隨(sui)著(zhu)羽(yu)(yu)(yu)(yu)(yu)絨(rong)(rong)(rong)服(fu)行(xing)(xing)業(ye)(ye)(ye)不(bu)斷發展壯大，政(zheng)府對羽(yu)(yu)(yu)(yu)(yu)絨(rong)(rong)(rong)服(fu)行(xing)(xing)業(ye)(ye)(ye)的(de)監管(guan)力度(du)不(bu)斷加(jia)強(qiang)。近年來(lai)，我國(guo)政(zheng)府加(jia)速出臺羽(yu)(yu)(yu)(yu)(yu)絨(rong)(rong)(rong)服(fu)行(xing)(xing)業(ye)(ye)(ye)相關標(biao)(biao)準(zhun)，例如《排污許可證(zheng)申請與(yu)核發技(ji)術規(gui)范羽(yu)(yu)(yu)(yu)(yu)毛（絨(rong)(rong)(rong)）加(jia)工工業(ye)(ye)(ye)》、《羽(yu)(yu)(yu)(yu)(yu)絨(rong)(rong)(rong)羽(yu)(yu)(yu)(yu)(yu)毛檢驗方法》、《高品質羽(yu)(yu)(yu)(yu)(yu)絨(rong)(rong)(rong)服(fu)裝》等等。Maigoo小編(bian)認(ren)為，相關政(zheng)策標(biao)(biao)準(zhun)的(de)出臺和落實，不(bu)僅規(gui)范、整治了(le)羽(yu)(yu)(yu)(yu)(yu)絨(rong)(rong)(rong)服(fu)行(xing)(xing)業(ye)(ye)(ye)發展過程中出現(xian)的(de)行(xing)(xing)業(ye)(ye)(ye)亂象，而(er)且(qie)還針對羽(yu)(yu)(yu)(yu)(yu)絨(rong)(rong)(rong)服(fu)行(xing)(xing)業(ye)(ye)(ye)環(huan)保(bao)普遍不(bu)達標(biao)(biao)的(de)現(xian)象做出了(le)指示(shi)和監管(guan)，羽(yu)(yu)(yu)(yu)(yu)絨(rong)(rong)(rong)服(fu)行(xing)(xing)業(ye)(ye)(ye)將在政(zheng)策標(biao)(biao)準(zhun)的(de)引(yin)領下，逐漸朝(chao)著(zhu)規(gui)范化(hua)、環(huan)保(bao)化(hua)、標(biao)(biao)準(zhun)化(hua)的(de)方向發展。

在(zai)全球人(ren)口(kou)結構悄然改(gai)(gai)變(bian)的(de)(de)背(bei)景下，90后、00后逐漸(jian)成為消(xiao)費市場的(de)(de)主(zhu)力軍，這群(qun)年輕的(de)(de)消(xiao)費群(qun)體對(dui)(dui)于(yu)羽絨(rong)(rong)(rong)服(fu)的(de)(de)需求逐漸(jian)從單一(yi)的(de)(de)御寒功(gong)能(neng)性(xing)服(fu)裝轉向多(duo)(duo)功(gong)能(neng)、多(duo)(duo)場景的(de)(de)時尚個性(xing)服(fu)裝。面對(dui)(dui)消(xiao)費者(zhe)的(de)(de)需求趨(qu)勢變(bian)化，羽絨(rong)(rong)(rong)服(fu)各品牌對(dui)(dui)羽絨(rong)(rong)(rong)服(fu)產品進(jin)行(xing)改(gai)(gai)良優化，不僅在(zai)廓形上追求體量感(gan)，細節元素(su)豐富(fu)，而且盡可能(neng)弱化羽絨(rong)(rong)(rong)的(de)(de)存在(zai)感(gan)，追求輕和薄，并且還能(neng)把羽絨(rong)(rong)(rong)變(bian)成半裙、融(rong)入唯一(yi)、藏(zang)進(jin)西裝，羽絨(rong)(rong)(rong)服(fu)因此變(bian)得多(duo)(duo)樣化和時尚化。Maigoo小(xiao)編認為，隨(sui)著消(xiao)費升級，消(xiao)費者(zhe)對(dui)(dui)羽絨(rong)(rong)(rong)服(fu)不斷提(ti)高的(de)(de)要求將推動羽絨(rong)(rong)(rong)服(fu)產品轉型升級，更能(neng)符(fu)合消(xiao)費者(zhe)的(de)(de)需求趨(qu)勢。

近年來，我國(guo)(guo)羽絨(rong)(rong)(rong)服市(shi)(shi)場保(bao)持著(zhu)平穩(wen)有(you)序的(de)(de)發(fa)展(zhan)(zhan)態勢，市(shi)(shi)場發(fa)展(zhan)(zhan)潛力大(da)，因此越來越多(duo)的(de)(de)外國(guo)(guo)羽絨(rong)(rong)(rong)服品(pin)牌逐漸(jian)進軍中(zhong)國(guo)(guo)消費(fei)市(shi)(shi)場。根據(ju)相關數據(ju)顯(xian)(xian)示，我國(guo)(guo)羽絨(rong)(rong)(rong)服行(xing)業前(qian)十名市(shi)(shi)場占有(you)率達到43.62%，在(zai)外國(guo)(guo)品(pin)牌和國(guo)(guo)產品(pin)牌激烈的(de)(de)市(shi)(shi)場競爭下，一些(xie)中(zhong)小(xiao)型的(de)(de)羽絨(rong)(rong)(rong)服品(pin)牌在(zai)原料采集、生產制造、款(kuan)式(shi)設(she)計、銷售渠(qu)道等(deng)方面的(de)(de)優(you)勢落后，并且由于實力欠缺(que)導致市(shi)(shi)場和消費(fei)者(zhe)認知度不高，Maigoo小(xiao)編(bian)認為(wei)，隨著(zhu)羽絨(rong)(rong)(rong)服市(shi)(shi)場競爭日(ri)益激烈和消費(fei)者(zhe)要求不斷提高，這類(lei)中(zhong)小(xiao)型羽絨(rong)(rong)(rong)服品(pin)牌將陸續被淘(tao)汰，羽絨(rong)(rong)(rong)服的(de)(de)市(shi)(shi)場集中(zhong)度將得到顯(xian)(xian)著(zhu)提高，行(xing)業發(fa)展(zhan)(zhan)趨(qu)向(xiang)成熟(shu)。

雖然目前我(wo)國羽(yu)絨(rong)服(fu)銷售(shou)渠(qu)道仍以線(xian)下門(men)店(dian)(dian)為(wei)主，但是隨著近幾年互(hu)聯網技(ji)術的(de)(de)飛速發(fa)展，線(xian)上(shang)銷售(shou)渠(qu)道已(yi)經(jing)逐(zhu)漸成為(wei)不可忽視的(de)(de)羽(yu)絨(rong)服(fu)銷售(shou)的(de)(de)主要渠(qu)道，不少(shao)羽(yu)絨(rong)服(fu)品牌(pai)紛紛開設電商平臺(tai)旗艦店(dian)(dian)或(huo)是授(shou)權代理店(dian)(dian)，根據相(xiang)關數據顯示，2018年我(wo)國羽(yu)絨(rong)服(fu)電商渠(qu)道銷售(shou)份額已(yi)經(jing)達到42%，線(xian)上(shang)銷售(shou)渠(qu)道的(de)(de)影響(xiang)力進(jin)一步提高。Maigoo小編認為(wei)，在(zai)各類線(xian)上(shang)電商平臺(tai)和(he)電商直播帶貨蓬(peng)勃發(fa)展的(de)(de)推動(dong)下，經(jing)過線(xian)上(shang)線(xian)下銷售(shou)渠(qu)道的(de)(de)融(rong)合(he)發(fa)展，羽(yu)絨(rong)服(fu)的(de)(de)銷售(shou)市場將得到有效拓寬，行業發(fa)展空間廣闊。