汽車美容開店(dian)如何選址(zhi)(zhi)?在(zai)進行汽(qi)車(che)(che)美容(rong)(rong)(rong)門(men)(men)店(dian)選址(zhi)(zhi)時(shi),需要考察(cha)周邊汽(qi)車(che)(che)美容(rong)(rong)(rong)門(men)(men)店(dian)競(jing)爭情(qing)況、考察(cha)汽(qi)車(che)(che)美容(rong)(rong)(rong)門(men)(men)店(dian)店(dian)招醒目情(qing)況、注意周邊環境對汽(qi)車(che)(che)美容(rong)(rong)(rong)門(men)(men)店(dian)的(de)影(ying)響。接(jie)下來請跟Maigoo小(xiao)編(bian)一(yi)起詳細了解汽(qi)車(che)(che)美容(rong)(rong)(rong)開店(dian)的(de)選址(zhi)(zhi)方法,看看汽(qi)車(che)(che)美容(rong)(rong)(rong)專賣(mai)店(dian)適合(he)開在(zai)什么(me)地方。
對于汽車美(mei)(mei)容(rong)(rong)這類服務型行(xing)業來說,一(yi)定(ding)要盡量避免(mian)(mian)進入競爭(zheng)飽(bao)和(he)的區域(yu)。所以Maigoo小編建(jian)議(yi)加盟商(shang)在(zai)進行(xing)汽車美(mei)(mei)容(rong)(rong)店(dian)址選擇(ze)時,一(yi)定(ding)要多多考察(cha)周邊(bian)汽車美(mei)(mei)容(rong)(rong)門店(dian)數(shu)量,看看周邊(bian)門店(dian)的競爭(zheng)實力怎(zen)么(me)樣(yang)。如果不能(neng)(neng)避免(mian)(mian)進入競爭(zheng)激烈的區域(yu),就需(xu)要加盟商(shang)的汽車美(mei)(mei)容(rong)(rong)門店(dian)具有(you)強硬(ying)的品牌實力和(he)營銷手段(duan),這樣(yang)才有(you)可能(neng)(neng)開店(dian)成功(gong)。
汽車(che)美容(rong)的(de)(de)消費(fei)者主要是(shi)一(yi)些有美容(rong)需求的(de)(de)車(che)主,因此汽車(che)美容(rong)開(kai)店選(xuan)(xuan)址時(shi)需要考察(cha)(cha)一(yi)些汽車(che)美容(rong)門店店招的(de)(de)醒目(mu)情(qing)況,消費(fei)者在經過時(shi)能(neng)否及(ji)時(shi)看(kan)到汽車(che)美容(rong)門店的(de)(de)招牌并留(liu)下印象(xiang)。Maigoo小編建議在考察(cha)(cha)選(xuan)(xuan)址時(shi),要避免選(xuan)(xuan)擇有大型建筑(zhu)物或是(shi)植物遮擋招牌的(de)(de)店址。
Maigoo小編建議加盟(meng)商(shang)在(zai)進(jin)行汽車(che)美容選(xuan)址(zhi)時(shi),需要(yao)注意(yi)周(zhou)邊(bian)(bian)的環(huan)境(jing)條(tiao)件,周(zhou)邊(bian)(bian)環(huan)境(jing)是否干凈衛生(sheng),周(zhou)邊(bian)(bian)是否有(you)堵(du)車(che)、交通管制的情況的出(chu)現。汽車(che)美容門(men)店(dian)周(zhou)邊(bian)(bian)的環(huan)境(jing)良好(hao),那么消費者在(zai)消費時(shi)心(xin)情也(ye)會變好(hao),消費者對汽車(che)美容門(men)店(dian)品牌形象認(ren)識(shi)也(ye)會變化。
Maigoo小編認為汽(qi)車美(mei)(mei)容(rong)專賣(mai)店可以開(kai)在地(di)下停(ting)(ting)車場,地(di)下停(ting)(ting)車場每天來往(wang)的(de)(de)車輛很多,有著較大的(de)(de)客(ke)源優勢。如(ru)果能將汽(qi)車美(mei)(mei)容(rong)專賣(mai)店開(kai)在地(di)下停(ting)(ting)車場,就可以利用停(ting)(ting)車場良好(hao)的(de)(de)廣(guang)告位置(zhi)對汽(qi)車美(mei)(mei)容(rong)專賣(mai)店進行宣傳。
對于(yu)消(xiao)(xiao)(xiao)費(fei)者來說,方便就是(shi)吸(xi)引消(xiao)(xiao)(xiao)費(fei)者選擇汽(qi)(qi)車(che)(che)(che)(che)美(mei)(mei)容(rong)(rong)(rong)門店的(de)最大原(yuan)因。因此Maigoo小(xiao)編建議可(ke)以將汽(qi)(qi)車(che)(che)(che)(che)美(mei)(mei)容(rong)(rong)(rong)專(zhuan)賣(mai)店開在小(xiao)區附(fu)近(jin)(jin)的(de)店鋪(pu),這樣消(xiao)(xiao)(xiao)費(fei)者在進出(chu)小(xiao)區時,都會留意到小(xiao)區附(fu)近(jin)(jin)的(de)汽(qi)(qi)車(che)(che)(che)(che)美(mei)(mei)容(rong)(rong)(rong)專(zhuan)賣(mai)店。如果有汽(qi)(qi)車(che)(che)(che)(che)美(mei)(mei)容(rong)(rong)(rong)需求時,就可(ke)以方便消(xiao)(xiao)(xiao)費(fei)者進店進行汽(qi)(qi)車(che)(che)(che)(che)美(mei)(mei)容(rong)(rong)(rong)服(fu)務。除此之外,在小(xiao)區附(fu)近(jin)(jin)開汽(qi)(qi)車(che)(che)(che)(che)美(mei)(mei)容(rong)(rong)(rong)專(zhuan)賣(mai)店還能形成穩定的(de)客流量群(qun)體。
靠近街(jie)道的(de)店(dian)(dian)鋪也是適合(he)汽(qi)車(che)美(mei)(mei)容(rong)開店(dian)(dian)的(de)地(di)段。Maigoo小編認為將汽(qi)車(che)美(mei)(mei)容(rong)專賣店(dian)(dian)開在靠近街(jie)道店(dian)(dian)鋪的(de)地(di)方,來往的(de)車(che)輛(liang)和消(xiao)費(fei)者都會注(zhu)意到汽(qi)車(che)美(mei)(mei)容(rong)門店(dian)(dian),久(jiu)而久(jiu)之(zhi),就能在消(xiao)費(fei)者心中留下(xia)深刻的(de)印(yin)象。