太雕黃酒始于1894年,專注于經營魯迅文化主題酒店及周邊服務產品開發的綜合型企業,集酒店餐飲/食品加工/農業養殖/文化旅游/內外貿易于一體
紹興(xing)咸(xian)亨(heng)(heng)集團(tuan)股份有(you)限公(gong)(gong)(gong)(gong)(gong)司是一家涉足酒(jiu)店餐飲、食(shi)品加工、農業(ye)養殖、文化旅游、內外貿易(yi)等(deng)多(duo)個行(xing)業(ye)的企業(ye)集團(tuan)。公(gong)(gong)(gong)(gong)(gong)司擁有(you)紹興(xing)市咸(xian)亨(heng)(heng)酒(jiu)店有(you)限公(gong)(gong)(gong)(gong)(gong)司、紹興(xing)咸(xian)亨(heng)(heng)紹鴨育種有(you)限公(gong)(gong)(gong)(gong)(gong)司、紹興(xing)咸(xian)亨(heng)(heng)國際貿易(yi)有(you)限公(gong)(gong)(gong)(gong)(gong)司、紹興(xing)咸(xian)亨(heng)(heng)五金超市發展有(you)限公(gong)(gong)(gong)(gong)(gong)司等(deng)多(duo)家企業(ye)。
“咸亨(heng)(heng)酒(jiu)(jiu)店(dian)(dian)”作為(wei)集團公司(si)主導產業,是由位(wei)于魯迅故里的咸亨(heng)(heng)酒(jiu)(jiu)店(dian)(dian)總部及國內(nei)直(zhi)營(ying)和(he)加盟連鎖店(dian)(dian)、咸亨(heng)(heng)酒(jiu)(jiu)店(dian)(dian)食品有限公司(si)等多(duo)(duo)家企業組成(cheng),形成(cheng)了以酒(jiu)(jiu)店(dian)(dian)為(wei)核心,以品牌(pai)為(wei)紐帶的文化旅游產業鏈。其中,坐(zuo)落在魯迅故里的咸亨(heng)(heng)酒(jiu)(jiu)店(dian)(dian)經營(ying)用房建(jian)筑面積5萬多(duo)(duo)平方(fang)米(mi),有250多(duo)(duo)間(套)文化特色(se)主題客房、2000余個(ge)餐位(wei)、近(jin)800平方(fang)米(mi)的商場和(he)7000多(duo)(duo)平方(fang)米(mi)的休(xiu)閑(xian)娛(yu)樂健身場所,酒(jiu)(jiu)店(dian)(dian)各項功(gong)能(neng)齊全。
“咸(xian)亨酒(jiu)店”是(shi)擁(yong)有(you)國內注冊商(shang)(shang)標(biao)90件、境外商(shang)(shang)標(biao)21件,其中(zhong)“咸(xian)亨”服務商(shang)(shang)標(biao)、“太雕”黃(huang)酒(jiu)商(shang)(shang)標(biao)較為知(zhi)名。酒(jiu)店還是(shi)“紹興菜烹(peng)飪技藝省級非物質文化遺產傳承基(ji)地”,是(shi)五星魯迅(xun)文化主題酒(jiu)店。因此,咸(xian)亨酒(jiu)店具有(you)知(zhi)名度高、文化特色鮮明(ming)、市場認可度高和抗風(feng)險(xian)能力強等特點和優勢。
“咸亨酒店”投資(zi)建(jian)設的(de)(de)“魯(lu)迅(xun)故里·咸亨新天地(di)(di)”,經(jing)過8年培育已成(cheng)為(wei)紹(shao)興市區(qu)一個(ge)新興的(de)(de)文(wen)化商旅(lv)綜合體。按照紹(shao)興市政府(fu)關于(yu)老城(cheng)區(qu)內打(da)造(zao)若干特色街的(de)(de)布局,“咸亨新天地(di)(di)”夜宵城(cheng)已經(jing)建(jian)成(cheng),美食一條街初具規模。咸亨新天地(di)(di)將成(cheng)為(wei)省(sheng)市培育的(de)(de)魯(lu)迅(xun)中(zhong)路高(gao)品質步行街的(de)(de)重要組成(cheng)部分(fen)。