“十(shi)(shi)大文(wen)(wen)(wen)(wen)化(hua)(hua)(hua)(hua)品(pin)(pin)(pin)(pin)(pin)牌”是2022年第四屆“上海文(wen)(wen)(wen)(wen)化(hua)(hua)(hua)(hua)企業十(shi)(shi)強(qiang)十(shi)(shi)佳十(shi)(shi)人(ren)十(shi)(shi)大文(wen)(wen)(wen)(wen)化(hua)(hua)(hua)(hua)品(pin)(pin)(pin)(pin)(pin)牌”評選(xuan)(xuan)的(de)新(xin)設(she)獎項，受到了廣泛關(guan)注。“上海十(shi)(shi)大文(wen)(wen)(wen)(wen)化(hua)(hua)(hua)(hua)品(pin)(pin)(pin)(pin)(pin)牌”結合“上海文(wen)(wen)(wen)(wen)化(hua)(hua)(hua)(hua)”品(pin)(pin)(pin)(pin)(pin)牌建設(she)的(de)工作(zuo)主線，推(tui)選(xuan)(xuan)近年來在(zai)文(wen)(wen)(wen)(wen)化(hua)(hua)(hua)(hua)產(chan)(chan)業領(ling)域具(ju)有(you)經(jing)濟性(xing)、創(chuang)新(xin)性(xing)及標識(shi)性(xing)的(de)文(wen)(wen)(wen)(wen)化(hua)(hua)(hua)(hua)品(pin)(pin)(pin)(pin)(pin)牌，注重(zhong)文(wen)(wen)(wen)(wen)化(hua)(hua)(hua)(hua)單(dan)(dan)位在(zai)內(nei)容(rong)生產(chan)(chan)上的(de)原創(chuang)性(xing)，由文(wen)(wen)(wen)(wen)化(hua)(hua)(hua)(hua)單(dan)(dan)位根據自身特(te)色推(tui)出(chu)、出(chu)品(pin)(pin)(pin)(pin)(pin)或制(zhi)作(zuo)。文(wen)(wen)(wen)(wen)化(hua)(hua)(hua)(hua)品(pin)(pin)(pin)(pin)(pin)牌應以內(nei)容(rong)產(chan)(chan)出(chu)為基(ji)礎，具(ju)有(you)較高的(de)傳播度和辨識(shi)度，獲(huo)得行(xing)業內(nei)認可，有(you)較強(qiang)的(de)市場(chang)影(ying)(ying)響力(li)，并取得良好的(de)社(she)會(hui)效益及經(jing)濟效益。品(pin)(pin)(pin)(pin)(pin)牌內(nei)涵(han)豐富，表現形(xing)式(shi)多樣，包括內(nei)容(rong)ip、產(chan)(chan)品(pin)(pin)(pin)(pin)(pin)與(yu)平(ping)臺、活動ip、城(cheng)市文(wen)(wen)(wen)(wen)化(hua)(hua)(hua)(hua)空間(jian)與(yu)文(wen)(wen)(wen)(wen)化(hua)(hua)(hua)(hua)地標等，獲(huo)獎的(de)文(wen)(wen)(wen)(wen)化(hua)(hua)(hua)(hua)品(pin)(pin)(pin)(pin)(pin)牌都極具(ju)知名度、辨識(shi)度和市場(chang)影(ying)(ying)響力(li)。