隨著政府對于電熱水器行(xing)業的(de)標準(zhun)越(yue)(yue)發嚴格和完善,電(dian)熱(re)(re)水(shui)器(qi)品牌集中(zhong)度(du)日(ri)趨(qu)提(ti)升(sheng),并且隨著消費者不斷對電(dian)熱(re)(re)水(shui)器(qi)產品提(ti)出新(xin)的(de)要求,產品大容量化(hua)和智能化(hua)將成(cheng)為行(xing)業的(de)發展趨(qu)勢,發展前(qian)景可(ke)觀,越(yue)(yue)來越(yue)(yue)多人想(xiang)要加(jia)入電(dian)熱(re)(re)水(shui)器(qi)行(xing)業,那么加(jia)盟代理電(dian)熱(re)(re)水(shui)器(qi)行(xing)業怎么樣(yang),行(xing)業發展趨(qu)勢如何?Maigoo小編在文(wen)中(zhong)整理了電(dian)熱(re)(re)水(shui)器(qi)行(xing)業的(de)發展趨(qu)勢,告訴您(nin)加(jia)盟電(dian)熱(re)(re)水(shui)器(qi)行(xing)業怎么樣(yang)。
電熱(re)(re)水(shui)(shui)(shui)器(qi)(qi)是指(zhi)以(yi)電作為能源(yuan)進行(xing)加熱(re)(re)的(de)(de)熱(re)(re)水(shui)(shui)(shui)器(qi)(qi),與燃(ran)氣熱(re)(re)水(shui)(shui)(shui)器(qi)(qi)、太陽能熱(re)(re)水(shui)(shui)(shui)器(qi)(qi)并列為三(san)大熱(re)(re)水(shui)(shui)(shui)器(qi)(qi)。電熱(re)(re)水(shui)(shui)(shui)器(qi)(qi)經(jing)過十余年的(de)(de)發展(zhan),熱(re)(re)水(shui)(shui)(shui)器(qi)(qi)的(de)(de)技術(shu)不斷(duan)進步,行(xing)業(ye)先后有防電墻、防電閘、3D速(su)熱(re)(re)、變頻(pin)增容(rong)等革新性產品出(chu)現,電熱(re)(re)水(shui)(shui)(shui)器(qi)(qi)在安全、節能、加熱(re)(re)速(su)度、出(chu)水(shui)(shui)(shui)量(liang)等方(fang)面不斷(duan)改進,市場(chang)銷(xiao)售歷年持續增長。
隨著(zhu)近(jin)年來我(wo)國(guo)房地產項目(mu)的(de)蓬勃發展,以及在(zai)城鎮化進(jin)程和(he)舊房改造(zao)政策的(de)不斷推動下,電(dian)(dian)(dian)熱(re)(re)水(shui)器(qi)借助電(dian)(dian)(dian)網覆蓋面積大(da)于氣(qi)網的(de)天然(ran)優勢(shi),在(zai)消費升級與新技術賦能的(de)背景下,近(jin)幾年我(wo)國(guo)電(dian)(dian)(dian)熱(re)(re)水(shui)器(qi)市場(chang)保持(chi)了良好(hao)的(de)增(zeng)長勢(shi)頭,電(dian)(dian)(dian)熱(re)(re)水(shui)器(qi)市場(chang)總體來說(shuo)還有十分顯著(zhu)的(de)增(zeng)量空間(jian)。電(dian)(dian)(dian)熱(re)(re)水(shui)器(qi)行(xing)業(ye)(ye)(ye)雖然(ran)保持(chi)著(zhu)穩定的(de)增(zeng)長趨勢(shi),但是電(dian)(dian)(dian)熱(re)(re)水(shui)器(qi)各品(pin)(pin)牌(pai)發展規(gui)模(mo)參(can)差不齊,并且各品(pin)(pin)牌(pai)生(sheng)產的(de)電(dian)(dian)(dian)熱(re)(re)水(shui)器(qi)產品(pin)(pin)質量良莠不齊,很大(da)程度上(shang)影響著(zhu)行(xing)業(ye)(ye)(ye)的(de)向前發展。經過政府出臺標準管控和(he)行(xing)業(ye)(ye)(ye)努力,行(xing)業(ye)(ye)(ye)逐(zhu)漸形成(cheng)規(gui)范化和(he)標準化的(de)行(xing)業(ye)(ye)(ye)模(mo)式,總的(de)來說(shuo),電(dian)(dian)(dian)熱(re)(re)水(shui)器(qi)行(xing)業(ye)(ye)(ye)還有較大(da)的(de)發展上(shang)升空間(jian),越來越多人看好(hao)電(dian)(dian)(dian)熱(re)(re)水(shui)器(qi)市場(chang),展示出強烈的(de)加(jia)盟意(yi)愿(yuan)。
由于(yu)電(dian)熱(re)(re)(re)水(shui)器作為(wei)廣(guang)泛應用(yong)(yong)(yong)于(yu)人們日常生(sheng)活(huo)的(de)(de)家用(yong)(yong)(yong)電(dian)器種(zhong)類(lei),所以政府和(he)消費者(zhe)對于(yu)電(dian)熱(re)(re)(re)水(shui)器的(de)(de)質量和(he)保障用(yong)(yong)(yong)電(dian)安全(quan)方面的(de)(de)標(biao)準非常嚴(yan)格,要(yao)確保消費者(zhe)在使(shi)用(yong)(yong)(yong)電(dian)熱(re)(re)(re)水(shui)器時(shi)不會因為(wei)出現漏電(dian)問題而危害到(dao)生(sheng)命財(cai)產(chan)安全(quan),所以政府不斷出臺政策標(biao)準來規范電(dian)熱(re)(re)(re)水(shui)器行(xing)業的(de)(de)質量和(he)使(shi)用(yong)(yong)(yong)安全(quan)性,例(li)如《家用(yong)(yong)(yong)和(he)類(lei)似用(yong)(yong)(yong)途電(dian)器的(de)(de)安全(quan)、通用(yong)(yong)(yong)要(yao)求》、《家用(yong)(yong)(yong)和(he)類(lei)似用(yong)(yong)(yong)途電(dian)器的(de)(de)安全(quan)、儲(chu)水(shui)式電(dian)熱(re)(re)(re)水(shui)器的(de)(de)特殊要(yao)求》、《儲(chu)水(shui)式電(dian)熱(re)(re)(re)水(shui)器能(neng)效限定值及能(neng)效等(deng)級》等(deng),有了政策標(biao)準的(de)(de)指(zhi)引(yin),在保障消費者(zhe)的(de)(de)使(shi)用(yong)(yong)(yong)安全(quan)的(de)(de)同時(shi)還能(neng)規范電(dian)熱(re)(re)(re)水(shui)器行(xing)業,電(dian)熱(re)(re)(re)水(shui)器行(xing)業發展越(yue)來越(yue)成(cheng)熟完善。
根據(ju)相關數(shu)據(ju)顯示,在消費升級(ji)的(de)(de)(de)背景下(xia),大(da)(da)容(rong)量是(shi)電(dian)熱水(shui)器(qi)最大(da)(da)消費熱點(dian)。2019年(nian)上半年(nian),電(dian)熱水(shui)器(qi)中60L產品(pin)份額(e)持續提升,銷售額(e)占比(bi)達到53.2%,較上年(nian)增加4.1個百分點(dian)。現如(ru)今隨著(zhu)我國(guo)(guo)為了積(ji)極(ji)應對(dui)人口老齡(ling)化二(er)實行(xing)的(de)(de)(de)三孩政策,我國(guo)(guo)家庭人口的(de)(de)(de)架構越來(lai)越龐大(da)(da),對(dui)于電(dian)熱水(shui)器(qi)容(rong)量的(de)(de)(de)需求也進一步升級(ji),大(da)(da)容(rong)量化的(de)(de)(de)電(dian)熱水(shui)器(qi)產品(pin)得到市場和消費者的(de)(de)(de)青睞,電(dian)熱水(shui)器(qi)產品(pin)的(de)(de)(de)大(da)(da)容(rong)量化也將成為行(xing)業(ye)的(de)(de)(de)發展趨勢。
由于電(dian)熱(re)(re)水(shui)(shui)器(qi)(qi)市場需求(qiu)量大,當前電(dian)熱(re)(re)水(shui)(shui)器(qi)(qi)品(pin)牌眾多,各(ge)品(pin)牌發展(zhan)規模參差不(bu)齊,各(ge)品(pin)牌制作的電(dian)熱(re)(re)水(shui)(shui)器(qi)(qi)產品(pin)質量也良莠不(bu)齊,很大程(cheng)度上影(ying)響(xiang)著(zhu)電(dian)熱(re)(re)水(shui)(shui)器(qi)(qi)行業的向前發展(zhan)。隨著(zhu)電(dian)熱(re)(re)水(shui)(shui)器(qi)(qi)產業的愈發成熟,以(yi)及(ji)消費者不(bu)斷對電(dian)熱(re)(re)水(shui)(shui)器(qi)(qi)產品(pin)提出(chu)(chu)新的要(yao)求(qiu),小品(pin)牌將陸續(xu)被擠(ji)出(chu)(chu)市場,品(pin)牌集中(zhong)度日趨(qu)集中(zhong)。
伴隨著(zhu)消費升(sheng)級,越來越多的(de)(de)80后、90后、00后成為消費市場(chang)的(de)(de)主力(li)軍,為了(le)滿(man)足他(ta)們對于高品(pin)質生活的(de)(de)追求,電熱水(shui)器(qi)各品(pin)牌不斷加大(da)生產(chan)創(chuang)新成本(ben),提高自主創(chuang)新能(neng)力(li),并結合當下(xia)流行的(de)(de)智(zhi)能(neng)家居(ju)模式,在電熱水(shui)器(qi)各品(pin)牌創(chuang)新升(sheng)級的(de)(de)帶動下(xia),電熱水(shui)器(qi)產(chan)品(pin)將被賦予智(zhi)能(neng)化的(de)(de)全新內涵,致力(li)于全方位(wei)地滿(man)足消費者安全、舒適的(de)(de)熱水(shui)需(xu)求。