隨(sui)著(zhu)氣(qi)候的(de)(de)異常以及(ji)消費(fei)(fei)水平(ping)的(de)(de)提高(gao)，人們對空(kong)(kong)(kong)調(diao)(diao)的(de)(de)需求越來越大(da)，推(tui)動著(zhu)空(kong)(kong)(kong)調(diao)(diao)市(shi)場(chang)(chang)規模(mo)(mo)越來越大(da)。經過30多年的(de)(de)發(fa)(fa)(fa)(fa)展，我國(guo)空(kong)(kong)(kong)調(diao)(diao)行(xing)業(ye)(ye)進(jin)(jin)(jin)(jin)入(ru)到(dao)了穩(wen)定(ding)發(fa)(fa)(fa)(fa)展的(de)(de)階段(duan)，空(kong)(kong)(kong)調(diao)(diao)行(xing)業(ye)(ye)市(shi)場(chang)(chang)競(jing)(jing)爭(zheng)也進(jin)(jin)(jin)(jin)入(ru)到(dao)品牌(pai)競(jing)(jing)爭(zheng)的(de)(de)時(shi)期，品牌(pai)競(jing)(jing)爭(zheng)激烈、競(jing)(jing)爭(zheng)力(li)持續增(zeng)強。但受到(dao)2020年新冠疫情的(de)(de)影響，我國(guo)空(kong)(kong)(kong)調(diao)(diao)行(xing)業(ye)(ye)發(fa)(fa)(fa)(fa)展增(zeng)速受到(dao)沖(chong)擊，2020年家用空(kong)(kong)(kong)調(diao)(diao)產(chan)(chan)量15062萬(wan)臺，隨(sui)著(zhu)疫情的(de)(de)有(you)效控制以及(ji)房地產(chan)(chan)市(shi)場(chang)(chang)的(de)(de)逐漸(jian)(jian)回暖，預計在(zai)2021年我國(guo)家用空(kong)(kong)(kong)調(diao)(diao)產(chan)(chan)量將上升到(dao)15616萬(wan)臺，空(kong)(kong)(kong)調(diao)(diao)產(chan)(chan)量規模(mo)(mo)將不斷(duan)擴大(da)。但由于空(kong)(kong)(kong)調(diao)(diao)行(xing)業(ye)(ye)準入(ru)門檻低，發(fa)(fa)(fa)(fa)展潛(qian)力(li)大(da)，不少投資者蜂擁(yong)而至，空(kong)(kong)(kong)調(diao)(diao)行(xing)業(ye)(ye)也由發(fa)(fa)(fa)(fa)展推(tui)廣階段(duan)進(jin)(jin)(jin)(jin)入(ru)到(dao)存量競(jing)(jing)爭(zheng)時(shi)代(dai)。為適應(ying)市(shi)場(chang)(chang)的(de)(de)發(fa)(fa)(fa)(fa)展，空(kong)(kong)(kong)調(diao)(diao)行(xing)業(ye)(ye)將進(jin)(jin)(jin)(jin)行(xing)轉型升級，加快品牌(pai)化建設(she)、提高(gao)產(chan)(chan)品價(jia)值。那么空(kong)(kong)(kong)調(diao)(diao)行(xing)業(ye)(ye)發(fa)(fa)(fa)(fa)展趨(qu)勢如(ru)何(he)呢？隨(sui)著(zhu)技(ji)術的(de)(de)發(fa)(fa)(fa)(fa)展和消費(fei)(fei)的(de)(de)升級，空(kong)(kong)(kong)調(diao)(diao)行(xing)業(ye)(ye)將會向空(kong)(kong)(kong)調(diao)(diao)智能與健康并重轉變(bian)、線上銷(xiao)售(shou)規模(mo)(mo)不斷(duan)擴大(da)、行(xing)業(ye)(ye)集中(zhong)度(du)逐漸(jian)(jian)提升以及(ji)三四線城(cheng)市(shi)將成為主要消費(fei)(fei)市(shi)場(chang)(chang)。