干洗店的(de)淡(dan)(dan)旺季(ji)比較(jiao)明顯,那(nei)么在(zai)干(gan)洗(xi)店(dian)(dian)門店(dian)(dian)淡(dan)(dan)季(ji)如何經營呢?延伸(shen)干(gan)洗(xi)店(dian)(dian)服務范圍、加強干(gan)洗(xi)店(dian)(dian)員工培訓、推進干(gan)洗(xi)店(dian)(dian)異(yi)業合作,進行(xing)干(gan)洗(xi)店(dian)(dian)團隊建設等方法可以幫助(zhu)干(gan)洗(xi)店(dian)(dian)順利度過銷售淡(dan)(dan)季(ji),在(zai)淡(dan)(dan)季(ji)經營好(hao)干(gan)洗(xi)店(dian)(dian)。接下來請(qing)跟Maigoo小(xiao)編(bian)一起(qi)詳(xiang)細了解干(gan)洗(xi)店(dian)(dian)店(dian)(dian)鋪(pu)淡(dan)(dan)季(ji)經營的(de)方法吧。
目(mu)前我(wo)國干(gan)(gan)(gan)(gan)洗(xi)(xi)店(dian)(dian)(dian)(dian)行業(ye)利(li)潤(run)(run)大(da)致(zhi)在(zai)70%-80%之(zhi)間(jian),隨著(zhu)(zhu)(zhu)消費需求(qiu)的(de)(de)(de)擴大(da),未(wei)來干(gan)(gan)(gan)(gan)洗(xi)(xi)店(dian)(dian)(dian)(dian)的(de)(de)(de)行業(ye)利(li)潤(run)(run)將(jiang)(jiang)會越來越大(da)。我(wo)國有(you)著(zhu)(zhu)(zhu)將(jiang)(jiang)近(jin)14億的(de)(de)(de)人口,在(zai)生活(huo)節(jie)奏(zou)變(bian)快、工作(zuo)壓力加大(da)的(de)(de)(de)社會背景(jing)下,很多(duo)(duo)人都(dou)有(you)干(gan)(gan)(gan)(gan)洗(xi)(xi)衣物的(de)(de)(de)需求(qiu)。由(you)此可(ke)見,干(gan)(gan)(gan)(gan)洗(xi)(xi)店(dian)(dian)(dian)(dian)行業(ye)有(you)著(zhu)(zhu)(zhu)廣闊的(de)(de)(de)發(fa)展前景(jing),行業(ye)利(li)潤(run)(run)也非常高,很多(duo)(duo)人都(dou)想開一家(jia)干(gan)(gan)(gan)(gan)洗(xi)(xi)店(dian)(dian)(dian)(dian)獲得巨大(da)的(de)(de)(de)利(li)潤(run)(run)。Maigoo小編認為(wei)干(gan)(gan)(gan)(gan)洗(xi)(xi)店(dian)(dian)(dian)(dian)有(you)著(zhu)(zhu)(zhu)較為(wei)明顯(xian)的(de)(de)(de)淡(dan)(dan)旺季(ji)之(zhi)分(fen)。那(nei)么,干(gan)(gan)(gan)(gan)洗(xi)(xi)店(dian)(dian)(dian)(dian)在(zai)淡(dan)(dan)季(ji)如何經營呢?通(tong)過延伸(shen)干(gan)(gan)(gan)(gan)洗(xi)(xi)店(dian)(dian)(dian)(dian)服(fu)務范(fan)圍(wei)、加強干(gan)(gan)(gan)(gan)洗(xi)(xi)店(dian)(dian)(dian)(dian)員工培(pei)訓、推進(jin)干(gan)(gan)(gan)(gan)洗(xi)(xi)店(dian)(dian)(dian)(dian)異業(ye)合作(zuo),進(jin)行干(gan)(gan)(gan)(gan)洗(xi)(xi)店(dian)(dian)(dian)(dian)團隊建設(she)等方法可(ke)以幫助干(gan)(gan)(gan)(gan)洗(xi)(xi)店(dian)(dian)(dian)(dian)度(du)過銷售淡(dan)(dan)季(ji),在(zai)淡(dan)(dan)季(ji)經營好干(gan)(gan)(gan)(gan)洗(xi)(xi)店(dian)(dian)(dian)(dian),實(shi)現利(li)潤(run)(run)增(zeng)長。
在(zai)淡季(ji)如何經(jing)營干洗店?Maigoo小編(bian)認為,加盟商可(ke)以(yi)站在(zai)消費者的角(jiao)度,為消費者提供更周到(dao)全面的服務(wu),例(li)如皮鞋保養清洗,衣物(wu)縫補熨燙,各種汽車坐墊洗滌以(yi)及酒店桌布(bu)清洗等等業務(wu)。只有盡可(ke)能的延伸干洗店的服務(wu)范圍,才能在(zai)淡季(ji)實現利潤(run)增長。
Maigoo小編認(ren)為在(zai)淡(dan)季(ji)經營(ying)干洗(xi)(xi)店(dian)(dian),還需要加強(qiang)對(dui)干洗(xi)(xi)店(dian)(dian)員(yuan)工(gong)(gong)的(de)培(pei)訓(xun)。平時旺季(ji)期間沒有時間進行員(yuan)工(gong)(gong)培(pei)訓(xun),現在(zai)正(zheng)好(hao)可以(yi)利用淡(dan)季(ji)時間對(dui)員(yuan)工(gong)(gong)加強(qiang)培(pei)訓(xun)。對(dui)員(yuan)工(gong)(gong)進行培(pei)訓(xun)之后,員(yuan)工(gong)(gong)能(neng)(neng)基本(ben)掌握干洗(xi)(xi)店(dian)(dian)基本(ben)知識(shi),幫助(zhu)員(yuan)工(gong)(gong)熟練各項(xiang)干洗(xi)(xi)技能(neng)(neng),還能(neng)(neng)通過培(pei)訓(xun)讓(rang)員(yuan)工(gong)(gong)認(ren)識(shi)到(dao)個人形(xing)象的(de)重要性,讓(rang)員(yuan)工(gong)(gong)維護(hu)好(hao)自(zi)身形(xing)象。
異業(ye)合(he)(he)作是幫助干(gan)洗(xi)(xi)店(dian)(dian)在淡季提高(gao)營業(ye)額(e)的好方法。Maigoo小編(bian)建(jian)議在淡季期(qi)間,加(jia)盟商也要及(ji)時與其他(ta)行業(ye)進(jin)(jin)行溝(gou)通交(jiao)流(liu),達成合(he)(he)作意向。這樣才能實(shi)現(xian)消(xiao)費(fei)(fei)人群的互(hu)補(bu)。例如,干(gan)洗(xi)(xi)店(dian)(dian)可(ke)以與服裝店(dian)(dian)進(jin)(jin)行合(he)(he)作,消(xiao)費(fei)(fei)者在購買服裝時可(ke)以獲(huo)得一(yi)張干(gan)洗(xi)(xi)消(xiao)費(fei)(fei)卡,憑借消(xiao)費(fei)(fei)卡可(ke)以享受干(gan)洗(xi)(xi)優惠,這樣就能通過合(he)(he)作來提高(gao)干(gan)洗(xi)(xi)店(dian)(dian)的營業(ye)額(e)。
干(gan)(gan)洗(xi)(xi)店(dian)淡季期間客流量比(bi)較(jiao)少(shao),加盟商可以進行(xing)干(gan)(gan)洗(xi)(xi)店(dian)團隊(dui)建(jian)設,組織員(yuan)(yuan)工(gong)到附(fu)近公園、娛樂場所進行(xing)游玩,這樣可以增加員(yuan)(yuan)工(gong)之(zhi)間的(de)(de)(de)溝通交流,增強(qiang)團隊(dui)凝聚力。除此(ci)之(zhi)外,進行(xing)干(gan)(gan)洗(xi)(xi)店(dian)團隊(dui)建(jian)設,還(huan)能增強(qiang)員(yuan)(yuan)工(gong)與店(dian)長之(zhi)間的(de)(de)(de)親和力,改善員(yuan)(yuan)工(gong)和店(dian)長之(zhi)間的(de)(de)(de)關系,讓員(yuan)(yuan)工(gong)更好地為干(gan)(gan)洗(xi)(xi)店(dian)服(fu)務。團隊(dui)建(jian)設做好了,員(yuan)(yuan)工(gong)積(ji)極性也能得到提高,門店(dian)利潤才會提高。