隨著政府對于電熱水器行(xing)業的(de)標準越(yue)(yue)發(fa)嚴(yan)格(ge)和(he)完善,電(dian)熱(re)(re)水器(qi)品(pin)(pin)(pin)牌集中(zhong)度日趨提升(sheng),并且隨著消費者不斷對電(dian)熱(re)(re)水器(qi)產品(pin)(pin)(pin)提出新(xin)的(de)要(yao)(yao)求(qiu),產品(pin)(pin)(pin)大(da)容(rong)量(liang)化(hua)和(he)智能化(hua)將成為(wei)行(xing)業的(de)發(fa)展趨勢(shi)(shi),發(fa)展前景可觀(guan),越(yue)(yue)來越(yue)(yue)多人想要(yao)(yao)加(jia)(jia)入電(dian)熱(re)(re)水器(qi)行(xing)業,那(nei)么(me)加(jia)(jia)盟(meng)代理(li)電(dian)熱(re)(re)水器(qi)行(xing)業怎么(me)樣,行(xing)業發(fa)展趨勢(shi)(shi)如何(he)?Maigoo小編(bian)在文中(zhong)整理(li)了電(dian)熱(re)(re)水器(qi)行(xing)業的(de)發(fa)展趨勢(shi)(shi),告訴您(nin)加(jia)(jia)盟(meng)電(dian)熱(re)(re)水器(qi)行(xing)業怎么(me)樣。
電(dian)(dian)熱(re)(re)(re)(re)(re)(re)水(shui)器(qi)(qi)是指以電(dian)(dian)作為能源進行(xing)加熱(re)(re)(re)(re)(re)(re)的熱(re)(re)(re)(re)(re)(re)水(shui)器(qi)(qi),與(yu)燃氣熱(re)(re)(re)(re)(re)(re)水(shui)器(qi)(qi)、太陽能熱(re)(re)(re)(re)(re)(re)水(shui)器(qi)(qi)并列為三(san)大熱(re)(re)(re)(re)(re)(re)水(shui)器(qi)(qi)。電(dian)(dian)熱(re)(re)(re)(re)(re)(re)水(shui)器(qi)(qi)經過十余年的發展,熱(re)(re)(re)(re)(re)(re)水(shui)器(qi)(qi)的技術不斷(duan)進步(bu),行(xing)業先后有防(fang)電(dian)(dian)墻、防(fang)電(dian)(dian)閘、3D速熱(re)(re)(re)(re)(re)(re)、變頻(pin)增(zeng)容等革(ge)新(xin)性產品出現,電(dian)(dian)熱(re)(re)(re)(re)(re)(re)水(shui)器(qi)(qi)在安全、節能、加熱(re)(re)(re)(re)(re)(re)速度(du)、出水(shui)量等方(fang)面不斷(duan)改進,市場銷(xiao)售歷年持續增(zeng)長(chang)。
隨(sui)著近年來(lai)我國房(fang)地產(chan)(chan)項目(mu)的(de)(de)蓬勃(bo)發(fa)(fa)展(zhan),以及在(zai)(zai)城鎮化(hua)(hua)進程和舊房(fang)改造政(zheng)策的(de)(de)不(bu)斷推動下,電熱(re)水(shui)器(qi)(qi)借助電網覆蓋面積大于氣(qi)網的(de)(de)天然(ran)優(you)勢(shi),在(zai)(zai)消費升級與新技術賦能的(de)(de)背景下,近幾年我國電熱(re)水(shui)器(qi)(qi)市(shi)場(chang)保(bao)持(chi)了(le)良(liang)好(hao)的(de)(de)增(zeng)(zeng)長勢(shi)頭,電熱(re)水(shui)器(qi)(qi)市(shi)場(chang)總體來(lai)說還(huan)有十分(fen)顯著的(de)(de)增(zeng)(zeng)量(liang)空(kong)間。電熱(re)水(shui)器(qi)(qi)行(xing)業(ye)(ye)雖然(ran)保(bao)持(chi)著穩定的(de)(de)增(zeng)(zeng)長趨勢(shi),但是電熱(re)水(shui)器(qi)(qi)各品牌發(fa)(fa)展(zhan)規模(mo)參差不(bu)齊(qi),并且各品牌生產(chan)(chan)的(de)(de)電熱(re)水(shui)器(qi)(qi)產(chan)(chan)品質量(liang)良(liang)莠不(bu)齊(qi),很(hen)大程度上影響著行(xing)業(ye)(ye)的(de)(de)向前發(fa)(fa)展(zhan)。經過政(zheng)府出臺標(biao)準(zhun)管控(kong)和行(xing)業(ye)(ye)努力,行(xing)業(ye)(ye)逐(zhu)漸形成規范化(hua)(hua)和標(biao)準(zhun)化(hua)(hua)的(de)(de)行(xing)業(ye)(ye)模(mo)式,總的(de)(de)來(lai)說,電熱(re)水(shui)器(qi)(qi)行(xing)業(ye)(ye)還(huan)有較大的(de)(de)發(fa)(fa)展(zhan)上升空(kong)間,越來(lai)越多人看好(hao)電熱(re)水(shui)器(qi)(qi)市(shi)場(chang),展(zhan)示出強(qiang)烈的(de)(de)加(jia)盟意(yi)愿。
由于(yu)(yu)電(dian)(dian)(dian)熱(re)(re)水器(qi)作為(wei)廣泛應用(yong)(yong)(yong)于(yu)(yu)人們(men)日常(chang)生活的(de)(de)家用(yong)(yong)(yong)電(dian)(dian)(dian)器(qi)種類,所(suo)以(yi)政(zheng)府(fu)和消費者對于(yu)(yu)電(dian)(dian)(dian)熱(re)(re)水器(qi)的(de)(de)質(zhi)量和保(bao)障(zhang)用(yong)(yong)(yong)電(dian)(dian)(dian)安(an)(an)全(quan)(quan)方(fang)面的(de)(de)標準非(fei)常(chang)嚴格,要確保(bao)消費者在使用(yong)(yong)(yong)電(dian)(dian)(dian)熱(re)(re)水器(qi)時不會(hui)因為(wei)出(chu)現漏(lou)電(dian)(dian)(dian)問(wen)題而危(wei)害到生命(ming)財產(chan)安(an)(an)全(quan)(quan),所(suo)以(yi)政(zheng)府(fu)不斷出(chu)臺政(zheng)策(ce)標準來規范(fan)電(dian)(dian)(dian)熱(re)(re)水器(qi)行(xing)(xing)業的(de)(de)質(zhi)量和使用(yong)(yong)(yong)安(an)(an)全(quan)(quan)性(xing),例如《家用(yong)(yong)(yong)和類似用(yong)(yong)(yong)途電(dian)(dian)(dian)器(qi)的(de)(de)安(an)(an)全(quan)(quan)、通用(yong)(yong)(yong)要求(qiu)》、《家用(yong)(yong)(yong)和類似用(yong)(yong)(yong)途電(dian)(dian)(dian)器(qi)的(de)(de)安(an)(an)全(quan)(quan)、儲(chu)水式電(dian)(dian)(dian)熱(re)(re)水器(qi)的(de)(de)特殊要求(qiu)》、《儲(chu)水式電(dian)(dian)(dian)熱(re)(re)水器(qi)能(neng)效限(xian)定值及能(neng)效等(deng)(deng)級》等(deng)(deng),有了(le)政(zheng)策(ce)標準的(de)(de)指引,在保(bao)障(zhang)消費者的(de)(de)使用(yong)(yong)(yong)安(an)(an)全(quan)(quan)的(de)(de)同時還能(neng)規范(fan)電(dian)(dian)(dian)熱(re)(re)水器(qi)行(xing)(xing)業,電(dian)(dian)(dian)熱(re)(re)水器(qi)行(xing)(xing)業發展(zhan)越(yue)來越(yue)成熟完善。
根據相關數據顯(xian)示,在(zai)消(xiao)費(fei)升(sheng)級(ji)的(de)(de)背景下,大(da)容量是電(dian)(dian)(dian)熱(re)水(shui)器最大(da)消(xiao)費(fei)熱(re)點。2019年(nian)(nian)上(shang)半年(nian)(nian),電(dian)(dian)(dian)熱(re)水(shui)器中60L產(chan)品(pin)(pin)份額持續提升(sheng),銷售額占比達(da)到53.2%,較(jiao)上(shang)年(nian)(nian)增加4.1個百分點。現如今隨著我(wo)國(guo)為(wei)了積(ji)極應對人(ren)口老齡化二實行的(de)(de)三孩政策(ce),我(wo)國(guo)家庭(ting)人(ren)口的(de)(de)架構(gou)越來越龐大(da),對于電(dian)(dian)(dian)熱(re)水(shui)器容量的(de)(de)需求也進(jin)一步升(sheng)級(ji),大(da)容量化的(de)(de)電(dian)(dian)(dian)熱(re)水(shui)器產(chan)品(pin)(pin)得到市場和消(xiao)費(fei)者(zhe)的(de)(de)青睞,電(dian)(dian)(dian)熱(re)水(shui)器產(chan)品(pin)(pin)的(de)(de)大(da)容量化也將成為(wei)行業(ye)的(de)(de)發展(zhan)趨勢。
由于電熱水(shui)器(qi)市場(chang)需求量(liang)大,當(dang)前電熱水(shui)器(qi)品牌眾多,各(ge)品牌發(fa)展(zhan)規模(mo)參(can)差不齊,各(ge)品牌制作(zuo)的電熱水(shui)器(qi)產品質(zhi)量(liang)也良莠(you)不齊,很大程度(du)上影響著電熱水(shui)器(qi)行業的向前發(fa)展(zhan)。隨著電熱水(shui)器(qi)產業的愈(yu)發(fa)成熟(shu),以及消費者不斷(duan)對電熱水(shui)器(qi)產品提出新的要求,小(xiao)品牌將陸續被擠(ji)出市場(chang),品牌集中度(du)日趨集中。
伴隨著消(xiao)費升(sheng)(sheng)級,越(yue)來越(yue)多的(de)80后(hou)(hou)、90后(hou)(hou)、00后(hou)(hou)成(cheng)為消(xiao)費市場的(de)主力軍,為了(le)滿足(zu)他們對(dui)于高品質生(sheng)活的(de)追求(qiu),電熱水(shui)器各品牌不斷加大生(sheng)產創新成(cheng)本,提(ti)高自主創新能力,并結合當下(xia)流行的(de)智(zhi)能家(jia)居模式,在電熱水(shui)器各品牌創新升(sheng)(sheng)級的(de)帶(dai)動下(xia),電熱水(shui)器產品將被賦(fu)予智(zhi)能化的(de)全(quan)新內涵,致(zhi)力于全(quan)方(fang)位地滿足(zu)消(xiao)費者安全(quan)、舒適的(de)熱水(shui)需求(qiu)。