隨(sui)著(zhu)氣(qi)候的(de)異常以及消費水平的(de)提(ti)高，人們對(dui)空(kong)(kong)調(diao)(diao)的(de)需(xu)求(qiu)越(yue)來越(yue)大(da)，推動著(zhu)空(kong)(kong)調(diao)(diao)市場(chang)(chang)規模越(yue)來越(yue)大(da)。經(jing)過30多年(nian)的(de)發(fa)(fa)展(zhan)(zhan)(zhan)，我國空(kong)(kong)調(diao)(diao)行(xing)(xing)(xing)(xing)業(ye)(ye)(ye)進(jin)(jin)入到(dao)了穩定發(fa)(fa)展(zhan)(zhan)(zhan)的(de)階段(duan)，空(kong)(kong)調(diao)(diao)行(xing)(xing)(xing)(xing)業(ye)(ye)(ye)市場(chang)(chang)競爭(zheng)也進(jin)(jin)入到(dao)品(pin)牌競爭(zheng)的(de)時(shi)期，品(pin)牌競爭(zheng)激烈、競爭(zheng)力持續(xu)增強。但(dan)(dan)受到(dao)2020年(nian)新冠疫情(qing)(qing)的(de)影響，我國空(kong)(kong)調(diao)(diao)行(xing)(xing)(xing)(xing)業(ye)(ye)(ye)發(fa)(fa)展(zhan)(zhan)(zhan)增速(su)受到(dao)沖擊，2020年(nian)家用(yong)空(kong)(kong)調(diao)(diao)產(chan)(chan)量15062萬(wan)(wan)臺，隨(sui)著(zhu)疫情(qing)(qing)的(de)有效控制以及房地(di)產(chan)(chan)市場(chang)(chang)的(de)逐漸回(hui)暖，預計在2021年(nian)我國家用(yong)空(kong)(kong)調(diao)(diao)產(chan)(chan)量將(jiang)(jiang)(jiang)上升到(dao)15616萬(wan)(wan)臺，空(kong)(kong)調(diao)(diao)產(chan)(chan)量規模將(jiang)(jiang)(jiang)不(bu)斷擴大(da)。但(dan)(dan)由于空(kong)(kong)調(diao)(diao)行(xing)(xing)(xing)(xing)業(ye)(ye)(ye)準(zhun)入門檻(jian)低，發(fa)(fa)展(zhan)(zhan)(zhan)潛力大(da)，不(bu)少投資者蜂擁而至(zhi)，空(kong)(kong)調(diao)(diao)行(xing)(xing)(xing)(xing)業(ye)(ye)(ye)也由發(fa)(fa)展(zhan)(zhan)(zhan)推廣階段(duan)進(jin)(jin)入到(dao)存量競爭(zheng)時(shi)代。為適應市場(chang)(chang)的(de)發(fa)(fa)展(zhan)(zhan)(zhan)，空(kong)(kong)調(diao)(diao)行(xing)(xing)(xing)(xing)業(ye)(ye)(ye)將(jiang)(jiang)(jiang)進(jin)(jin)行(xing)(xing)(xing)(xing)轉型升級，加快品(pin)牌化建設、提(ti)高產(chan)(chan)品(pin)價值。那么空(kong)(kong)調(diao)(diao)行(xing)(xing)(xing)(xing)業(ye)(ye)(ye)發(fa)(fa)展(zhan)(zhan)(zhan)趨勢如(ru)何呢？隨(sui)著(zhu)技術(shu)的(de)發(fa)(fa)展(zhan)(zhan)(zhan)和消費的(de)升級，空(kong)(kong)調(diao)(diao)行(xing)(xing)(xing)(xing)業(ye)(ye)(ye)將(jiang)(jiang)(jiang)會向空(kong)(kong)調(diao)(diao)智能(neng)與健(jian)康并重轉變、線上銷(xiao)售規模不(bu)斷擴大(da)、行(xing)(xing)(xing)(xing)業(ye)(ye)(ye)集中(zhong)度逐漸提(ti)升以及三四線城(cheng)市將(jiang)(jiang)(jiang)成為主要消費市場(chang)(chang)。