干洗店的(de)淡旺季(ji)比較明顯,那么在(zai)干(gan)(gan)(gan)(gan)洗(xi)(xi)店(dian)門店(dian)淡季(ji)如(ru)何經營呢?延伸(shen)干(gan)(gan)(gan)(gan)洗(xi)(xi)店(dian)服務范圍、加強干(gan)(gan)(gan)(gan)洗(xi)(xi)店(dian)員(yuan)工(gong)培訓(xun)、推進(jin)干(gan)(gan)(gan)(gan)洗(xi)(xi)店(dian)異(yi)業合作,進(jin)行干(gan)(gan)(gan)(gan)洗(xi)(xi)店(dian)團隊建設等方法(fa)可(ke)以幫(bang)助干(gan)(gan)(gan)(gan)洗(xi)(xi)店(dian)順利度過(guo)銷售淡季(ji),在(zai)淡季(ji)經營好(hao)干(gan)(gan)(gan)(gan)洗(xi)(xi)店(dian)。接下(xia)來請(qing)跟Maigoo小編一起(qi)詳(xiang)細了解干(gan)(gan)(gan)(gan)洗(xi)(xi)店(dian)店(dian)鋪淡季(ji)經營的(de)方法(fa)吧(ba)。
目(mu)前我國干(gan)洗(xi)(xi)(xi)(xi)(xi)店(dian)(dian)(dian)行(xing)(xing)業(ye)利(li)潤(run)(run)大致在(zai)(zai)70%-80%之(zhi)間,隨著消(xiao)費需求(qiu)(qiu)的(de)(de)擴大,未來(lai)干(gan)洗(xi)(xi)(xi)(xi)(xi)店(dian)(dian)(dian)的(de)(de)行(xing)(xing)業(ye)利(li)潤(run)(run)將會(hui)越(yue)(yue)來(lai)越(yue)(yue)大。我國有著將近14億的(de)(de)人口,在(zai)(zai)生活(huo)節奏(zou)變(bian)快(kuai)、工(gong)作壓力加(jia)大的(de)(de)社會(hui)背景下,很多(duo)人都(dou)(dou)有干(gan)洗(xi)(xi)(xi)(xi)(xi)衣物(wu)的(de)(de)需求(qiu)(qiu)。由此可見,干(gan)洗(xi)(xi)(xi)(xi)(xi)店(dian)(dian)(dian)行(xing)(xing)業(ye)有著廣闊的(de)(de)發展前景,行(xing)(xing)業(ye)利(li)潤(run)(run)也非常(chang)高,很多(duo)人都(dou)(dou)想開(kai)一家干(gan)洗(xi)(xi)(xi)(xi)(xi)店(dian)(dian)(dian)獲得巨大的(de)(de)利(li)潤(run)(run)。Maigoo小編認為干(gan)洗(xi)(xi)(xi)(xi)(xi)店(dian)(dian)(dian)有著較(jiao)為明顯的(de)(de)淡(dan)旺季(ji)(ji)之(zhi)分。那(nei)么,干(gan)洗(xi)(xi)(xi)(xi)(xi)店(dian)(dian)(dian)在(zai)(zai)淡(dan)季(ji)(ji)如(ru)何經營呢?通(tong)過(guo)延(yan)伸干(gan)洗(xi)(xi)(xi)(xi)(xi)店(dian)(dian)(dian)服務(wu)范(fan)圍、加(jia)強干(gan)洗(xi)(xi)(xi)(xi)(xi)店(dian)(dian)(dian)員工(gong)培訓、推進(jin)干(gan)洗(xi)(xi)(xi)(xi)(xi)店(dian)(dian)(dian)異業(ye)合(he)作,進(jin)行(xing)(xing)干(gan)洗(xi)(xi)(xi)(xi)(xi)店(dian)(dian)(dian)團隊建設等(deng)方法可以(yi)幫助干(gan)洗(xi)(xi)(xi)(xi)(xi)店(dian)(dian)(dian)度過(guo)銷售淡(dan)季(ji)(ji),在(zai)(zai)淡(dan)季(ji)(ji)經營好(hao)干(gan)洗(xi)(xi)(xi)(xi)(xi)店(dian)(dian)(dian),實現利(li)潤(run)(run)增長。
在淡季如何經營(ying)干洗店(dian)(dian)?Maigoo小編認為,加盟商可(ke)(ke)以(yi)站在消(xiao)費者(zhe)的(de)(de)(de)角度,為消(xiao)費者(zhe)提(ti)供更周到全(quan)面的(de)(de)(de)服務(wu),例如皮(pi)鞋保養清(qing)洗,衣物縫補熨(yun)燙,各(ge)種汽車坐墊(dian)洗滌以(yi)及(ji)酒店(dian)(dian)桌布清(qing)洗等等業(ye)務(wu)。只有盡可(ke)(ke)能的(de)(de)(de)延伸干洗店(dian)(dian)的(de)(de)(de)服務(wu)范圍,才能在淡季實(shi)現利(li)潤(run)增(zeng)長。
Maigoo小(xiao)編認為在淡季經(jing)營干洗(xi)店,還需要(yao)加強對(dui)干洗(xi)店員工(gong)的培(pei)訓(xun)。平時旺季期間(jian)沒有時間(jian)進行員工(gong)培(pei)訓(xun),現在正好可以利用淡季時間(jian)對(dui)員工(gong)加強培(pei)訓(xun)。對(dui)員工(gong)進行培(pei)訓(xun)之后,員工(gong)能基本(ben)(ben)掌握干洗(xi)店基本(ben)(ben)知識,幫助員工(gong)熟練(lian)各項干洗(xi)技(ji)能,還能通過培(pei)訓(xun)讓員工(gong)認識到個人形(xing)象(xiang)的重要(yao)性,讓員工(gong)維(wei)護好自身形(xing)象(xiang)。
異業(ye)(ye)合(he)作是(shi)幫(bang)助干(gan)洗(xi)店(dian)(dian)在(zai)(zai)淡季(ji)(ji)提高營業(ye)(ye)額的(de)好(hao)方(fang)法。Maigoo小編建議在(zai)(zai)淡季(ji)(ji)期間,加盟商(shang)也要(yao)及時(shi)與其(qi)他行(xing)業(ye)(ye)進行(xing)溝通交流,達(da)成合(he)作意向。這樣(yang)才能實現(xian)消(xiao)費(fei)人群(qun)的(de)互補。例如,干(gan)洗(xi)店(dian)(dian)可(ke)(ke)以(yi)與服裝店(dian)(dian)進行(xing)合(he)作,消(xiao)費(fei)者在(zai)(zai)購買服裝時(shi)可(ke)(ke)以(yi)獲得一(yi)張(zhang)干(gan)洗(xi)消(xiao)費(fei)卡,憑借(jie)消(xiao)費(fei)卡可(ke)(ke)以(yi)享受干(gan)洗(xi)優惠,這樣(yang)就能通過合(he)作來提高干(gan)洗(xi)店(dian)(dian)的(de)營業(ye)(ye)額。
干洗店(dian)(dian)淡(dan)季期(qi)間客流(liu)量比較少,加盟商(shang)可以(yi)進行(xing)干洗店(dian)(dian)團(tuan)隊建設,組織員(yuan)工到附(fu)近公(gong)園(yuan)、娛樂場所進行(xing)游玩,這樣可以(yi)增(zeng)加員(yuan)工之(zhi)間的溝通(tong)交(jiao)流(liu),增(zeng)強團(tuan)隊凝聚力。除(chu)此之(zhi)外(wai),進行(xing)干洗店(dian)(dian)團(tuan)隊建設,還能增(zeng)強員(yuan)工與店(dian)(dian)長之(zhi)間的親和力,改善員(yuan)工和店(dian)(dian)長之(zhi)間的關系,讓(rang)員(yuan)工更(geng)好地為干洗店(dian)(dian)服務(wu)。團(tuan)隊建設做好了(le),員(yuan)工積(ji)極性也能得到提(ti)高(gao)(gao),門店(dian)(dian)利潤才會提(ti)高(gao)(gao)。