干洗店的淡(dan)旺(wang)季(ji)比較明顯(xian),那么(me)在干(gan)(gan)(gan)(gan)洗(xi)(xi)(xi)店(dian)(dian)(dian)門店(dian)(dian)(dian)淡(dan)季(ji)如何經(jing)營呢?延(yan)伸干(gan)(gan)(gan)(gan)洗(xi)(xi)(xi)店(dian)(dian)(dian)服(fu)務(wu)范圍、加(jia)強干(gan)(gan)(gan)(gan)洗(xi)(xi)(xi)店(dian)(dian)(dian)員(yuan)工培訓、推進干(gan)(gan)(gan)(gan)洗(xi)(xi)(xi)店(dian)(dian)(dian)異業合作,進行干(gan)(gan)(gan)(gan)洗(xi)(xi)(xi)店(dian)(dian)(dian)團隊建(jian)設等方法可以幫助干(gan)(gan)(gan)(gan)洗(xi)(xi)(xi)店(dian)(dian)(dian)順利度過銷售淡(dan)季(ji),在淡(dan)季(ji)經(jing)營好干(gan)(gan)(gan)(gan)洗(xi)(xi)(xi)店(dian)(dian)(dian)。接下來請跟Maigoo小編一起詳細了解干(gan)(gan)(gan)(gan)洗(xi)(xi)(xi)店(dian)(dian)(dian)店(dian)(dian)(dian)鋪淡(dan)季(ji)經(jing)營的方法吧(ba)。
目前我國干(gan)洗(xi)(xi)(xi)(xi)店(dian)(dian)行(xing)(xing)業利(li)(li)潤大(da)致在70%-80%之間,隨(sui)著(zhu)消費需求的擴(kuo)大(da),未來干(gan)洗(xi)(xi)(xi)(xi)店(dian)(dian)的行(xing)(xing)業利(li)(li)潤將(jiang)會越來越大(da)。我國有(you)(you)著(zhu)將(jiang)近14億(yi)的人(ren)口,在生活(huo)節(jie)奏變快、工作壓力加(jia)大(da)的社會背景(jing)下,很多人(ren)都有(you)(you)干(gan)洗(xi)(xi)(xi)(xi)衣物的需求。由此(ci)可見(jian),干(gan)洗(xi)(xi)(xi)(xi)店(dian)(dian)行(xing)(xing)業有(you)(you)著(zhu)廣闊的發(fa)展(zhan)前景(jing),行(xing)(xing)業利(li)(li)潤也非常高,很多人(ren)都想開一家(jia)干(gan)洗(xi)(xi)(xi)(xi)店(dian)(dian)獲得巨大(da)的利(li)(li)潤。Maigoo小編認為干(gan)洗(xi)(xi)(xi)(xi)店(dian)(dian)有(you)(you)著(zhu)較為明顯的淡旺季(ji)之分。那么(me),干(gan)洗(xi)(xi)(xi)(xi)店(dian)(dian)在淡季(ji)如(ru)何經(jing)營呢?通過(guo)延伸干(gan)洗(xi)(xi)(xi)(xi)店(dian)(dian)服務范圍、加(jia)強干(gan)洗(xi)(xi)(xi)(xi)店(dian)(dian)員工培訓(xun)、推(tui)進干(gan)洗(xi)(xi)(xi)(xi)店(dian)(dian)異業合作,進行(xing)(xing)干(gan)洗(xi)(xi)(xi)(xi)店(dian)(dian)團隊建設等方(fang)法可以幫助(zhu)干(gan)洗(xi)(xi)(xi)(xi)店(dian)(dian)度過(guo)銷售淡季(ji),在淡季(ji)經(jing)營好干(gan)洗(xi)(xi)(xi)(xi)店(dian)(dian),實現(xian)利(li)(li)潤增長。
在(zai)淡季如(ru)何經(jing)營(ying)干洗店?Maigoo小編認為,加盟商可(ke)以站在(zai)消費者的(de)角度,為消費者提供更(geng)周到全面的(de)服務,例如(ru)皮鞋保養(yang)清洗,衣物縫補(bu)熨燙(tang),各種(zhong)汽(qi)車(che)坐墊洗滌以及酒店桌布清洗等(deng)等(deng)業務。只有(you)盡可(ke)能的(de)延伸干洗店的(de)服務范圍(wei),才能在(zai)淡季實現(xian)利潤增長。
Maigoo小(xiao)編認為在淡季(ji)經營干(gan)洗店,還需要(yao)(yao)加強對干(gan)洗店員(yuan)工(gong)的(de)培(pei)訓(xun)。平時旺(wang)季(ji)期間沒有時間進行員(yuan)工(gong)培(pei)訓(xun),現在正好可以利用淡季(ji)時間對員(yuan)工(gong)加強培(pei)訓(xun)。對員(yuan)工(gong)進行培(pei)訓(xun)之(zhi)后(hou),員(yuan)工(gong)能(neng)基本掌(zhang)握干(gan)洗店基本知識,幫(bang)助員(yuan)工(gong)熟練各項干(gan)洗技(ji)能(neng),還能(neng)通過培(pei)訓(xun)讓員(yuan)工(gong)認識到個人形象的(de)重要(yao)(yao)性(xing),讓員(yuan)工(gong)維護好自身形象。
異(yi)業合(he)作(zuo)是幫助干洗店(dian)(dian)在淡季提高營業額的好方法。Maigoo小編建議在淡季期間,加盟商也要(yao)及(ji)時與其他行(xing)業進行(xing)溝通(tong)交流,達成合(he)作(zuo)意向(xiang)。這(zhe)樣(yang)才能(neng)實現(xian)消(xiao)費(fei)(fei)人群的互補。例如,干洗店(dian)(dian)可以(yi)(yi)與服裝店(dian)(dian)進行(xing)合(he)作(zuo),消(xiao)費(fei)(fei)者在購買服裝時可以(yi)(yi)獲(huo)得一張干洗消(xiao)費(fei)(fei)卡,憑借消(xiao)費(fei)(fei)卡可以(yi)(yi)享受(shou)干洗優惠,這(zhe)樣(yang)就能(neng)通(tong)過合(he)作(zuo)來提高干洗店(dian)(dian)的營業額。
干洗(xi)(xi)店(dian)(dian)淡季期間客(ke)流(liu)量(liang)比較少,加盟商可以進(jin)行(xing)干洗(xi)(xi)店(dian)(dian)團隊(dui)建設,組織(zhi)員工(gong)到附近公園、娛樂場所(suo)進(jin)行(xing)游玩,這樣(yang)可以增(zeng)加員工(gong)之間的溝通交流(liu),增(zeng)強團隊(dui)凝聚力。除此之外(wai),進(jin)行(xing)干洗(xi)(xi)店(dian)(dian)團隊(dui)建設,還能增(zeng)強員工(gong)與店(dian)(dian)長(chang)(chang)之間的親和力,改善(shan)員工(gong)和店(dian)(dian)長(chang)(chang)之間的關系,讓員工(gong)更好地為干洗(xi)(xi)店(dian)(dian)服務。團隊(dui)建設做好了,員工(gong)積(ji)極性也(ye)能得到提(ti)高(gao),門店(dian)(dian)利潤才(cai)會提(ti)高(gao)。