干洗店的淡(dan)(dan)(dan)旺季(ji)(ji)比較明(ming)顯,那么在(zai)干(gan)(gan)(gan)洗(xi)店(dian)(dian)門店(dian)(dian)淡(dan)(dan)(dan)季(ji)(ji)如何經營呢?延伸干(gan)(gan)(gan)洗(xi)店(dian)(dian)服務范圍、加強干(gan)(gan)(gan)洗(xi)店(dian)(dian)員工培訓、推進(jin)干(gan)(gan)(gan)洗(xi)店(dian)(dian)異(yi)業合(he)作,進(jin)行干(gan)(gan)(gan)洗(xi)店(dian)(dian)團隊(dui)建設等方(fang)法可(ke)以幫助(zhu)干(gan)(gan)(gan)洗(xi)店(dian)(dian)順利度過銷售淡(dan)(dan)(dan)季(ji)(ji),在(zai)淡(dan)(dan)(dan)季(ji)(ji)經營好干(gan)(gan)(gan)洗(xi)店(dian)(dian)。接下來請跟Maigoo小(xiao)編一起(qi)詳(xiang)細了解干(gan)(gan)(gan)洗(xi)店(dian)(dian)店(dian)(dian)鋪淡(dan)(dan)(dan)季(ji)(ji)經營的方(fang)法吧。
目前我(wo)國干(gan)(gan)(gan)洗(xi)(xi)(xi)店(dian)(dian)(dian)行業利潤(run)(run)大致(zhi)在70%-80%之間,隨著消費需求的(de)(de)擴大,未來(lai)(lai)干(gan)(gan)(gan)洗(xi)(xi)(xi)店(dian)(dian)(dian)的(de)(de)行業利潤(run)(run)將會越(yue)來(lai)(lai)越(yue)大。我(wo)國有(you)著將近14億的(de)(de)人口(kou),在生(sheng)活(huo)節奏變(bian)快、工作壓力加大的(de)(de)社會背(bei)景下,很多人都有(you)干(gan)(gan)(gan)洗(xi)(xi)(xi)衣物的(de)(de)需求。由此可(ke)見,干(gan)(gan)(gan)洗(xi)(xi)(xi)店(dian)(dian)(dian)行業有(you)著廣(guang)闊的(de)(de)發(fa)展前景,行業利潤(run)(run)也非常(chang)高,很多人都想開一家干(gan)(gan)(gan)洗(xi)(xi)(xi)店(dian)(dian)(dian)獲得巨大的(de)(de)利潤(run)(run)。Maigoo小編認為干(gan)(gan)(gan)洗(xi)(xi)(xi)店(dian)(dian)(dian)有(you)著較(jiao)為明顯的(de)(de)淡旺季之分。那么(me),干(gan)(gan)(gan)洗(xi)(xi)(xi)店(dian)(dian)(dian)在淡季如(ru)何經(jing)(jing)營呢(ni)?通過(guo)延伸干(gan)(gan)(gan)洗(xi)(xi)(xi)店(dian)(dian)(dian)服(fu)務范圍、加強干(gan)(gan)(gan)洗(xi)(xi)(xi)店(dian)(dian)(dian)員工培訓、推進干(gan)(gan)(gan)洗(xi)(xi)(xi)店(dian)(dian)(dian)異業合作,進行干(gan)(gan)(gan)洗(xi)(xi)(xi)店(dian)(dian)(dian)團隊建設等方法(fa)可(ke)以(yi)幫助干(gan)(gan)(gan)洗(xi)(xi)(xi)店(dian)(dian)(dian)度(du)過(guo)銷售淡季,在淡季經(jing)(jing)營好干(gan)(gan)(gan)洗(xi)(xi)(xi)店(dian)(dian)(dian),實現利潤(run)(run)增長。
在(zai)淡季如何經營干洗(xi)店?Maigoo小編認為,加盟商可以(yi)站在(zai)消(xiao)費(fei)者的角度,為消(xiao)費(fei)者提供更周到全面的服(fu)務(wu),例如皮鞋保(bao)養清洗(xi),衣(yi)物縫補(bu)熨燙,各種汽車坐(zuo)墊(dian)洗(xi)滌以(yi)及(ji)酒店桌布清洗(xi)等等業務(wu)。只有盡可能(neng)的延(yan)伸干洗(xi)店的服(fu)務(wu)范(fan)圍,才能(neng)在(zai)淡季實現利潤增長。
Maigoo小編認為(wei)在淡(dan)季經營干(gan)洗店,還需要加強對(dui)(dui)干(gan)洗店員(yuan)工(gong)(gong)(gong)(gong)的培(pei)(pei)訓(xun)。平(ping)時(shi)(shi)旺(wang)季期間(jian)沒有(you)時(shi)(shi)間(jian)進行員(yuan)工(gong)(gong)(gong)(gong)培(pei)(pei)訓(xun),現在正好可以利用淡(dan)季時(shi)(shi)間(jian)對(dui)(dui)員(yuan)工(gong)(gong)(gong)(gong)加強培(pei)(pei)訓(xun)。對(dui)(dui)員(yuan)工(gong)(gong)(gong)(gong)進行培(pei)(pei)訓(xun)之后,員(yuan)工(gong)(gong)(gong)(gong)能基(ji)本掌握干(gan)洗店基(ji)本知識,幫助員(yuan)工(gong)(gong)(gong)(gong)熟練各項干(gan)洗技(ji)能,還能通過(guo)培(pei)(pei)訓(xun)讓員(yuan)工(gong)(gong)(gong)(gong)認識到個人形象的重要性,讓員(yuan)工(gong)(gong)(gong)(gong)維護好自身(shen)形象。
異業(ye)合(he)(he)作(zuo)是幫(bang)助(zhu)干洗店(dian)在淡季提(ti)高營業(ye)額(e)的好方法(fa)。Maigoo小編建(jian)議在淡季期間,加盟商也要及時與其他行(xing)業(ye)進行(xing)溝通(tong)交流(liu),達成合(he)(he)作(zuo)意向。這(zhe)樣才能實現(xian)消(xiao)費人群的互補(bu)。例如,干洗店(dian)可(ke)以(yi)與服(fu)裝(zhuang)店(dian)進行(xing)合(he)(he)作(zuo),消(xiao)費者在購買(mai)服(fu)裝(zhuang)時可(ke)以(yi)獲得一張干洗消(xiao)費卡(ka),憑借消(xiao)費卡(ka)可(ke)以(yi)享(xiang)受干洗優惠,這(zhe)樣就能通(tong)過合(he)(he)作(zuo)來提(ti)高干洗店(dian)的營業(ye)額(e)。
干(gan)(gan)洗店(dian)淡季期間客流(liu)量比(bi)較(jiao)少,加盟(meng)商可以(yi)進(jin)行(xing)干(gan)(gan)洗店(dian)團隊(dui)建設,組織員(yuan)工(gong)到附近公園(yuan)、娛樂場所進(jin)行(xing)游玩,這(zhe)樣(yang)可以(yi)增加員(yuan)工(gong)之(zhi)間的溝通交流(liu),增強團隊(dui)凝聚(ju)力。除(chu)此(ci)之(zhi)外,進(jin)行(xing)干(gan)(gan)洗店(dian)團隊(dui)建設,還(huan)能增強員(yuan)工(gong)與店(dian)長之(zhi)間的親(qin)和力,改善(shan)員(yuan)工(gong)和店(dian)長之(zhi)間的關系(xi),讓員(yuan)工(gong)更好(hao)地為干(gan)(gan)洗店(dian)服務。團隊(dui)建設做好(hao)了,員(yuan)工(gong)積極性也能得到提(ti)高(gao),門店(dian)利潤才(cai)會(hui)提(ti)高(gao)。