2021年,是(shi)光(guang)(guang)明(ming)(ming)乳(ru)(ru)(ru)業(ye)(ye)(ye)歷史(shi)的110周(zhou)年,也是(shi)光(guang)(guang)明(ming)(ming)品(pin)牌的70周(zhou)年,也是(shi)光(guang)(guang)明(ming)(ming)乳(ru)(ru)(ru)業(ye)(ye)(ye)收(shou)獲(huo)滿(man)滿(man)的一年。光(guang)(guang)明(ming)(ming)乳(ru)(ru)(ru)業(ye)(ye)(ye)實力(li)(li)斬獲(huo)“‘影響2021’新(xin)(xin)京報標桿品(pin)牌力(li)(li)企業(ye)(ye)(ye)”稱(cheng)號及“2021中國(guo)乳(ru)(ru)(ru)業(ye)(ye)(ye)新(xin)(xin)勢力(li)(li)產(chan)品(pin)——品(pin)類標桿產(chan)品(pin)”稱(cheng)號。
此(ci)次,影響(xiang)2021——新(xin)京報產經(jing)年度(du)(du)影響(xiang)力(li)樣本(ben)企(qi)業(ye)(ye)(ye)(ye)(ye)(ye)評(ping)選聚焦食品(pin)(pin)、健康、酒業(ye)(ye)(ye)(ye)(ye)(ye)、商業(ye)(ye)(ye)(ye)(ye)(ye),通過綜合(he)評(ping)估(gu),發(fa)(fa)(fa)掘46家年度(du)(du)影響(xiang)力(li)樣本(ben)企(qi)業(ye)(ye)(ye)(ye)(ye)(ye)。作(zuo)為(wei)(wei)(wei)百年乳(ru)企(qi),光(guang)明(ming)乳(ru)業(ye)(ye)(ye)(ye)(ye)(ye)成(cheng)功獲得標(biao)桿品(pin)(pin)牌力(li)企(qi)業(ye)(ye)(ye)(ye)(ye)(ye)稱號,這(zhe)是對(dui)光(guang)明(ming)乳(ru)業(ye)(ye)(ye)(ye)(ye)(ye)實(shi)力(li)的(de)(de)肯(ken)定,更是對(dui)光(guang)明(ming)品(pin)(pin)牌影響(xiang)力(li)的(de)(de)肯(ken)定。作(zuo)為(wei)(wei)(wei)行業(ye)(ye)(ye)(ye)(ye)(ye)內的(de)(de)領軍企(qi)業(ye)(ye)(ye)(ye)(ye)(ye)之一,光(guang)明(ming)乳(ru)業(ye)(ye)(ye)(ye)(ye)(ye)在今年榮(rong)獲了(le)(le)上海市(shi)最(zui)高質量榮(rong)譽——2020年度(du)(du)上海市(shi)市(shi)長質量獎,成(cheng)為(wei)(wei)(wei)了(le)(le)該獎項自2008年設立以來首家獲獎的(de)(de)食品(pin)(pin)企(qi)業(ye)(ye)(ye)(ye)(ye)(ye)。依(yi)托光(guang)明(ming)乳(ru)業(ye)(ye)(ye)(ye)(ye)(ye)建設運行的(de)(de)乳(ru)業(ye)(ye)(ye)(ye)(ye)(ye)生物(wu)技術國家重點(dian)實(shi)驗(yan)室也在今年迎(ying)來了(le)(le)成(cheng)立十周年。作(zuo)為(wei)(wei)(wei)國重室的(de)(de)主體運行單位(wei),在發(fa)(fa)(fa)展歷程(cheng)(cheng)中(zhong),光(guang)明(ming)乳(ru)業(ye)(ye)(ye)(ye)(ye)(ye)努力(li)把企(qi)業(ye)(ye)(ye)(ye)(ye)(ye)打造成(cheng)為(wei)(wei)(wei)強大的(de)(de)創新(xin)主體,將企(qi)業(ye)(ye)(ye)(ye)(ye)(ye)優勢資源與國重室研發(fa)(fa)(fa)資源結(jie)合(he),實(shi)踐“把論文寫在產品(pin)(pin)上、研究做在工程(cheng)(cheng)中(zhong)、成(cheng)果轉化在企(qi)業(ye)(ye)(ye)(ye)(ye)(ye)里”的(de)(de)愿景,引領中(zhong)國乳(ru)業(ye)(ye)(ye)(ye)(ye)(ye)高質量發(fa)(fa)(fa)展,助(zhu)力(li)中(zhong)國乳(ru)業(ye)(ye)(ye)(ye)(ye)(ye)行穩致遠。
此外,在(zai)12月29日舉(ju)行(xing)(xing)的(de)(de)(de)以“新(xin)(xin)消(xiao)費(fei) 新(xin)(xin)渠道 新(xin)(xin)動(dong)(dong)能”為主(zhu)題(ti)的(de)(de)(de)“2021中(zhong)(zhong)國(guo)乳(ru)(ru)業(ye)(ye)(ye)新(xin)(xin)勢(shi)力(li)(li)發展(zhan)論壇”上(shang)(shang),光明(ming)(ming)(ming)乳(ru)(ru)業(ye)(ye)(ye)在(zai)“2021中(zhong)(zhong)國(guo)乳(ru)(ru)業(ye)(ye)(ye)新(xin)(xin)勢(shi)力(li)(li)產(chan)(chan)品(pin)(pin)(pin)”系列評(ping)選活動(dong)(dong)中(zhong)(zhong)突出重圍。經過前期考(kao)評(ping)以及(ji)專家評(ping)審(shen)小組(zu)的(de)(de)(de)綜合評(ping)定,光明(ming)(ming)(ming)優(you)(you)倍鮮(xian)(xian)牛奶(nai)成功摘(zhai)奪“2021中(zhong)(zhong)國(guo)乳(ru)(ru)業(ye)(ye)(ye)新(xin)(xin)勢(shi)力(li)(li)產(chan)(chan)品(pin)(pin)(pin)——品(pin)(pin)(pin)類標桿產(chan)(chan)品(pin)(pin)(pin)”稱號,深得(de)業(ye)(ye)(ye)內(nei)人士以及(ji)消(xiao)費(fei)者的(de)(de)(de)大力(li)(li)支持和關注(zhu)。作(zuo)為光明(ming)(ming)(ming)乳(ru)(ru)業(ye)(ye)(ye)旗下的(de)(de)(de)明(ming)(ming)(ming)星單品(pin)(pin)(pin),光明(ming)(ming)(ming)優(you)(you)倍鮮(xian)(xian)牛奶(nai)是(shi)(shi)第一(yi)個實(shi)現(xian)全(quan)國(guo)生(sheng)產(chan)(chan)、全(quan)國(guo)銷售的(de)(de)(de)鮮(xian)(xian)奶(nai)品(pin)(pin)(pin)牌。值(zhi)得(de)一(yi)提的(de)(de)(de)是(shi)(shi),2019年,在(zai)由(you)光明(ming)(ming)(ming)乳(ru)(ru)業(ye)(ye)(ye)承(cheng)辦的(de)(de)(de)首屆(jie)中(zhong)(zhong)國(guo)奶(nai)業(ye)(ye)(ye)新(xin)(xin)鮮(xian)(xian)峰(feng)會上(shang)(shang),光明(ming)(ming)(ming)乳(ru)(ru)業(ye)(ye)(ye)率(lv)先宣布(bu)在(zai)光明(ming)(ming)(ming)優(you)(you)倍鮮(xian)(xian)牛奶(nai)包裝(zhuang)上(shang)(shang)標注(zhu)免(mian)疫球蛋(dan)白、乳(ru)(ru)鐵蛋(dan)白和乳(ru)(ru)過氧(yang)化(hua)物酶三(san)項(xiang)(xiang)活性指(zhi)標含量,實(shi)現(xian)了(le)“全(quan)球首創(chuang)”。此后光明(ming)(ming)(ming)乳(ru)(ru)業(ye)(ye)(ye)對光明(ming)(ming)(ming)優(you)(you)倍鮮(xian)(xian)牛奶(nai)包裝(zhuang)再度(du)升級,新(xin)(xin)增α-乳(ru)(ru)白蛋(dan)白、β-乳(ru)(ru)球蛋(dan)白兩項(xiang)(xiang)活性營養物質,讓消(xiao)費(fei)者一(yi)口喝到五種鮮(xian)(xian)活營養。這一(yi)舉(ju)措(cuo)也獲得(de)行(xing)(xing)業(ye)(ye)(ye)眾多乳(ru)(ru)企認可,在(zai)全(quan)國(guo)25個省61家企業(ye)(ye)(ye)推廣(guang)應用,占到了(le)國(guo)內(nei)乳(ru)(ru)品(pin)(pin)(pin)行(xing)(xing)業(ye)(ye)(ye)95%以上(shang)(shang)。
百年光(guang)(guang)明(ming),繼往開來。光(guang)(guang)明(ming)乳(ru)業(ye)始(shi)終堅守“創新引領未來、專注造就(jiu)品(pin)質(zhi)(zhi)、勇氣(qi)超越(yue)自我、共(gong)享(xiang)合作成長、關愛凝聚力(li)量、包容(rong)放眼全球”的(de)企業(ye)價值,致力(li)于成為“中(zhong)國最好(hao)的(de)乳(ru)制品(pin)企業(ye)”。未來,光(guang)(guang)明(ming)乳(ru)業(ye)將繼續以品(pin)質(zhi)(zhi)驅動品(pin)牌建設,用高品(pin)質(zhi)(zhi)的(de)光(guang)(guang)明(ming)產品(pin)讓更多(duo)人感受美味與健(jian)康的(de)快樂。