zhe)就需要(yao)采取一些對應的(de)措施，比如做好(hao)門(men)店(dian)(dian)整理、做好(hao)拓(tuo)展引(yin)流等方法增加店(dian)(dian)鋪的(de)營業額，幫助床(chuang)墊(dian)(dian)(dian)(dian)店(dian)(dian)鋪在(zai)度過銷(xiao)售淡季(ji)。