空(kong)氣(qi)能(neng)(neng)(neng)(neng)熱(re)(re)水(shui)(shui)(shui)(shui)器，也(ye)稱(cheng)“空(kong)氣(qi)源熱(re)(re)泵熱(re)(re)水(shui)(shui)(shui)(shui)器”。空(kong)氣(qi)能(neng)(neng)(neng)(neng)熱(re)(re)水(shui)(shui)(shui)(shui)器把空(kong)氣(qi)中的(de)低溫(wen)熱(re)(re)量吸收(shou)進來(lai)，經過(guo)(guo)氟介(jie)質氣(qi)化，然后(hou)通過(guo)(guo)壓(ya)縮(suo)機(ji)壓(ya)縮(suo)后(hou)增壓(ya)升溫(wen)，再(zai)通過(guo)(guo)換(huan)熱(re)(re)器轉化給水(shui)(shui)(shui)(shui)加熱(re)(re)，壓(ya)縮(suo)后(hou)的(de)高溫(wen)熱(re)(re)能(neng)(neng)(neng)(neng)以此來(lai)加熱(re)(re)水(shui)(shui)(shui)(shui)溫(wen)。以“節(jie)能(neng)(neng)(neng)(neng)、環(huan)保、安(an)全(quan)(quan)”的(de)空(kong)氣(qi)能(neng)(neng)(neng)(neng)熱(re)(re)水(shui)(shui)(shui)(shui)器進入尋常百(bai)(bai)姓(xing)人家，并(bing)將空(kong)氣(qi)能(neng)(neng)(neng)(neng)熱(re)(re)水(shui)(shui)(shui)(shui)器消費的(de)意識帶進百(bai)(bai)姓(xing)的(de)生活(huo)中，使人們真(zhen)正體驗到(dao)空(kong)氣(qi)能(neng)(neng)(neng)(neng)熱(re)(re)水(shui)(shui)(shui)(shui)器給生活(huo)帶來(lai)的(de)“節(jie)能(neng)(neng)(neng)(neng)”、“環(huan)保”、“安(an)全(quan)(quan)”優(you)勢。空(kong)氣(qi)能(neng)(neng)(neng)(neng)熱(re)(re)水(shui)(shui)(shui)(shui)器作為一種(zhong)新型(xing)的(de)綠色能(neng)(neng)(neng)(neng)源產品，與傳(chuan)統的(de)燃氣(qi)、電熱(re)(re)水(shui)(shui)(shui)(shui)器產品相比，它不僅安(an)全(quan)(quan)舒適，而且節(jie)能(neng)(neng)(neng)(neng)環(huan)保，受(shou)到(dao)消費者青睞。

但(dan)是當前很多企業還(huan)(huan)沒有形成(cheng)(cheng)產業良性發展消費意識(shi)的基礎。空(kong)(kong)氣(qi)能(neng)熱(re)水(shui)(shui)器營銷基本推行(xing)的模式(shi)還(huan)(huan)是僅僅作(zuo)為節能(neng)產品或(huo)普通(tong)熱(re)水(shui)(shui)器來賣，沒有將空(kong)(kong)氣(qi)能(neng)熱(re)水(shui)(shui)器定位(wei)與普通(tong)產品形成(cheng)(cheng)區隔(ge)，這是與空(kong)(kong)氣(qi)能(neng)熱(re)水(shui)(shui)器作(zuo)為高技(ji)術含量的高端熱(re)水(shui)(shui)供應系(xi)統的屬性是不吻(wen)合的，難以促進行(xing)業水(shui)(shui)平的整(zheng)體提升。

隨著人(ren)(ren)們(men)的(de)(de)(de)消(xiao)費(fei)水(shui)(shui)平(ping)和消(xiao)費(fei)觀念(nian)的(de)(de)(de)提高(gao)，以及人(ren)(ren)們(men)對高(gao)質量(liang)生活的(de)(de)(de)追求，倡導“熱(re)水(shui)(shui)文(wen)明”生活已經成(cheng)為一種趨勢。空(kong)氣能(neng)熱(re)水(shui)(shui)器環保、健康(kang)、可持續熱(re)水(shui)(shui)的(de)(de)(de)特點逐漸受到消(xiao)費(fei)者(zhe)的(de)(de)(de)認可，高(gao)效(xiao)節(jie)能(neng)、安全穩定、使用壽(shou)命(ming)長等優點使其在(zai)未來(lai)的(de)(de)(de)熱(re)水(shui)(shui)器市場占有一席之地。