2021年,是(shi)光(guang)(guang)明(ming)乳(ru)業(ye)(ye)歷史的110周(zhou)年,也是(shi)光(guang)(guang)明(ming)品牌的70周(zhou)年,也是(shi)光(guang)(guang)明(ming)乳(ru)業(ye)(ye)收獲(huo)(huo)滿滿的一年。光(guang)(guang)明(ming)乳(ru)業(ye)(ye)實力(li)斬獲(huo)(huo)“‘影(ying)響2021’新京報標(biao)桿(gan)品牌力(li)企業(ye)(ye)”稱(cheng)號及(ji)“2021中國(guo)乳(ru)業(ye)(ye)新勢力(li)產(chan)品——品類標(biao)桿(gan)產(chan)品”稱(cheng)號。
此次(ci),影(ying)(ying)響2021——新京報產(chan)經年(nian)度影(ying)(ying)響力(li)樣(yang)本企(qi)(qi)(qi)(qi)(qi)業(ye)(ye)(ye)(ye)評(ping)(ping)選聚焦食(shi)品(pin)、健康(kang)、酒業(ye)(ye)(ye)(ye)、商業(ye)(ye)(ye)(ye),通過(guo)綜合評(ping)(ping)估,發(fa)掘46家(jia)(jia)年(nian)度影(ying)(ying)響力(li)樣(yang)本企(qi)(qi)(qi)(qi)(qi)業(ye)(ye)(ye)(ye)。作(zuo)為(wei)(wei)百年(nian)乳企(qi)(qi)(qi)(qi)(qi),光明(ming)(ming)(ming)(ming)乳業(ye)(ye)(ye)(ye)成(cheng)(cheng)功獲(huo)得標桿品(pin)牌力(li)企(qi)(qi)(qi)(qi)(qi)業(ye)(ye)(ye)(ye)稱號,這是(shi)對光明(ming)(ming)(ming)(ming)乳業(ye)(ye)(ye)(ye)實力(li)的(de)(de)(de)肯定,更是(shi)對光明(ming)(ming)(ming)(ming)品(pin)牌影(ying)(ying)響力(li)的(de)(de)(de)肯定。作(zuo)為(wei)(wei)行業(ye)(ye)(ye)(ye)內(nei)的(de)(de)(de)領(ling)軍企(qi)(qi)(qi)(qi)(qi)業(ye)(ye)(ye)(ye)之一,光明(ming)(ming)(ming)(ming)乳業(ye)(ye)(ye)(ye)在(zai)(zai)今(jin)年(nian)榮獲(huo)了(le)上海市(shi)最高質量榮譽(yu)——2020年(nian)度上海市(shi)市(shi)長質量獎(jiang),成(cheng)(cheng)為(wei)(wei)了(le)該獎(jiang)項自2008年(nian)設(she)立以來(lai)首家(jia)(jia)獲(huo)獎(jiang)的(de)(de)(de)食(shi)品(pin)企(qi)(qi)(qi)(qi)(qi)業(ye)(ye)(ye)(ye)。依托光明(ming)(ming)(ming)(ming)乳業(ye)(ye)(ye)(ye)建設(she)運行的(de)(de)(de)乳業(ye)(ye)(ye)(ye)生物技術國(guo)(guo)家(jia)(jia)重點(dian)實驗室也在(zai)(zai)今(jin)年(nian)迎來(lai)了(le)成(cheng)(cheng)立十周年(nian)。作(zuo)為(wei)(wei)國(guo)(guo)重室的(de)(de)(de)主(zhu)體運行單位,在(zai)(zai)發(fa)展歷程中(zhong),光明(ming)(ming)(ming)(ming)乳業(ye)(ye)(ye)(ye)努力(li)把企(qi)(qi)(qi)(qi)(qi)業(ye)(ye)(ye)(ye)打造成(cheng)(cheng)為(wei)(wei)強大的(de)(de)(de)創新主(zhu)體,將企(qi)(qi)(qi)(qi)(qi)業(ye)(ye)(ye)(ye)優勢資源與國(guo)(guo)重室研(yan)發(fa)資源結(jie)合,實踐(jian)“把論文寫在(zai)(zai)產(chan)品(pin)上、研(yan)究(jiu)做在(zai)(zai)工程中(zhong)、成(cheng)(cheng)果轉化在(zai)(zai)企(qi)(qi)(qi)(qi)(qi)業(ye)(ye)(ye)(ye)里”的(de)(de)(de)愿景,引領(ling)中(zhong)國(guo)(guo)乳業(ye)(ye)(ye)(ye)高質量發(fa)展,助力(li)中(zhong)國(guo)(guo)乳業(ye)(ye)(ye)(ye)行穩致遠。
此(ci)(ci)外,在12月29日舉行的(de)(de)(de)以“新(xin)(xin)消(xiao)(xiao)費(fei)(fei) 新(xin)(xin)渠道 新(xin)(xin)動能”為主(zhu)題的(de)(de)(de)“2021中(zhong)(zhong)國(guo)乳(ru)(ru)(ru)(ru)(ru)業(ye)新(xin)(xin)勢(shi)(shi)力發展論壇”上(shang),光(guang)(guang)(guang)明(ming)乳(ru)(ru)(ru)(ru)(ru)業(ye)在“2021中(zhong)(zhong)國(guo)乳(ru)(ru)(ru)(ru)(ru)業(ye)新(xin)(xin)勢(shi)(shi)力產品(pin)(pin)”系列評(ping)選(xuan)活動中(zhong)(zhong)突出重圍。經(jing)過前期考評(ping)以及專家(jia)評(ping)審小組的(de)(de)(de)綜(zong)合(he)評(ping)定(ding),光(guang)(guang)(guang)明(ming)優(you)(you)倍(bei)鮮(xian)牛奶(nai)成功摘奪“2021中(zhong)(zhong)國(guo)乳(ru)(ru)(ru)(ru)(ru)業(ye)新(xin)(xin)勢(shi)(shi)力產品(pin)(pin)——品(pin)(pin)類標(biao)桿(gan)產品(pin)(pin)”稱(cheng)號,深得業(ye)內(nei)人士以及消(xiao)(xiao)費(fei)(fei)者(zhe)的(de)(de)(de)大力支持和關注。作(zuo)為光(guang)(guang)(guang)明(ming)乳(ru)(ru)(ru)(ru)(ru)業(ye)旗下的(de)(de)(de)明(ming)星單品(pin)(pin),光(guang)(guang)(guang)明(ming)優(you)(you)倍(bei)鮮(xian)牛奶(nai)是(shi)第一個實現全(quan)(quan)國(guo)生產、全(quan)(quan)國(guo)銷售的(de)(de)(de)鮮(xian)奶(nai)品(pin)(pin)牌(pai)。值得一提的(de)(de)(de)是(shi),2019年,在由光(guang)(guang)(guang)明(ming)乳(ru)(ru)(ru)(ru)(ru)業(ye)承辦(ban)的(de)(de)(de)首(shou)屆中(zhong)(zhong)國(guo)奶(nai)業(ye)新(xin)(xin)鮮(xian)峰會(hui)上(shang),光(guang)(guang)(guang)明(ming)乳(ru)(ru)(ru)(ru)(ru)業(ye)率(lv)先宣布在光(guang)(guang)(guang)明(ming)優(you)(you)倍(bei)鮮(xian)牛奶(nai)包裝上(shang)標(biao)注免疫球蛋(dan)白(bai)(bai)、乳(ru)(ru)(ru)(ru)(ru)鐵蛋(dan)白(bai)(bai)和乳(ru)(ru)(ru)(ru)(ru)過氧化(hua)物酶三項活性指標(biao)含(han)量,實現了“全(quan)(quan)球首(shou)創”。此(ci)(ci)后光(guang)(guang)(guang)明(ming)乳(ru)(ru)(ru)(ru)(ru)業(ye)對光(guang)(guang)(guang)明(ming)優(you)(you)倍(bei)鮮(xian)牛奶(nai)包裝再度(du)升級(ji),新(xin)(xin)增α-乳(ru)(ru)(ru)(ru)(ru)白(bai)(bai)蛋(dan)白(bai)(bai)、β-乳(ru)(ru)(ru)(ru)(ru)球蛋(dan)白(bai)(bai)兩項活性營養物質(zhi),讓(rang)消(xiao)(xiao)費(fei)(fei)者(zhe)一口喝到五種鮮(xian)活營養。這一舉措也(ye)獲得行業(ye)眾(zhong)多(duo)乳(ru)(ru)(ru)(ru)(ru)企認可(ke),在全(quan)(quan)國(guo)25個省61家(jia)企業(ye)推(tui)廣應用,占到了國(guo)內(nei)乳(ru)(ru)(ru)(ru)(ru)品(pin)(pin)行業(ye)95%以上(shang)。
百年光(guang)(guang)明,繼往(wang)開來(lai)。光(guang)(guang)明乳業(ye)(ye)始終堅(jian)守“創新引領未來(lai)、專注(zhu)造就(jiu)品(pin)(pin)質、勇(yong)氣超越自我、共(gong)享合作成長、關(guan)愛(ai)凝聚力量、包(bao)容放眼全球”的(de)企業(ye)(ye)價值,致力于成為“中國最好的(de)乳制品(pin)(pin)企業(ye)(ye)”。未來(lai),光(guang)(guang)明乳業(ye)(ye)將繼續以品(pin)(pin)質驅動品(pin)(pin)牌建設,用高品(pin)(pin)質的(de)光(guang)(guang)明產品(pin)(pin)讓更多人感受(shou)美味與健康的(de)快(kuai)樂(le)。